Master of Science in Marketing & Communication

Make Yourself Twice as Marketable!

Marketing and communication play an increasingly collaborative role in the success of any business. This creates a strong demand for business leaders with a sophisticated, specialized skill set, who are ready to take on various challenges in the promotion, pricing and distribution of a product or service.

Franklin’s Master of Science in Marketing & Communication Program is unique to Ohio and one of just a few nationwide specializing in the integration of these two disciplines. If you want to master marketing, communication, leadership and creative strategy, Franklin's 17-month Program will provide the tools you need to become a key player in today's complex business environment.

• Drive consumer behavior through dynamic advertising campaigns
• Communicate the large-scale impact of marketing decisions
• Apply strategic-thinking skills to lead marketing and communication teams with vision
• Incorporate the fundamentals of strategy, finance and management
• Gain portfolio-building marketing experience through
  project-based internships

Career Options Include

• Director of Marketing
• Director of Public Relations
• Senior Account Executive
• Senior Marketing Manager
• Director of Creative Services 

 

*Bureau of Labor and Statistics Occupational Outlook Handbook, 2006-07 edition