eMarketing Degree Program Information

Fuse the worlds of technology and communication with a bachelor's degree in eMarketing.

The integration of communication and Internet technology is a driving force in today's business world. Franklin's cutting-edge eMarketing Major focuses on the skills necessary to market products and services in the information age via the Internet, email, data-mining, data metrics and other Web-based applications.


Upon graduation, you will be well qualified to help companies evaluate existing and execute future eMarketing strategies to boost overall sales, productivity and customer satisfaction. 

  • Apply marketing theory to eMarketing practice
  • Integrate the web and other internet technologies into business processes
  • Learn how internet technologies influence consumer and business buying behaviors
  • Assess the impact of the internet on marketing research and customer information gathering
  • Gain understanding of how design, development, and implementation can drive a Web site's performance

Career Options Include

  • General Manager
  • Small Business Owner
  • Supervisor
  • Training Specialist
  • Analyst
  • Consultant

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