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eMarketing

Program Overview Program Details Why Choose Franklin

Course Descriptions

Major Area

Get an in-depth view of the courses that provide the knowledge and skills you’ll need to make an impact within your chosen field.

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Business Core

Take a detailed look at courses that build upon your general education knowledge, and help to prepare you for major area coursework.

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Curriculum

Bachelor of Science

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Build well-rounded skills and learn the industry specific knowledge you will need to be successful in your career.

Subsequent Degree: B.S.

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Looking to earn an additional bachelor’s degree? A subsequent degree is specifically designed for students who have already completed a bachelor's degree or higher.

Meet Your Faculty

From the board room to the classroom

Each Franklin major is designed with the ongoing input of industry experts to ensure you gain respected and relevant knowledge that can be applied instantly in the workplace.

Beverly Smith, Ph.D. - Program Chair

Dr. Smith holds a mix of business expertise, having previously worked in banking and as an entrepreneur. For more than 17 years, she has taught marketing and internet marketing courses at the higher education level. Dr. Smith earned her MBA from Franklin University and also holds a Ph.D. in organizational behavior.

Professional Organizations & Associations

American Marketing Association (AMA)

Program Outcomes

Design a web marketing strategy
Analyze and assess national and international questions of law as they relate to eMarketing practices
Integrate the web and other internet technologies into business processes

Analyze companies’ search engine marketing strategies and identify optimal solutions for maximum return on investment
Differentiate the influences of various internet technologies on consumer and business buying behaviors
Analyze and evaluate website design, development, and implementation for website performance

Similar Majors

Not the program you were looking for?

Check out these other popular, related majors and find your best degree program fit at Franklin.

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Related Minors

Refine your skill set with targeted minors

Give your major a specialization boost by tacking on an academic minor and you'll be able to customize your academic journey around your career interests.

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Franklin is for you. Find out why.

Learn about our flexible class
scheduling, affordable tuition, and
history educating adult learners.

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Important Dates and Deadlines

Franklin operates on a trimester academic calendar, offering classes all year long with classes starting every few weeks. If you plan to apply for financial aid, please be aware of priority processing deadlines that may affect your aid eligibility.

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