Marketing Major

Bachelor of Science (B.S.) Degree Requirements
124 semester hours

The following degree requirements are from the current Franklin University Academic Bulletin. If you began your coursework before the current academic year, please contact your SSA for your degree requirements. Always confirm your degree requirements with your SSA.

Fundamental General Education Core (24 hours)
All courses must be at the 100 or 200 level

• Minimum of three semester hours of English Composition (if the course does not have a research paper component, COMM 130 Research Paper, two semester credits, is also required)
  Choose COMM 120 College Writing.
• Minimum of three semester hours of Mathematics (at least one mathematics or statistics course beyond the level of intermediate algebra)
  Choose from MATH 160 College Algebra, MATH 180 Applied Calculus, MATH 210 Finite Mathematics, MATH 220 Business Calculus, or MATH 215 Statistical Concepts.
• Minimum of six semester hours of Sciences (two science courses, with one having a laboratory component)
  Choose from the Science discipline.
• Minimum of six semester hours of Social and Behavioral Sciences (which must be in at least two different disciplines)
  Choose from the Anthropology, Economics, Psychology, and Sociology disciplines.
• Minimum of six semester hours of Arts and Humanities
  Choose from the Humanities discipline.

Additional General Education Requirements (26 hours)

• COMM 320 - Business and Professional Communication (4)
• COMP 106 - Introduction to Spreadsheets (1)
• COMP 108 - Introduction to Databases (1)
• ECON 220* - Introduction to Macroeconomics (4)
• HUMN 305 - Global Issues (4)
• MATH 215** - Statistical Concepts (4)
• PF 321 - Learning Strategies (2)
• SPCH 100 - Speech Communication (4) OR COMM 150 - Interpersonal Communication (4)
• General Education Electives (2)

*Select another Social Science elective if ECON 220 is used in the Fundamental General Education Core.
**Select another General Education Elective if MATH 215 is used in the Fundamental General Education Core.

Business Core (28 hours)

• ACCT 215 - Financial Accounting (4)
• ACCT 225 - Managerial Accounting (4)
• BSAD 220 - Business Law (4)
• BSAD 312 - Management Theory and Practices (4)
• ECON 210 - Introduction to Microeconomics (4)
• FINA 301 - Principles of Finance (4)
• MKTG 300 - Marketing (4)

University Electives (18 hours)

Any undergraduate courses offered by the University except developmental education courses.

Major Area (28 hours)

• MKTG 320 - Advertising (4)
• MKTG 330 - Marketing Behavior (4)
• MKTG 332 - Marketing Research (4)
• MKTG 495 - Integrated Marketing (4)
• Major Area Electives (12)*
  *Select 12 hours from the following:
  
  • EMKT 340 - Internet Marketing (4)
  • EMKT 460 - E-Commerce (4)
  • MKTG 350 - Persuasive Strategies: Influencing Business
                        & Consumer Decisions (4)
  • MKTG 410 - Marketing Internship (1-4)
  • MKTG 430 - Relationship Marketing (4)
  • MKTG 450 - Global Marketing (4)
  • MKTG 480 - Special Topics in Marketing (1-4)
  • PBRL 325 - Public Relations (4)
  • PBRL 425 - Media and Crisis Communication (4)
  • PBRL 445 - Public Relations and Promotional Strategy (4)

Students seeking a bachelor’s degree must earn at least 40 credit hours in residence at Franklin University.

A minimum 2.25 GPA is required in the major area, and each major area course must be completed with a grade of "C" or better to count toward degree requirements.

If needed, English, reading, and mathematics placement tests determine which, if any, developmental education courses are required. Students placing into these courses must pass them prior to enrolling in any course at the 200 level or above. Developmental education courses carry institutional credit only and do not count toward degree requirements for graduation. Computer Literacy is a General Education prerequisite. Students with computer experience will have the option of completing a free placement exam to waive this prerequisite.

Business Principles (BSAD 110) is a Business Core prerequisite. Transfer students with the equivalent of four (4) business courses are not required to take Business Principles.

All students are required to pass College Writing (COMM 120), Learning Strategies (PF 321), and either Speech Communication (SPCH 100) or Interpersonal Communication (COMM 150) prior to enrolling in any course at the 200 level or above. PF 321 must be taken prior to the first BLF course, or it may be taken concurrently with the first 15-week BLF course. General Education courses must be selected from science, math, social and behavioral science, humanities, economics, communication or professional foundations. Students must also meet the University algebra competency requirement.

The Marketing Program also offers a Subsequent Bachelor of Science Degree, two Minors, and Joint Programs of Study: B.S., Marketing/M.S. in Marketing & Communication.