eMarketing

Joint Programs of Study: Bachelor of Science (B.S.),
eMarketing/M.S. in Marketing & Communication
154 semester hours

The Joint Programs of Study option affords Franklin University undergraduate students, who are interested in pursuing a graduate degree at Franklin University, the opportunity to enroll in graduate coursework that may serve as university elective coursework in meeting the hour requirement for the Baccalaureate degree. Students pursuing this option generally complete both the Baccalaureate and Masters degrees in less time and fewer hours than pursuing the two degrees consecutively.

Acceptance into one of the undergraduate programs of study at Franklin University does not ensure or guarantee acceptance into a Franklin University graduate program. Students must meet the admission requirements of the graduate program and be admitted into a graduate program of study in order to pursue the Joint Programs of Study option. Each program of study in the graduate program is governed by its respective program criteria and academic standards set forth in the Academic Bulletin. Application for enrollment into a graduate program must be submitted two terms prior to commencing graduate level coursework. Undergraduate students who are accepted into one of the graduate programs will be concurrently enrolled in both the undergraduate and graduate programs. Any graduate course used in the undergraduate area may not be counted if a grade of "C" or less is earned.

It is recommended that students planning to pursue Joint Programs of Study discuss their plans with their SSA.

General Education Core (50 hours)

COMM 120 - College Writing (4)
COMM 320 - Business & Professional Communication (4)
COMP 106 - Introduction to Spreadsheets (1)
COMP 108 - Introduction to Databases (1)
ECON 210 - Introduction to Microeconomics (4) OR
ECON 220 - Introduction to Macroeconomics (4)
MATH 215* - Statistical Concepts (4)
PF 305 - Global Issues (4)
PF 321** - Learning Strategies (2)
SPCH 100 - Speech Communication (4) OR
COMM 150 - Interpersonal Communication (4)
Humanities Elective (4)
Science Elective (4)
Social & Behavioral Science Elective (4)
General Education Electives (10)

*Students also must meet the University algebra competency requirement.
**PF 321 must be taken prior to, or concurrently with, the first Computer Science BLF course.

Business Core (24 hours)

ACCT 215 - Financial Accounting (4)
ACCT 225 - Managerial Accounting (4)
BSAD 220 - Business Law (4)
BSAD 312 - Management Theory and Practices (4)
FINA 301 - Principles of Finance (4)
MKTG 300 - Marketing (4)

University Electives (8 hours)

Any courses offered by the University except developmental education courses. Students may take 600-level COMP courses if they meet the prerequisites.

eMarketing Core (34 hours)

COMP 107 - Introduction to Web Authoring (1)
EMKT 340 - Internet Marketing (4)
EMKT 460 - E-Commerce (4)
EMKT 495 - Integrated eMarketing (4)
GRPH 210 - Fundamentals of Graphic Design (4)
GRPH 310 - Advanced Graphic Design (4)
MIS 320 - Technical Communication (4)
MKTG 330 - Marketing Behavior (4) OR
MKTG 332 - Marketing Research (4)
WEBD 117 - Graphic Editing Software (1)
WEBD 234 - Web Design and Implementation (4)

Graduate-Level Courses for Bachelor of Science Degree (8 hours)

MCM 704 - Framing the Persuasive Message (4)
MCM 705 - Ethics, Regulation and Society (4)

The bachelor’s degree will be awarded upon completion of all the requirements listed above.

Major Courses for Master of Science (30 hours)

GRAD 703 - Effectively Communicating & Collaborating (2)
MBA 716 - Applying Financial and Managerial Accounting Concepts (4)
MCM 720 - Behavioral Research (4)
MCM 740 - Design Concepts in Marketing and Communication (4)
MCM 770 - Marketing Management (4)
MCM 771 - Communication Theory and Application (4)
MBA 770 - Leading Organizational Change (4)
MCM 773 - Applied Marketing and Communication Capstone (4)

The eMarketing Program also offers a Bachelor of Science Degree, Subsequent Bachelor of Science Degree, Minor, and Joint Programs of Study: B.S., eMarketing/Vantage MBA®.