Bachelor's Degree in Communications Online

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98% of graduating students would recommend Franklin to their family, friends and/or colleagues.

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B.S. in Communications Courses & Curriculum

120 Semester Hours

Fundamental General Education

English Composition

ENG 120 - College Writing (4)

In this course, students acquire the writing competencies necessary for completing analytical and argumentative papers supported by secondary research. A variety of assignments, beginning with personal reflections, build upon one another, as students develop ideas that respond to, critique, and synthesize the positions of others. Students systematize and organize knowledge in ways that will help them in all their courses. The course also emphasizes the elements of critical reading, effective writing style, appropriate grammar and mechanics, clarity of language, and logical and cohesive development. It culminates in submission of an extended, documented research paper.

Mathematics

MATH 215 - Statistical Concepts (4)

This course introduces you to statistics with applications to various areas. The course covers both descriptive and inferential statistics. Topics included are: sampling techniques, data types, experiments; measures of central tendency, measures of dispersion, graphical displays of data, basic probability concepts, binomial and normal probability distributions, sampling distributions and Central Limit Theorem; confidence intervals, hypothesis tests of a mean, or a proportion for one or two populations, and linear regression.

OR MATH 160 - College Algebra (4)

This course is designed to prepare students for Applied Calculus and Discrete Mathematics and to provide the mathematical background needed for the analytic reasoning used in other courses. Topics include functions and their graphs, including exponential and logarithmic functions; complex numbers; systems of equations and inequalities; matrices; basic principles of counting and probability; and other selected topics. Note, this course has proctored exam(s).

AND

Choose either MATH 140 Introduction to Quantitative Reasoning or MATH 150 Fundamental Algebra as the prerequisite to MATH 215. Choose MATH 150 Fundamental Algebra as the prerequisite to MATH 160. Course can count as a University Elective.

Social and Behavioral Sciences

6 credits from the following types of courses:
Choose from Anthropology, Economics, Geography, History, Political Science, Psychology, and Sociology. Must select at least two different disciplines to meet requirements.

Science

6 credits from the following types of courses:
Two courses from the Science discipline. One course must have a lab component.

Arts & Humanities

6 credits from the following types of courses:
Choose from the Art, English Literature, Fine Arts, Humanities, Music, Philosophy, Religion or Theater disciplines.

Additional General Education

PF 121 - Basic Learning Strategies (2)

This course prepares students to be successful lifelong learners both academically and in their chosen careers. Franklin courses require a high level of self-directed learning and focus on the skills required in the workplace and the classroom that are easily transferrable between the two environments. The course includes strategies for time management, goal setting, reading comprehension, and advancing communication skills, including the use of electronic tools to participate in virtual environments.

OR PF 321 - Learning Strategies (2)

This course prepares students to be successful lifelong learners both academically and in their chosen careers. Franklin courses require a high level of self-directed learning and focus on the skills required in the workplace and the classroom that are easily transferable between the two environments. The course includes strategies for advancing communication skills, including the use of electronic tools to participate in virtual environments. The assignments and activities in the course are created to closely simulate teamwork found in the workplace.

AND

COMM 150 - Interpersonal Communication (4)

By using applied critical and creative thinking, students in this course will develop a set of communication skills that will enhance their personal and professional relationships and endeavors. This course will focus on skill development in key areas such as self, perception, listening, verbal messages, conversations, relationships, conflict management, persuasion, and presentation skills.

OR SPCH 100 - Speech Communication (4)

This basic public-speaking course intends to improve the student's ability to think critically and to communicate orally. Theory and practice are provided in various speaking situations. Each student is required to speak before an audience, but class work also involves reading, gathering and organizing information, writing, and listening.

AND

ENG 205 - Business & Professional Writing (4)

This is an advanced composition course focusing on writing for business and professional purposes. Students will review the writing conventions commonly expected within business and professional environments, as well as strategies for analyzing rhetorical situations within those environments. Coursework includes analysis, revision, and research exercises, as well as substantial practice in composing business correspondence. The final project is an extensive, researched business proposal developed in stages and presented to the class. Students will be encouraged to relate course materials to their major programs and workplace experiences.

OR ENG 220 - Research Writing: Exploring Professional Identities (4)

This is an intermediate course focusing on the composition of research papers. Students in this course prepare to be active participants in professional discourse communities by examining and practicing the writing conventions associated with their own fields of study and work. By calling attention to the conventions of disciplinary writing, the course also prepares students for upper-division college writing and the special conventions of advanced academic discourse. Course activities include three extended research papers, semi-formal writing addressing interdisciplinary communication, and readings fostering critical engagement with disciplinary conversations.

Professional Core

COMM 202 - Introduction to Media and Digital Information (3)

This course examines the evolving media and information landscape, emphasizing how individuals actively create, share, and interpret content. Students explore how traditional news, digital platforms, AI-generated content, immersive environments, and virtual identities shape perspectives, beliefs, and decision-making. The course highlights consumers as creators through user-generated content, participatory culture, and personal branding in networked spaces. Students develop media literacy skills for navigating algorithmic systems, digital-native environments, artificial intelligence, and emerging spaces such as the metaverse. Attention is given to how stories are constructed across media formats, including framing, visual storytelling, and journalistic conventions such as AP style. By the end of the course, students will be prepared to critically analyze and responsibly produce media content in a rapidly evolving information ecosystem.

COMM 205 - Professional Communication (2)

In this course students will learn how to apply principles of intelligent visual design to professional communication and self-presentation. The focus will be on helping students reframe how to look outward to the professional world, and how to get professionals to view them as great employees and collaborators. How do you seek information to better understand organizations and professional opportunities? How do you present yourself to employers or prospective clients? Throughout the course students will receive professional mentoring and participate in an informational interview. Students will enhance their skills in impression management and communication through social media such as Linked In, blogs, and digital portfolios. Each assignment is tailored to fit the students? professional goals and career path. This course is intended for all academic majors.

PBRL 325 - Public Relations (4)

A course in the technique of establishing and maintaining public relations with an examination of the public relations functions of some of the large concerns. Exercises in practical application of public relations techniques are included.

COMM 211 - Theories of Communication (3)

In this course, we address what communication theory is and learn more about several specific theories applied in current communication research. Students analyze communication artifacts like songs and movies, also exploring how theories of communication and media can be useful in practice in the context of relationships and organizations.

AND

MGMT 312 - Principles of Management (4)

This course explores the basic concepts and processes of management. Students will explore the functional roles and processes of planning, leading, organizing, and controlling comprising the manager role. Students develop skills related to the manager function that are required in today's competitive environment.

OR PSYC 204 - Principles of Motivation (4)

This course is a systematic study of theories, models, and approaches to motivation. The course includes the development of motivation, as well as neurological aspects of motivation. The student will explore internal and external factors that contribute to motivation and a variety of strategies that can be used to become a successful motivator. Durable Skill Competencies: self-regulation, motivational analysis, leadership, problem solving, scientific reasoning, reflective thinking, effective communication

OR MKTG 300 - Marketing (4)

Learn the core concepts of marketing and apply them by drafting a basic marketing plan. Build your marketing vocabulary, sharpen your strategic thinking, and take your first hands-on step toward becoming a marketing professional.

Technical Credit

8 credits from the following types of courses:
Computer programming and/or computer literacy, Journalism and Media, Digital Arts or Digital Communication Arts, Graphic design, web development, video game design, video production, and/or video camera use or photography.

Major Area Required

COMM 315 - Communication Ethics (4)

This course examines the strategies involved in effective, ethical communication in professional contexts. Students explore principles of ethical organizational communication and the temporal, cultural, and social forces shaping those principles. Comparing values and perspectives from diverse cultures, students explore ethical communication issues in the professions. Assignments include the creation of multimedia deliverables such as an infographic and a pitch for a proposed training on a selected ethical communication topic. Infographics are evaluated as a means of visual communication grounded in ethical perspectives and supported by data. Students will also analyze the use of AI in professional contexts, providing recommendations on ethical communication related to AI applications.

COMM 335 - Communication in Groups and Teams (4)

The course examines current theories and best practices of working collaboratively in professional contexts. Students apply these concepts to analyze their own work experience, generating strategies for how to improve their performance in work groups. Students will learn basic project management skills and work in online virtual teams to complete a final communication project.

AND

COMM 321 - Organizational Communication (4)

This course explores the role of communication in organizations, focusing on key theories and concepts applied to real-world situations. Topics include the impact of technology, corporate culture, leadership, teamwork, ethics, and diversity on communication. Assignments include developing a strategic communication plan for a live or simulated client, incorporating competitive analysis, social media audits, creative elements, and actionable recommendations. Students use generative AI to craft and evaluate messages for a merger scenario. In teams or individually, students analyze organizational social media and overall communication strategies, creating multimedia communication proposals to present strategic visions and solutions.

OR COMM 400 - Intercultural Communication (4)

This course provides an overview of issues, processes, and theories involved with communicating with individuals from different cultures. Topics include thinking and communicating in global contexts and professional relationships in diverse environments.

AND

SOCL 335 - Applied Research Methods (4)

Applied Research Methods introduces students to the basic research designs and data collection techniques involved in human subjects? research common to social research environments. After completion of this course, the student should know the basics of social research ethics, the steps of the research process, the strengths and weaknesses of selected types of qualitative and quantitative research strategies, issues of selecting or creating and refining instruments of measurement, how to properly select an appropriate sample of subjects, and how to interpret selected statistical measures utilized in hypothesis testing.

OR DATA 300 - Introduction to Analytics (4)

This course introduces the fundamentals of Business and Data Analytics with practical applications, including an AI Augmented Analytics framework. Students will learn business problem framing, data wrangling, descriptive and inferential statistics, data visualization, and data storytelling in analytics.

AND

COMM 492 - Communications Practicum (4)

The Communication Practicum provides students with a hands-on experience designed to integrate and apply the core learning outcomes of the BS Communication program in a professional setting. Students will select an approved practicum site and engage in supervised work that emphasizes ethical reasoning, effective communication, leadership dynamics, organizational culture, and audience/media analysis.

OR COMM 495 - Communications Capstone (4)

This course gives students the opportunity to apply prior learning to address communications challenges facing organizations today. Leading-edge concepts in influencer marketing and integrated media strategies are introduced, and students apply their learning through case-study-based assignments to produce career-relevant work samples. Students complete their portfolios, demonstrating program learning outcomes and skills relevant to their career goals.

Major Electives

Public Relations Focus Area:

12 credits from the following types of courses:
Students may enroll in any course from any optional focus area and are not limited to just one area of focus. Other courses may be accepted as Major Electives upon review by the Program Chair.

AND

At least 12 credits from the following courses:

PBRL 350 - Media Research & Writing (4)

This course examines how text, images, sound-bites, speeches, and other media operate to influence, define, and change public identity and thought. Students in this course will look at these verbal and non-verbal influences and how they mold and shape public discourse, cultural understanding, and our day-to-day life. Additionally, this course will examine the role of persuasion and attitudinal change in managing conflict and making decisions within various communicative contexts and amongst various publics.

PBRL 410 - Public Relations Internship (1-4)

This course provides qualified students with an opportunity to receive academic credit for supervised professional training and experience in an actual work environment. This Internship is an ongoing seminar between the student, the faculty member and the employment supervisor. It involves an Internship Application and Learning Agreement, periodic meetings with the faculty representative, professional experience at a level equivalent to other senior-level courses and submission of material as established in the Internship Application and Learning Agreement. Participation cannot be guaranteed for all applicants.

PBRL 425 - Media & Crisis Communication (4)

Today?s public relations professionals have entered a new era where preparedness to respond rapidly to various levels of crisis is essential. Building a positive reputation through the strategic management of communications with internal and external audiences during good times is a necessary foundation for withstanding negative press. Utilizing analysis techniques, public relations tactics, and hands-on projects, you will evaluate crisis situations, create and implement a strategic crisis communication plan, and learn to coach the corporate spokesperson and manage the media, while maintaining the organization?s reputation.

PBRL 445 - Public Relations & Promotional Strategy (4)

In this course students will research, develop, and implement persuasive public relations campaign strategies appropriate to corporate, governmental, and/or not-for-profit organizations. This advanced course is designed for professionals who require specialized skills in public relations and promotional communication.

PBRL 450 - Rhetoric & Social Influence (4)

This course examines how text, images, sound-bites, speeches, and other media operate to influence, define, and change public identity and thought. Students in this course will look at these verbal and non-verbal influences and how they mold and shape public discourse, cultural understanding, and our day-to-day life. Additionally, this course will examine the role of persuasion and attitudinal change in managing conflict and making decisions within various communicative contexts and amongst various publics.

PBRL 460 - Client Engagement (4)

This course focuses on developing highly valued client engagement and client problem-solving skills. Exercises in the practical application of these skills in today's various environments will enable students to gain a strong awareness of the ever-changing mixture of the client base and their place as a public relations professional within that mixture. Additionally, this course will examine how public relations professionals can use high-quality client engagement to complement overall market strategies within various industries. Industries that will be examined from a client engagement perspective include: Retail, Product Development and Manufacturing, Health Care, Energy, Environment, Technology, Logistics and Transportation, and Non-Profit Organizations.

AND

This focus area complements the foundations of communication covered in the program by enabling students to develop skills needed for a career in public relations, including audience research, writing press releases and promotional copy, and designing PR campaigns.

OR

Human Communication Focus Area:

12 credits from levels 300-400 in the following subjects: ACCT, AMGT, BSAD, COMM, COMP, DATA, ENG, FINA, HUMN, INFA, ITEC, MGMT, MKTG, PBRL, PSYC, PUAD, SPM.

AND

Students can customize their Human Communication focus by choosing 12 semester hours from at least two different disciplines.

AND

This focus area prepares students for careers in general management of communication and information across various contexts.

OR

Health Communication Focus Area:

PUBH 201 - Introduction to Public Health (4)

This course provides a basic introduction to public health concepts and practice by examining the philosophy, purpose, history, organization, functions, tools, activities and results of public health practice at the national, state, and community levels. The course also examines public health occupations and careers. Case studies and a variety of practice-related exercises serve as a basis for learner participation in practical public health problem-solving simulations.

PUBH 250 - Health Behavior (4)

This course will provide students with an overview of how the social and behavioral sciences contribute to primary prevention in the rapidly expanding field of health behavior. Emphasis will be placed on theory-driven approaches that are supported by empirical investigations. Students will acquire a working knowledge of foundational theories used in public health practice as well as the ability to measure key theoretical constructs.

AND

PUBH 300 - Health Education and Promotion Concepts (4)

Students taking this course will learn effective communication skills to positively influence the norms and behaviors of both individuals and communities. Common themes are health education methods, including theories and models, promoting multicultural diversity, social marketing concepts, and health communication strategies.

OR SPM 306 - Sport Marketing (4)

This course provides students with a comprehensive understanding of sport marketing, focusing on the promotion, selling, and advertising of products and services within the sports and physical activity industries. Students will explore marketing communications strategies, public relations (PR), fan engagement, digital marketing, and branding.

AND

This focus area complements the foundations of communication covered in the program by helping students understand the healthcare landscape, including major stakeholders and interconnected organizations in public health.

OR

Digital Communication Focus Area:

Students with 90+ credit hours and a cumulative GPA of 3.0 may choose to take a graduate-level course. The following courses are recommended: PUAD 701 - Foundations of Government & Nonprofit Administration (4) MGMT 707 - MBA Foundations (4) MCM 707 - Marketing Communication Foundations (4) PSYC 601 - Introduction to Business Psychology (4)

AND

At least 12 credits from the following courses:

COMM 410 - Communications Internship (1-4)

This course provides qualified students with an opportunity to receive academic credit for supervised professional training and experience in an actual work environment. This Internship is an ongoing seminar between the student, the faculty member and the employment supervisor. It involves an Internship Application and Learning Agreement, periodic meetings with the faculty representative, professional experience at a level equivalent to other senior-level courses and submission of material as established in the Internship Application and Learning Agreement. Participation cannot be guaranteed for all applicants.

PBRL 445 - Public Relations & Promotional Strategy (4)

In this course students will research, develop, and implement persuasive public relations campaign strategies appropriate to corporate, governmental, and/or not-for-profit organizations. This advanced course is designed for professionals who require specialized skills in public relations and promotional communication.

MKTG 345 - Social Media Marketing (4)

Learn how to plan and run social media campaigns that support real business goals. You?ll work with tools like blogs, wikis, podcasts, and social networks to create a social media marketing plan. In a hands-on simulation, you?ll make real-time decisions and see the results of your strategy.

MKTG 340 - Digital Marketing (4)

Step into the role of a digital marketing consultant, creating a comprehensive digital marketing plan for a client company of your choice. Your plan will include digital audits, SEO, website design improvements, advertising campaigns, email marketing, social media strategies, and performance metrics. Gain hands-on experience using free online tools to create infographics, Google search ads, and research SEO and PPC performance. Learn key strategies for engaging content, brand awareness, social media, and email campaigns. Finish with a portfolio-ready digital marketing plan.

AND

Transfer related coursework, certificates, micro-credentials, certifications, credentials, or licenses may also be reviewed for credit to fulfill this focus area

AND

This focus area compliments the foundations of communication covered in the program and emphasizes data-informed digital communications.

University Electives

28 credits from the following types of courses:
Any undergraduate courses offered by the University except developmental education courses.

Additional Requirements

All students are required to pass College Writing (ENG 120), and either Basic Learning Strategies (PF 121) or Learning Strategies (PF 321) prior to enrolling in any course at the 200 level or above. Students who enroll at Franklin with 30 or fewer hours of transfer credit are required to pass PF 121 Basic Learning Strategies in place of PF 321 Learning Strategies. Interpersonal Communication (COMM 150) or Speech Communication (SPCH 100) must be taken prior to enrolling in any course at the 300 level or above. Students must also meet the University algebra competency requirement.

Combined Bachelor’s & Master’s Programs

Academic Minors

Microcredentials Align with Job Essentials

In today's dynamic work environments, adaptive professionals thrive. A microcredential - either as a stand-alone course or integrated into your degree program - is a short, skill-specific recognition that enables you to demonstrate your competency in a distinct area. Like Franklin's degree programs, microcredentials are aligned with market and industry demand to ensure what you learn can be put to use right away. Microcredentials are easily shared via digital badges and can be stacked to create a unique portfolio of in-demand skills.

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B.S. Communications Program Details

Tuition Costs

Program Learning Outcomes

A learning outcome map functions as a roadmap to help guide students' progress through their program of study. Click HERE to view the B.S. Communications matrix.

Degree Requirements

1. To be awarded an undergraduate degree, students must:

Successfully complete all courses required in the major program, including:
General Education
Business or Professional Core
Major Area and Elective Courses
Technical transfer credit (for specific degree completion programs only)

2. Meet these grade point average (GPA) requirements:

All students must attain a minimum Franklin University cumulative GPA of 2.00
All students must attain a minimum GPA of 2.25 in the major area, and each major area course must be completed with a grade of “C” or better to count toward degree requirements

3. Complete the residency requirement

Students seeking a bachelor’s degree must complete a minimum of 30 credit hours at Franklin University to be eligible for a degree. Students seeking an associate’s degree must earn 15 credit hours overall in residence at Franklin University to be eligible for a degree.

4. Complete the payment of all requisite tuition and fees

5. Not be under disciplinary dismissal due to academic dishonesty or a violation of the Student Code of Conduct

Program Chairs and Academic Advisors are available for consultation to provide information and guidance regarding the selection of courses, the accuracy of schedules, and the transfer process. However, students are responsible for understanding and meeting the degree requirements of their major program or degree and for planning schedules accordingly.

Overall Residency Requirements

Students seeking a bachelor’s degree must complete a minimum of 30 credit hours at Franklin University to be eligible for a degree. Students seeking an associate’s degree must earn 20 credit hours overall in residence at Franklin University to be eligible for a degree.

Course Level Requirements

A student must have 40 credit hours overall that are equivalent to 300/400 level Franklin University courses for a bachelor’s degree. A student must have a minimum of 12 credit hours of courses that are equivalent to 200 level or above for an associate’s degree.

Business Core Requirements

Majors that have Business Core requirements are Accounting, Applied Management, Business Administration, Business Economics, Business Forensics, Energy Management, Entrepreneurship, Financial Management, Financial Planning, Forensic Accounting, Human Resources Management, Information Systems Auditing, Logistics Management, Management & Leadership, Marketing, Operations & Supply Chain Management, and Risk Management & Insurance. The Business Core is the foundation of the related academic disciplines appropriate for a baccalaureate degree in business. The purpose of the Business Core is to provide students with a conceptual understanding of organizations, how the functional areas interrelate to achieve organizational goals, and how to apply professional decision-making competencies and technical skills in today’s environment. After completing the Business Core, graduates will be able to:

analyze an organization’s accounting information in order to develop sound business decisions
identify and apply valuation models relevant to an organization’s financial decisions
identify the impact of forces influencing the major functional areas of business (e.g., ethical, legal, technological, economic, global and social)
apply marketing activities to the delivery of goods and services in business-to-business and business-to-consumer markets
apply interpersonal and resource management skills to enhance business success

Business Principles (BSAD 110) is a Business Core prerequisite. Transfer students with the equivalent of four business courses are not required to take Business Principles.

Major Area Requirements

A student must have 20 credit hours in the major area that are equivalent to 300/400 major level Franklin courses for a bachelor’s degree. A student must have 12 hours of major area courses that are equivalent to 200 level or above for an associate’s degree. A minimum 2.25 GPA is required in the major area for students enrolled in either the associate’s or bachelor’s degree programs, and each major course must be completed with a grade of “C” or better to count toward degree requirements.

Capstone Requirement

Every major has a capstone experience for which credit cannot be transferred into the University. This is a Franklin course designed to integrate and assess the learning outcomes specific to each major as a whole. This course should be taken as the last major course. If, given the academic scheduling process and the student’s projected graduation date, this is not possible, then the student should have Senior Standing (90 or more credit hours), plus the skill-based General Education courses (COMM, SPCH, WRIT, MATH, COMP), all business or professional core courses, and the capstone prerequisite courses.

Subsequent Degree Requirements

Students pursuing subsequent bachelor’s degrees must earn in residency at Franklin University a minimum of 30 credit hours at the 200 level or above, of which a minimum of 16 credit hours must be major area courses equivalent to 300/400 level courses.

Additional Degree Requirements

Students seeking an additional bachelor’s (or associate’s) degree must successfully complete a minimum of 30 credit hours (including the major requirements) beyond the first bachelor’s (or associate’s) degree. (See the “Subsequent Degree” section of the Academic Bulletin.)

Transfer Credit

Transfer credit and credit awarded on standardized exams, proficiency exams or portfolio credit awarded by another institution will not count toward the residency requirement at Franklin University. Credit awarded based on proficiency examination or portfolio evaluation conducted by Franklin University may apply as appropriate major area credit, but will not reduce the hours required toward the residency requirement.

Admission Requirements

A student who meets at least one of the following criteria is eligible for admission as a degree-seeking student:

Has provided official documentation of graduation from an accredited high school or its equivalent (see Documentation Required below), or
Has an associate, bachelor or master's degree from an accredited institution* of higher education.

*Accrediting Commission for Community and Junior Colleges, Western Association of Schools and Colleges (ACCJC), Higher Learning Commission (HLC), Middle States Commission on Higher Education (MSCHE), New England Commission on Higher Education (NECHE), Northwest Commission on Colleges and Universities (NWCCU), Southern Association of Colleges and School Commission on Colleges (SACSCOC), WASC Senior College and University Commission (WSCUC), or a Council for Higher Education Accreditation (CHEA)-recognized accrediting organization.

Documentation Required

Documentation of high school graduation or equivalence - required for applicants who are transferring fewer than 60 semester hours that apply towards a Franklin degree.
If the student has transferable hours of 60 credit hours or more from an institutionally accredited institution of higher education, then they will not have to provide a high school diploma or equivalence. Acceptable forms of documentation of high school graduation or high school equivalence for undergraduate admission must include one of the following:

Official high school transcript listing the date of graduation
Official GED certificate
Official documentation of having passed a State High School Equivalency examination
Official documentation of a home school completion certificate/transcript
Official transcripts from all educational institutions (college, universities, professional schools, etc.) previously enrolled in, regardless if credit was earned.

A student classified as degree seeking will not be permitted to register for courses until all transcripts are received and placement tests completed (see specific requirements under “Placement Testing”).

Admission Process

Admission procedures should be started early to maximize scheduling options and financial planning. Learn more about the undergraduate admission process.

English Language Proficiency Requirements

Prospective undergraduate students must demonstrate English language proficiency. A student who meets at least one of the following criteria is eligible for admission as a degree-seeking student:

The applicant is a citizen of a country where English is the primary language for education. A list of these countries can be found below.
The applicant has provided official documentation that meets Franklin graduate admission requirements from an institution in which English is the medium of instruction.
The applicant has submitted an official score report meeting the minimum requirements for admission (see Minimum Scores below) from one of the following exams approved by Franklin University: Accuplacer ESL (See Placement Testing), Cambridge English Qualifications, Duolingo English Test (DET), International English Language Testing System Academic (IELTS), Pearson Test of English Academic (PTE Academic), Test of English as a Foreign Language (TOEFL). ). Other officially recognized exams may also be considered. English proficiency scores must be less than two years old.

Accuplacer ESL	DET	IELTS	PTEA	TOEFL IBT
Reading 95	-	Reading 5.5	-	Reading 19/30
Writing 5	-	Writing 5.5	-	Writing 19/30
Listening 90	-	Listening 5.5	-	Listening 19/30
Sentence Meaning 95	-	Speaking 5.5	-	Speaking 19/30
Overall 285	Overall 100	Overall 5.5	Overall 53	Overall 75

Students applying for admission to undergraduate programs to be attended from outside the U.S. or offered through Global Partnerships abroad must meet the minimum requirements for admission (see Minimum Scores below) from one of the following exams approved by Franklin University: Accuplacer ESL*, Duolingo English Test (DET), International English Language Testing System Academic (IELTS), Pearson Test of English Academic (PTE A), Test of English as a Foreign Language (TOEFL). Other officially recognized exams may also be considered. English proficiency scores must be less than two years old.

Accuplacer ESL	DET	IELTS	PTEA	TOEFL IBT
Reading 95	-	Reading 5.5	-	Reading 19/30
Writing 5	-	Writing 5.5	-	Writing 19/30
Overall 100	Overall 100	Overall 5.5	Overall 53	Overall 75

*ACCUPLACER Assessments for Admission:

Prospective students may demonstrate English language proficiency through the ACCUPLACER ESL® examinations administered by Franklin University. The ACCUPLACER ESL® suite of examinations are internet-based, computer-adaptive assessments designed to properly assess students’ English language competencies.
There are no fees for initial attempts at the ACCUPLACER ESL® examinations if they test at Franklin University Testing Center or through Franklin’s online proctoring provider. Students are only responsible for any fees incurred for retake examinations.
Students who do not meet the minimum score requirements may retake the examination(s), but not more than twice within a two-week period. If students take the exam twice within two weeks, subsequent examination retakes will be considered only after a three-month waiting period from the original test date. Passing scores will remain valid with Franklin University for a period of two years from the original test date.
All ACCUPLACER examinations must be administered by an ACCUPLACER approved proctor that meets specific criteria, as defined by our proctor expectations and Accuplacer. Proctors must be a Franklin University proctor, an ACCUPLACER remote test network proctor, or ProctorU. For additional information, contact testing@franklin.edu

Program Advisory Board

The University employs a team approach to planning, developing and maintaining its academic curriculum. An essential element of this process – and a key to the institution’s quality assurance practices – is the Program Advisory Board (and the associated Alumni Advisory Board). A diverse array of business and industry leaders make up these discipline-specific boards that provide guidance on theory-to-practice ideas, global business perspectives, and emerging topics in the field. Each academic year, Program Advisory Boards meet with Division Chairs and faculty for lively and engaged conversations, thus bringing members’ substantial professional experience and expertise into the classroom. In addition, some Division Chairs elect to engage Program Advisory Board members in the assessment of academic program outcomes.

Name	Organization	Title
Lachandra Baker	Lachandra B. Baker Edutainment Llc	Founder + Lead Consultant
Douglas Edwards	Ologie, LLC	Exec. Strategic Director
Annie Gallagher	Gallagher Consulting Group, Inc.	President
Niccole Hyatt	Franklin University	Mgr., Client Partnerships
Christopher Jones	Warhol & Wall St.	COO
Marie Keister	Murphy Epson	President
Shanise Pearce	Jp Morgan Chase	Vice President, Project Management
Donna Teach	Nationwide Children's Hospital	Chief Mktg. + Comm. Officer
Sam Underwood	Futurety	President

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Careers & Salary Outlook

14%

From 2023-2033, jobs in Marketing & Communications are expected to increase by 14%

Occupation

Median Salary (2023)

Job Postings (2023)

Projected Growth (2023-2033)

Occupation

Advertising and Promotions Managers

$131,872

8,779

11%

Advertising and Promotions Managers

Median Salary: $131,872
Job Postings: 8,779
Projected Growth: 11%

Occupation

Job Titles

Skills

Industry

Description

Advertising and Promotions Managers plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Projected Growth

Job Title	Job Postings	% of Job Postings
League Managers	979	11%
Advertising Account Managers	1,745	20%
Advertising Managers	500	6%
Advertising and Marketing Managers	674	8%
Advertising Sales Managers	615	7%
Promotions Managers	550	6%
Digital Advertising Managers	333	4%
Marketers	364	4%
Street Team Managers	231	3%
Promotions Directors	1,007	12%
Paid Media Managers	215	2%
Ad Operations Managers	170	2%
Promotions Marketing Managers	145	2%
Street Team Representatives	178	2%
Promotions Supervisors	124	1%
Health Promotion Managers	134	2%
Advertising Operations Managers	143	2%
Advertising Production Managers	121	1%
Advertising Account Supervisors	140	2%
PPC Managers	411	5%

Skill	Job Postings	% of Total Postings
Marketing	3,621	47%
Project Management	1,256	16%
Digital Advertising	962	12%
Digital Marketing	727	9%
Data Analysis	635	8%
Advertisement	605	8%
Analytics	605	8%
Key Performance Indicators (KPIs)	604	8%
Selling Techniques	577	7%
Advertising Campaigns	544	7%
Sales Prospecting	514	7%
Social Media	506	7%
Finance	491	6%
Workflow Management	444	6%
Upselling	434	6%
Advertising Sales	405	5%
Customer Relationship Management	391	5%
Google Analytics	379	5%
Marketing Strategies	371	5%
Account Management	370	5%

	Industry	% of Occupation in Industry
	Advertising, Public Relations, and Related Services		42%
	Management of Companies and Enterprises		11%
	Management, Scientific, and Technical Consulting Services		5%
	Newspaper, Periodical, Book, and Directory Publishers		4%
	Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers		3%
	Web Search Portals, Libraries, Archives, and Other Information Services		3%
	Other		32%

Technical Writers

$80,059

47,759

13%

Technical Writers

Median Salary: $80,059
Job Postings: 47,759
Projected Growth: 13%

Occupation

Job Titles

Skills

Industry

Description

Technical Writers write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

Projected Growth

Job Title	Job Postings	% of Job Postings
Technical Writers	28,094	59%
Proposal Writers	6,239	13%
Medical Writers	2,549	5%
Technical Writers/Editors	2,242	5%
Technical Proposal Writers	868	2%
UX Writers	805	2%
Report Writers	1,006	2%
IT Technical Writers	823	2%
Medical Writing Managers	532	1%
Technical Publications Specialists	449	1%
Principals	557	1%
Technical Writer Interns	454	1%
Scientific Writers	557	1%
Technical Documentation Writers	503	1%
Contract Technical Writers	380	1%
Data Analysts/Report Writers	412	1%
Business Analysts/Technical Writers	407	1%
Writers/Editors	283	1%
Consultants	196	0%
Scientific Technical Writers	403	1%

Skill	Job Postings	% of Total Postings
Technical Writing	12,690	39%
Project Management	7,652	24%
Technical Documentation	6,380	20%
Templates	4,893	15%
Proofreading	4,282	13%
Marketing	4,036	12%
Journalism	3,687	11%
Microsoft SharePoint	3,620	11%
Request For Proposal	3,530	11%
Style Guides	3,178	10%
Technical Communication	3,014	9%
Workflow Management	2,888	9%
Medical Writing	2,828	9%
Software Documentation	2,710	8%
Microsoft Visio	2,605	8%
Standard Operating Procedure	2,506	8%
Computer Science	2,406	7%
Proposal Writing	2,319	7%
Content Creation	2,259	7%
Agile Methodology	2,119	7%

	Industry	% of Occupation in Industry
	Computer Systems Design and Related Services		20%
	Management, Scientific, and Technical Consulting Services		9%
	Employment Services		7%
	Scientific Research and Development Services		6%
	Architectural, Engineering, and Related Services		6%
	Software Publishers		5%
	Other		48%

Editors

$75,026

19,321

4%

Editors

Median Salary: $75,026
Job Postings: 19,321
Projected Growth: 4%

Occupation

Job Titles

Skills

Industry

Description

Editors plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

Projected Growth

Job Title	Job Postings	% of Job Postings
Editors	3,048	16%
Technical Editors	2,038	11%
Copy Editors	1,739	9%
Content Editors	1,529	8%
Managing Editors	2,057	11%
Editorial Assistants	1,463	8%
News Editors	1,159	6%
Assignment Editors	822	4%
Writers/Editors	746	4%
Photo Editors	560	3%
Associate Editorial Directors	558	3%
Lead Assistant Editors	614	3%
Production Editors	518	3%
Digital Editors	412	2%
Executive Editors	480	3%
Copywriters/Editors	373	2%
Engagement Editors	279	1%
Magazine Editors	338	2%
Medical Editors	299	2%
Sports Editors	289	2%

Skill	Job Postings	% of Total Postings
Journalism	7,912	31%
Proofreading	4,737	19%
Marketing	4,322	17%
Copy Editing	3,647	14%
Social Media	3,475	14%
Project Management	3,405	13%
Content Creation	3,196	13%
Content Editing	2,949	12%
Search Engine Optimization	2,943	12%
Workflow Management	2,873	11%
Style Guides	2,582	10%
Newsletters	2,473	10%
Punctuation and Capitalization	2,111	8%
Adobe Photoshop	2,037	8%
AP Stylebook	1,777	7%
Analytics	1,540	6%
Storytelling	1,517	6%
Fact Checking	1,436	6%
HyperText Markup Language (HTML)	1,415	6%
Technical Writing	1,326	5%

	Industry	% of Occupation in Industry
	Newspaper, Periodical, Book, and Directory Publishers		40%
	Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers		8%
	Motion Picture and Video Industries		7%
	Advertising, Public Relations, and Related Services		6%
	Business, Professional, Labor, Political, and Similar Organizations		3%
	Management, Scientific, and Technical Consulting Services		3%
	Other		32%

Market Research Analysts and Marketing Specialists

$74,672

164,433

19%

Market Research Analysts and Marketing Specialists

Median Salary: $74,672
Job Postings: 164,433
Projected Growth: 19%

Occupation

Job Titles

Skills

Industry

Description

Market Research Analysts and Marketing Specialists research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Projected Growth

Job Title	Job Postings	% of Job Postings
Business Development Representatives	42,307	26%
Marketing Specialists	19,390	12%
Marketing Assistants	16,160	10%
Business Development Specialists	12,041	7%
Digital Marketing Specialists	10,076	6%
Marketing Associates	10,550	6%
Business Development Associates	8,001	5%
Social Media Specialists	7,612	5%
Social Media Coordinators	6,674	4%
Marketing Analysts	3,287	2%
Field Marketing Representatives	3,369	2%
BDC Representatives	2,580	2%
Marketing Consultants	2,383	1%
Email Marketing Specialists	2,821	2%
Product Specialists	2,697	2%
Digital Marketing Analysts	2,142	1%
Content Marketing Specialists	2,372	1%
Product Analysts	2,121	1%
Search Engine Optimization Specialists	2,781	2%
Research Specialists	5,069	3%

Skill	Job Postings	% of Total Postings
Marketing	142,774	63%
Social Media	44,941	20%
Project Management	41,008	18%
Business Development	40,392	18%
Digital Marketing	36,291	16%
Customer Relationship Management	31,596	14%
Analytics	24,841	11%
Sales Prospecting	24,227	11%
Marketing Strategies	23,608	10%
Search Engine Optimization	23,194	10%
Market Research	22,435	10%
Data Analysis	22,400	10%
Key Performance Indicators (KPIs)	20,012	9%
Marketing Communications	19,496	9%
Content Creation	18,947	8%
Google Analytics	18,071	8%
Salesforce	16,871	7%
Business To Business	14,881	7%
Email Marketing	13,974	6%
Selling Techniques	13,395	6%

	Industry	% of Occupation in Industry
	Management, Scientific, and Technical Consulting Services		11%
	Management of Companies and Enterprises		7%
	Computer Systems Design and Related Services		6%
	Advertising, Public Relations, and Related Services		5%
	Software Publishers		3%
	Agencies, Brokerages, and Other Insurance Related Activities		3%
	Other		66%

Writers and Authors

$73,694

48,293

10%

Writers and Authors

Median Salary: $73,694
Job Postings: 48,293
Projected Growth: 10%

Occupation

Job Titles

Skills

Industry

Description

Writers and Authors originate and prepare written material, such as scripts, stories, advertisements, and other material.

Projected Growth

Job Title	Job Postings	% of Job Postings
Copywriters	10,396	22%
Content Writers	6,408	13%
Article Writers	5,746	12%
Social Media Content Creators	3,591	7%
Content Creators	3,227	7%
Service Writers	2,695	6%
Specification Writers	1,174	2%
Digital Content Producers	1,782	4%
Writers	1,220	3%
Marketing Copywriters	1,192	3%
Curriculum Writers	910	2%
Content Developers	1,051	2%
Content Specialists	726	2%
Ticket Writers	941	2%
Digital Content Creators	867	2%
Digital Producers	824	2%
Customs Entry Writers	2,742	6%
Social Media Managers/Content Creators	983	2%
Entry Writers	1,287	3%
Breaking News Editors	531	1%

Skill	Job Postings	% of Total Postings
Marketing	13,019	31%
Copywriting	10,199	24%
Social Media	9,013	22%
Content Creation	8,216	20%
Journalism	8,171	20%
Search Engine Optimization	6,174	15%
Project Management	5,981	14%
Proofreading	5,422	13%
Artificial Intelligence	3,221	8%
Content Strategy	3,177	8%
Target Audience	3,090	7%
Digital Content	3,048	7%
TikTok	2,883	7%
Fact Checking	2,877	7%
Social Media Content	2,718	7%
Blogs	2,397	6%
Content Development	2,338	6%
Digital Marketing	2,244	5%
Adobe Photoshop	2,227	5%
Newsletters	2,171	5%

	Industry	% of Occupation in Industry
	Advertising, Public Relations, and Related Services		14%
	Independent Artists, Writers, and Performers		10%
	Newspaper, Periodical, Book, and Directory Publishers		10%
	Management, Scientific, and Technical Consulting Services		8%
	Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers		5%
	Motion Picture and Video Industries		5%
	Other		48%

Occupation

Job Titles

Skills

Industry

Description

Public Relations Specialists promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Projected Growth

Job Title	Job Postings	% of Job Postings
Communications Specialists	18,751	36%
Marketing Communications Specialists	4,265	8%
Communications Coordinators	3,302	6%
Communications Associates	2,899	6%
Public Relations Specialists	2,371	5%
Telecommunications Specialists	1,775	3%
Marketing and Communications Specialists	1,980	4%
Media Planners	1,383	3%
Media Buyers	1,945	4%
Internal Communications Specialists	1,588	3%
Move-in Coordinators	1,239	2%
Campus Ambassadors	1,026	2%
Student Ambassadors	859	2%
Branch Ambassadors	2,300	4%
Security Ambassadors	1,533	3%
Digital Communications Specialists	1,338	3%
Corporate Communications Specialists	1,054	2%
Community Relations Coordinators	848	2%
Community Ambassadors	836	2%
Media Specialists	679	1%

Skill	Job Postings	% of Total Postings
Marketing	26,817	41%
Public Relations	13,919	21%
Social Media	11,983	18%
Project Management	11,926	18%
Newsletters	10,164	16%
Journalism	9,753	15%
Press Releases	7,621	12%
Content Creation	6,310	10%
Graphic Design	6,040	9%
Marketing Communications	6,024	9%
Internal Communications	5,703	9%
Proofreading	4,958	8%
Strategic Communication	4,620	7%
Media Relations	4,588	7%
Adobe Photoshop	3,924	6%
Corporate Communications	3,486	5%
Adobe Creative Suite	3,419	5%
Branding	3,388	5%
Photography	3,352	5%
Communication Strategies	3,287	5%

	Industry	% of Occupation in Industry
	Advertising, Public Relations, and Related Services		13%
	Religious Organizations		6%
	Business, Professional, Labor, Political, and Similar Organizations		5%
	Local Government, Excluding Education and Hospitals		5%
	Management of Companies and Enterprises		5%
	Education and Hospitals (State Government)		5%
	Other		62%

Occupation

Job Titles

Skills

Industry

Description

News Analysts, Reporters, and Journalists narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

Projected Growth

Job Title	Job Postings	% of Job Postings
Multimedia Journalists	4,154	23%
Reporters	3,234	18%
News Reporters	1,820	10%
Staff Writers	1,023	6%
Sports Reporters	732	4%
Anchors/Reporters	822	5%
News Anchors/Reporters	751	4%
News Anchors	985	5%
General Assignment Reporters	686	4%
Investigative Reporters	459	3%
Breaking News Reporters	472	3%
Anchors	384	2%
Digital Reporters	386	2%
Education Reporters	266	1%
Hearing Reporters	719	4%
Morning News Anchors	301	2%
Journalists	582	3%
Government Reporters	252	1%
Sports Anchors/Reporters	204	1%
Multi-Skilled Operators	222	1%

Skill	Job Postings	% of Total Postings
Journalism	7,860	57%
Social Media	3,018	22%
News Stories	2,848	20%
Storytelling	1,985	14%
AP Stylebook	1,501	11%
Content Creation	1,426	10%
News Reporting	1,408	10%
News Anchoring	1,271	9%
Videography	1,175	8%
Live Reporting	1,072	8%
News Editing	988	7%
News Coverage	924	7%
Photography	920	7%
Search Engine Optimization	920	7%
Marketing	696	5%
Broadcasting	650	5%
Breaking News Coverage	648	5%
Multimedia	627	5%
Sports Journalism	593	4%
Linear Video Editing	584	4%

	Industry	% of Occupation in Industry
	Newspaper, Periodical, Book, and Directory Publishers		39%
	Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers		29%
	Radio and Television Broadcasting Stations		25%
	Motion Picture and Video Industries		3%
	Wired and Wireless Telecommunications (except Satellite)		1%
	Colleges, Universities, and Professional Schools		1%
	Other		4%

Occupation

Job Titles

Skills

Industry

Description

Proofreaders and Copy Markers read transcript or proof type setup to detect and mark for correction any grammatical, typographical, or compositional errors. Excludes workers whose primary duty is editing copy. Includes proofreaders of braille.

Projected Growth

Job Title	Job Postings	% of Job Postings
Proofreaders	1,263	58%
Proofreaders/Copy Editors	101	5%
Proofreaders/Editors	96	4%
Legal Proofreaders	232	11%
Copywriters	49	2%
Global Creative Directors	39	2%
Localization Testers	48	2%
Copywriting Interns	42	2%
Copy Managers	39	2%
Copywriters/Proofreaders	24	1%
Copy Editors	40	2%
Copy Supervisors	25	1%
Content Strategists	17	1%
Copy Specialists	91	4%
Copy Directors	20	1%
Writers/Editors/Proofreaders	19	1%
Content Specialists	15	1%
Marketing Communications Coordinators	7	0%
Creative Services Managers	9	0%
Legislative Research Assistants	9	0%

Skill	Job Postings	% of Total Postings
Proofreading	1,206	71%
Marketing	569	34%
Copywriting	445	26%
Punctuation and Capitalization	321	19%
Style Guides	299	18%
Journalism	271	16%
Project Management	189	11%
Content Creation	186	11%
Advertisement	183	11%
Copy Editing	182	11%
Written Composition	167	10%
Marketing Materials	152	9%
Search Engine Optimization	133	8%
AP Stylebook	132	8%
Social Media	120	7%
Fact Checking	112	7%
Workflow Management	108	6%
Brand Strategy	104	6%
Syntax	96	6%
Typography	96	6%

	Industry	% of Occupation in Industry
	Newspaper, Periodical, Book, and Directory Publishers		29%
	Management, Scientific, and Technical Consulting Services		11%
	Advertising, Public Relations, and Related Services		8%
	Business Support Services		6%
	Employment Services		5%
	Legal Services		4%
	Other		37%

Occupation

Job Titles

Skills

Industry

Description

Broadcast Announcers and Radio Disc Jockeys speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Projected Growth

Job Title	Job Postings	% of Job Postings
On-Air Personalities	324	18%
Podcasters	165	9%
Entertainers	144	8%
Play-by-Play Commentators	102	6%
Radio Personalities	105	6%
Radio Announcers	81	4%
Broadcasters	47	3%
Play-by-Play Announcers	44	2%
Morning Anchors	48	3%
Announcers	599	32%
Broadcast Managers	25	1%
On-Air Talents	56	3%
Sports Announcers	26	1%
Podcast Hosts	14	1%
Anchors	11	1%
Sports Broadcasters	12	1%
On Air Announcers	11	1%
Actors	17	1%
Directors of Broadcasting and Media Relations	6	0%
Morning News Anchors	13	1%

Skill	Job Postings	% of Total Postings
Broadcasting	198	19%
Social Media	154	15%
Podcasting	130	12%
Journalism	105	10%
Adobe Audition	90	9%
Marketing	68	6%
Content Creation	66	6%
Transferable Skills Analysis	58	6%
Audio Editing Software	47	4%
Digital Audio	45	4%
Automation	43	4%
Audio Production	41	4%
Live Event Support	41	4%
Public Service Announcement	41	4%
Talk Shows	40	4%
Audio Editing	39	4%
Production Equipment	39	4%
Statistics	34	3%
Audio Boards	33	3%
Pronunciation	33	3%

	Industry	% of Occupation in Industry
	Radio and Television Broadcasting Stations		62%
	Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers		23%
	Spectator Sports		5%
	Education and Hospitals (State Government)		4%
	Colleges, Universities, and Professional Schools		1%
	Motion Picture and Video Industries		1%
	Other		4%

Employment outlook data is provided by Lightcast and represents labor market trends in the United States. It is not specific to Franklin University graduates or any particular degree level. Franklin University cannot guarantee employment placement, salary level, or career advancement.

Communications Knowledge & Skillsets

Gain in-demand skills sought by employers with curriculum that teaches you:

Communications Planning

Prepare and maintain communication plans for new initiatives, programs, or products
Partner with leadership to develop comprehensive, measurable communication plans in support of business goals
Create promotional communication and media messaging using mixed media and emerging trends and practices.
Solve communication issues through critical and creative thinking
Conduct communications audits in order to monitor communication plan effectiveness
Perform competitive analyses with a focus on communication strategies and tactics

Message Development

Use new and emerging technologies to maximize message effectiveness
Identify and develop key messages, positioning and outreach strategies with the ability to penetrate marketplace noise
Craft clear, precise and ethical messages for specific audiences
Ensure consistency of key messages for programs across multiple mediums
Understand how people think and how to create language that effectively communicates to various audience segments
Create effective business proposals, summaries, research reports and instructional manuals

Visual Communication

Apply principles of intelligent visual design to create professional communication materials and enhance self-presentation, including blogs, infographics and training outlines
Develop compelling marketing and communication materials for both print and digital platforms, such as sales sheets, brochures and presentations
Utilize visual problem-solving skills to design and refine multimedia content that supports branding and marketing objectives
Create and manage engaging content for internal and external websites, integrating strong branding principles
Craft visual stories using photography, video and AI-generated graphics to communicate effectively
Apply theories of typography, headline writing, visual design and layout to produce professional communication for traditional and emerging media formats

Media Relations

Critically engage with all media entities to build, manage and maintain positive relationships
Use analytical tools to examine media content, intent, context and subtext
Collaborate with external agencies to execute communication strategies
Develop and execute media engagement strategy to drive awareness, advocacy and commercial success

Public Relations Campaign Creation

Apply public relations techniques to create and execute campaigns that align with organizational objectives
Establish and maintain relationships with media outlets, stakeholders and the public
Monitor media coverage, track industry trends, and evaluate public opinion while serving as a spokesperson for the organization
Organize PR events such as press conferences, open days and interviews
Seek opportunities for partnerships, sponsorships and advertising
Manage crisis situations to maintain a positive brand image

Generative AI in Communications

Develop AI-driven communication strategies that align with organizational objectives
Utilize AI tools to draft content for press releases, social media posts, website copy and other communications materials
Ensure responsible and ethical use of AI in communications
Stay informed about AI trends and applications

Audience Analysis

Ability to examine and critique the role of communication in organizations including the use of technology, corporate culture, leadership, teamwork, ethics and diversity
Capable of thinking and communicating in global contexts and professional relationships in diverse environments and within diverse cultures
Utilize analytical tools to gain insights into target audience, website visitors and customer behavior
Conduct qualitative research to develop audience profiles that include challenges, goals, motivations and preferred channels for engagement
Align audience profiles with communication campaign goals and messaging strategies
Continuously refine audience profiles based on campaign performance and new insights

Social Media Management

Experience with all social media channels and outlets, such as LinkedIn, blogs and digital portfolios
Design and manage social media campaigns using engaging content across multiple platforms
Use analytical tools to monitor SEO and social media performance and analyze campaign data and web traffic metrics
Collaborate with internal teams, social media influencers, stakeholders and management
Stay updated on the latest social media trends, tools and technologies

Multi-media Content Creation

Apply principles of good design to create professional communication materials across text, audio, video and original design work
Develop expertise in typography, headline writing, visual design principles and layout for both traditional and digital media formats
Gain hands-on experience with multimedia tools, including Adobe InDesign, and explore social media platforms as professional communication channels
Build foundational production skills, such as scriptwriting, set lighting, audio production and camera operation
Use industry-standard editing software to produce polished content for television, mobile devices, websites and physical media

Get College Credit for What You Already Know

Communications Degree Frequently Asked Questions

How long does it take to get a Communications degree?

Congratulations on wanting to finish your degree. At Franklin, we make it easy and convenient for busy, working adults to complete their bachelor's degree program alongside other commitments. Typically, a bachelor’s degree takes about 4 years of full-time study from start to finish. However, Franklin’s generous transfer policy can help you finish faster. Visit MyTransfer Credit to see how your previously earned credits can save you time toward your bachelor’s.

When can I start a Communications degree?

Franklin makes getting started easy and convenient. We offer three trimesters every year, with start dates within each. Talk to your admissions advisor to find the start date that works best for you.

How much will my Communications degree cost?

Franklin University offers a quality education at a competitive cost so you can afford to invest in your future. Our per credit hour tuition rates (vs. per year or per term rates) enable you to get a realistic estimate of exactly how much your degree will cost - especially once you've factored in transfer credit. Our 2026-2027 tuition rate is $398 per credit hour and with our tuition guarantee, you can lock-in your first-term tuition rate. Ask our helpful staff about available financing options and financial aid programs. Visit MyTransfer Credit to see how transfer credits could help you save time and money.

What is a Communications degree?

The bachelor's of science in Communications degree program is a four-year undergraduate degree program with an emphasis on strategic communication. With Franklin University's B.S. Communications, you'll develop your writing, critical thinking and interpersonal skills, and learn how to leverage technology to overcome communication challenges.

What can you do with a Communications degree?

With a B.S. Communications from Franklin, you'll be prepared for a wide variety of mid-level roles, including copywriter, communications manager, interactive communications manager, marketing manager or public information officer.

Why get a Communications degree?

There are plenty of good reasons to earn this degree, including opening yourself up to advanced career opportunities. One of the most compelling reasons, however, is what your coursework can do for you before graduation. Many of our B.S. Communications degree program students say they begin to apply the skills and strategies they learn at Franklin to their current organization -- well before completion -- improving everything from event planning to social media strategies to communication effectiveness.

What makes Franklin’s Communications degree unique?

Not only is Franklin University's B.S. Communications degree program relevant and flexible, our partnerships with community colleges make transferring your associate degree credits virtually hassle-free. And, with this degree program, we include a wide range of relevant skills and experiences in a short amount of total coursework. That means you become familiar with the most important communication tools and methodologies while you learn. As a result, our graduates say they're able to adapt more quickly and seamlessly to evolving technology and communication trends.

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2026 - 2027 Tuition	Cost Per Credit
Standard tuition	$398
B.S. in Nursing	$298
Current service members	$250
International students (Nonresident Alien)	$526

Other Fees and Charges	Cost
Resource fee (each semester)	$100

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Execute effective messages with a bachelor's in communications degree

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Craft messages that move business forward in a mobile, multiscreen world

Take online Communications courses that teach you to effectively use social and collaborative tools

Customize your Communications major to meet a variety of careers & jobs

Earn your online Bachelor of Science in Communications from a university built for busy adults

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From 2023-2033, jobs in Marketing & Communications are expected to increase by 14%

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