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Graduate Certificate in Instructional Design

Program OverviewProgram DetailsWhy Choose Franklin

Create solutions to improve learning and performance

When it comes to job performance, there’s always room for improvement. Moreover, the most forward-thinking leaders realize that highly skilled and productive employees are the foundation for organizational strength and growth. The work of instructional designers ties personal improvements to large institutional gains by understanding how to maximize the potential of individuals.

Franklin University’s Graduate Certificate in Instructional Design is designed to reinforce industry standards and International Society for Performance Improvement (ISPI) professional principles, while exposing you to industry trends with an emphasis on performance improvement and online delivery of instruction and training. Our curriculum will equip you with the skills needed to plan and create training materials, online courses, webinars, classroom trainings, and other instructional materials.

And because our program is offered completely online for ultimate flexibility, you’ll be able to complete all of your coursework in 9 months. Our accelerated format allows you to quickly earn a credential that highlights your expertise and complements your existing bachelor’s or master’s degree.

Get a head start on your master’s degree at Franklin

All 16 credits earned during our Instructional Design Graduate Certificate Program transfer directly toward the 32 credits required for our M.S. Instructional Design & Learning Technology. This makes it a great way for you to become familiar with graduate-level courses and see if a master’s degree is right for you.

Enhance instructional design & learning by applying systems thinking

In this program you’ll gain insight into how people learn by studying various learning theories, like behaviorism, cognition, and constructivism. Meanwhile, you will design and develop your own e-learning unit while applying concepts and principles from instructional design process models, such as the ADDIE Model and the Systematic Design of Instruction also known as the Dick and Carey Model.

As you create other instructional design projects, you’ll also learn to incorporate specific research-based instructional theories, on the order of Merrill’s First Principles of Instruction, Gagne’s 9 Events of Instruction, and Keller’s ARCS Model.

Build expertise in human performance technology (HPT)

The Instructional Design Graduate Certificate will prepare you to influence human behavior and accomplishment with an eye toward cost effectiveness. You’ll learn to analyze overall performance issues and create a variety of solutions for managing performance, including selection, analysis, design, development, implementation, and evaluation of programs. 

You will also understand the systematic combination of three fundamental processes: performance analysis, cause analysis, and intervention selection and be able to apply them to individuals, small groups, and large organizations.

Leverage technology and channels to deliver effective solutions

As part of your certificate coursework, you will gain hands-on experience with Articulate Studio, a leading e-learning tool. By drawing upon the research-based principles of e-learning, you will use Articulate Studio to create your own high-quality learning unit. Because our goal is to provide you with relevant knowledge, you will learn to facilitate learning through mainstream communication channels, including blogs, wikis, micro blogs, breakout rooms, chats, email, message boards, online conferencing, and social networks.

Earn your certificate completely online in 9 months

The four courses that comprise this graduate certificate program can each be taken online so you can attend class whenever and wherever it is convenient for you. The accelerated format allows you to quickly get the knowledge you need to enter or advance in the instructional design field.

Career Opportunities

  • Instructional Designer

    Instructional designers collaborate with educators to produce and develop software for educational, governmental, and professional use.

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  • Training & Development Coordinator

    Training & Development Coordinators manage logistical and administrative tasks to ensure training programs run successfully.

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  • Performance Consultant

    Performance Consultants design and establish goal-setting strategies to improve the productivity and efficiency of personnel.

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  • Instructional Coordinator

    Instructional Coordinators are responsible for the development and implementation of instructional programs.

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  • Training Specialist

    Training Specialists are responsible for designing presentations, job manuals, and other materials to needed to train employees.

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  • Training Program Manager

    Training Program Managers are responsible for implementing training strategies within an organization or company.

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Employment Outlook

Source information provided by Economic Modeling Specialists International (EMSI) - October 2014

Our Recipe For Your Success

Academic & Industry Experts

Classes are taught and designed by credentialed professionals with real-world experience.

  • Programs are designed by combining the insight of industry leaders with the academic expertise of our faculty, ensuring what you learn translates into on-the-job success.

  • Academic concepts and theories are brought to life through our teaching faculty’s professional expertise, and can be immediately applied in your career.

  • Faculty with industry experience teach our courses, not graduate students or life-time academics, so you learn not only the theories behind the practice but also how to apply them in real-world situations.

Relevant & Consistent Curriculum

What you learn is a reflection of the program you choose, not the format in which it’s applied.

  • All programs are designed for learning outcomes to flow from the program level into actual coursework.

  • This top-down approach allows credentialed professionals to customize assignments based on trending industry topics without deviating from a program’s core outcomes.

  • Regardless of your professor or the format of your class, you receive the same quality education.

Hands-On Learning Experience

Franklin's coursework teaches not only theories and concepts, but also how they apply to practical situations.


  • Professional course designers ensure that class activities such as learning simulations, case studies, interactive videos, and group exercises are relevant and appropriate.

  • A curriculum development team is dedicated to making sure all courses are intuitively designed so content is taught in a logical manner that facilitates your success in the classroom and beyond.

Continuously Evolving Programs

Consistent program reviews ensure our programs stay at the forefront of industry trends.

  • Survey results and feedback from student and faculty assessments are reviewed regularly so that our programs are always improving and up-to-date.

  • A structured review process helps identify industry gaps that guide curriculum enhancements allowing our academic and industry experts to regularly implement new industry trends.

  • Regular assessment provides hard data that is used to improve student learning and teaching methods.

Get the details

View curriculum, read course descriptions,
and meet program faculty.

View Program Details