Home > Degree Programs > College of Business > eMarketing

Subscribe to our Newsletter

Helpful articles and useful tips for adults considering a college degree.

Thank you for signing up for our newsletter!

You will soon receive an email
confirming your request.

eMarketing

Franklin University eMarketing degree program banner Program OverviewProgram DetailsWhy Choose Franklin
Back To Program Details

Subsequent Degree: B.S.

Looking to earn an additional bachelor’s degree? This degree is specifically designed for students who have already completed a bachelor's degree or higher.

Prerequisite Competencies

  • COMP 107 - INTRODUCTION TO WEB AUTHORING (1)

    COMP 107

    INTRODUCTION TO WEB AUTHORING

    Course Description

    This course is an introduction to the use of software in Web authoring. It will provide students with the basic knowledge required to design, build, and maintain an informational website.
  • ECON 220 - INTRO/MACROECONOMICS (4)

    ECON 220

    INTRO/MACROECONOMICS

    Course Description

    An introduction to economic theory involving the basic underlying causes and principles of the operation of an economic system. Emphasis is placed on studying the economy as a whole. Issues of inflation, unemployment, taxation, business cycles and growth are discussed in the context of the global economic system.
  • MATH 215 - STATISTICAL CONCEPTS (4)

    MATH 215

    STATISTICAL CONCEPTS

    Course Description

    This course introduces the student to statistics with business applications. The course covers both descriptive and inferential statistics. Topics included are: measures of central tendency; measures of dispersion; graphical displays of data; linear regression; basic probability concepts; binomial and normal probability distributions; confidence intervals; and hypothesis testing. These topics will be covered using a basic knowledge of algebra and Microsoft Excel.
  • PF 321 - LEARNING STRATEGIES (2)

    PF 321

    LEARNING STRATEGIES

    Course Description

    This course prepares students to be successful lifelong learners both academically and in their chosen careers. Franklin courses require a high level of self-directed learning and focus on skills required in the workplace and the classroom that are easily transferable between the two environments. The course includes strategies for advancing communication skills, including the use of electronic tools to participate in virtual environments. The assignments and activities in the course are created to closely simulate teamwork found in the workplace.
  • WEBD 117 - GRAPHIC EDITING SOFTWARE (1)

    WEBD 117

    GRAPHIC EDITING SOFTWARE

    Course Description

    This course provides students with advanced instruction in graphic editing software. Projects will use tools, layers and filters to edit and create digital images for use in design. Note: Students without access to Franklin University's computer laboratories will be required to obtain software at the student's expense.

Business Core (28 hours)

  • ACCT 215 - FINANCIAL ACCOUNTING (4)

    ACCT 215

    FINANCIAL ACCOUNTING

    Course Description

    An introduction to accounting emphasizing how general purpose financial statements communicate information about the business corporation?s performance and position for users external to management. Approximately one third of the course emphasizes how the accountant processes and presents the information and includes exposure to recording transactions, adjusting balances and preparing financial statements for service and merchandise firms according to established rules and procedures. The balance of the course examines major elements of the statements such as cash, receivables, inventory, long?lived assets, depreciation, payroll, bonds, and other liabilities and stocks. Concepts of this course are applied to Managerial Accounting (ACCT 225). Students are advised to avoid any time lapse between these courses.
  • ACCT 225 - MANAGERIAL ACCOUNTING (4)

    ACCT 225

    MANAGERIAL ACCOUNTING

    Course Description

    The study of management accounting for internal reporting and decision-making. The course introduces a business-management approach to the development and use of accounting information. Major topics include cost behavior, cost analysis, profit planning and control measures. Accounting for decentralized operations, capital budgeting decisions, and ethical challenges in managerial accounting are also covered.
  • BSAD 220 - BUSINESS LAW (4)

    BSAD 220

    BUSINESS LAW

    Course Description

    A study of the everyday legal problems encountered in business with emphasis on the areas of legal procedure, contracts, agency, employment law, business organizations and torts, with cases relating to these and other areas.
  • ECON 210 - INTRO/MICROECONOMICS (4)

    ECON 210

    INTRO/MICROECONOMICS

    Course Description

    An introduction to economic theory involving the examination of how decision making by firms and individuals is shaped by economic forces. Emphasis is placed on demand, supply, market equilibrium analysis, and basic market structure models. The invisible hand as the driving force for economic decisions as well as market externalities are discussed. The class concentrates on providing a balanced approach to studying economic agents' behavior and the global implications and outcomes.
  • FINA 301 - PRINCIPLES OF FINANCE (4)

    FINA 301

    PRINCIPLES OF FINANCE

    Course Description

    This course is designed to survey the field of finance and provide the foundation for more advanced finance coursework. Topics include sources of business and financial information, financial statement analysis, the time value of money, the nature and measurement of risk, financial institutions, investments and corporate finance.
  • MGMT 312 - PRINCIPLES OF MANAGEMENT (4)

    MGMT 312

    PRINCIPLES OF MANAGEMENT

    Course Description

    This course explores the basic concepts and processes of management. Students will explore the functional roles and processes of planning, leading, organizing, and controlling comprising the manager role. Students develop skills related to the manager function and required in today's competitive environment.
  • MKTG 300 - MARKETING (4)

    MKTG 300

    MARKETING

    Course Description

    A general course in marketing theory and methods. Among topics discussed are the importance of marketing, the interrelationship of the different phases of marketing, the differences between the marketing of goods and services, wholesaling, retailing, pricing strategies, analysis of markets, and distribution.

Major Area (32 hours)

  • EMKT 340 - INTERNET MARKETING (4)

    EMKT 340

    INTERNET MARKETING

    Course Description

    Common strategies for the marketing of goods and services via the Internet range from public relations and corporate communications to advertising and electronic commerce. Students investigate and evaluate various marketing and communication strategies and tactics for the World Wide Web. Emphasis is placed on critical evaluation skills as well as website planning, development, design, and other factors which contribute to a website's success.
  • EMKT 345 - SOCIAL MEDIA MARKETING (4)

    EMKT 345

    SOCIAL MEDIA MARKETING

    Course Description

    In this course students will explore and utilize techniques for integrating social media marketing as an integral component of marketing campaigns, serving as listening and outreach tools for building brand awareness and promoting business. Through an investigation of tools which include internet forums, message boards, blogs, wikis, podcasts, picture sharing, video sharing, and social networking, students will have the opportunity to create and present a written plan for achieving business goals through the use of a social media marketing campaign.
  • EMKT 415 - SEARCH ENGINE MARKETING (4)

    EMKT 415

    SEARCH ENGINE MARKETING

    Course Description

    In this course students will use search engine optimization to evaluate the processes that bring websites to the top. It will also show students how to choose the best keywords and phrases to target and how to monitor and maintain successful search engine rankings for those keywords.
  • EMKT 430 - WEB ANALYTICS (4)

    EMKT 430

    WEB ANALYTICS

    Course Description

    In this course, students will learn how to quantifiably measure and define client interaction through web analytics. Successful companies today are leveraging the power of web analytics to realize the full potential of their websites, and are able to develop and maintain client relationships that create measurable value to business. In this course students will be introduced to key concepts, tools, techniques, and practices of web analytics. Students will understand how web analytics can drive higher profits and improve the customer experience.
  • EMKT 450 - CYBER LAW (4)

    EMKT 450

    CYBER LAW

    Course Description

    The emergence of global digital networks and digital technologies that have the ability to store, access, and deliver mass amounts of information brings with it an overwhelming number of legal issues that people working in that realm in the 21st century will need to understand. The course addresses important upcoming issues of law directed at the responsibility and enforcement in the information society in which we live. The course will explore specific problems in applying law to cyberspace in areas such as intellectual property, privacy, content control, and the bounds of jurisdiction.
  • EMKT 495 - INTEGRATED eMARKETING (4)

    EMKT 495

    INTEGRATED eMARKETING

    Course Description

    This course serves as the capstone for the eMarketing academic area as well as a bridge to the professional practice of eMarketing. Three major components comprise the course: the analysis of a contemporary eMarketing case, evaluation of alternative eMarketing strategies and the preparation of a comprehensive eMarketing plan for a client.
  • GRPH 210 - FUNDAMENTALS OF GRAPHIC DESIGN (4)

    GRPH 210

    FUNDAMENTALS OF GRAPHIC DESIGN

    Course Description

    In this course students will explore the fundamental principles and creative process of graphic design. An emphasis is placed on visual problem solving skills and the creative and aesthetic aspects of traditional graphic design. The course also explores the implications of traditional graphic design in a digital format. NOTE: This is a technology course, in a technology program, and it requires the purchase of software that may be used in subsequent courses as well as being suitable for commercial work beyond completion of degree studies. For specific software requirements, consult the course syllabus.
  • MKTG 332 - MARKETING RESEARCH (4)

    MKTG 332

    MARKETING RESEARCH

    Course Description

    Students develop an understanding of the theories and techniques of planning, conducting, analyzing and presenting market studies. Students will study different methodologies with emphasis on primary research including questionnaire design.

Additional Requirements

Each candidate for a subsequent degree must successfully complete in residence at Franklin University a minimum of 30 credit hours of 200 level courses or above, of which a minimum of 16 credit hours must be in major area courses at the 300 or 400 level. If the student is a previous Franklin bachelor of science degree graduate, the 30 credits must be earned after the first Franklin B.S. degree was awarded. If the required courses for a subsequent degree total less than 30 credit hours, the student may take Free Elective courses to achieve residency. Either PF 121 or PF 321 must be taken prior to the first BLF course, or it may be taken concurrently with the first 15-week BLF course. Students also must meet the University algebra competency requirement

A minimum GPA of 2.25 is required in the major area, and each major area course must be completed with a grade of “C” or better to count toward degree requirements.

Please see the Academic Bulletin for the complete list of degree and residency requirements.

View Academic Bulletin

Additional Curriculum

Bachelor of Science

View Curriculum

Build well-rounded skills and learn the industry specific knowledge you will need to be successful in your career.

Similar Majors

Not the program you were looking for?

Check out these other popular, related majors and find your best degree program fit at Franklin.

View All Majors

Franklin is for you. Find out why.

Learn about our flexible class
scheduling, affordable tuition, and
history educating adult learners.

Learn More About Franklin