Digital Communication
Fuse the Worlds of Technology and Communication!
The integration of communication and Internet technology is a driving force in today's business world. With Franklin's cutting-edge Digital Communication major, you will be well qualified to help companies evaluate existing and execute future Web marketing and communication strategies to boost overall sales, productivity and customer satisfaction.
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Gain knowledge in Web page development, graphic design, marketing and business
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Continually adapt current and implement future Web technologies
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Cover the visual elements of Web design
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Effectively use Web page development tools
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Adopt marketing and communication strategies for the Web
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Choose from two concentrations to meet your career goals.
Web Development concentration
The Web Development concentration will prepare your for a career as a Web master or Web developer. You will study the technologies necessary to implement enterprise-level Web sites and the tools to continually enhance the end product — a well-designed, easy to use Web site. Plus, you will gain knowledge of Web graphic development software including:
- Macromedia Dreamweaver
- Macromedia Flash
- Adobe Photoshop
E-Marketing concentration
The E-marketing concentration centers on the skills necessary to market products and services in the information age via the Internet, email and other Web-based applications.
Career Options Include
- Director of Internet Marketing
- Manager of E-Commerce
- Web Master
- Web Developer
- Web Marketing Manager
Degree Options
*Bureau of Labor and Statistics Occupational Outlook Handbook, 2006-07 edition