MCM Degree Requirements

Course Sequence (38 hours)

Students are admitted to the MCM Program periodically throughout the year. The suggested course sequence is the same for all students regardless of the admittance date.

• MCM 607* - Essentials of Marketing (2)
• MCM 707 - MCM Foundations (2)
• MCM 711 - Media and Technology (4)
• MCM 713 - Communication and Persuasion (4)
• MCM 721 - Design Concepts (4)
• MCM 723 - Metrics and Analytics (4)
• MCM 727 - Behavioral Research (4)
• MCM 731 - Applied Communication Theory (4)
• MCM 733 - Applied Marketing Theory (4)
• MCM 737 - Management and Leadership (4)
• MCM 741 - MCM Capstone (4)

*Prerequisite.