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Business Administration Degree Program

Business Administration Degree - Online Business Degree Program
Program OverviewProgram DetailsWhy Choose Franklin
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Business Administration - Subsequent Bachelor of Science Degree

Looking to earn an additional bachelor’s degree? This degree is specifically designed for students who have already completed a bachelor's degree or higher.

Prerequisite Competencies

  • ECON 220 - INTRODUCTION TO MACROECONOMICS (4)

    ECON 220

    INTRODUCTION TO MACROECONOMICS

    Course Description

    An introduction to economic theory involving the basic underlying causes and principles of the operation of an economic system. Emphasis is placed on studying the economy as a whole. Issues of inflation, unemployment, taxation, business cycles and growth are discussed in the context of the global economic system.
  • MATH 215 - STATISTICAL CONCEPTS (4)

    MATH 215

    STATISTICAL CONCEPTS

    Course Description

    This course introduces the student to statistics with business applications. The course covers both descriptive and inferential statistics. Topics included are: measures of central tendency; measures of dispersion; graphical displays of data; linear regression; basic probability concepts; binomial and normal probability distributions; confidence intervals; and hypothesis testing. These topics will be covered using a basic knowledge of algebra and Microsoft Excel.
  • PF 321 - LEARNING STRATEGIES (2)

    PF 321

    LEARNING STRATEGIES

    Course Description

    This course prepares students to be successful lifelong learners both academically and in their chosen careers. Franklin courses require a high level of self-directed learning and focus on skills required in the workplace and the classroom that are easily transferable between the two environments. The course includes strategies for advancing communication skills, including the use of electronic tools to participate in virtual environments. The assignments and activities in the course are created to closely simulate teamwork found in the workplace.

Business Core (28 hours)

  • ACCT 215 - FINANCIAL ACCOUNTING (4)

    ACCT 215

    FINANCIAL ACCOUNTING

    Course Description

    An introduction to accounting emphasizing how general purpose financial statements communicate information about the business corporation?s performance and position for users external to management. Approximately one third of the course emphasizes how the accountant processes and presents the information and includes exposure to recording transactions, adjusting balances and preparing financial statements for service and merchandise firms according to established rules and procedures. The balance of the course examines major elements of the statements such as cash, receivables, inventory, long?lived assets, depreciation, payroll, bonds, and other liabilities and stocks. Concepts of this course are applied to Managerial Accounting (ACCT 225). Students are advised to avoid any time lapse between these courses.
  • ACCT 225 - MANAGERIAL ACCOUNTING (4)

    ACCT 225

    MANAGERIAL ACCOUNTING

    Course Description

    The study of management accounting for internal reporting and decision-making. The course introduces a business-management approach to the development and use of accounting information. Major topics include cost behavior, cost analysis, profit planning and control measures. Accounting for decentralized operations, capital budgeting decisions, and ethical challenges in managerial accounting are also covered.
  • BSAD 220 - BUSINESS LAW (4)

    BSAD 220

    BUSINESS LAW

    Course Description

    A study of the everyday legal problems encountered in business with emphasis on the areas of legal procedure, contracts, agency, employment law, business organizations and torts, with cases relating to these and other areas.
  • ECON 210 - INTRODUCTION TO MICROECONOMICS (4)

    ECON 210

    INTRODUCTION TO MICROECONOMICS

    Course Description

    An introduction to economic theory involving the examination of how decision making by firms and individuals is shaped by economic forces. Emphasis is placed on demand, supply, market equilibrium analysis, and basic market structure models. The invisible hand as the driving force for economic decisions as well as market externalities are discussed. The class concentrates on providing a balanced approach to studying economic agents' behavior and the global implications and outcomes.
  • FINA 301 - PRINCIPLES OF FINANCE (4)

    FINA 301

    PRINCIPLES OF FINANCE

    Course Description

    This course is designed to survey the field of finance and provide the foundation for more advanced finance coursework. Topics include sources of business and financial information, financial statement analysis, the time value of money, the nature and measurement of risk, financial institutions, investments and corporate finance.
  • MGMT 312 - PRINCIPLES OF MANAGEMENT (4)

    MGMT 312

    PRINCIPLES OF MANAGEMENT

    Course Description

    This course explores the basic concepts and processes of management. Students will explore the functional roles and processes of planning, leading, organizing, and controlling comprising the manager role. Students develop skills related to the manager function and required in today's competitive environment.
  • MKTG 300 - MARKETING (4)

    MKTG 300

    MARKETING

    Course Description

    A general course in marketing theory and methods. Among topics discussed are the importance of marketing, the interrelationship of the different phases of marketing, the differences between the marketing of goods and services, wholesaling, retailing, pricing strategies, analysis of markets, and distribution.

Major Area (12 hours)

  • BSAD 320 - QUANTITATIVE & QUALITATIVE METHODS FORyDECISION MAKING (4)

    BSAD 320

    QUANTITATIVE & QUALITATIVE METHODS FORyDECISION MAKING

    Course Description

    This course focuses on the development of individual and team decision-making and problem solving skills. Real world domestic and global issues will be analyzed, diagnosed, and evaluated through the application of a variety of quantitative and qualitative tools and techniques used to arrive at effective decisions and solutions.
  • BSAD 460 - BUSINESS ETHICS FOR LEADERS (4)

    BSAD 460

    BUSINESS ETHICS FOR LEADERS

    Course Description

    This course focuses on the application and evaluation of scholarly articles, case studies, and real-life ethical dilemmas using an ethical decision-making model. Students will evaluate personal value systems; individual, leadership driven, organizational, and community ethical issues; and the social responsibilities of global organizations. The course will culminate in an in-depth analysis of a real-life ethical dilemma based on an authentic organization.
  • BSAD 495 - BUSINESS ADMINISTRATION CAPSTONE (4)

    BSAD 495

    BUSINESS ADMINISTRATION CAPSTONE

    Course Description

    This course serves as the Capstone for the Business Administration major. The purpose of the course is to integrate all prior learning in business administration, related coursework, and workplace experiences to individually assess an organization. Three major components comprise the course: the strategic analysis of an organization; the development of a forward looking strategy with competitive, ethical, and global considerations; and the development of an implementation plan.

Major Electives (16 hours)

Choose 16 hours from the following:

  • ACCT 310 - INTERMEDIATE ACCOUNTING I (4)

    ACCT 310

    INTERMEDIATE ACCOUNTING I

    Course Description

    The first of two in-depth financial accounting courses. Theory, the conceptual framework, development of generally accepted accounting principles, and applications are stressed. Topics include the income statement, the statement of cash flows and the balance sheet, specifically asset accounts.
  • ACCT 320 - INTERMEDIATE ACCOUNTING II (4)

    ACCT 320

    INTERMEDIATE ACCOUNTING II

    Course Description

    The second of two in-depth financial accounting courses. Theory, concepts and applications are stressed. Topics include time value of money, current and non-current liabilities, leases, deferred taxes, retirement benefits, stockholders? equity, earning per share, accounting changes and errors, and statement of cash flows.
  • ACCT 330 - COST MANAGEMENT (4)

    ACCT 330

    COST MANAGEMENT

    Course Description

    This course is an in-depth study of cost accounting focusing on its role in internal reporting and the resulting decision-making processes. Students will evaluate the foundation, ethics and basic costing systems employed in the management accounting profession; analyze budgeting, cost behavior, pricing and profitability concepts and principles; determine how cost allocations, product quality, and investment decisions are applied by management accountants; determine how current trends in various industries impact cost accounting; and demonstrate knowledge that is in accordance with the educational requirements for the Certified Management Accountant (CMA) exam.
  • ACCT 390 - FEDERAL INCOME TAX I (4)

    ACCT 390

    FEDERAL INCOME TAX I

    Course Description

    An introduction to the federal income tax structure with emphasis on the individual taxpayer, including employee, sole proprietor and investor. This course also provides exposure to basic concepts that apply equally, or with slight modification, to taxpayers other than individuals. Major topics include filing status, exemptions, excludable and includable income, business and non-business deductions, disallowances, technical tax research, and computer problem applications.
  • ACCT 425 - ACCOUNTING INFORMATION SYSTEMS (4)

    ACCT 425

    ACCOUNTING INFORMATION SYSTEMS

    Course Description

    This course creates a framework for accounting information systems by combining knowledge about business as it relates to information systems, information technology, and accounting. Students will examine the REA enterprise ontology as it relates to databases which can be used to store and retrieve information for decision-making within an organization. Students learn that in the competitive organizations of today, and tomorrow, accountants cannot simply prepare and report information; they must take a more active role in understanding and creating systems and processes that impact the organization?s bottom line.
  • AMGT 415 - SMALL BUSINESS MANAGEMENT (4)

    AMGT 415

    SMALL BUSINESS MANAGEMENT

    Course Description

    This course provides students with the fundamental principles in small business management. Students will learn about the major sections of the classic business plan, how to change ideas into action, and identify entry paths into small business management. Students also learn about small business marketing techniques such as product and pricing strategies, small business promotion, small business distribution and location, and creating marketing plans.
  • AMGT 430 - MANAGEMENT AND ORGANIZATION INySMALL BUSINESS (4)

    AMGT 430

    MANAGEMENT AND ORGANIZATION INySMALL BUSINESS

    Course Description

    This course introduces students to the business life cycle, human resource considerations, and legal environment surrounding small business management. Students will learn the legal structures that relate to small business, recognize potential small business legal liabilities, and identify resources that can assist them. Special attention will also be paid to the HR requirements of small businesses including recruiting, person-job fit, employee development, and managing family members in small business. Additionally, students will be able to identify the stages of the small business life cycle, apply growth strategies, and use critical success factors to achieve small business success.
  • AMGT 435 - SMALL BUSINESS ACCOUNTING AND FINANCE (4)

    AMGT 435

    SMALL BUSINESS ACCOUNTING AND FINANCE

    Course Description

    This course provides students with the fundamentals of cash, accounting, and finance in small businesses. Students will learn the requirements for a small business accounting system, use accounting information to manage their business, design budgets, and become familiar with accounting and financial worksheets. Students will be exposed to the importance of managing business money; the concepts of money, cash, and cash equivalents; and will develop strategies to prevent and cope with cash flow problems and shortages. Additionally, students will learn the three types of capital financing, the characteristics of a business that determine its ability to raise capital, and identify the appropriate financial management techniques based at each stage of business life.
  • AMGT 440 - PROJECT AND TEAM MANAGEMENT (4)

    AMGT 440

    PROJECT AND TEAM MANAGEMENT

    Course Description

    The focus of this course is on the effective management of projects and the teams responsible for project implementation. This course covers the fundamental theory and practice of project management in an organizational setting. Students learn to apply knowledge, skills, tools, and techniques necessary for effective functioning in a project environment. The course will also provide insights into the management processes related to project team development as well as the project team lifecycle and its dynamics. Accordingly, activities and assignments in this course are designed to help students understand the nature of successful project planning and execution, as well as project team formation and management.
  • AMGT 450 - ORGANIZATIONAL SUPERVISION (4)

    AMGT 450

    ORGANIZATIONAL SUPERVISION

    Course Description

    This course is designed to provide the framework and foundation of what it takes to be a first line manager or supervisor. Students will be introduced to the many skills required of a supervisor such as planning and controlling activities to accomplish organizational goals. Areas such as communication, ethical decision-making, conflict management, interpersonal relations and employee development will be explored.
  • BSAD 410 - BUSINESS ADMINISTRATION INTERNSHIP (1 - 4)

    BSAD 410

    BUSINESS ADMINISTRATION INTERNSHIP

    Course Description

    This course provides qualified students with an opportunity to receive academic credit for supervised professional training and experience in an actual work environment. This Internship is an ongoing seminar between the student, the faculty member and the employment supervisor. It involves an Internship Application and Learning Agreement, periodic meetings with the faculty representative, professional experience at a level equivalent to other senior-level courses and submission of material as established in the Internship Application and Learning Agreement. Participation cannot be guaranteed for all applicants.
  • BSAD 476 - GLOBAL BUSINESS ISSUES (4)

    BSAD 476

    GLOBAL BUSINESS ISSUES

    Course Description

    This course focuses on global economic integration and emerging market economies and the effects these trends have on both service and manufacturing industries in the short- and long-term. Other global business issues will include: the European Union (EU), North American Free Trade Association (NAFTA), and the World Trade Organization (WTO); environmental considerations in business operations; the influences of the political and legal environment on markets; the strategies for business entry into a global market; and the development of leadership talent in a global setting.
  • BSAD 480 - SPECIAL TOPICS IN BUSINESSyADMINISTRATION (1 - 4)

    BSAD 480

    SPECIAL TOPICS IN BUSINESSyADMINISTRATION

    Course Description

    A variable content classroom course in Business Administration in which students pursue topics or subjects of current interest that are not part of the regular curriculum. A specific course description will be published online in the Course Schedule for the trimester the course is offered.
  • BSAD 499 - INDEPENDENT STUDIES IN BUSINESSyADMINISTRATION (1 - 4)

    BSAD 499

    INDEPENDENT STUDIES IN BUSINESSyADMINISTRATION

    Course Description

    Independent studies courses allow students in good academic standing to pursue learning in areas not covered by the regular curriculum or to extend study in areas presently taught. Study is under faculty supervision and graded on either a Pass/No Credit or a letter grade basis. (See the "Independent Studies" section of the Academic Bulletin for more details.)
  • BSFR 341 - FRAUD EXAMINATION (4)

    BSFR 341

    FRAUD EXAMINATION

    Course Description

    This course provides an overview of the behavioral research associated with occupational fraud and the methodology of fraud examination (i.e., obtaining documentary evidence, interviewing witnesses and potential suspects, writing investigative reports, testifying to findings, and forensic document examination). The majority of the course is focused on detecting the most common types of occupational fraud, determining how each type of fraud is committed, and implementing prevention strategies.
  • COMM 321 - ORGANIZATIONAL COMMUNICATION (4)

    COMM 321

    ORGANIZATIONAL COMMUNICATION

    Course Description

    The course examines the role of communication in organizations. Students will learn the major theories of organizational communication, identifying and defining primary concepts, and applying them to discussions of real-world situations. The role of technology, corporate culture, leadership, teamwork, ethics, and diversity in communication is examined. Effective communication in global organizations and critiques of organization communication systems and structures are also presented.
  • ECON 321 - INTERMEDIATE MICROECONOMICS (4)

    ECON 321

    INTERMEDIATE MICROECONOMICS

    Course Description

    This course provides a further examination of profit maximizing strategies by firms and individuals. Evaluation of consumer behavior, firms? production decisions, and market power are at the core of the analysis. Special attention is given to the asymmetric information considerations, game theory, and externalities.
  • ECON 322 - INTERMEDIATE MACROECONOMICS (4)

    ECON 322

    INTERMEDIATE MACROECONOMICS

    Course Description

    This course examines the differences between the economy in the short run and in the long run. A number of macroeconomic models are considered, and the results are used to conduct macroeconomic policy discussion on stabilization policies and government debt.
  • ECON 420 - FORECASTING (4)

    ECON 420

    FORECASTING

    Course Description

    This course provides a hands-on experience for creating working econometric models to forecast business activities, including revenues, costs, and profits. Trends, seasonal and cyclical fluctuations, as well as error term dynamics, are analyzed.
  • EMKT 340 - INTERNET MARKETING (4)

    EMKT 340

    INTERNET MARKETING

    Course Description

    Common strategies for the marketing of goods and services via the Internet range from public relations and corporate communications to advertising and electronic commerce. Students investigate and evaluate various marketing and communication strategies and tactics for the World Wide Web. Emphasis is placed on critical evaluation skills as well as website planning, development, design, and other factors which contribute to a website's success.
  • EMKT 460 - E-COMMERCE (4)

    EMKT 460

    E-COMMERCE

    Course Description

    Electronic commerce is the exchange of information and transactions between organizations via computers. While e-commerce has been with us for a while, its more recent implementation via the Internet has enormous implications for marketing and communication. Students will evaluate the strategic implications of e-commerce as well as issues of planning, developing and implementing e-commerce solutions for marketing.
  • FINA 340 - MONEY, BANKING & FINANCIAL MARKETS (4)

    FINA 340

    MONEY, BANKING & FINANCIAL MARKETS

    Course Description

    This course provides an overview of the financial system. The roles of money, financial intermediaries, financial markets, and central banks are discussed in the context of global economy.
  • FINA 403 - ADVANCED FINANCIAL MANAGEMENT (4)

    FINA 403

    ADVANCED FINANCIAL MANAGEMENT

    Course Description

    An introduction to advanced concepts and methods of financial management. Topics include risk and return, asset evaluation, capital budgeting, capital structure, business financial planning and working capital management.
  • FINA 405 - INVESTMENTS (4)

    FINA 405

    INVESTMENTS

    Course Description

    An examination of investment markets, transactions, planning and information. Topics include investment risk and return measures, debt and equity instruments, evaluation techniques, hybrid and derivative securities, mutual funds, real estate investments, tax planning and the investment process, and portfolio management.
  • FINA 450 - GLOBAL FINANCE (4)

    FINA 450

    GLOBAL FINANCE

    Course Description

    An examination of financial management in the global economy. Topics include international financial markets, exchange rates, interest rates and inflation, exchange rate risk management, working capital management, capital budgeting, country risk analysis, long-term financing, and global strategic planning.
  • FPLN 300 - PRINCIPLES OF FINANCIAL PLANNING (4)

    FPLN 300

    PRINCIPLES OF FINANCIAL PLANNING

    Course Description

    An introduction to personal financial planning. Topics include the financial planning process, money management and investments, insurance needs, income tax planning, retirement planning and estate planning. Cases are used to illustrate important planning concepts, techniques and issues.
  • FPLN 440 - INSURANCE PLANNING (4)

    FPLN 440

    INSURANCE PLANNING

    Course Description

    An introduction to the techniques and issues of risk management and insurance for businesses and individuals. Topics include legal principles in risk and insurance, insurance contracts, personal property and liability risk, life and health risks, social insurance, insurance companies and product markets, insurance pricing, insurance taxation, government regulation of insurance, and professional ethics and market conduct.
  • HCM 300 - HEALTHCARE MANAGEMENT (4)

    HCM 300

    HEALTHCARE MANAGEMENT

    Course Description

    This course provides students with an overview of concepts and issues related to healthcare leadership. It is generally a required course for any subsequent healthcare management courses. Through the examination of management topics and healthcare situations, the student will explore the skills and knowledge needed to be successful in a diverse healthcare environment. Topics include healthcare leadership, organizational design as it relates to the uniqueness of healthcare organizations, managing professionals, and diversity in the workplace.
  • HCM 320 - HEALTHCARE FINANCIAL MANAGEMENT I (4)

    HCM 320

    HEALTHCARE FINANCIAL MANAGEMENT I

    Course Description

    This is the first of two healthcare finance courses. Healthcare Financial Management I begins with an introduction to healthcare finance and a description of the current financial environment in which healthcare organizations function. It then will explore the basics of financial and managerial accounting, presenting concepts that are critical to making sound financial decisions to better the cost-effectiveness of the organization.
  • HCM 442 - LEGAL ASPECTS OF HEALTHCARE MANAGEMENT (4)

    HCM 442

    LEGAL ASPECTS OF HEALTHCARE MANAGEMENT

    Course Description

    Individuals in the healthcare industry face ever changing legal and ethical trends in their environment. Practitioners, therefore, need to develop specific skills to evolve into the role of a change agent in order to manage these trends. This course will provide the student with the skills necessary to mitigate liability through risk management principles, develop relationship management skills, apply an ethical decision-making framework, incorporate employment law procedures, and manage communication.
  • HCM 472 - CONTEMPORARY ISSUES IN HEALTHCAREyMANAGEMENT (4)

    HCM 472

    CONTEMPORARY ISSUES IN HEALTHCAREyMANAGEMENT

    Course Description

    This is an issues oriented course that examines the healthcare delivery system in the United States. The course examines the entire continuum of care and uses the construct of a fully integrated system as a means to evaluate the current system to develop recommendations for further developments. Our intent is to identify the key issues confronting healthcare today, examine the causes and develop reasonable solutions to the current set of problems.
  • HRM 300 - HUMAN RESOURCES MANAGEMENT (4)

    HRM 300

    HUMAN RESOURCES MANAGEMENT

    Course Description

    An introduction to the human resources function and related elements and activities. The course outlines the roles and functions of members of the human resources department, as well as educating others outside human resources, in how their roles include human resources-related activities. The student will learn about the evolution in human resources management as we know it today. Emphasis is placed on the modern day importance of HRM and the new "corporate view" of the function. Additionally, the student will be exposed to the view of HRM from the perception of both management and subordinate employees. The importance of maintaining fair and equitable compensation and benefit programs will be discussed. The student will be exposed to practical situations and problem solving regarding areas of employee counseling, discipline and termination. Equal Employment Opportunity will be discussed in order for the student to understand its need, importance and the legal issues surrounding it. Other critical areas of training and development, staffing and strategy will also be explored.
  • HRM 301 - STAFFING (4)

    HRM 301

    STAFFING

    Course Description

    This course examines all aspects of getting employees into organizations. Recruitment and selection are the foci. This course covers scientific and legal issues from a managerial perspective and examines the usefulness of various methods used in job analysis, testing and measurement, and internal and external market analysis. Legislation regarding EEO and affirmative action programs are discussed.
  • HRM 302 - TRAINING AND DEVELOPMENT (4)

    HRM 302

    TRAINING AND DEVELOPMENT

    Course Description

    This course covers the theories and techniques of training and development from strategic and operational perspectives. Emphasis is placed on employee needs assessment, program design, implementation and evaluation. Learning theories and long-term development for global competitiveness are discussed.
  • HRM 401 - COMPENSATION AND BENEFITS (4)

    HRM 401

    COMPENSATION AND BENEFITS

    Course Description

    This course is an in-depth examination of pay and benefit theories and practices. The course analyzes job evaluation techniques, salary surveys, individual and group performance-based pay, as well as insurance and pension plan administration.
  • HRM 402 - EMPLOYEE AND LABOR RELATIONS (4)

    HRM 402

    EMPLOYEE AND LABOR RELATIONS

    Course Description

    This course evaluates the current environment of employee and labor relations. Students will compare and distinguish the differences between employee relations and labor relations environments. Topics such as handbooks versus contracts, employee discipline versus grievance procedures, and workplace compliance laws, such as ADA, FMLA, sexual harassment, and the Civil Rights Act are discussed.
  • HRM 420 - PRINCIPLES OF ORGANIZATIONALyDEVELOPMENT (4)

    HRM 420

    PRINCIPLES OF ORGANIZATIONALyDEVELOPMENT

    Course Description

    This course provides students with an overview of the emergence and development of organizational development as a field, processes for diagnosis and intervention, and basic skills needed to facilitate individual, small group, and organizational change. The course will also cover key concepts in organizational transformation, organizational development in global settings, and future directions in the field.
  • MGMT 325 - ORGANIZATIONAL BEHAVIOR (4)

    MGMT 325

    ORGANIZATIONAL BEHAVIOR

    Course Description

    This course focuses on the organizational processes and theoretical constructs related to organizational behavior. The roles of leaders, followers, and teams and their influence on the culture and performance of an organization are addressed through the analysis of key organizational behavior concepts and related cases. Topics will include: values, perception, attitudes, assumptions, learning, motivation, conflict, diversity, and change.
  • MGMT 425 - ORGANIZATIONAL CHANGE (4)

    MGMT 425

    ORGANIZATIONAL CHANGE

    Course Description

    This course analyzes the forces that drive organizations to change, examines impediments to change, and surveys a range of approaches for making organizational change more effective. Students will develop an understanding of change processes and develop practical skills for becoming an organization change agent.
  • MGMT 440 - ORGANIZATIONAL CULTURE AND PERFORMANCE (4)

    MGMT 440

    ORGANIZATIONAL CULTURE AND PERFORMANCE

    Course Description

    This course focuses on the relationship between an organization's culture and its performance. The challenges and opportunities presented to both leaders and followers in adapting to and implementing organizational cultural change are addressed in this course. The impact culture performs as a mediating factor between a leader's style and the effective performance of an organization is examined in this course.
  • MGMT 470 - ORGANIZATIONAL LEADERSHIP (4)

    MGMT 470

    ORGANIZATIONAL LEADERSHIP

    Course Description

    This course focuses on the development of leadership theories from trait, skill, style, situational, and contingency constructs and their utilization by managers and leaders. The primary emphasis of the course is the importance of the Full Range Leadership model and the role transformational leadership performs in the interaction with organizational culture and performance.
  • MIS 200 - MANAGEMENT INFORMATION SYSTEMS (4)

    MIS 200

    MANAGEMENT INFORMATION SYSTEMS

    Course Description

    The purpose of this course is to provide the fundamentals associated with the management of information technology in a business enterprise. These fundamentals are business concepts in which the influence of information technology has caused change or brought about new concepts. Special emphasis will be placed on understanding the managerial issues that are relevant to usage of computers. The student will be given problems isolating these issues and will be asked to propose solutions with alternatives.
  • MIS 478 - QUANTITATIVE METHODS & ANALYSIS (4)

    MIS 478

    QUANTITATIVE METHODS & ANALYSIS

    Course Description

    This course addresses the importance of applying quantitative methods and analysis to the solution of business problems using structured problem solving and specialized data analysis software tools. Focus will be on solutions to problems of inefficiency, poor productivity and risky situations within the management of business and technical processes, projects and operations. Some of the methodologies covered are linear programming, PERT-CPM analysis, time series and decision tree analysis, forecasting, regression analysis and data mining. Key success factors in the course will be for the student to build on statistical techniques and spreadsheet tools covered in prerequisite(s) courses.
  • MKTG 320 - ADVERTISING (4)

    MKTG 320

    ADVERTISING

    Course Description

    The study of the components of advertising and its function within the total marketing function. The course examines advertising campaigns and procedures dealing with planning, creation, production, media, management, research and budgeting.
  • MKTG 330 - MARKETING BEHAVIOR (4)

    MKTG 330

    MARKETING BEHAVIOR

    Course Description

    An understanding of consumer decision processes is developed through application of behavioral sciences. Organizational decision-making processes are also considered. The implications of these processes are considered in relation to marketing, organizational strategies and decision making.
  • MKTG 332 - MARKETING RESEARCH (4)

    MKTG 332

    MARKETING RESEARCH

    Course Description

    Students develop an understanding of the theories and techniques of planning, conducting, analyzing and presenting market studies. Students will study different methodologies with emphasis on primary research including questionnaire design.
  • MKTG 350 - PERSUASIVE STRATEGIES (4)

    MKTG 350

    PERSUASIVE STRATEGIES

    Course Description

    This course focuses on the most prevalent promotional and persuasive approaches used in written, oral, and electronic communication. Students investigate the psychological aspects of persuasion and influence. Methodologies that incorporate analyses of audience, situation, and purpose are evaluated. The application of effective strategies for sales, product introduction, and advocacy for a position are emphasized.
  • MKTG 430 - RELATIONSHIP MARKETING (4)

    MKTG 430

    RELATIONSHIP MARKETING

    Course Description

    Students develop skills in planning, constructing and organizing one-to-one marketing activities. Included in these activities are collaborative relationships between consumers and sellers that can be applied by both small and large organizations. New technologies in interactive marketing and in database creation and implementation will be studied.
  • MKTG 450 - GLOBAL MARKETING (4)

    MKTG 450

    GLOBAL MARKETING

    Course Description

    A course in marketing theory and methods as they apply to world markets. Among the topics discussed are: the importance of linking international marketing with the overall strategy of the business while examining the impact of cultural, political and legal issues and the economic differences in global strategies. Emphasis is placed on developing the marketing mix appropriate to various international global environments.
  • OSCM 390 - OPERATIONS MANAGEMENT (4)

    OSCM 390

    OPERATIONS MANAGEMENT

    Course Description

    This course instructs students on how manufacturing and service operations contribute to organizational strategy. Concepts such as productivity, economies of scale, vertical and horizontal integration, and push vs. pull will be explained. Implications of applying "Green" policies to materials and processes will be explained.
  • OSCM 440 - QUALITY MANAGEMENT (4)

    OSCM 440

    QUALITY MANAGEMENT

    Course Description

    This course provides students with understanding and knowledge of the philosophies and methods used to improve effectiveness and efficiency of organizational processes. Quality concepts from Juran and Deming will be discussed along with more current quality concepts such as six-sigma, black-belt quality associates, and total quality management (TQM). In addition, issues applying quality concepts to global companies will be explained.
  • OSCM 450 - SUPPLY CHAIN MANAGEMENT (4)

    OSCM 450

    SUPPLY CHAIN MANAGEMENT

    Course Description

    This course will expose students to topics related to design and management of supply chains, from incoming raw materials to final product delivery. Course topics will include supply chain network design, facility planning, capacity planning, globalization and outsourcing, information technology, and global issues in supply chain management.
  • OSCM 455 - TRANSPORTATION AND LOGISTICS MANAGEMENT (4)

    OSCM 455

    TRANSPORTATION AND LOGISTICS MANAGEMENT

    Course Description

    This course explores the transportation and logistics concepts within supply chains. Topics covered will include tools and techniques used in the design and operation of transportation and logistics systems and global issues in transportation and logistics management. In addition, "Quick Response" scenarios used to handle transportation and logistics issues, in the event of natural and non-natural disasters, will be explained.
  • OSCM 458 - PURCHASING AND INVENTORY MANAGEMENT (4)

    OSCM 458

    PURCHASING AND INVENTORY MANAGEMENT

    Course Description

    This course will provide students with the concepts of purchasing and inventory management. Topics covered are purchasing and inventory planning processes, supplier selection, contract negotiations, "Green" policies, and procurement.
  • OSCM 491 - INTEGRATED PROJECT MANAGEMENT (4)

    OSCM 491

    INTEGRATED PROJECT MANAGEMENT

    Course Description

    This course will instruct the student to manage multiple organizations and projects. Concepts on how to deal with organizational obstacles, risk, and project development will be covered.
  • PBRL 325 - PUBLIC RELATIONS (4)

    PBRL 325

    PUBLIC RELATIONS

    Course Description

    A general course in the technique of establishing and maintaining public relations. Activities span a variety of media to influence public opinion and manage an organization's reputation.
  • PBRL 445 - PUBLIC RELATIONS & PROMOTIONAL STRATEGY (4)

    PBRL 445

    PUBLIC RELATIONS & PROMOTIONAL STRATEGY

    Course Description

    Students research, develop and implement persuasive and promotional campaign strategies appropriate to corporate, governmental and non-profit organizations. This advanced course is designed for those who desire specialized skills in public relations and promotional communication. Emphasis is placed on various tactics including investor relations and employee communications.
  • PSYC 325 - COACHING IN ORGANIZATIONS (4)

    PSYC 325

    COACHING IN ORGANIZATIONS

    Course Description

    This course is designed to introduce students to the use of coaching skills for improving the adjustment and performance of individuals in an organizational setting. Topics to be covered include: the scope of coaching practice, optimal practitioner characteristics, benefits for coaches, related organizational dynamics, and coaching interventions and resources. This course also includes an emphasis on experimental learning through coaching practice activities.
  • SOCL 335 - APPLIED RESEARCH METHODS (4)

    SOCL 335

    APPLIED RESEARCH METHODS

    Course Description

    Applied Research Methods introduces students to foundational issues of social scientific research - that is, research entailing the application of the scientific method to the study of human behavior. Students will examine the strengths and weaknesses of major quantitative and qualitative data collection techniques as well as the processes involved in planning and executing such projects and the standards of evaluating the quality of data.

Additional Requirements

Each candidate for a subsequent degree must successfully complete in residence at Franklin University a minimum of 30 credit hours of 200 level courses or above, of which a minimum of 16 credit hours must be in major area courses at the 300 or 400 level. If the student is a previous Franklin bachelor of science degree graduate, the 30 credits must be earned after the first Franklin B.S. degree was awarded. If the required courses for a subsequent degree total less than 30 credit hours, the student may take Free Elective courses to achieve residency. Either PF 121 or PF 321 must be taken prior to the first BLF course, or it may be taken concurrently with the first 15-week BLF course. Students also must meet the University algebra competency requirement

A minimum GPA of 2.25 is required in the major area, and each major area course must be completed with a grade of “C” or better to count toward degree requirements.

Please see the Academic Bulletin for the complete list of degree and residency requirements.

Additional Curriculum

Business Administration - Bachelor of Science Degree

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Build well-rounded skills and learn the industry specific knowledge you will need to be successful in your career.

Business Administration - Associate of Science Degree

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Begin building your educational foundation with a curriculum that has a broad base in general education while touching upon a specific area of study.

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