eMarketing

Bachelor of Science (B.S.) Subsequent Degree Requirements
78 hours

Subsequent degrees are for students who have completed a bachelor's degree or higher from a regionally accredited college or university. Please contact your Academic Advisor before beginning any Subsequent Degree coursework.

Each degree candidate must show transfer credit for, or meet the requirements listed below and any necessary prerequisites. The following degree requirements are from the current Franklin University Academic Bulletin.

Prerequisite Competencies

• ACCT 215 - Financial Accounting (4)
• ACCT 225 - Managerial Accounting (4)
• BSAD 220 - Business Law (4)
• COMM 320 - Business and Professional Communication (4)
• COMP 106 - Introduction to Spreadsheets (1)
• COMP 107 - Introduction to Web Authoring (1)
• COMP 108 - Introduction to Databases (1)
• ECON 210 - Introduction to Microeconomics (4)
• ECON 220 - Introduction to Macroeconomics (4)
• FINA 301 - Principles of Finance (4)
• MATH 215 - Statistical Concepts (4)
• MGMT 312 - Principles of Management (4)
• MKTG 300 - Marketing (4)
• PF 321 - Learning Strategies (2)
• WEBD 117 - Graphic Editing Software (1)

Major Area (32 hours)

• EMKT 340 - Internet Marketing (4)
• EMKT 345 - Social Media Marketing (4)
• EMKT 415 - Search Engine Marketing (4)
• EMKT 430 - Web Analytics (4)
• EMKT 460 - E-Commerce (4)
• EMKT 495 - Integrated eMarketing (4)
• GRPH 210 - Fundamentals of Graphic Design (4)
• MKTG 332 - Marketing Research (4)

Additional Requirements

Each candidate for a subsequent degree must successfully complete in residence at Franklin University a minimum of 30 credit hours of 200 level courses or above, of which a minimum of 16 credit hours must be in major area courses at the 300 or 400 level. If the student is a previous Franklin bachelor of science degree graduate, the 30 credits must be earned after the first Franklin B.S. degree was awarded. If the required courses for a subsequent degree total less than 30 credit hours, the student may take Free Elective courses to achieve residency. Either PF 121 or PF 321 must be taken prior to the first BLF course, or it may be taken concurrently with the first 15-week BLF course. Students also must meet the University algebra competency requirement.

A minimum GPA of 2.25 is required in the major area, and each major area course must be completed with a grade of “C” or better to count toward degree requirements.

The eMarketing Program also offers a Bachelor of Science Degree, Minor, Joint Programs of Study: B.S., eMarketing/MBA, and Joint Programs of Study: B.S., eMarketing/M.S. in Marketing & Communication.