Marketing Bachelor's Degree Requirements

Marketing Major

Bachelor of Science (B.S.) Degree Requirements
124 semester hours

The following degree requirements are from the current Franklin University Academic Bulletin. If you began your coursework before the current academic year, please contact your SSA for your degree requirements. Always confirm your degree requirements with your SSA.

General Education Core (50 hours)

COMM 120 - College Writing (4)
COMM 320 - Business and Professional Communication (4)
COMP 106 - Introduction to Spreadsheets (1)
COMP 108 - Introduction to Databases (1)
ECON 210 - Introduction to Microeconomics (4) OR
ECON 220 - Introduction to Macroeconomics (4)
MATH 215* - Statistical Concepts (4)
PF 305 - Global Issues (4)
PF 321** - Learning Strategies (2)
SPCH 100 - Speech Communication (4) OR
COMM 150 - Interpersonal Communication (4)
Humanities Elective (4)
Science Elective (4)
Social and Behavioral Science Elective (4)
General Education Electives (10)

* Students must also meet the University algebra competency requirement.
** PF 321 must be taken prior to the first BLF course.

Business Core (24 hours)

ACCT 215 - Financial Accounting (4)
ACCT 225 - Managerial Accounting (4)
BSAD 220 - Business Law (4)
BSAD 312 - Management Theory and Practices (4)
FINA 301 - Principles of Finance (4)
MKTG 300 - Marketing (4)

University Electives (22 hours)

Any undergraduate courses offered by the University except developmental education courses.

Major Area (28 hours)

MKTG 320 - Advertising (4)
MKTG 330 - Marketing Behavior (4)
MKTG 332 - Marketing Research (4)
MKTG 495 - Integrated Marketing (4)
Major Area Electives (12)*
*Select 12 hours from the following:
- EMKT 340 - Internet Marketing (4)
- EMKT 460 - E-Commerce (4)
- MKTG 350 - Persuasive Strategies: Influencing Business
  & Consumer Decisions (4)
- MKTG 410 - Marketing Internship (1-4)
- MKTG 430 - Relationship Marketing (4)
- MKTG 450 - Global Marketing (4)
- MKTG 480 - Special Topics in Marketing (1-4)
- ORGC 325 - Public Relations (4)
- ORGC 425 - Media and Crisis Communication (4)
- ORGC 445 - Public Relations and Professional Strategy (4)

Students seeking a bachelor’s degree must earn at least 40 credit hours in residence at Franklin University.

A minimum 2.25 GPA is required in the major area, and each major area course must be completed with a grade of "C" or better to count toward degree requirements.

If needed, English, reading, and mathematics placement tests determine which, if any, developmental education courses are required. Students placing into these courses must pass them prior to enrolling in any course at the 200 level or above. Developmental education courses carry institutional credit only and do not count toward degree requirements for graduation. Computer Literacy is a General Education prerequisite. Students with computer experience will have the option of completing a free placement exam to waive this prerequisite.

Business Principles (BSAD 110) is a Business Core prerequisite. Transfer students with the equivalent of four (4) business courses are not required to take Business Principles.

All students are required to pass College Writing (COMM 120), Learning Strategies (PF 321), and either Speech Communication (SPCH 100) or Interpersonal Communication (COMM 150) prior to enrolling in any course at the 200 level or above. General Education courses must be selected from science, math, social and behavioral science, humanities, economics, communication or professional foundations.

The Marketing Program also offers a Subsequent Bachelor of Science Degree, four Minors, and Joint Programs of Study: B.S., Marketing/M.S. in Marketing & Communication.