eMarketing

Bachelor of Science (B.S.) Subsequent Degree Requirements
32 hours

Subsequent degrees are for students who have completed a bachelor's degree or higher from a regionally accredited college or university. Please contact your SSA before beginning any Subsequent Degree coursework.

Each degree candidate must show transfer credit for, or meet the requirements listed below and any necessary prerequisites. The following degree requirements are from the current Franklin University Academic Bulletin.

Prerequisite Competencies

• ACCT 215 - Financial Accounting (4)
• ACCT 225 - Managerial Accounting (4)
• BSAD 220 - Business Law (4)
• BSAD 312 - Management Theory and Practices (4)
• COMM 320 - Business and Professional Communication (4)
• COMP 106 - Introduction to Spreadsheets (1)
• COMP 107 - Introduction to Web Authoring (1)
• COMP 108 - Introduction to Databases (1)
• ECON 210 - Introduction to Microeconomics (4)
• ECON 220 - Introduction to Macroeconomics (4)
• FINA 301 - Principles of Finance (4)
• MATH 215* - Statistical Concepts (4)
• MKTG 300 - Marketing (4)
• PF 321** - Learning Strategies (2)
• WEBD 117 - Graphic Editing Software (1)

*Students also must meet the University algebra competency requirement.
**PF 321 must be taken prior to the first BLF course, or it may be taken concurrently with the
  first 15-week BLF course.

Major Area (32 hours)

• EMKT 340 - Internet Marketing (4)
• EMKT 460 - E-Commerce (4)
• EMKT 495 - Integrated eMarketing (4)
• GRPH 210 - Fundamentals of Graphic Design (4)
• GRPH 310 - Advanced Graphic Design (4)
• MIS 320 - Technical Communication (4)
• MKTG 332 - Marketing Research (4)
• WEBD 234 - Web Design and Implementation (4)

Each candidate for a subsequent degree must successfully complete in residence at Franklin University a minimum of 30 credit hours of 200 level courses or above, of which a minimum of 16 credit hours must be in major area courses at the 300 or 400 level. If the student is a previous Franklin University bachelor of science degree graduate, the 30 credits must be earned after the first Franklin University B.S. degree was awarded. If the required courses for a subsequent degree total less than 30 credit hours, the student may take Free Elective courses to achieve residency.

A minimum GPA of 2.25 is required in the major area, and each major area course must be completed with a grade of "C" or better to count toward degree requirements. Computer Literacy is a General Education prerequisite. Students with computer experience will have the option of completing a free placement exam to waive this prerequisite.

Business Principles (BSAD 110) is a Business Core prerequisite. Transfer students with the equivalent of four business courses are not required to take Business Principles. Each candidate must show transfer credit for, or meet the requirements listed above, and any necessary prerequisites.

The eMarketing Program also offers a Bachelor of Science Degree, Minor, Joint Programs of Study: B.S., eMarketing/MBA, and Joint Programs of Study: B.S., eMarketing/M.S. in Marketing & Communication.