Marketing Major

Bachelor of Science (B.S.) Degree Requirements
124 semester hours

The following degree requirements are from the current Franklin University Academic Bulletin. If you began your coursework before the current academic year, please contact your Academic Advisor for your degree requirements. Always confirm your degree requirements with your Academic Advisor.

Fundamental General Education Core (24 hours)
All courses must be at the 100 or 200 level

• Minimum of three semester hours of English Composition (if the course does not have a research paper component, COMM 130 Research Paper, two semester credits, is also required)
  Choose COMM 120 College Writing.
• Minimum of three semester hours of Mathematics (at least one mathematics or statistics course beyond the level of intermediate algebra)
  Choose from MATH 160 College Algebra, MATH 180 Applied Calculus, MATH 210 Finite Mathematics, MATH 220 Business Calculus, or MATH 215 Statistical Concepts.
• Minimum of six semester hours of Sciences (two science courses, with one having a laboratory component)
  Choose from the Science discipline.
• Minimum of six semester hours of Social and Behavioral Sciences (which must be in at least two different disciplines)
  Choose from the Anthropology, Economics, Psychology, and Sociology disciplines.
• Minimum of six semester hours of Arts and Humanities
  Choose from the Humanities discipline.

Additional General Education Requirements (26 hours)

• COMM 320 - Business and Professional Communication (4)
• COMP 106 - Introduction to Spreadsheets (1)
• COMP 108 - Introduction to Databases (1)
• ECON 220* - Introduction to Macroeconomics (4)
• HUMN 305 - Global Issues (4)
• MATH 215** - Statistical Concepts (4)
• PF 321 - Learning Strategies (2)
• SPCH 100 - Speech Communication (4)
       OR COMM 150 - Interpersonal Communication (4)
• General Education Electives (2)

*Select another Social Science elective if ECON 220 is used in the Fundamental General Education Core.
**Select another General Education Elective if MATH 215 is used in the Fundamental General Education Core.

Business Core (28 hours)

• ACCT 215 - Financial Accounting (4)
• ACCT 225 - Managerial Accounting (4)
• BSAD 220 - Business Law (4)
• ECON 210 - Introduction to Microeconomics (4)
• FINA 301 - Principles of Finance (4)
• MGMT 312 - Principles of Management (4)
• MKTG 300 - Marketing (4)

University Electives (18 hours)

Any undergraduate courses offered by the University except developmental education courses.

Major Area (28 hours)

• MKTG 320 - Advertising (4)
• MKTG 330 - Marketing Behavior (4)
• MKTG 332 - Marketing Research (4)
• MKTG 495 - Integrated Marketing (4)
• Major Area Electives (12)*
  *Select 12 hours from the following:
  
  • EMKT 340 - Internet Marketing (4)
  • EMKT 460 - E-Commerce (4)
  • MKTG 350 - Persuasive Strategies (4)
  • MKTG 410 - Marketing Internship (1-4)
  • MKTG 430 - Relationship Marketing (4)
  • MKTG 450 - Global Marketing (4)
  • MKTG 480 - Special Topics in Marketing (1-4)
  • PBRL 325 - Public Relations (4)
  • PBRL 425 - Media and Crisis Communication (4)
  • PBRL 445 - Public Relations and Promotional Strategy (4)

Additional Requirements

All students are required to pass College Writing (COMM 120), either Basic Learning Strategies (PF 121) or Learning Strategies (PF 321) and either Speech Communication (SPCH 100) or Interpersonal Communication (COMM 150) prior to enrolling in any other course at the 200 level or above. Either PF 121 or PF 321 must be taken prior to the first BLF course, or it may be taken concurrently with the first 15-week BLF course.  Students who enroll at Franklin with 30 or fewer hours of transfer credit are required to pass Basic Learning Strategies (PF 121) in place of Learning Strategies (PF 321). Students must also meet the University algebra competency requirement.

Please see the Academic Bulletin for the complete list of degree and residency requirements.

The Marketing Program also offers a Subsequent Bachelor of Science Degree, two Minors, and Joint Programs of Study: B.S., Marketing/M.S. in Marketing & Communication.