- Undergraduate Majors
- Graduate Programs
-
College of Arts, Sciences & Technology
- Undergraduate Majors
- Applied Psychology
- Communications
- Computer Science
- Information Security
- Information Technology
- Interactive Media Design
- Interdisciplinary Studies
- Management Information Sciences
- Public Relations
- Social Media Design
- Web Development
- Graduate Programs
- M.S. - Instructional Design & Performance Technology
- M.S. in Business Psychology
- M.S. - Computer Science
-
College of Business
- Undergraduate Majors
- Accounting
- Applied Management
- Business Administration
- Business Economics
- Business Forensics
- eMarketing
- Financial Management
- Financial Planning
- Forensic Accounting
- Human Resources Management
- Information Systems Auditing
- Management & Leadership
- Marketing
- Operations & Supply Chain Management
- Risk Management & Insurance
- Graduate Programs
- M.S. in Accounting
- M.S. in Human Resource Management
- M.S. - Marketing & Communication
- Master of Business Administration (MBA)
-
College of Health & Public Administration
- Undergraduate Majors
- Allied Healthcare Management
- Criminal Justice Administration
- Healthcare Information Management
- Healthcare Management
- Nursing
- Public Administration
- Public Safety Management
- Safety, Security & Emergency Management
- Graduate Programs
- Master of Healthcare Administration
- Master of Public Administration
- Programs by Location
- Minors
Interdisciplinary Studies
Program OverviewProgram DetailsWhy Choose Franklin
Subsequent Degree: B.S.
Looking to earn an additional bachelor’s degree? This degree is specifically designed for students who have already completed a bachelor's degree or higher.
Prerequisite Competencies
-
HUMN
210
-
INTRO TO LOGIC & CRITICL THINKNG SKILLS
(2)
HUMN 210
INTRO TO LOGIC & CRITICL THINKNG SKILLS
Course Description
The goal of this course is to help you improve as a critical, logical thinker. You will be introduced to the art of formulating and assessing arguments according to the standards of logical thinking and critical analysis. You will discover how to apply these valuable skills to your studies and everyday life, learning how to overcome obstacles to critical thinking, and how to avoid being deceived by means of misleading reasoning. -
HUMN
211
-
INTRO TO ETHICAL ANALYSIS AND REASONING
(2)
HUMN 211
INTRO TO ETHICAL ANALYSIS AND REASONING
Course Description
The goal of this course is to help you improve your ethical analysis and reasoning skills. You will be introduced to the art of formulating and assessing ethical arguments according to the standards of logical thinking and critical analysis. In this course, you will discover how to apply the following questions to your job and everyday life. Why do we need ethics if we have laws to govern our behavior? Does the majority view determine what is ethical and what is not? Are feelings, desires, and preferences reliable ethical guides? Is it ever appropriate to criticize another individual's (or culture's) ethical judgment? Are people always responsible for their actions? Do human beings have a natural tendency to good, a natural tendency to evil? both? neither? Is there a single moral code that is binding on all people, at all times, and in all places? -
HUMN
305
-
GLOBAL ISSUES
(4)
HUMN 305
GLOBAL ISSUES
Course Description
This course provides students with a coherent sense of the past and present human societies drawn from five cultural areas: Asia, Africa, Europe, North America and South America. It also reviews the diversity of traditions that have formed the world and continue to interact in it today. Through the synthesis of connections, influences and parallels among cultures, students will gain an understanding of how to communicate in a culturally diverse world. -
IDST
100
-
INTRODUCTION TO PORTFOLIO
(1)
IDST 100
INTRODUCTION TO PORTFOLIO
Course Description
This course will introduce students to the concept of portfolio as a means of communicating ideas to a range of audiences. Using LiveText, a leader in e-portfolio software, students will design their own portfolios, learn about criteria for excellent portfolio design, share and critique portfolios, and discuss the importance of tailoring portfolios for particular audiences. The goal of the course is to empower students to use the portfolio tool to reflect academic and personal growth, illustrate the interconnection of personal and academic knowledge, and ultimately to create and maintain an effective electronic curriculum vita. -
PF
321
-
LEARNING STRATEGIES
(2)
PF 321
LEARNING STRATEGIES
Course Description
This course prepares students to be successful lifelong learners both academically and in their chosen careers. Franklin courses require a high level of self-directed learning and focus on skills required in the workplace and the classroom that are easily transferable between the two environments. The course includes strategies for advancing communication skills, including the use of electronic tools to participate in virtual environments. The assignments and activities in the course are created to closely simulate teamwork found in the workplace. -
Speech
-
Statistics
Program Core (4 hours)
-
IDST
300
-
INTRODUCTION TO INTERDISCIPLINARY STUDIES
(4)
IDST 300
INTRODUCTION TO INTERDISCIPLINARY STUDIES
Course Description
This course introduces terms and definitions essential to Interdisciplinary Studies and explores the application of multiple disciplinary insights to construct a comprehensive perspective on a complex problem or issue. Students will use cognitive maps to codify academic, professional, and personal knowledge and will use portfolio software to illustrate connections and conflicts among knowledge areas. The course will culminate in the illustration of how diverse knowledge can be systematically and successfully applied to complex problems both inside and outside of the workplace. The course will stress the importance of informed and varied perspectives in today's complex world.
Major Area (36 hours)
Choose two focus areas (16 hours each):
Accounting
-
ACCT
310
-
INTERMED ACCT I
(4)
ACCT 310
INTERMED ACCT I
Course Description
The first of two in-depth financial accounting courses. Theory, the conceptual framework, development of generally accepted accounting principles, and applications are stressed. Topics include the income statement, the statement of cash flows and the balance sheet, specifically asset accounts. -
ACCT
320
-
INTERMED ACCT II
(4)
ACCT 320
INTERMED ACCT II
Course Description
The second of two in-depth financial accounting courses. Theory, concepts and applications are stressed. Topics include time value of money, current and non-current liabilities, leases, deferred taxes, retirement benefits, stockholders? equity, earning per share, accounting changes and errors, and statement of cash flows. -
ACCT
390
-
FED INCOME TAX I
(4)
ACCT 390
FED INCOME TAX I
Course Description
An introduction to the federal income tax structure with emphasis on the individual taxpayer, including employee, sole proprietor and investor. This course also provides exposure to basic concepts that apply equally, or with slight modification, to taxpayers other than individuals. Major topics include filing status, exemptions, excludable and includable income, business and non-business deductions, disallowances, technical tax research, and computer problem applications. -
ACCT
425
-
ACCOUNTING INFORMATION SYSTEMS
(4)
ACCT 425
ACCOUNTING INFORMATION SYSTEMS
Course Description
This course creates a framework for accounting information systems by combining knowledge about business as it relates to information systems, information technology, and accounting. Students will examine the REA enterprise ontology as it relates to databases which can be used to store and retrieve information for decision-making within an organization. Students learn that in the competitive organizations of today, and tomorrow, accountants cannot simply prepare and report information; they must take a more active role in understanding and creating systems and processes that impact the organization?s bottom line.
Applied Psychology
-
PSYC
310
-
THE PSYCHOLOGY OF PERSONAL DEVELOPMENT
(4)
PSYC 310
THE PSYCHOLOGY OF PERSONAL DEVELOPMENT
Course Description
This psychology based course provides evidenced-based information and application strategies for improving personal and professional adjustment and effectiveness. The purpose of this course is to enable students to address and utilize more of their inherent potential. Students will use a self-coaching model to apply principles and methods taken from a variety of current sources, i.e. emotional and social intelligence, multiple intelligences, and positive psychology and executive coaching. The primary course outcome will be a plan for effecting improved adjustment and performance in students' personal and professional lives. -
PSYC
315
-
APPLIED PSYCHOLOGY: THEORY TO PRACTICE
(4)
PSYC 315
APPLIED PSYCHOLOGY: THEORY TO PRACTICE
Course Description
This course is an exploration of the expanding field of Applied Psychology. The framework of inquiry incorporates an interdisciplinary approach to understanding the current state of the field and its career possibilities. The principal focus is on applying scientific and humanistic perspectives derived from psychology to individual, social, and institutional opportunities. -
PSYC
325
-
COACHING IN ORGANIZATIONS
(4)
PSYC 325
COACHING IN ORGANIZATIONS
Course Description
This course is designed to introduce students to the use of coaching skills for improving the adjustment and performance of individuals in an organizational setting. Topics to be covered include: the scope of coaching practice, optimal practitioner characteristics, benefits for coaches, related organizational dynamics, and coaching interventions and resources. This course also includes an emphasis on experimental learning through coaching practice activities. -
PSYC
420
-
ASSESSMENT AND INTERVENTION IN ORGANIZATIONS
(4)
PSYC 420
ASSESSMENT AND INTERVENTION IN ORGANIZATIONS
Course Description
This course explores the use of psychological instrumentation as a means for improving individual and organizational performance. The emphasis is on the assessment of strengths and positive psychological functioning. Students will become acquainted with various psychological instruments including their selection, construction, and administration. Additionally, students will gain experience with the interpretation and delivery of instrument results and their translation into individual and organizational improvement interventions.
Business Administration
-
BSAD
320
-
DECISION MAKING/PROBLEM SOLVING
(4)
BSAD 320
DECISION MAKING/PROBLEM SOLVING
Course Description
This course focuses on the development of individual and team decision-making and problem solving skills. Real world domestic and global issues will be analyzed, diagnosed, and evaluated through the application of a variety of quantitative and qualitative tools and techniques used to arrive at effective decisions and solutions. -
BSAD
460
-
BUSINESS ETHICS FOR LEADERS
(4)
BSAD 460
BUSINESS ETHICS FOR LEADERS
Course Description
This course focuses on the application and evaluation of scholarly articles, case studies, and real-life ethical dilemmas using an ethical decision-making model. Students will evaluate personal value systems; individual, leadership driven, organizational, and community ethical issues; and the social responsibilities of global organizations. The course will culminate in an in-depth analysis of a real-life ethical dilemma based on an authentic organization. -
MGMT
312
-
PRINCIPLES OF MANAGEMENT
(4)
MGMT 312
PRINCIPLES OF MANAGEMENT
Course Description
This course explores the basic concepts and processes of management. Students will explore the functional roles and processes of planning, leading, organizing, and controlling comprising the manager role. Students develop skills related to the manager function and required in today's competitive environment. -
Major Area Elective: Choose from approved list of BSAD Major Area Electives
Business Economics
-
ECON
321
-
INTERMEDIATE MICROECONOMICS
(4)
ECON 321
INTERMEDIATE MICROECONOMICS
Course Description
This course provides a further examination of profit maximizing strategies by firms and individuals. Evaluation of consumer behavior, firms? production decisions, and market power are at the core of the analysis. Special attention is given to the asymmetric information considerations, game theory, and externalities. -
ECON
322
-
INTERMEDIATE MACROECONOMICS
(4)
ECON 322
INTERMEDIATE MACROECONOMICS
Course Description
This course examines the differences between the economy in the short run and in the long run. A number of macroeconomic models are considered, and the results are used to conduct macroeconomic policy discussion on stabilization policies and government debt. -
And choose two of the following:
-
ECON
340
-
MONEY,BANKING & FINANCIAL MARKETS
(4)
ECON 340
MONEY,BANKING & FINANCIAL MARKETS
Course Description
This course provides an overview of the financial system. The roles of money, financial intermediaries, financial markets, and central banks are discussed in the context of global economy. -
ECON
420
-
FORECASTING
(4)
ECON 420
FORECASTING
Course Description
This course provides a hands-on experience for creating working econometric models to forecast business activities, including revenues, costs, and profits. Trends, seasonal and cyclical fluctuations, as well as error term dynamics, are analyzed. -
ECON
450
-
HISTORY OF ECONOMIC THOUGHT
(4)
ECON 450
HISTORY OF ECONOMIC THOUGHT
Course Description
This course provides a broad introduction to the development of economic thought through time. The ideas and concepts are considered in their historical perspective. Contributions by leading economists, emergence of a variety of schools of economic thought, their relevance to the current economic problems constitute the core of the analysis.
-
ECON
340
-
MONEY,BANKING & FINANCIAL MARKETS
(4)
Business Forensics
-
BSFR
341
-
FRAUD EXAMINATION
(4)
BSFR 341
FRAUD EXAMINATION
Course Description
This course provides an overview of the behavioral research associated with occupational fraud and the methodology of fraud examination (i.e., obtaining documentary evidence, interviewing witnesses and potential suspects, writing investigative reports, testifying to findings, and forensic document examination). The majority of the course is focused on detecting the most common types of occupational fraud, determining how each type of fraud is committed, and implementing prevention strategies. -
BSAD
460
-
BUSINESS ETHICS FOR LEADERS
(4)
BSAD 460
BUSINESS ETHICS FOR LEADERS
Course Description
This course focuses on the application and evaluation of scholarly articles, case studies, and real-life ethical dilemmas using an ethical decision-making model. Students will evaluate personal value systems; individual, leadership driven, organizational, and community ethical issues; and the social responsibilities of global organizations. The course will culminate in an in-depth analysis of a real-life ethical dilemma based on an authentic organization. -
And choose two from the following:
-
BSFR
342
-
INTERVIEWING TECHNIQUES FOR FRAUD INVESTIGATIONS
(4)
BSFR 342
INTERVIEWING TECHNIQUES FOR FRAUD INVESTIGATIONS
Course Description
This course provides an overview of techniques and strategies useful in interviewing and interrogating occupational fraud suspects and other parties of interest. These techniques and strategies include interpreting the verbal and nonverbal cues of an interviewee, as well as planning, conducting, and documenting the findings from investigative interviews. -
BSFR
343
-
LEGAL ELEMENTS OF FRAUD
(4)
BSFR 343
LEGAL ELEMENTS OF FRAUD
Course Description
This course explores the legal issues associated with occupational fraud investigations with a primary emphasis on the proper preparation of a fraud report. Related topics addressed include analyzing relevant criminal and civil laws, the rights of the parties involved in an investigation, rules of evidence, and expert witnessing. -
BSFR
344
-
CORP GOVRNANCE/INTRNAL CNTRL ASSESSMENT
(4)
BSFR 344
CORP GOVRNANCE/INTRNAL CNTRL ASSESSMENT
Course Description
This course starts with an overview of key legislation and guidelines associated with corporate governance. This includes analyzing the components of the Committee of Sponsoring Organizations? (COSO) internal control framework, the Sarbanes-Oxley Act of 2002, Statement on Auditing Standards (SAS) No. 99, and the role of the Public Company Accounting Oversight Board (PCAOB). However, the primary focus of the course is on identifying, documenting, analyzing, and testing internal controls in an organization as part of an effective fraud prevention program.
-
BSFR
342
-
INTERVIEWING TECHNIQUES FOR FRAUD INVESTIGATIONS
(4)
Communication Arts
Choose four from the following (with at least one course from the 400 level):
-
COMM
315
-
COMMUNICATION ETHICS
(4)
COMM 315
COMMUNICATION ETHICS
Course Description
This course examines the strategies involved in effective, ethical communication in professional contexts. Students examine principles of ethical organizational communication and the temporal/cultural/social forces behind those principles, as well as apply reasoning and critical thinking in individual and group assignments. Comparing values and perspectives from diverse cultures, students will respond to cases in an intercultural professional environment. -
COMM
321
-
ORGANIZATIONAL COMMUNICATION
(4)
COMM 321
ORGANIZATIONAL COMMUNICATION
Course Description
The course examines the role of communication in organizations. Students will learn the major theories of organizational communication, identifying and defining primary concepts, and applying them to discussions of real-world situations. The role of technology, corporate culture, leadership, teamwork, ethics, and diversity in communication is examined. Effective communication in global organizations and critiques of organization communication systems and structures are also presented. -
COMM
335
-
COMMUNICATION IN GROUPS AND TEAMS
(4)
COMM 335
COMMUNICATION IN GROUPS AND TEAMS
Course Description
The course examines current theories and best practices of working collaboratively in professional contexts. Students apply these concepts to analyze their own work experience, generating strategies for how to improve their performance in work groups. Students will learn basic project management skills and work in online virtual teams to complete a final communication project. -
COMM
400
-
INTERCULTURAL COMMUNICATION
(4)
COMM 400
INTERCULTURAL COMMUNICATION
Course Description
This course provides an overview of issues, processes, and theories involved with communicating with individuals from different cultures. Topics include thinking and communicating in global contexts and professional relationships in diverse environments. -
GRPH
310
-
ADVANCED GRAPHIC DESIGN
(4)
GRPH 310
ADVANCED GRAPHIC DESIGN
Course Description
In this course students will apply the fundamentals covered in Fundamentals of Graphic Design (DCOM/GRPH 210). A strong focus is placed on preparing students to effectively communicate ideas and information to business and consumer audiences through graphic design. Students will learn to apply these principles using traditional methods supported by computer technology. -
GRPH
317
-
DIGITAL PHOTOGRAPHY
(4)
GRPH 317
DIGITAL PHOTOGRAPHY
Course Description
Digital Photography is a course covering the basics of photography. The focus will be on taking and critiquing photographs with an emphasis on creating professional images for use on the Web. Topics covered include photography and camera basics on how a camera works, lighting, composition, and special types of photography, such as portraiture, nature, landscape, motion, etc. The goal is to shoot professional photographs without manipulation. The course will primarily consist of several focused photography shooting assignments requiring students to take, share, and critique images. The course will not cover digital imaging enhancement, editing, or modification of images (see WEBD 117 - Graphic Editing Software). -
MIS
320
-
TECHNICAL COMMUNICATION
(4)
MIS 320
TECHNICAL COMMUNICATION
Course Description
This course will prepare students for the bi-directional technical communication demands specific to computer and information systems. Topics include technical research methods and approaches, critical analysis of technical documents, synthesis of data, information and knowledge gained through research and critical analysis, creation of accurate technical documents, and effective delivery of technical material via oral presentations supported by visual media. -
PBRL
350
-
MEDIA RESEARCH AND WRITING
(4)
PBRL 350
MEDIA RESEARCH AND WRITING
Course Description
This course explores approaches and techniques for conducting research and writing within key public relations contexts. Students in this course will examine and utilize research techniques and methodologies that are essential for public relations professionals. Components of this course will include: journalistic research, copywriting, research and writing for broadcast, web research, writing for the Web, transforming technical information for general audiences, and media release writing. Additionally, this course will examine the ethics involved in researching and writing for public relations contexts. -
PBRL
450
-
RHETORIC AND SOCIAL INFLUENCE
(4)
PBRL 450
RHETORIC AND SOCIAL INFLUENCE
Course Description
This course examines how text, images, sound-bites, speeches, and other media operate to influence, define, and change public identity and thought. Students in this course will look at these verbal and non-verbal influences and how they mold and shape public discourse, cultural understanding, and our day-to-day life. Additionally, this course will examine the role of persuasion and attitudinal change in managing conflict and making decisions within various communicative contexts and amongst various publics. -
PF
355
-
INTRODUCTION TO GRANT WRITING FOR NON-PROFITS
(4)
PF 355
INTRODUCTION TO GRANT WRITING FOR NON-PROFITS
Course Description
This course will enable students to recognize when a grant might be appropriate as a source of funds for a non-profit organization or project, identify and understand non-profit status, adhere to conventions and standards associated with successful grant applications, locate grant opportunities, analyze grant requirements, prepare metrics for success, and develop a written grant proposal. This course will provide an opportunity for students to extend and apply their communication skills. Students pursuing this course will also leverage interdisciplinary insights to solve a real-world problem. -
WRIT
320
-
BUSINESS & PROFESSIONAL WRITING
(4)
WRIT 320
BUSINESS & PROFESSIONAL WRITING
Course Description
This is an advanced composition course for juniors and seniors which focuses on business, technical and professional writing. Skills taught include audience analysis; research methods; questionnaire, interview and survey techniques; letters; data collection, interpretation and documentation; graphic illustration; and composition of reports in special formats. Instruction and practice are provided in writing various types of reports such as résumés, proposals, summaries, research reports and instructions for user manuals, and in presenting committee and oral reports. Students will be encouraged to relate course materials to their major programs and their workplaces. -
WRIT
360
-
INTRODUCTION TO CREATIVE WRITING
(4)
WRIT 360
INTRODUCTION TO CREATIVE WRITING
Course Description
This course introduces the student to the world of creative writing, presenting the power of the written word, cultivating the individual's style in interpreting and writing poetry, fiction, and non-fiction, as well as drama. Participants will create a portfolio of work, mastering techniques employed by studied authors. Students also will learn strategies for generating ideas, becoming members of a community of writers who encourage and critique one another's craft by participating in writing workshops. -
WRIT
460
-
ADVANCED CREATIVE WRITING
(4)
WRIT 460
ADVANCED CREATIVE WRITING
Course Description
This advanced creative writing course enables students to dive more deeply into an understanding of the written word, using their own poetry, fiction, and drama pieces to engage readers through the original work produced by members of the class. An advanced community of writers will be developed to sharpen each member's craft by participating in writing workshops. Students will be introduced to avenues for publication (including online) to continue to enhance their talents and expose them to a wider audience.
Criminal Justice Administration
-
CJAD
310
-
COURTS AND CRIMINAL PROCEDURE
(4)
CJAD 310
COURTS AND CRIMINAL PROCEDURE
Course Description
This course addresses the requirements for processing criminal offenders through the court system. Topics include structure of the court system in the U.S., evidentiary standards, constitutional protections, the role and importance of case law, and the role of the prosecutor and defense attorney in the courts. -
CJAD
330
-
JUVENILE JUSTICE AND DELINQUENCY
(4)
CJAD 330
JUVENILE JUSTICE AND DELINQUENCY
Course Description
This course will address the history of the U.S. juvenile justice system and the nature and extent of youth crime. It will focus on the correlates and theoretical perspectives used to explain juvenile delinquency all within a framework of current research and strategies used to prevent, treat, and control youth crime. Students will analyze and apply these concepts to the structure within which juveniles are taken into custody, treated, processed, rehabilitated or punished in an integrated and collaborative environment. Finally, students will examine basic criminal justice research methods and the role of science and inquiry in criminal justice. -
And choose two of the following:
-
CJAD
425
-
PROBATION AND PAROLE
(4)
CJAD 425
PROBATION AND PAROLE
Course Description
This course addresses the role of probation, parole and community corrections in the U.S. corrections system. Topics include management and supervision of a full range of intermediate alternatives to prison and jail including pretrial release, diversion, economic sanctions, probation, residential supervision, and other unique alternatives. Philosophies and theories of offender treatment and punishment will be analyzed within the context and application of public policy. Parole will be examined and various programs will be compared and contrasted in light of best evidence and economic policies in the U.S. A particular focus will be paid to successful reentry and wraparound programming. Risk assessment will be integrated throughout as a contemporary and data-driven means of individualized rehabilitative and treatment models that seek to lower recidivism and improve public safety. -
CJAD
430
-
JUVENILE CORRECTIONS
(4)
CJAD 430
JUVENILE CORRECTIONS
Course Description
This course will present students with an introduction and history of juvenile corrections. More in-depth coverage will focus on contemporary sentencing and correctional strategies including alternative sanctions. Students will be exposed to treatment and rehabilitative programmatic trends both inside and outside secure institutions. Additional topics will include correctional staff training, risk assessment, and evaluative studies both quantitative and qualitative. -
CJAD
440
-
SOCIOLOGY OF DEVIANT BEHAVIOR
(4)
CJAD 440
SOCIOLOGY OF DEVIANT BEHAVIOR
Course Description
Students will become familiar with the various theories of deviant behavior and discuss deviance in terms of both criminal and non-criminal behavior. Topics covered in this course will include types of deviance, deviance and crime, stigma, physical disabilities, mental disorders, and recent forms of deviance.
-
CJAD
425
-
PROBATION AND PAROLE
(4)
eMarketing
Choose four from the following (with at least one course from the 400 level):
-
EMKT
340
-
INTERNET MARKETING
(4)
EMKT 340
INTERNET MARKETING
Course Description
Common strategies for the marketing of goods and services via the Internet range from public relations and corporate communications to advertising and electronic commerce. Students investigate and evaluate various marketing and communication strategies and tactics for the World Wide Web. Emphasis is placed on critical evaluation skills as well as website planning, development, design, and other factors which contribute to a website's success. -
EMKT
345
-
SOCIAL MEDIA MARKETING
(4)
EMKT 345
SOCIAL MEDIA MARKETING
Course Description
In this course students will explore and utilize techniques for integrating social media marketing as an integral component of marketing campaigns, serving as listening and outreach tools for building brand awareness and promoting business. Through an investigation of tools which include internet forums, message boards, blogs, wikis, podcasts, picture sharing, video sharing, and social networking, students will have the opportunity to create and present a written plan for achieving business goals through the use of a social media marketing campaign. -
EMKT
415
-
SEARCH ENGINE MARKETING
(4)
EMKT 415
SEARCH ENGINE MARKETING
Course Description
In this course students will use search engine optimization to evaluate the processes that bring websites to the top. It will also show students how to choose the best keywords and phrases to target and how to monitor and maintain successful search engine rankings for those keywords. -
EMKT
430
-
WEB ANALYTICS
(4)
EMKT 430
WEB ANALYTICS
Course Description
In this course, students will learn how to quantifiably measure and define client interaction through web analytics. Successful companies today are leveraging the power of web analytics to realize the full potential of their websites, and are able to develop and maintain client relationships that create measurable value to business. In this course students will be introduced to key concepts, tools, techniques, and practices of web analytics. Students will understand how web analytics can drive higher profits and improve the customer experience. -
EMKT
460
-
E-COMMERCE
(4)
EMKT 460
E-COMMERCE
Course Description
Electronic commerce is the exchange of information and transactions between organizations via computers. While e-commerce has been with us for a while, its more recent implementation via the Internet has enormous implications for marketing and communication. Students will evaluate the strategic implications of e-commerce as well as issues of planning, developing and implementing e-commerce solutions for marketing.
Financial Management
-
FINA
340
-
MONEY, BANKING & FINANCIAL MARKETS
(4)
FINA 340
MONEY, BANKING & FINANCIAL MARKETS
Course Description
This course provides an overview of the financial system. The roles of money, financial intermediaries, financial markets, and central banks are discussed in the context of global economy. -
FINA
403
-
ADVANCED FINANCIAL MANAGEMENT
(4)
FINA 403
ADVANCED FINANCIAL MANAGEMENT
Course Description
An introduction to advanced concepts and methods of financial management. Topics include risk and return, asset evaluation, capital budgeting, capital structure, business financial planning and working capital management. -
FINA
405
-
INVESTMENTS
(4)
FINA 405
INVESTMENTS
Course Description
An examination of investment markets, transactions, planning and information. Topics include investment risk and return measures, debt and equity instruments, evaluation techniques, hybrid and derivative securities, mutual funds, real estate investments, tax planning and the investment process, and portfolio management. -
FINA
450
-
GLOBAL FINANCE
(4)
FINA 450
GLOBAL FINANCE
Course Description
An examination of financial management in the global economy. Topics include international financial markets, exchange rates, interest rates and inflation, exchange rate risk management, working capital management, capital budgeting, country risk analysis, long-term financing, and global strategic planning.
Financial Planning
-
FPLN
405
-
INVESTMENTS
(4)
FPLN 405
INVESTMENTS
Course Description
An examination of investment markets, transactions, planning and information. Topics include investment risk and return measures, debt and equity instruments, evaluation techniques, hybrid and derivative securities, mutual funds, real estate investments, tax planning and the investment process, and portfolio management. -
FPLN
430
-
INCOME TAX PLANNING
(4)
FPLN 430
INCOME TAX PLANNING
Course Description
An introduction to federal income taxation and the role of the tax code in financial planning for individuals, businesses, and business owners. Topics include the tax environment, fundamentals of income tax planning, the measurement of taxable income, the taxation of business income, individual income taxation, and the tax compliance process. -
FPLN
450
-
RETIREMENT PLANNING
(4)
FPLN 450
RETIREMENT PLANNING
Course Description
An introduction to retirement planning concepts, procedures, and issues for individuals, businesses, and business owners. Topics include understanding and evaluating client retirement objectives, qualified and non-qualified retirement plans, tailoring retirement plans to client needs, funding retirement plans and investing plan assets, retirement planning for individual clients, post-retirement monetary needs, tax considerations in retirement planning, and retirement plan distributions. -
FPLN
460
-
ESTATE PLANNING
(4)
FPLN 460
ESTATE PLANNING
Course Description
An introduction to the principles and techniques in estate planning. Topics include the use of living and testamentary trusts, joint ownership of property, life insurance, charitable dispositions, inter vivos gifts, and the marital deduction to efficiently conserve and transfer wealth, consistent with the client's goals.
Global Business
-
BSAD
476
-
GLOBAL BUSINESS ISSUES
(4)
BSAD 476
GLOBAL BUSINESS ISSUES
Course Description
This course focuses on global economic integration and emerging market economies and the effects these trends have on both service and manufacturing industries in the short- and long-term. Other global business issues will include: the European Union (EU), North American Free Trade Association (NAFTA), and the World Trade Organization (WTO); environmental considerations in business operations; the influences of the political and legal environment on markets; the strategies for business entry into a global market; and the development of leadership talent in a global setting. -
And any three from the following courses:
-
COMM
400
-
INTERCULTURAL COMMUNICATION
(4)
COMM 400
INTERCULTURAL COMMUNICATION
Course Description
This course provides an overview of issues, processes, and theories involved with communicating with individuals from different cultures. Topics include thinking and communicating in global contexts and professional relationships in diverse environments. -
FINA
450
-
GLOBAL FINANCE
(4)
FINA 450
GLOBAL FINANCE
Course Description
An examination of financial management in the global economy. Topics include international financial markets, exchange rates, interest rates and inflation, exchange rate risk management, working capital management, capital budgeting, country risk analysis, long-term financing, and global strategic planning.
-
COMM
400
-
INTERCULTURAL COMMUNICATION
(4)
Healthcare Management
-
HCM
300
-
HEALTHCARE MANAGEMENT
(4)
HCM 300
HEALTHCARE MANAGEMENT
Course Description
This course provides students with an overview of concepts and issues related to healthcare leadership. It is generally a required course for any subsequent healthcare management courses. Through the examination of management topics and healthcare situations, the student will explore the skills and knowledge needed to be successful in a diverse healthcare environment. Topics include healthcare leadership, organizational design as it relates to the uniqueness of healthcare organizations, managing professionals, and diversity in the workplace. -
HCM
320
-
HEALTHCARE FINANCIAL MANAGEMENT I
(4)
HCM 320
HEALTHCARE FINANCIAL MANAGEMENT I
Course Description
This is the first of two healthcare finance courses. Healthcare Financial Management I begins with an introduction to healthcare finance and a description of the current financial environment in which healthcare organizations function. It then will explore the basics of financial and managerial accounting, presenting concepts that are critical to making sound financial decisions to better the cost-effectiveness of the organization. -
HCM
442
-
LEGAL ASPECTS OF HEALTHCARE MGMT
(4)
HCM 442
LEGAL ASPECTS OF HEALTHCARE MGMT
Course Description
Individuals in the healthcare industry face ever changing legal and ethical trends in their environment. Practitioners, therefore, need to develop specific skills to evolve into the role of a change agent in order to manage these trends. This course will provide the student with the skills necessary to mitigate liability through risk management principles, develop relationship management skills, apply an ethical decision-making framework, incorporate employment law procedures, and manage communication. -
HCM
472
-
CONTEMPORARY ISSUES IN HEALTHCARE MANAGEMENT
(4)
HCM 472
CONTEMPORARY ISSUES IN HEALTHCARE MANAGEMENT
Course Description
This is an issues oriented course that examines the healthcare delivery system in the United States. The course examines the entire continuum of care and uses the construct of a fully integrated system as a means to evaluate the current system to develop recommendations for further developments. Our intent is to identify the key issues confronting healthcare today, examine the causes and develop reasonable solutions to the current set of problems.
Healthcare Information Management
-
HCM
340
-
COMMUNITY HEALTH
(4)
HCM 340
COMMUNITY HEALTH
Course Description
Declining reimbursement impacts the role healthcare organizations play in community health and disease prevention. This course focuses on specific strategies healthcare managers can use to benefit the health of communities. Topics include the role of healthcare stakeholders in promoting community health, connecting with the community, and community benefit standards. -
HIM
320
-
HEALTHCARE DATABASE MANAGEMENT
(4)
HIM 320
HEALTHCARE DATABASE MANAGEMENT
Course Description
This course introduces students to the design of health and medical databases and provides hands-on experience with using such databases. It explores use of medical records systems and includes review and analysis of databases and database management systems. It also examines application of databases to clinical and managerial transaction. -
HIM
470
-
HEALTHCARE INFO SYSTEMS MANAGEMENT
(4)
HIM 470
HEALTHCARE INFO SYSTEMS MANAGEMENT
Course Description
This course examines healthcare organizations from the perspective of managing the information systems that exist within the enterprise. Identifying the clinical and healthcare delivery processes and how they relate to information systems is a main focus. The intent of the course is to identify the key issues confronting the management of healthcare information systems today, examine their causes, and develop reasonable solutions to these issues. Specific federal regulations, vendor solutions, and financial implications as they relate to healthcare information systems are also examined. -
HCM
472
-
CONTEMPORARY ISSUES IN HEALTHCARE MANAGEMENT
(4)
HCM 472
CONTEMPORARY ISSUES IN HEALTHCARE MANAGEMENT
Course Description
This is an issues oriented course that examines the healthcare delivery system in the United States. The course examines the entire continuum of care and uses the construct of a fully integrated system as a means to evaluate the current system to develop recommendations for further developments. Our intent is to identify the key issues confronting healthcare today, examine the causes and develop reasonable solutions to the current set of problems.
Human Resources Management
-
HRM
300
-
HUMAN RESOURCES MGMT
(4)
HRM 300
HUMAN RESOURCES MGMT
Course Description
An introduction to the human resources function and related elements and activities. The course outlines the roles and functions of members of the human resources department, as well as educating others outside human resources, in how their roles include human resources-related activities. The student will learn about the evolution in human resources management as we know it today. Emphasis is placed on the modern day importance of HRM and the new "corporate view" of the function. Additionally, the student will be exposed to the view of HRM from the perception of both management and subordinate employees. The importance of maintaining fair and equitable compensation and benefit programs will be discussed. The student will be exposed to practical situations and problem solving regarding areas of employee counseling, discipline and termination. Equal Employment Opportunity will be discussed in order for the student to understand its need, importance and the legal issues surrounding it. Other critical areas of training and development, staffing and strategy will also be explored. -
And choose three from the following:
-
HRM
301
-
STAFFING
(4)
HRM 301
STAFFING
Course Description
This course examines all aspects of getting employees into organizations. Recruitment and selection are the foci. This course covers scientific and legal issues from a managerial perspective and examines the usefulness of various methods used in job analysis, testing and measurement, and internal and external market analysis. Legislation regarding EEO and affirmative action programs are discussed. -
HRM
302
-
TRAINING AND DEVELOPMENT
(4)
HRM 302
TRAINING AND DEVELOPMENT
Course Description
This course covers the theories and techniques of training and development from strategic and operational perspectives. Emphasis is placed on employee needs assessment, program design, implementation and evaluation. Learning theories and long-term development for global competitiveness are discussed. -
HRM
401
-
COMPENSATION AND BENEFITS
(4)
HRM 401
COMPENSATION AND BENEFITS
Course Description
This course is an in-depth examination of pay and benefit theories and practices. The course analyzes job evaluation techniques, salary surveys, individual and group performance-based pay, as well as insurance and pension plan administration. -
HRM
402
-
EMPLOYEE AND LABOR RELATIONS
(4)
HRM 402
EMPLOYEE AND LABOR RELATIONS
Course Description
This course evaluates the current environment of employee and labor relations. Students will compare and distinguish the differences between employee relations and labor relations environments. Topics such as handbooks versus contracts, employee discipline versus grievance procedures, and workplace compliance laws, such as ADA, FMLA, sexual harassment, and the Civil Rights Act are discussed.
-
HRM
301
-
STAFFING
(4)
Information Technology
-
ITEC
275
-
COMP NTWRKS: SWITCHING, ROUTING & WANs
(4)
ITEC 275
COMP NTWRKS: SWITCHING, ROUTING & WANs
Course Description
This course covers both the design and basic configuration of computer networks. Using Cisco Systems CCDA© certification as a guide, students will learn about the OSI model, network topologies, Wide Area Network (WAN) technologies, wireless LAN, IP addressing, routing protocols, and network security mechanisms. This course also utilizes simulation software to create a small virtual network on the student's personal computer running Windows XP or Vista. This provides the student interactive configuration experience with the Cisco Systems Internetworking Operating System (IOS) in an isolated environment. -
ITEC
350
-
WINDOWS ADMINISTRATION
(4)
ITEC 350
WINDOWS ADMINISTRATION
Course Description
This course provides the student with an introduction to Windows Server 2008 administration and is structured to assist a network manager or planner in planning, configuring, installing, running, and repairing networks that include a Windows Server 2008. As such, it provides an introduction to server installation, Active Directory, printer management, domains, network clients, security, disaster recovery, fault/error management, and scripting of common tasks. This course also uses virtualization software to isolate the Windows Server 2008 operating system from the underlying host operating system. As such, administrative access to a fast machine running Windows XP or better with at least 2 gigabytes of memory and 40 gigabytes of available hard drive space is required. For face to face classes, an external USB 2.0 hard drive with at least 40 gigabytes of free space is required to bring to class. -
ITEC
430
-
INFORMATION TECHNOLOGY PROJECT MGMT
(4)
ITEC 430
INFORMATION TECHNOLOGY PROJECT MGMT
Course Description
This course provides an introduction to the concepts of information technology project management and techniques for initiating, planning, executing, monitoring and controlling of resources to accomplish specific project goals. Both technical and behavioral aspects of project management are discussed. While the focus is on information technology projects, the principles follow the nine project management knowledge areas outlined in the Project Management Institute's PMBOK® Guide Third Edition and thus are applicable to the management of any project. Topics will include integration, scope, time, cost, quality, human resource, communications, risk, and procurement management. Project management software utilization is emphasized. -
ITEC
450
-
DATABASE ADMINISTRATION
(4)
ITEC 450
DATABASE ADMINISTRATION
Course Description
This course covers a breadth of subjects in Database Administration. Building on the database management systems course, this course covers topics about the configuration, administration and performance of the database engine itself. Using Oracle 10g as a platform, students will learn about installation, configuration, performance tuning, security, disaster planning and recovery, and network connectivity of databases. This course also uses virtualization software to isolate the database server operating system from the underlying host operating system. As such, administrative access to a fast machine with at least 1 gigabyte of memory and 20 gigabytes of available hard drive space is required.
Interactive Media Design
-
IMD
300
-
DIGITAL MEDIA DESIGN
(4)
IMD 300
DIGITAL MEDIA DESIGN
Course Description
This course explores current trends in digital media design and production. The focus will be on creating media that can be used in interactive media projects, web sites, and social media contexts. The course examines common practices and methods of creating professional quality media using current technologies. Students work individually and in teams to design, develop, and implement digital media for projects. -
IMD
330
-
INTERACTION DESIGN
(4)
IMD 330
INTERACTION DESIGN
Course Description
This course explores the semantic connection between digital technologies, form, and function. It emphasizes the complex connections between human behavior and technology and examines design as a form of communication between the two. The course explores interaction from the perspective of a user's experience and how design affects the experience. Students work on real world projects to apply the concepts addressed in the course. -
And choose two from the following:
-
IMD
400
-
INTERACTIVE MEDIA FOR TRAINING AND INSTRUCTION
(4)
IMD 400
INTERACTIVE MEDIA FOR TRAINING AND INSTRUCTION
Course Description
This upper-level Interactive Media Design course provides practical application and experience in the creation of digitally mediated communication for training and instructional purposes. Students work individually and within teams to produce professional quality media used for interactive training and instruction. The course provides hands-on experience in conducting a training needs analysis, followed by the design of a suitable innovation, and ending with the implementation of a solution. Students use computer software and technology to present text, graphics, video, audio, and animation in an integrated way to produce interactive training and instruction. -
IMD
430
-
INTERACTIVE MEDIA FOR ENTERTAINMENT
(4)
IMD 430
INTERACTIVE MEDIA FOR ENTERTAINMENT
Course Description
This upper-level Interactive Media Design course provides practical application and experience in the creation of digitally mediated communication for entertainment. Students work individually and within design teams, filling the necessary roles to produce professional quality entertainment media. The course provides hands-on experience conducting a needs analysis, followed by the design of a suitable innovation, and ending with the implementation of a solution. Students use computer software and technology to present text, graphics, video, audio, and animation in an integrated environment that produces an interactive and engaging media product. -
IMD
450
-
INTERACTIVE MEDIA FOR ADVERTISING
(4)
IMD 450
INTERACTIVE MEDIA FOR ADVERTISING
Course Description
This upper-level Interactive Media Design course provides practical application and experience in the creation of digitally mediated communication for advertising purposes. The course provides students with the knowledge and experience to design interactive media used in advertising to satisfy marketing objectives. The course provides hands-on experience conducting a needs analysis, followed by the design of a suitable advertising innovation, and ending with the implementation of a solution. Students utilize computer software and technology to present text, graphics, video, audio, and animation in an integrated way to produce interactive marketing materials. -
IMD
490
-
INTERACTIVE MEDIA DESIGN PRACTICUM
(4)
IMD 490
INTERACTIVE MEDIA DESIGN PRACTICUM
Course Description
In this course, students create interactive media products for actual clients, thus gaining the most practical experience possible in an education setting. The practicum is organized like an actual design firm with the instructor as the organizational leader and students filling different roles in the organization. Students are placed in design teams based on their experience and talents. Within the teams, they collaborate to design and develop solutions to practical problems that require interactive media solutions. These problems may be training, marketing, or entertainment oriented or a combination of all three.
-
IMD
400
-
INTERACTIVE MEDIA FOR TRAINING AND INSTRUCTION
(4)
Please Note: There is a technical requirement for Interactive Media Design. Students must have credit for the following:
- Web Design Fundamentals (at least 3 semester hours)
- Graphic Design Fundamentals (at least 3 semester hours)
- Interactive Design Fundamentals (at least 3 semester hours)*
Students must have at least 15 hours of coursework in interactive media. Courses can be selected from the following related areas:
- Web Design
- Interactive Media
- Flash Animation
- Media Design
*Course should incorporate Flash or similar technology
Management & Leadership
-
BSAD
320
-
DECISION MAKING/PROBLEM SOLVING
(4)
BSAD 320
DECISION MAKING/PROBLEM SOLVING
Course Description
This course focuses on the development of individual and team decision-making and problem solving skills. Real world domestic and global issues will be analyzed, diagnosed, and evaluated through the application of a variety of quantitative and qualitative tools and techniques used to arrive at effective decisions and solutions. -
HRM
300
-
HUMAN RESOURCES MGMT
(4)
HRM 300
HUMAN RESOURCES MGMT
Course Description
An introduction to the human resources function and related elements and activities. The course outlines the roles and functions of members of the human resources department, as well as educating others outside human resources, in how their roles include human resources-related activities. The student will learn about the evolution in human resources management as we know it today. Emphasis is placed on the modern day importance of HRM and the new "corporate view" of the function. Additionally, the student will be exposed to the view of HRM from the perception of both management and subordinate employees. The importance of maintaining fair and equitable compensation and benefit programs will be discussed. The student will be exposed to practical situations and problem solving regarding areas of employee counseling, discipline and termination. Equal Employment Opportunity will be discussed in order for the student to understand its need, importance and the legal issues surrounding it. Other critical areas of training and development, staffing and strategy will also be explored. -
MGMT
325
-
ORGANIZATIONAL BEHAVIOR
(4)
MGMT 325
ORGANIZATIONAL BEHAVIOR
Course Description
This course focuses on the organizational processes and theoretical constructs related to organizational behavior. The roles of leaders, followers, and teams and their influence on the culture and performance of an organization are addressed through the analysis of key organizational behavior concepts and related cases. Topics will include: values, perception, attitudes, assumptions, learning, motivation, conflict, diversity, and change. -
MGMT
470
-
ORGANIZATIONAL LEADERSHIP
(4)
MGMT 470
ORGANIZATIONAL LEADERSHIP
Course Description
This course focuses on the development of leadership theories from trait, skill, style, situational, and contingency constructs and their utilization by managers and leaders. The primary emphasis of the course is the importance of the Full Range Leadership model and the role transformational leadership performs in the interaction with organizational culture and performance.
Management Information Systems
-
MIS
310
-
INFO SYSTEMS ARCHITECTURE & TECHNOLOGY
(4)
MIS 310
INFO SYSTEMS ARCHITECTURE & TECHNOLOGY
Course Description
This course provides a conceptual survey of general systems theory followed by a conceptual and technological survey of the structure of distributed information systems architectures, operating systems, network operating systems, peripheral technology and user interfaces. Interoperability between these architectural components will be explored and current technology and trends in each architectural element will be reviewed. This course will de-emphasize, although not ignore, mainframe architectures in favor of information architectures more applicable to client/server computing. The various interacting categories of client/server computing as well as the benefits and implications of such a system will be fully explored. -
MIS
330
-
SYSTMS INTEGRATION CONCEPTS & PRACTICES
(4)
MIS 330
SYSTMS INTEGRATION CONCEPTS & PRACTICES
Course Description
Systems integration permeates the information management landscape, operating conceptually on three levels: the strategy of achieving enterprise-level information systems (IS) integration, the process at the IS department-level to achieve integration and the selection of technologies needed to achieve integration. This course examines these levels of systems integration, emphasizing realistic solutions, guidelines, and practices, through a hands-on approach. -
MIS
360
-
ENTERPRISE-WIDE ELECTRONIC COMMERCE
(4)
MIS 360
ENTERPRISE-WIDE ELECTRONIC COMMERCE
Course Description
This course is designed to familiarize individuals with current and emerging business processes that utilize electronic data transmission technologies including the Internet. Topics will include network and Internet technology for business advantage, enterprise-wide business functions and processes, re-engineering of legacy processes through electronic commerce, and Internet-based business-to-consumer business ventures. Social, political and ethical issues associated with electronic commerce are reviewed. The purpose of this course is to educate a new generation of managers, planners and analysts of the realities and potential for electronic commerce. -
MIS
484
-
INFORMATION SYSTEMS SECURITY
(4)
MIS 484
INFORMATION SYSTEMS SECURITY
Course Description
Students will review and analyze the control and security concerns in the information systems environment. The security challenges created from the emergence of new technology and the changing internal and external environments will be analyzed. The effect of legal, regulatory, and current security technology on policy development will also be reviewed.
Marketing
-
MKTG
300
-
MARKETING
(4)
MKTG 300
MARKETING
Course Description
A general course in marketing theory and methods. Among topics discussed are the importance of marketing, the interrelationship of the different phases of marketing, the differences between the marketing of goods and services, wholesaling, retailing, pricing strategies, analysis of markets, and distribution.
And choose any three additional marketing courses (at least one course must be at the senior level)
Operations & Supply Chain Management
-
OSCM
390
-
OPERATIONS MANAGEMENT
(4)
OSCM 390
OPERATIONS MANAGEMENT
Course Description
This course instructs students on how manufacturing and service operations contribute to organizational strategy. Concepts such as productivity, economies of scale, vertical and horizontal integration, and push vs. pull will be explained. Implications of applying "Green" policies to materials and processes will be explained. -
OSCM
440
-
QUALITY MANAGEMENT
(4)
OSCM 440
QUALITY MANAGEMENT
Course Description
This course provides students with understanding and knowledge of the philosophies and methods used to improve effectiveness and efficiency of organizational processes. Quality concepts from Juran and Deming will be discussed along with more current quality concepts such as six-sigma, black-belt quality associates, and total quality management (TQM). In addition, issues applying quality concepts to global companies will be explained. -
OSCM
450
-
SUPPLY CHAIN MANAGEMENT
(4)
OSCM 450
SUPPLY CHAIN MANAGEMENT
Course Description
This course will expose students to topics related to design and management of supply chains, from incoming raw materials to final product delivery. Course topics will include supply chain network design, facility planning, capacity planning, globalization and outsourcing, information technology, and global issues in supply chain management. -
And choose one from the following:
-
OSCM
455
-
TRANSPORTATION AND LOGISTICS MANAGEMENT
(4)
OSCM 455
TRANSPORTATION AND LOGISTICS MANAGEMENT
Course Description
This course explores the transportation and logistics concepts within supply chains. Topics covered will include tools and techniques used in the design and operation of transportation and logistics systems and global issues in transportation and logistics management. In addition, "Quick Response" scenarios used to handle transportation and logistics issues, in the event of natural and non-natural disasters, will be explained. -
OSCM
458
-
PURCHASING AND INVENTORY MANAGEMENT
(4)
OSCM 458
PURCHASING AND INVENTORY MANAGEMENT
Course Description
This course will provide students with the concepts of purchasing and inventory management. Topics covered are purchasing and inventory planning processes, supplier selection, contract negotiations, "Green" policies, and procurement.
-
OSCM
455
-
TRANSPORTATION AND LOGISTICS MANAGEMENT
(4)
Performance Management
-
HRM
400
-
PERFORMANCE MANAGEMENT
(4)
HRM 400
PERFORMANCE MANAGEMENT
Course Description
This course uses a systems perspective to identify, select, develop, and evaluate solutions to document and improve the performance of individuals, groups, and organizations. Students will learn how to analyze performance problems and make recommendations at the employee, job, and organizational level that will assist the organization and its employees in achieving organizational goals and managing change. Students will also learn how to bridge the gap between organizational strategy, individuals, and departments. -
HRM
420
-
PRINCIPLES OF ORGANIZATIONAL DEVELOPMENT
(4)
HRM 420
PRINCIPLES OF ORGANIZATIONAL DEVELOPMENT
Course Description
This course provides students with an overview of the emergence and development of organizational development as a field, processes for diagnosis and intervention, and basic skills needed to facilitate individual, small group, and organizational change. The course will also cover key concepts in organizational transformation, organizational development in global settings, and future directions in the field. -
MGMT
325
-
ORGANIZATIONAL BEHAVIOR
(4)
MGMT 325
ORGANIZATIONAL BEHAVIOR
Course Description
This course focuses on the organizational processes and theoretical constructs related to organizational behavior. The roles of leaders, followers, and teams and their influence on the culture and performance of an organization are addressed through the analysis of key organizational behavior concepts and related cases. Topics will include: values, perception, attitudes, assumptions, learning, motivation, conflict, diversity, and change. -
MGMT
425
-
ORGANIZATIONAL CHANGE
(4)
MGMT 425
ORGANIZATIONAL CHANGE
Course Description
This course analyzes the forces that drive organizations to change, examines impediments to change, and surveys a range of approaches for making organizational change more effective. Students will develop an understanding of change processes and develop practical skills for becoming an organization change agent.
Process & Project Analysis
-
MGMT
312
-
PRINCIPLES OF MANAGEMENT
(4)
MGMT 312
PRINCIPLES OF MANAGEMENT
Course Description
This course explores the basic concepts and processes of management. Students will explore the functional roles and processes of planning, leading, organizing, and controlling comprising the manager role. Students develop skills related to the manager function and required in today's competitive environment. -
MGMT
325
-
ORGANIZATIONAL BEHAVIOR
(4)
MGMT 325
ORGANIZATIONAL BEHAVIOR
Course Description
This course focuses on the organizational processes and theoretical constructs related to organizational behavior. The roles of leaders, followers, and teams and their influence on the culture and performance of an organization are addressed through the analysis of key organizational behavior concepts and related cases. Topics will include: values, perception, attitudes, assumptions, learning, motivation, conflict, diversity, and change.
OR BSAD 320 - DECISION MAKING/PROBLEM SOLVING (4)BSAD 320
DECISION MAKING/PROBLEM SOLVING
Course Description
This course focuses on the development of individual and team decision-making and problem solving skills. Real world domestic and global issues will be analyzed, diagnosed, and evaluated through the application of a variety of quantitative and qualitative tools and techniques used to arrive at effective decisions and solutions. -
AMGT
440
-
PROJECT AND TEAM MANAGEMENT
(4)
AMGT 440
PROJECT AND TEAM MANAGEMENT
Course Description
The focus of this course is on the effective management of projects and the teams responsible for project implementation. This course covers the fundamental theory and practice of project management in an organizational setting. Students learn to apply knowledge, skills, tools, and techniques necessary for effective functioning in a project environment. The course will also provide insights into the management processes related to project team development as well as the project team lifecycle and its dynamics. Accordingly, activities and assignments in this course are designed to help students understand the nature of successful project planning and execution, as well as project team formation and management. -
OSCM
491
-
INTEGRATED PROJECT MANAGEMENT
(4)
OSCM 491
INTEGRATED PROJECT MANAGEMENT
Course Description
This course will instruct the student to manage multiple organizations and projects. Concepts on how to deal with organizational obstacles, risk, and project development will be covered.
Public Administration
-
PUAD
305
-
INTRODUCTION TO PUBLIC ADMINISTRATION
(4)
PUAD 305
INTRODUCTION TO PUBLIC ADMINISTRATION
Course Description
Students are introduced to the field and profession of public administration. Students learn to think and act as ethical public administration professionals by developing a broad understanding of the political and organizational environment in which public administrators work and by applying fundamental analytical, interpersonal, and communication skills. The professional knowledge and skills explored in the course provide a foundation for subsequent public administration courses. -
PUAD
350
-
PROGRAM EVALUATION AND PERFORMANCE IMPROVEMENT
(4)
PUAD 350
PROGRAM EVALUATION AND PERFORMANCE IMPROVEMENT
Course Description
Students learn core concepts and basic techniques for evaluating and improving the performance of public and nonprofit programs and operations. Students apply basic concepts for critically assessing studies and research that make causal claims about policy and program outcomes and for analyzing and improving program operations. The political risks and benefits of undertaking program evaluation and performance improvement efforts are also examined. -
PUAD
450
-
LEADERSHIP FOR PUBLIC AND NONPROFIT ORGANIZATIONS
(4)
PUAD 450
LEADERSHIP FOR PUBLIC AND NONPROFIT ORGANIZATIONS
Course Description
Students learn fundamental leadership concepts and skills for managing the day-to-day administration of public and nonprofit organizations. The course emphasizes an action orientation and problem solving for common political and organizational challenges faced by public and nonprofit leaders and managers.
Public Relations
-
PBRL
325
-
PUBLIC RELATIONS
(4)
PBRL 325
PUBLIC RELATIONS
Course Description
A general course in the technique of establishing and maintaining public relations. Activities span a variety of media to influence public opinion and manage an organization's reputation. -
PBRL
425
-
MEDIA AND CRISIS COMMUNICATION
(4)
PBRL 425
MEDIA AND CRISIS COMMUNICATION
Course Description
Today's public relations professionals have entered a new era where preparedness to respond rapidly to various levels of crisis is essential. Building a positive reputation through the strategic management of communications with internal and external audiences during good times is a necessary foundation for withstanding negative press. Utilizing analysis techniques, public relations tactics, and hands-on projects, students will evaluate crisis situations, create and implement a strategic crisis communication plan, and learn to coach the corporate spokesperson and manage the media, while maintaining the organization's reputation. -
PBRL
445
-
PUBLIC RELATIONS & PROMOTIONAL STRATEGY
(4)
PBRL 445
PUBLIC RELATIONS & PROMOTIONAL STRATEGY
Course Description
Students research, develop and implement persuasive and promotional campaign strategies appropriate to corporate, governmental and non-profit organizations. This advanced course is designed for those who desire specialized skills in public relations and promotional communication. Emphasis is placed on various tactics including investor relations and employee communications. -
And choose one from the following:
-
COMM
315
-
COMMUNICATION ETHICS
(4)
COMM 315
COMMUNICATION ETHICS
Course Description
This course examines the strategies involved in effective, ethical communication in professional contexts. Students examine principles of ethical organizational communication and the temporal/cultural/social forces behind those principles, as well as apply reasoning and critical thinking in individual and group assignments. Comparing values and perspectives from diverse cultures, students will respond to cases in an intercultural professional environment. -
PBRL
450
-
RHETORIC AND SOCIAL INFLUENCE
(4)
PBRL 450
RHETORIC AND SOCIAL INFLUENCE
Course Description
This course examines how text, images, sound-bites, speeches, and other media operate to influence, define, and change public identity and thought. Students in this course will look at these verbal and non-verbal influences and how they mold and shape public discourse, cultural understanding, and our day-to-day life. Additionally, this course will examine the role of persuasion and attitudinal change in managing conflict and making decisions within various communicative contexts and amongst various publics. -
PBRL
350
-
MEDIA RESEARCH AND WRITING
(4)
PBRL 350
MEDIA RESEARCH AND WRITING
Course Description
This course explores approaches and techniques for conducting research and writing within key public relations contexts. Students in this course will examine and utilize research techniques and methodologies that are essential for public relations professionals. Components of this course will include: journalistic research, copywriting, research and writing for broadcast, web research, writing for the Web, transforming technical information for general audiences, and media release writing. Additionally, this course will examine the ethics involved in researching and writing for public relations contexts.
-
COMM
315
-
COMMUNICATION ETHICS
(4)
Public Safety Management
-
PSMT
315
-
CONTEMPORARY ISSUES IN PUBLIC SAFETY MANAGEMENT
(4)
PSMT 315
CONTEMPORARY ISSUES IN PUBLIC SAFETY MANAGEMENT
Course Description
This course provides an overview of selected topical areas of continuing interest and importance to public safety agencies. -
PSMT
335
-
EMERGENCY MANAGEMENT AND HOMELAND SECURITY
(4)
PSMT 335
EMERGENCY MANAGEMENT AND HOMELAND SECURITY
Course Description
This course analyzes emergency management from a historical perspective. Disaster planning and disaster management in the post 9-11 environment are analyzed. The impact of Homeland Security on local public safety agencies is examined as are selected Homeland Security Presidential Directives (HSPD #5 and HSPD #11 in particular). The National Incident Management System (NIMS) and the National Response Plan (NRP) are examined with regard to their impact on local public safety agencies. Finally, special challenges for emergency management and disaster response will be analyzed. -
PSMT
440
-
ADMINISTRATIVE LAW
(4)
PSMT 440
ADMINISTRATIVE LAW
Course Description
This course is a study of administrative legal issues within the context of Public Safety Management. The topics include constitutional limitations, rule-making authority, licensing and standing, evidentiary rules, informal proceeding, ethics regulation and contractual law. -
SEMT
322
-
ETHICS & LEADERSHIP IN SAFETY, SECURITY AND EMERGENCY MANAGEMENT AGENCIES
(4)
SEMT 322
ETHICS & LEADERSHIP IN SAFETY, SECURITY AND EMERGENCY MANAGEMENT AGENCIES
Course Description
This course will study ethics and leadership theories in the context of public safety agencies. Consideration of leadership skills and traits in both the strategic and tactical settings will be considered. Ethics will be considered in terms of creating a culture of ethics within a public safety agency.
Safety, Security & Emergency Management
Choose four from the following (with at least one at the 400 level):
-
PSMT
440
-
ADMINISTRATIVE LAW
(4)
PSMT 440
ADMINISTRATIVE LAW
Course Description
This course is a study of administrative legal issues within the context of Public Safety Management. The topics include constitutional limitations, rule-making authority, licensing and standing, evidentiary rules, informal proceeding, ethics regulation and contractual law. -
SEMT
326
-
SECURITY OPERATIONS THEORY AND PRACTICE
(4)
SEMT 326
SECURITY OPERATIONS THEORY AND PRACTICE
Course Description
This course will provide insight into the history, theory, and principles of security operations in private and industrial settings. -
SEMT
328
-
EMERGENCY MANAGEMENT THEORY & PRACTICE
(4)
SEMT 328
EMERGENCY MANAGEMENT THEORY & PRACTICE
Course Description
This course will focus on Emergency Management and Homeland Security in the Post 9-11 era. Emphasis will be on mitigation and preparedness related to international and domestic terrorism as well as natural disasters. -
SEMT
424
-
LABOR RELATIONS AND PUBLIC SECTOR BARGAINING
(4)
SEMT 424
LABOR RELATIONS AND PUBLIC SECTOR BARGAINING
Course Description
This course will involve the study of collective bargaining in the public sector, including management and labor relations, public sector bargaining law, and related labor issues particular to public safety agencies. -
SEMT
432
-
HOMELAND SECURITY - THEORY AND PRACTICE AT THE LOCAL LEVEL
(4)
SEMT 432
HOMELAND SECURITY - THEORY AND PRACTICE AT THE LOCAL LEVEL
Course Description
This course will study the impact of Department of Homeland Security requirements on local public safety agencies. Focus will be on interoperability as it relates to planning and responding to terrorist threats or actions at the local level. -
SEMT
436
-
RISK MANAGEMENT AND THREAT ASSESSMENT
(4)
SEMT 436
RISK MANAGEMENT AND THREAT ASSESSMENT
Course Description
This course will involve the study of risk management techniques and methods for safety and security purposes. Threat assessment will be studied in terms of private and corporate security concerns. -
SEMT
438
-
PRINCIPLES OF SECURITY MANAGEMENT
(4)
SEMT 438
PRINCIPLES OF SECURITY MANAGEMENT
Course Description
This course examines the principles involved in leading and managing private security operations. Areas covered in this class will include leadership, supervision, and a range of personnel issues, including staffing and training, as they pertain to private security operations.
Small Business Management
-
AMGT
415
-
SMALL BUSINESS MANAGEMENT
(4)
AMGT 415
SMALL BUSINESS MANAGEMENT
Course Description
This course provides students with the fundamental principles in small business management. Students will learn about the major sections of the classic business plan, how to change ideas into action, and identify entry paths into small business management. Students also learn about small business marketing techniques such as product and pricing strategies, small business promotion, small business distribution and location, and creating marketing plans. -
AMGT
430
-
MANAGEMENT AND ORGANIZATION IN SMALL BUSINESS
(4)
AMGT 430
MANAGEMENT AND ORGANIZATION IN SMALL BUSINESS
Course Description
This course introduces students to the business life cycle, human resource considerations, and legal environment surrounding small business management. Students will learn the legal structures that relate to small business, recognize potential small business legal liabilities, and identify resources that can assist them. Special attention will also be paid to the HR requirements of small businesses including recruiting, person-job fit, employee development, and managing family members in small business. Additionally, students will be able to identify the stages of the small business life cycle, apply growth strategies, and use critical success factors to achieve small business success. -
AMGT
435
-
SMALL BUSINESS ACCOUNTING AND FINANCE
(4)
AMGT 435
SMALL BUSINESS ACCOUNTING AND FINANCE
Course Description
This course provides students with the fundamentals of cash, accounting, and finance in small businesses. Students will learn the requirements for a small business accounting system, use accounting information to manage their business, design budgets, and become familiar with accounting and financial worksheets. Students will be exposed to the importance of managing business money; the concepts of money, cash, and cash equivalents; and will develop strategies to prevent and cope with cash flow problems and shortages. Additionally, students will learn the three types of capital financing, the characteristics of a business that determine its ability to raise capital, and identify the appropriate financial management techniques based at each stage of business life. -
And select one Major Area Elective from the following:
-
ACCT
225
-
MANAGERIAL ACCOUNTING
(4)
ACCT 225
MANAGERIAL ACCOUNTING
Course Description
The study of management accounting for internal reporting and decision-making. The course introduces a business-management approach to the development and use of accounting information. Major topics include cost behavior, cost analysis, profit planning and control measures. Accounting for decentralized operations, capital budgeting decisions, and ethical challenges in managerial accounting are also covered. -
HRM
301
-
STAFFING
(4)
HRM 301
STAFFING
Course Description
This course examines all aspects of getting employees into organizations. Recruitment and selection are the foci. This course covers scientific and legal issues from a managerial perspective and examines the usefulness of various methods used in job analysis, testing and measurement, and internal and external market analysis. Legislation regarding EEO and affirmative action programs are discussed. -
BSAD
476
-
GLOBAL BUSINESS ISSUES
(4)
BSAD 476
GLOBAL BUSINESS ISSUES
Course Description
This course focuses on global economic integration and emerging market economies and the effects these trends have on both service and manufacturing industries in the short- and long-term. Other global business issues will include: the European Union (EU), North American Free Trade Association (NAFTA), and the World Trade Organization (WTO); environmental considerations in business operations; the influences of the political and legal environment on markets; the strategies for business entry into a global market; and the development of leadership talent in a global setting. -
HRM
401
-
COMPENSATION AND BENEFITS
(4)
HRM 401
COMPENSATION AND BENEFITS
Course Description
This course is an in-depth examination of pay and benefit theories and practices. The course analyzes job evaluation techniques, salary surveys, individual and group performance-based pay, as well as insurance and pension plan administration. -
HRM
302
-
TRAINING AND DEVELOPMENT
(4)
HRM 302
TRAINING AND DEVELOPMENT
Course Description
This course covers the theories and techniques of training and development from strategic and operational perspectives. Emphasis is placed on employee needs assessment, program design, implementation and evaluation. Learning theories and long-term development for global competitiveness are discussed. -
MKTG
300
-
MARKETING
(4)
MKTG 300
MARKETING
Course Description
A general course in marketing theory and methods. Among topics discussed are the importance of marketing, the interrelationship of the different phases of marketing, the differences between the marketing of goods and services, wholesaling, retailing, pricing strategies, analysis of markets, and distribution. -
HRM
402
-
EMPLOYEE AND LABOR RELATIONS
(4)
HRM 402
EMPLOYEE AND LABOR RELATIONS
Course Description
This course evaluates the current environment of employee and labor relations. Students will compare and distinguish the differences between employee relations and labor relations environments. Topics such as handbooks versus contracts, employee discipline versus grievance procedures, and workplace compliance laws, such as ADA, FMLA, sexual harassment, and the Civil Rights Act are discussed. -
PSYC
325
-
COACHING IN ORGANIZATIONS
(4)
PSYC 325
COACHING IN ORGANIZATIONS
Course Description
This course is designed to introduce students to the use of coaching skills for improving the adjustment and performance of individuals in an organizational setting. Topics to be covered include: the scope of coaching practice, optimal practitioner characteristics, benefits for coaches, related organizational dynamics, and coaching interventions and resources. This course also includes an emphasis on experimental learning through coaching practice activities. -
BSAD
320
-
DECISION MAKING/PROBLEM SOLVING
(4)
BSAD 320
DECISION MAKING/PROBLEM SOLVING
Course Description
This course focuses on the development of individual and team decision-making and problem solving skills. Real world domestic and global issues will be analyzed, diagnosed, and evaluated through the application of a variety of quantitative and qualitative tools and techniques used to arrive at effective decisions and solutions.
-
ACCT
225
-
MANAGERIAL ACCOUNTING
(4)
Social Media Design
-
SMD
400
-
APPLIED THEORY OF SOCIAL INTERACTION IN MEDIA
(4)
SMD 400
APPLIED THEORY OF SOCIAL INTERACTION IN MEDIA
Course Description
This upper-level course examines social media from an interdisciplinary perspective that explores human behaviors, motivations, and engagement from the psychological and sociological points of view. These aspects provide the basis to support the construction of strong theoretical foundation of social media design. The course is structured around three foundational considerations: theory, motivation, and context. Each is explored through examination of current research, identifying social media examples, and synthesis of practical applications. Students will actively participate in several media platforms during the course to gain practical experience. -
And choose two from the following:
-
EMKT
340
-
INTERNET MARKETING
(4)
EMKT 340
INTERNET MARKETING
Course Description
Common strategies for the marketing of goods and services via the Internet range from public relations and corporate communications to advertising and electronic commerce. Students investigate and evaluate various marketing and communication strategies and tactics for the World Wide Web. Emphasis is placed on critical evaluation skills as well as website planning, development, design, and other factors which contribute to a website's success. -
PBRL
350
-
MEDIA RESEARCH AND WRITING
(4)
PBRL 350
MEDIA RESEARCH AND WRITING
Course Description
This course explores approaches and techniques for conducting research and writing within key public relations contexts. Students in this course will examine and utilize research techniques and methodologies that are essential for public relations professionals. Components of this course will include: journalistic research, copywriting, research and writing for broadcast, web research, writing for the Web, transforming technical information for general audiences, and media release writing. Additionally, this course will examine the ethics involved in researching and writing for public relations contexts. -
PBRL
325
-
PUBLIC RELATIONS
(4)
PBRL 325
PUBLIC RELATIONS
Course Description
A general course in the technique of establishing and maintaining public relations. Activities span a variety of media to influence public opinion and manage an organization's reputation.
-
EMKT
340
-
INTERNET MARKETING
(4)
Sociology
-
SOCL
310
-
DIVERSITY IN THE WORKPLACE
(4)
SOCL 310
DIVERSITY IN THE WORKPLACE
Course Description
This course explores the spectrum of cultural diversity and its consequences within the workplace. While the focus is on the American workplace, some cross-cultural material is examined in relation to current trends toward globalization and multinational corporations. Important themes running throughout the course relate to recognizing and actualizing the benefits of cultural diversity in the workplace as coworkers and leaders minimize the misunderstandings that frequently accompany diversity. -
SOCL
335
-
APPLIED RESEARCH METHODS
(4)
SOCL 335
APPLIED RESEARCH METHODS
Course Description
Applied Research Methods introduces students from business fields and the social sciences to foundational issues of applied research - that is, research pursued for the purpose of collecting, analyzing, and utilizing data pertaining to practical or real-world phenomena. Topics of study include but are not limited to the following: research ethics, steps of the research process, three major data collection techniques (i.e. survey, experiment, observation), as well as additional qualitative research strategies, measurement and sampling issues, and measures of association. Students work individually to conduct and report on a research project. -
SOCL
345
-
SOCIOLOGY OF WORK AND ORGANIZATIONS
(4)
SOCL 345
SOCIOLOGY OF WORK AND ORGANIZATIONS
Course Description
This course examines the mutual influence of social arrangements, on one hand, and business structures and processes on the other. The course begins with a study of pre-business-oriented social life in the earliest human societies with special focus on typical biography, values, assumptions about reality, and norms regulating desires and needs within the limited marketplace. The course will follow the evolution of business and social elements through the Industrial and Post-Industrial Eras and examine ongoing changes as we move toward the Molecular Technology economy now appearing on our horizon. Ending discussions will focus on the role imagination and innovation play in harnessing developments and carrying them into our future society and future business endeavors. The course shares common elements with other courses offered at Franklin University but is unique in terms of its placement of business within a socio-historical context. -
SOCL
400
-
SOCIAL JUSTICE
(4)
SOCL 400
SOCIAL JUSTICE
Course Description
This course explores the types of cultural diversity in society and the effects such diversity has on attitudes, values, beliefs, behavior, and life chances. Human beings vary by many dimensions including race/ethnicity, national origin, sex and sexual orientation, gender and gender orientation, social class, age, religion, and more. Students will explore the nature of inequality as a socially constructed consequence of diversity, the nature of social and institutional strategies that maintain such inequality, and how social arrangements may be altered to mitigate against this inequality for individual as well as social benefit.
Social Sciences
Choose four from the following (with at least one at the 400 level):
-
PSYC
310
-
THE PSYCHOLOGY OF PERSONAL DEVELOPMENT
(4)
PSYC 310
THE PSYCHOLOGY OF PERSONAL DEVELOPMENT
Course Description
This psychology based course provides evidenced-based information and application strategies for improving personal and professional adjustment and effectiveness. The purpose of this course is to enable students to address and utilize more of their inherent potential. Students will use a self-coaching model to apply principles and methods taken from a variety of current sources, i.e. emotional and social intelligence, multiple intelligences, and positive psychology and executive coaching. The primary course outcome will be a plan for effecting improved adjustment and performance in students' personal and professional lives. -
SOCL
310
-
DIVERSITY IN THE WORKPLACE
(4)
SOCL 310
DIVERSITY IN THE WORKPLACE
Course Description
This course explores the spectrum of cultural diversity and its consequences within the workplace. While the focus is on the American workplace, some cross-cultural material is examined in relation to current trends toward globalization and multinational corporations. Important themes running throughout the course relate to recognizing and actualizing the benefits of cultural diversity in the workplace as coworkers and leaders minimize the misunderstandings that frequently accompany diversity. -
SOCL
335
-
APPLIED RESEARCH METHODS
(4)
SOCL 335
APPLIED RESEARCH METHODS
Course Description
Applied Research Methods introduces students from business fields and the social sciences to foundational issues of applied research - that is, research pursued for the purpose of collecting, analyzing, and utilizing data pertaining to practical or real-world phenomena. Topics of study include but are not limited to the following: research ethics, steps of the research process, three major data collection techniques (i.e. survey, experiment, observation), as well as additional qualitative research strategies, measurement and sampling issues, and measures of association. Students work individually to conduct and report on a research project. -
PSYC
315
-
APPLIED PSYCHOLOGY: THEORY TO PRACTICE
(4)
PSYC 315
APPLIED PSYCHOLOGY: THEORY TO PRACTICE
Course Description
This course is an exploration of the expanding field of Applied Psychology. The framework of inquiry incorporates an interdisciplinary approach to understanding the current state of the field and its career possibilities. The principal focus is on applying scientific and humanistic perspectives derived from psychology to individual, social, and institutional opportunities. -
PSYC
325
-
COACHING IN ORGANIZATIONS
(4)
PSYC 325
COACHING IN ORGANIZATIONS
Course Description
This course is designed to introduce students to the use of coaching skills for improving the adjustment and performance of individuals in an organizational setting. Topics to be covered include: the scope of coaching practice, optimal practitioner characteristics, benefits for coaches, related organizational dynamics, and coaching interventions and resources. This course also includes an emphasis on experimental learning through coaching practice activities. -
PSYC
420
-
ASSESSMENT AND INTERVENTION IN ORGANIZATIONS
(4)
PSYC 420
ASSESSMENT AND INTERVENTION IN ORGANIZATIONS
Course Description
This course explores the use of psychological instrumentation as a means for improving individual and organizational performance. The emphasis is on the assessment of strengths and positive psychological functioning. Students will become acquainted with various psychological instruments including their selection, construction, and administration. Additionally, students will gain experience with the interpretation and delivery of instrument results and their translation into individual and organizational improvement interventions. -
SOCL
345
-
SOCIOLOGY OF WORK AND ORGANIZATIONS
(4)
SOCL 345
SOCIOLOGY OF WORK AND ORGANIZATIONS
Course Description
This course examines the mutual influence of social arrangements, on one hand, and business structures and processes on the other. The course begins with a study of pre-business-oriented social life in the earliest human societies with special focus on typical biography, values, assumptions about reality, and norms regulating desires and needs within the limited marketplace. The course will follow the evolution of business and social elements through the Industrial and Post-Industrial Eras and examine ongoing changes as we move toward the Molecular Technology economy now appearing on our horizon. Ending discussions will focus on the role imagination and innovation play in harnessing developments and carrying them into our future society and future business endeavors. The course shares common elements with other courses offered at Franklin University but is unique in terms of its placement of business within a socio-historical context. -
SOCL
400
-
SOCIAL JUSTICE
(4)
SOCL 400
SOCIAL JUSTICE
Course Description
This course explores the types of cultural diversity in society and the effects such diversity has on attitudes, values, beliefs, behavior, and life chances. Human beings vary by many dimensions including race/ethnicity, national origin, sex and sexual orientation, gender and gender orientation, social class, age, religion, and more. Students will explore the nature of inequality as a socially constructed consequence of diversity, the nature of social and institutional strategies that maintain such inequality, and how social arrangements may be altered to mitigate against this inequality for individual as well as social benefit.
Web Design
-
GRPH
310
-
ADVANCED GRAPHIC DESIGN
(4)
GRPH 310
ADVANCED GRAPHIC DESIGN
Course Description
In this course students will apply the fundamentals covered in Fundamentals of Graphic Design (DCOM/GRPH 210). A strong focus is placed on preparing students to effectively communicate ideas and information to business and consumer audiences through graphic design. Students will learn to apply these principles using traditional methods supported by computer technology. -
EMKT
415
-
SEARCH ENGINE MARKETING
(4)
EMKT 415
SEARCH ENGINE MARKETING
Course Description
In this course students will use search engine optimization to evaluate the processes that bring websites to the top. It will also show students how to choose the best keywords and phrases to target and how to monitor and maintain successful search engine rankings for those keywords. -
EMKT
430
-
WEB ANALYTICS
(4)
EMKT 430
WEB ANALYTICS
Course Description
In this course, students will learn how to quantifiably measure and define client interaction through web analytics. Successful companies today are leveraging the power of web analytics to realize the full potential of their websites, and are able to develop and maintain client relationships that create measurable value to business. In this course students will be introduced to key concepts, tools, techniques, and practices of web analytics. Students will understand how web analytics can drive higher profits and improve the customer experience. -
WEBD
234
-
WEB DESIGN AND IMPLEMENTATION
(4)
WEBD 234
WEB DESIGN AND IMPLEMENTATION
Course Description
This course presents introductions to many of the basic concepts, issues and techniques related to designing, developing and deploying websites. During the course, students will learn about Web design, HTML, XHTML, basic JavaScript, Dynamic HTML, and Cascading Style Sheets (CSS). Students will learn how to create sites both manually and through the use of website development software. Note: This is a technology course in a technology program, and it requires the purchase of software that may be used in subsequent courses as well as being suitable for commercial work beyond completion of degree studies. For specific software requirements, consult the course syllabus.
-
All Interdisciplinary Studies students must complete the capstone course:
-
IDST
495
-
INTERDISCIPLINARY STUDIES CAPSTONE
(4)
IDST 495
INTERDISCIPLINARY STUDIES CAPSTONE
Course Description
As part of the Capstone experience, students will define a complex, real world problem, possibly in their local communities. Then, using skills and knowledge of interdisciplinary practices, and leveraging information and approaches from their own specific focus areas, students will study a problem from the perspective of several disciplines, generate interdisciplinary insights, illustrate disciplinary connections and conflicts, evaluate assumptions and concepts in the context of this specific problem and, ultimately, construct a new understanding of a problem and recommend solutions or responses. Students will be encouraged to present their responses to business or community leaders where such new perspectives or insights might be implemented. Students will be required to finalize a comprehensive e-portfolio of work that reflects work completed in the program, specifically examples of learning experiences that reflect program outcomes, which might be shared with current or prospective employers.
-
IDST
495
-
INTERDISCIPLINARY STUDIES CAPSTONE
(4)
*One focus area may be derived from the student’s original bachelor’s degree. The second focus area must be taken at Franklin University
Additional Requirements
Each candidate for a subsequent degree must successfully complete in residence at Franklin University a minimum of 30 credit hours of 200 level courses or above, of which a minimum of 16 credit hours must be in major area courses at the 300 or 400 level. If the student is a previous Franklin bachelor of science degree graduate, the 30 credits must be earned after the first Franklin B.S. degree was awarded. If the required courses for a subsequent degree total less than 30 credit hours, the student may take Free Elective courses to achieve residency. Either PF 121 or PF 321 must be taken prior to the first BLF course, or it may be taken concurrently with the first 15-week BLF course. Students also must meet the University algebra competency requirement
A minimum GPA of 2.25 is required in the major area, and each major area course must be completed with a grade of “C” or better to count toward degree requirements.
Each degree candidate must show transfer credit for, or meet the listed requirements and any necessary prerequisites. Degree requirements are from the current Franklin University Academic Bulletin. Please contact your Academic Advisor before beginning any Subsequent Degree coursework.
Please see the Academic Bulletin for the complete list of degree and residency requirements.
Additional Curriculum
Bachelor of Science
View CurriculumBuild well-rounded skills and learn the industry specific knowledge you will need to be successful in your career.
Franklin is for you. Find out why.
Learn about our flexible class
scheduling, affordable tuition, and
history educating adult learners.
Your request for information has been received, and we will send you an email confirmation shortly.
Find out if this program is available in your area
Additional Information
