eMarketing Major

Bachelor of Science (B.S.) Degree Requirements
124 semester hours

eMarketing is an innovative and interdisciplinary major. With the explosive growth of the Internet, electronic commerce and eMarketing, successful businesses are increasingly utilizing the Internet and related electronic commerce technologies. These business initiatives require graduates who understand current and future trends in eMarketing and electronic commerce and are prepared to manage the analysis, design, implementation, marketing and operation of digital information systems.

eMarketing has expanded beyond its early roots in electronic funds transfer and data interchange to embrace the use of Internet technologies for such applications as Web-based retailing, electronic supply chain management, Web marketing and Web publishing. The eMarketing major is designed to meet that demand. Students earning a Bachelor of Science in eMarketing will acquire Web development, marketing, graphics design, and electronic commerce system skills as well as knowledge of the technology of databases, user interface design, networking and management information systems.

eMarketing students are provided the background needed for a position as a director of Internet marketing or manager of e-commerce. The eMarketing major focuses on those skills necessary to marketing products and services in the information age. Topics covered in the eMarketing major include Web design, electronic commerce, marketing research, and marketing behavior.

The eMarketing major is committed to the belief that curriculum must reflect both theory and actual professional experience. Full-time professors have held high-level positions in industry and adjunct faculty hold professional-level industry positions within the field. Strong ties to industry are an integral part of the eMarketing major. An Advisory Board, consisting of practicing leaders in the field, meets on a regular basis to discuss the program and is dedicated to playing an integral role in the development of a relevant curriculum.

Students in the eMarketing major may be required to purchase hardware and/or software with capabilities greater than the standard University technology requirements. There will be software requirements beyond the standard Microsoft Office software, such as software development environments, operating systems, virtualization environments and tools, website development and business process documentation tools that will be used in various courses. Students should check the Technology Requirements section of this Academic Bulletin and/or the Course Schedule for the requirements relevant to the eMarketing major to ensure they have, and are familiar with, the requisite hardware and software.

The following degree requirements are from the current Franklin University Academic Bulletin. If you began your coursework before the current academic year, please contact your SSA for your degree requirements. Always confirm your degree requirements with your SSA.

General Education Core (50 hours)

COMM 120 - College Writing (4)
COMM 320 - Business & Professional Communication (4)
COMP 106 - Introduction to Spreadsheets (1)
COMP 108 - Introduction to Databases (1)
ECON 210 - Introduction to Microeconomics (4) OR
ECON 220 - Introduction to Macroeconomics (4)
MATH 215* - Statistical Concepts (4)
PF 305 - Global Issues (4)
PF 321** - Learning Strategies (2)
SPCH 100 - Speech Communication (4) OR
COMM 150 - Interpersonal Communication (4)
Humanities Elective (4)
Social & Behavioral Science Elective (4)
Science Elective (4)
General Education Electives (10)

*Students also must meet the University algebra competency requirement.
**PF 321 must be taken prior to, or concurrently with, the first BLF course.

Business Core (24 hours)

ACCT 215 - Financial Accounting (4)
ACCT 225 - Managerial Accounting (4)
BSAD 220 - Business Law (4)
BSAD 312 - Management Theory and Practices (4)
FINA 301 - Principles of Finance (4)
MKTG 300 - Marketing (4)

University Electives (16 hours)

Any courses offered by the University except developmental education courses.

Major Area (34 hours)

COMP 107 - Introduction to Web Authoring (1)
EMKT 340 - Internet Marketing (4)
EMKT 460 - E-Commerce (4)
EMKT 495 - Integrated eMarketing (4)
GRPH 210 - Fundamentals of Graphic Design (4)
GRPH 310 - Advanced Graphic Design (4)
MIS 320 - Technical Communication (4)
MKTG 330 - Marketing Behavior (4) OR
MKTG 332 - Marketing Research (4)
WEBD 117 - Graphic Editing Software (1)
WEBD 234 - Web Design and Implementation (4)

Major Requirements

Students seeking a bachelor’s degree must earn at least 40 credit hours in residence at Franklin University. For other residence requirements, see “General Degree and Residency Requirements”.

A minimum 2.25 GPA is required in the major and each major course must be completed with a grade of “C” or higher to count toward degree requirements.

If needed, English, reading, computer literacy and mathematics placement tests determine which, if any, developmental education courses are required. Students placing into these courses must pass them prior to enrolling in any other course at the 200 level or above. Developmental education courses carry institutional credit only and do not count toward degree requirements for graduation.

All students are required to pass College Writing (COMM 120), Learning Strategies (PF 321) and either Speech Communication (SPCH 100) or Interpersonal Communication (COMM 150) prior to enrolling in any course at the 200 level or above. General Education courses must be selected from science, math, social and behavioral science, humanities, economics, communication or professional foundations.

The eMarketing Program also offers a Subsequent Bachelor of Science Degree, Minor, Joint Programs of Study: B.S., eMarketing/Vantage MBA ^®, and Joint Programs of Study: B.S., eMarketing/M.S. in Marketing & Communication.