M.S. in Marketing & Communication Degree Program Information

Earn a highly focused, highly valued master's degree from Franklin University - on campus or online.

Savvy organizations know they need effective, integrated, and sustainable marketing and communication strategies to stay competitive. Professionals who can develop, implement, and maintain these strategies are highly valued and rewarded by employers - and you can be too with a master's degree in Marketing & Communication from Franklin University.

Differentiate yourself with a dual-disciplined master's degree.

Franklin's Master's in Marketing & Communication is the only program in Ohio and one of just a few in the nation that integrates these two disciplines. Our 17-month, accelerated master's program contains 6-week courses that help you understand and strategically integrate the two fields for maximum impact, so you can reach people clearly and effectively.

Learn from your peers in small, interactive classes

Franklin's on-campus and online MCM cohorts start 3 times a year. We average small classes of 24 students seeking to advance their marketing or communication careers or enter the field. With different age ranges, industries, talents, and experience levels represented in each class, you'll have the opportunity to gain a broad perspective of knowledge from your classmates.

The MCM Program will give you practical opportunities to:

• Craft and deliver more compelling and persuasive messages
• Study and leverage the psychology of consumer and audience behaviors
• Employ analytical skills to monitor and improve marketing and communication tactics
• Enhance critical thinking, teamwork, leadership, time management, and decision making abilities
• Carefully consider ethics, social responsibility and cultural sensitivity
• Develop practical talents like effective written and oral communication and team management
• Learn persuasive techniques available through new media and emerging technologies
• Apply visual design principles to the development of compelling communication media

If you want strong academic preparation and relevant professional experience in marketing and communication, learn to turn proven theories into real-world applications by enrolling in Franklin's MCM Program.

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