Marketing

Joint Programs of Study: Bachelor of Science (B.S.), Marketing / M.S.
in Marketing & Communication 
154 Semester Hours

The Joint Programs of Study option affords Franklin University undergraduate students, who are interested in pursuing a graduate degree at Franklin University, the opportunity to enroll in graduate coursework that may serve as university elective coursework in meeting the hour requirement for the Baccalaureate degree. Students pursuing this option generally complete both the Baccalaureate and Masters degrees in less time and fewer hours than pursuing the two degrees consecutively.

Acceptance into one of the undergraduate programs of study at Franklin University does not ensure or guarantee acceptance into a Franklin University graduate program. Students must meet the admission requirements of the graduate program and be admitted into a graduate program of study in order to pursue the Joint Programs of Study option. Each program of study in the graduate program is governed by its respective program criteria and academic standards set forth in the Academic Bulletin. Application for enrollment into a graduate program must be submitted two terms prior to commencing graduate level coursework. Undergraduate students who are accepted into one of the graduate programs will be concurrently enrolled in both the undergraduate and graduate programs. Any graduate course used in the undergraduate area may not be counted if a grade of "C" or less is earned.

It is recommended that students planning to pursue Joint Programs of Study discuss their plans with their SSA.

Fundamental General Education Core (24 hours)
All courses must be at the 100 or 200 level

• Minimum of three semester hours of English Composition (if the course does not have a research paper component, COMM 130 Research Paper, two semester credits, is also required)
  Choose COMM 120 College Writing.
• Minimum of three semester hours of Mathematics (at least one mathematics or statistics course beyond the level of intermediate algebra)
  Choose from MATH 160 College Algebra, MATH 180 Applied Calculus, MATH 210 Finite Mathematics, MATH 220 Business Calculus, or MATH 215 Statistical Concepts.
• Minimum of six semester hours of Sciences (two science courses, with one having a laboratory component)
  Choose from the Science discipline.
• Minimum of six semester hours of Social and Behavioral Sciences (which must be in at least two different disciplines)
  Choose from the Anthropology, Economics, Psychology, and Sociology disciplines.
• Minimum of six semester hours of Arts and Humanities
  Choose from the Humanities discipline.

Additional General Education Requirements (26 hours)

• COMM 320 - Business and Professional Communication (4)
• COMP 106 - Introduction to Spreadsheets (1)
• COMP 108 - Introduction to Databases (1)
• ECON 220* - Introduction to Macroeconomics (4)
• HUMN 305 - Global Issues (4)
• MATH 215** - Statistical Concepts (4)
• PF 321 - Learning Strategies (2)
• SPCH 100 - Speech Communication (4) OR COMM 150 - Interpersonal Communication (4)
• General Education Electives (2)

*Select another Social Science elective if ECON 220 is used in the Fundamental General Education Core.
**Select another General Education Elective if MATH 215 is used in the Fundamental General Education Core.

Business Core (28 hours)

• ACCT 215 - Financial Accounting (4)
• ACCT 225 - Managerial Accounting (4)
• BSAD 220 - Business Law (4)
• BSAD 312 - Management Theory and Practices (4)
• ECON 210 - Introduction to Microeconomics (4)
• FINA 301 - Principles of Finance (4)
• MKTG 300 - Marketing (4)

University Electives (10 hours)

Any undergraduate courses offered by the University except developmental education courses.

Major Area (28 hours)

• MKTG 320 - Advertising (4)
• MKTG 330 - Marketing Behavior (4)
• MKTG 332 - Marketing Research (4)
• MKTG 495 - Integrated Marketing (4)
• Major Area Elective (12)*
  *Select 12 hours from the Major Area Electives listed in the Bachelor of Science degree section for this major.

Graduate-Level Courses for Bachelor of Science Degree (8 hours)

• MCM 711* - Media and Technology (4)
• MCM 713 - Communication and Persuasion (4)

*MCM 707 - MCM Foundations (2) is a prerequisite for this course.

The bachelor’s degree will be awarded upon completion of all requirements listed above.

Major Courses for Master of Science Completion (30 hours)

• MCM 707 - MCM Foundations (2)
• MCM 721 - Design Concepts (4)
• MCM 723 - Metrics and Analytics (4)
• MCM 727 - Behavioral Research (4)
• MCM 731 - Applied Communication Theory (4)
• MCM 733 - Applied Marketing Theory (4)
• MCM 737 - Management and Leadership (4)
• MCM 741 - MCM Capstone (4)

The Marketing Program also offers a Bachelor of Science Degree, Subsequent Bachelor of Science Degree and two minors.