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mso-fareast-theme-font:minor-fareast;} p.info-img, li.info-img, div.info-img {mso-style-name:info-img; mso-style-unhide:no; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.open-house, li.open-house, div.open-house {mso-style-name:open-house; mso-style-unhide:no; mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.classes, li.classes, div.classes {mso-style-name:classes; mso-style-unhide:no; margin-top:0in; margin-right:0in; margin-bottom:22.5pt; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.moreinfo-class, li.moreinfo-class, div.moreinfo-class {mso-style-name:moreinfo-class; mso-style-unhide:no; margin-top:0in; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.right-content, li.right-content, div.right-content {mso-style-name:right-content; mso-style-unhide:no; mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.container-blue, li.container-blue, div.container-blue {mso-style-name:container-blue; mso-style-unhide:no; mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.main, li.main, div.main {mso-style-name:main; mso-style-unhide:no; mso-margin-top-alt:auto; mso-margin-bottom-alt:auto; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.wrap-bar-home, li.wrap-bar-home, div.wrap-bar-home {mso-style-name:wrap-bar-home; mso-style-unhide:no; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.apply-blue, li.apply-blue, div.apply-blue {mso-style-name:apply-blue; mso-style-unhide:no; margin-top:5.25pt; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.right-blue, li.right-blue, div.right-blue {mso-style-name:right-blue; mso-style-unhide:no; mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.mark, li.mark, div.mark {mso-style-name:mark; mso-style-unhide:no; mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-bidi-font-family:"Times New Roman";} p.student-blue, li.student-blue, div.student-blue {mso-style-name:student-blue; mso-style-unhide:no; mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.moreinfo-blue, li.moreinfo-blue, div.moreinfo-blue {mso-style-name:moreinfo-blue; mso-style-unhide:no; margin-top:3.75pt; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.container-yellow, li.container-yellow, div.container-yellow {mso-style-name:container-yellow; mso-style-unhide:no; mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.main-yellow, li.main-yellow, div.main-yellow {mso-style-name:main-yellow; mso-style-unhide:no; mso-margin-top-alt:auto; mso-margin-bottom-alt:auto; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.wrap-bar-courses, li.wrap-bar-courses, div.wrap-bar-courses {mso-style-name:wrap-bar-courses; mso-style-unhide:no; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.apply-yellow, li.apply-yellow, div.apply-yellow {mso-style-name:apply-yellow; mso-style-unhide:no; margin-top:5.25pt; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.courses, li.courses, div.courses {mso-style-name:courses; mso-style-unhide:no; mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-bidi-font-family:"Times New Roman";} p.container-grey, li.container-grey, div.container-grey {mso-style-name:container-grey; mso-style-unhide:no; mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.main-grey, li.main-grey, div.main-grey {mso-style-name:main-grey; mso-style-unhide:no; mso-margin-top-alt:auto; mso-margin-bottom-alt:auto; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.wrap-bar-ss, li.wrap-bar-ss, div.wrap-bar-ss {mso-style-name:wrap-bar-ss; mso-style-unhide:no; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.apply-grey, li.apply-grey, div.apply-grey {mso-style-name:apply-grey; mso-style-unhide:no; margin-top:5.25pt; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.samples, li.samples, div.samples {mso-style-name:samples; mso-style-unhide:no; mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-bidi-font-family:"Times New Roman";} p.sample-vids, li.sample-vids, div.sample-vids {mso-style-name:sample-vids; mso-style-unhide:no; margin-top:0in; margin-right:0in; margin-bottom:22.5pt; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.video, li.video, div.video {mso-style-name:video; mso-style-unhide:no; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.samples-thumbs, li.samples-thumbs, div.samples-thumbs {mso-style-name:samples-thumbs; mso-style-unhide:no; mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.videos, li.videos, div.videos {mso-style-name:videos; mso-style-unhide:no; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.student-samples, li.student-samples, div.student-samples {mso-style-name:student-samples; mso-style-unhide:no; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.container-aqua, li.container-aqua, div.container-aqua {mso-style-name:container-aqua; mso-style-unhide:no; mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.main-aqua, li.main-aqua, div.main-aqua {mso-style-name:main-aqua; mso-style-unhide:no; mso-margin-top-alt:auto; mso-margin-bottom-alt:auto; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.wrap-bar-why, li.wrap-bar-why, div.wrap-bar-why {mso-style-name:wrap-bar-why; mso-style-unhide:no; mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.apply-aqua, li.apply-aqua, div.apply-aqua {mso-style-name:apply-aqua; mso-style-unhide:no; margin-top:5.25pt; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.why, li.why, div.why {mso-style-name:why; mso-style-unhide:no; mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-bidi-font-family:"Times New Roman";} p.whyfranklin, li.whyfranklin, div.whyfranklin {mso-style-name:whyfranklin; mso-style-unhide:no; margin-top:0in; margin-right:0in; margin-bottom:22.5pt; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.student-aqua, li.student-aqua, div.student-aqua {mso-style-name:student-aqua; mso-style-unhide:no; mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.container-green, li.container-green, div.container-green {mso-style-name:container-green; mso-style-unhide:no; mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.main-green, li.main-green, div.main-green {mso-style-name:main-green; mso-style-unhide:no; mso-margin-top-alt:auto; mso-margin-bottom-alt:auto; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.wrap-bar-careers, li.wrap-bar-careers, div.wrap-bar-careers {mso-style-name:wrap-bar-careers; mso-style-unhide:no; mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.apply-green, li.apply-green, div.apply-green {mso-style-name:apply-green; mso-style-unhide:no; margin-top:5.25pt; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.careers, li.careers, div.careers {mso-style-name:careers; mso-style-unhide:no; mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-bidi-font-family:"Times New Roman";} p.container-violet, li.container-violet, div.container-violet {mso-style-name:container-violet; mso-style-unhide:no; mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.main-violet, li.main-violet, div.main-violet {mso-style-name:main-violet; mso-style-unhide:no; mso-margin-top-alt:auto; mso-margin-bottom-alt:auto; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.wrap-bar-cost, li.wrap-bar-cost, div.wrap-bar-cost {mso-style-name:wrap-bar-cost; mso-style-unhide:no; mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.apply-violet, li.apply-violet, div.apply-violet {mso-style-name:apply-violet; mso-style-unhide:no; margin-top:5.25pt; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.cost, li.cost, div.cost {mso-style-name:cost; mso-style-unhide:no; mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-bidi-font-family:"Times New Roman";} p.wrap-bar-contact, li.wrap-bar-contact, div.wrap-bar-contact {mso-style-name:wrap-bar-contact; mso-style-unhide:no; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.contact, li.contact, div.contact {mso-style-name:contact; mso-style-unhide:no; mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-bidi-font-family:"Times New Roman";} p.map, li.map, div.map {mso-style-name:map; mso-style-unhide:no; mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.moreinfo-contact, li.moreinfo-contact, div.moreinfo-contact {mso-style-name:moreinfo-contact; mso-style-unhide:no; margin-top:22.5pt; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast;} p.footer, li.footer, div.footer {mso-style-name:footer; mso-style-unhide:no; mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times 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</head> <body bgcolor="#DDDC82" lang=EN-US link=black vlink=black style='tab-interval: .5in'> <div class=Section1> <div> <div> <div> <div> <p class=MsoNormal style='vertical-align:middle'><a href="index.html"><span style='font-size:7.5pt;mso-fareast-font-family:"Times New Roman";mso-no-proof: yes;text-decoration:none;text-underline:none'><img border=0 width=194 height=110 id="_x0000_i1034" src="images/logo.png" alt="Franklin University of Ohio"></span></a><span style='font-size:7.5pt; mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </div> <div><!-- #BeginLibraryItem "/library/nav.lbi" --> <div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; margin-left:0in;text-indent:-.25in;mso-list:l1 level1 lfo1;tab-stops:list .5in; vertical-align:middle'><![if !supportLists]><span style='font-size:10.0pt; mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:Symbol; mso-bidi-font-family:Symbol;mso-bidi-font-weight:bold'><span style='mso-list: Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><b><span style='font-size:9.0pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman"'><a href="contact-us.html"><span style='text-decoration:none;text-underline:none'>CONTACT US</span></a><o:p></o:p></span></b></p> </div> <div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; margin-left:0in;text-indent:-.25in;mso-list:l0 level1 lfo2;tab-stops:list .5in; vertical-align:middle'><![if !supportLists]><span style='font-size:10.0pt; mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:Symbol; mso-bidi-font-family:Symbol;mso-bidi-font-weight:bold'><span style='mso-list: Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><b><span style='font-size:9.0pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman"'><a href="cost.html"><span style='text-decoration:none;text-underline:none'>COST</span></a><o:p></o:p></span></b></p> </div> <div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; margin-left:0in;text-indent:-.25in;mso-list:l7 level1 lfo3;tab-stops:list .5in; vertical-align:middle'><![if !supportLists]><span style='font-size:10.0pt; mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:Symbol; mso-bidi-font-family:Symbol;mso-bidi-font-weight:bold'><span style='mso-list: Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><b><span style='font-size:9.0pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman"'><a href="careers.html"><span style='text-decoration:none;text-underline:none'>CAREERS</span></a><o:p></o:p></span></b></p> </div> <div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; margin-left:0in;text-indent:-.25in;mso-list:l6 level1 lfo4;tab-stops:list .5in; vertical-align:middle'><![if !supportLists]><span style='font-size:10.0pt; mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:Symbol; mso-bidi-font-family:Symbol;mso-bidi-font-weight:bold'><span style='mso-list: Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><b><span style='font-size:9.0pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman"'><a href="profile.html"><span style='text-decoration:none;text-underline:none'>STUDENT PROFILE</span></a><o:p></o:p></span></b></p> </div> <div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; margin-left:0in;text-indent:-.25in;mso-list:l4 level1 lfo5;tab-stops:list .5in; vertical-align:middle'><![if !supportLists]><span style='font-size:10.0pt; mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:Symbol; mso-bidi-font-family:Symbol;mso-bidi-font-weight:bold'><span style='mso-list: Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><b><span style='font-size:9.0pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman"'><a href="student-samples.html"><span style='text-decoration:none;text-underline: none'>STUDENT SAMPLES</span></a><o:p></o:p></span></b></p> </div> <div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; margin-left:0in;text-indent:-.25in;mso-list:l5 level1 lfo6;tab-stops:list .5in; vertical-align:middle'><![if !supportLists]><span style='font-size:10.0pt; mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:Symbol; mso-bidi-font-family:Symbol;mso-bidi-font-weight:bold'><span style='mso-list: Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><b><span style='font-size:9.0pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman"'><a href="courses.html"><span style='text-decoration:none;text-underline:none'>COURSES</span></a><o:p></o:p></span></b></p> </div> <div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; margin-left:0in;text-indent:-.25in;mso-list:l3 level1 lfo7;tab-stops:list .5in; vertical-align:middle'><![if !supportLists]><span style='font-size:10.0pt; mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:Symbol; mso-bidi-font-family:Symbol;mso-bidi-font-weight:bold'><span style='mso-list: Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><b><span style='font-size:9.0pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman"'><a href="index.html"><span style='text-decoration:none;text-underline:none'>WHY FRANKLIN</span></a><o:p></o:p></span></b></p> </div> </div> <!-- #EndLibraryItem --> <div style='margin-top:5.25pt'> <p class=MsoNormal style='vertical-align:middle'><a href="https://www.franklin.edu/getting-started/apply-now/graduate-students/" target="_blank"><span style='font-size:7.5pt;mso-fareast-font-family:"Times New Roman"; mso-no-proof:yes;text-decoration:none;text-underline:none'><img border=0 width=688 height=53 id="_x0000_i1033" src="images/apply-yellow.png"></span></a><span style='font-size:7.5pt;mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </div> </div> <div> <div> <div> <div> <p class=MsoNormal style='vertical-align:middle'><span style='font-size:7.5pt; mso-fareast-font-family:"Times New Roman";mso-no-proof:yes'><img border=0 width=592 height=672 id="_x0000_i1032" src="images/student2.png"></span><span style='font-size:7.5pt;mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </div> </div> <div> <p class=MsoNormal style='vertical-align:middle'><a href="contact-us.html" target="_blank"><span style='font-size:7.5pt;mso-fareast-font-family:"Times New Roman"; mso-no-proof:yes;text-decoration:none;text-underline:none'><img border=0 width=343 height=171 id="_x0000_i1031" src="images/appointment.png"></span></a><span style='font-size:7.5pt;mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </div> </div> <div> <p class=MsoNormal style='margin-bottom:12.0pt;vertical-align:middle'><span style='font-size:7.5pt;font-family:"Trebuchet MS","sans-serif";mso-fareast-font-family: "Times New Roman";mso-no-proof:yes'><img border=0 width=245 height=41 id="_x0000_i1030" src="images/courses-header.png"></span><span style='font-size:7.5pt;font-family:"Trebuchet MS","sans-serif";mso-fareast-font-family: "Times New Roman"'><br style='mso-special-character:line-break'> <![if !supportLineBreakNewLine]><br style='mso-special-character:line-break'> <![endif]><o:p></o:p></span></p> <p class=MsoNormal style='line-height:10.5pt;mso-outline-level:2;vertical-align: middle'><b><span style='font-size:10.5pt;font-family:"Trebuchet MS","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black;mso-font-kerning:18.0pt'>Distinctive curriculum for a distinguished professional <o:p></o:p></span></b></p> <p class=MsoNormal style='margin-top:.05in;margin-right:0in;margin-bottom:12.0pt; margin-left:0in;line-height:9.0pt;vertical-align:middle'><span style='font-size:9.0pt;font-family:"Trebuchet MS","sans-serif";color:black'>Franklin s 16-month M.S. in Marketing &amp; Communication (MCM) coursework and class format is designed to enhance your aptitudes both creatively and strategically. Uniquely academic and undeniably specialized, the MCM Program will develop you into a savvy marketing professional by focusing on crafting compelling and persuasive messages, honing your analytical and critical thinking skills, and developing expert knowledge in leveraging new media and emerging technologies.<br> <br> Upgrade your career with an M.S. in Marketing &amp; Communication from Franklin University by taking classes online or on campus one night a week in a 6-week class format.<br> <br> </span><a href="pdf/bulletin.pdf" target="_blank"><span style='font-size:9.0pt; font-family:"Trebuchet MS","sans-serif";mso-no-proof:yes;text-decoration:none; text-underline:none'><img border=0 width=212 height=32 id="_x0000_i1029" src="images/download-courses.png"></span></a><span style='font-size:9.0pt; font-family:"Trebuchet MS","sans-serif";color:black'><o:p></o:p></span></p> <div> <div style='margin-bottom:22.5pt'> <div id=CollapsiblePanelGroup1> <div> <div style='border:none;border-bottom:solid white 1.0pt;mso-border-bottom-alt: solid white .75pt;padding:0in 0in 4.0pt 0in' tabindex=0> <p class=MsoNormal style='background:#BBB753;vertical-align:bottom'><b><span style='font-size:9.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:white'>MCM Marketing Prep Course<o:p></o:p></span></b></p> </div> <div> <p class=MsoNormal style='margin-top:.05in;margin-right:0in;margin-bottom:12.0pt; margin-left:0in;line-height:9.0pt;background:white;vertical-align:bottom'><span style='font-size:9.0pt;font-family:"Trebuchet MS","sans-serif";color:black'>Whether you are just beginning your ambitious career or are already working in the marketing field, you can refresh your mind before starting the MCM Program with Principles of Marketing for free. <o:p></o:p></span></p> <p class=MsoNormal style='margin-top:.05in;margin-right:0in;margin-bottom:12.0pt; margin-left:0in;line-height:9.0pt;background:white;vertical-align:bottom'><span style='font-size:9.0pt;font-family:"Trebuchet MS","sans-serif";color:black'>Franklin University allows you to satisfy the Principles of Marketing coursework in eight hours instead of taking a 3-week online class.* The Marketing Prep Course, a $1030 value, is offered to you at no charge just by enrolling in the MCM Program. <o:p></o:p></span></p> <p class=MsoNormal style='margin-top:.05in;margin-right:0in;margin-bottom:12.0pt; margin-left:0in;line-height:9.0pt;background:white;vertical-align:bottom'><strong><span style='font-size:9.0pt;font-family:"Trebuchet MS","sans-serif";color:black'>When:</span></strong><span style='font-size:9.0pt;font-family:"Trebuchet MS","sans-serif";color:black'><br> Friday, Aug. 20, 4-8 pm <br> Light dinner provided <o:p></o:p></span></p> <p class=MsoNormal style='margin-top:.05in;margin-right:0in;margin-bottom:12.0pt; margin-left:0in;line-height:9.0pt;background:white;vertical-align:bottom'><span style='font-size:9.0pt;font-family:"Trebuchet MS","sans-serif";color:black'>Saturday, Aug. 21, 8 am-noon<br> Continental breakfast provided <o:p></o:p></span></p> <p class=MsoNormal style='margin-top:.05in;line-height:9.0pt;background:white; vertical-align:bottom'><strong><span style='font-size:9.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'>Where:</span></strong><span style='font-size:9.0pt;font-family: "Trebuchet MS","sans-serif";color:black'><br> Franklin University Indy location at Castleton <o:p></o:p></span></p> <p class=MsoNormal style='background:white;vertical-align:bottom'><span style='font-size:8.5pt;font-family:"Trebuchet MS","sans-serif";mso-fareast-font-family: "Times New Roman";color:black'><br> <br> <strong><span style='font-family:"Trebuchet MS","sans-serif"'>What you will learn:</span></strong><o:p></o:p></span></p> <ul type=disc> <li class=MsoNormal style='color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;mso-list:l2 level1 lfo8;tab-stops:list .5in;background:white; vertical-align:bottom'><span style='font-size:9.0pt;font-family:"Trebuchet MS","sans-serif"; mso-fareast-font-family:"Times New Roman"'>Marketing theory and methods<o:p></o:p></span></li> </ul> <p class=MsoNormal style='margin-left:.5in;background:white;vertical-align: bottom'><span style='font-size:9.0pt;font-family:"Trebuchet MS","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black'><o:p>&nbsp;</o:p></span></p> <ul type=disc> <li class=MsoNormal style='color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;mso-list:l2 level1 lfo8;tab-stops:list .5in;background:white; vertical-align:bottom'><span style='font-size:9.0pt;font-family:"Trebuchet MS","sans-serif"; mso-fareast-font-family:"Times New Roman"'>Phases of marketing<o:p></o:p></span></li> </ul> <p class=MsoNormal style='margin-left:.5in;background:white;vertical-align: bottom'><span style='font-size:9.0pt;font-family:"Trebuchet MS","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black'><o:p>&nbsp;</o:p></span></p> <ul type=disc> <li class=MsoNormal style='color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;mso-list:l2 level1 lfo8;tab-stops:list .5in;background:white; vertical-align:bottom'><span style='font-size:9.0pt;font-family:"Trebuchet MS","sans-serif"; mso-fareast-font-family:"Times New Roman"'>Marketing of goods and services<o:p></o:p></span></li> </ul> <p class=MsoNormal style='margin-left:.5in;background:white;vertical-align: bottom'><span style='font-size:9.0pt;font-family:"Trebuchet MS","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black'><o:p>&nbsp;</o:p></span></p> <ul type=disc> <li class=MsoNormal style='color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;mso-list:l2 level1 lfo8;tab-stops:list .5in;background:white; vertical-align:bottom'><span style='font-size:9.0pt;font-family:"Trebuchet MS","sans-serif"; mso-fareast-font-family:"Times New Roman"'>Wholesaling, retailing, and pricing strategies<o:p></o:p></span></li> </ul> <p class=MsoNormal style='margin-left:.5in;background:white;vertical-align: bottom'><span style='font-size:9.0pt;font-family:"Trebuchet MS","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black'><o:p>&nbsp;</o:p></span></p> <ul type=disc> <li class=MsoNormal style='color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;mso-list:l2 level1 lfo8;tab-stops:list .5in;background:white; vertical-align:bottom'><span style='font-size:9.0pt;font-family:"Trebuchet MS","sans-serif"; mso-fareast-font-family:"Times New Roman"'>Analysis of markets and distribution<o:p></o:p></span></li> </ul> <p class=MsoNormal style='background:white;vertical-align:bottom'><span style='font-size:8.5pt;font-family:"Trebuchet MS","sans-serif";mso-fareast-font-family: "Times New Roman";color:black'><br> *By taking this prep course, you satisfy the prerequisite knowledge requirement to enter the MCM Program, but you do not earn college credit. <o:p></o:p></span></p> </div> </div> <div> <div style='border:none;border-bottom:solid white 1.0pt;mso-border-bottom-alt: solid white .75pt;padding:0in 0in 4.0pt 0in' tabindex=0> <p class=MsoNormal style='background:#BBB753;vertical-align:bottom'><b><span style='font-size:9.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:white'>MCM 607 | Essentials of Marketing<o:p></o:p></span></b></p> </div> <div> <p class=MsoNormal style='background:white;vertical-align:bottom'><span style='font-size:8.5pt;font-family:"Trebuchet MS","sans-serif";mso-fareast-font-family: "Times New Roman";color:black'>Essentials of Marketing (2 cr. hrs.) <br> <br> Prerequisite course for students who have not completed appropriate coursework during undergraduate studies. <br> <br> An understanding of marketing terminology and concepts is imperative for success in not only the Marketing &amp; Communication Program but also in business. Marketing i<br> <br> s becoming even more important as competition increases and consumer choice expands. Fundamental strategies for the marketing mix will be explored along with traditional and new tactics to reach specific target markets. <o:p></o:p></span></p> </div> </div> <div> <div style='border:none;border-bottom:solid white 1.0pt;mso-border-bottom-alt: solid white .75pt;padding:0in 0in 4.0pt 0in' tabindex=0> <p class=MsoNormal style='background:#BBB753;vertical-align:bottom'><b><span style='font-size:9.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:white'>MCM 707 | MCM Foundations<o:p></o:p></span></b></p> </div> <div> <p class=MsoNormal style='background:white;vertical-align:bottom'><span style='font-size:8.5pt;font-family:"Trebuchet MS","sans-serif";mso-fareast-font-family: "Times New Roman";color:black'>MCM Foundations (2 cr. hrs.) <br> <br> Prerequisite(s): Admission into the Marketing &amp; Communication program. <br> <br> In this  gateway course, you will employ various strategies that will help you attain a high level of achievement in your coursework and employment. You will begin the process of understanding what it means to be a graduate student at Franklin University. This includes tangibles such as research, writing, and team leadership skills plus intangibles such as critical thinking, attitude, ability to see the big picture, and the joy of learning. <o:p></o:p></span></p> </div> </div> <div> <div style='border:none;border-bottom:solid white 1.0pt;mso-border-bottom-alt: solid white .75pt;padding:0in 0in 4.0pt 0in' tabindex=0> <p class=MsoNormal style='background:#BBB753;vertical-align:bottom'><b><span style='font-size:9.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:white'>MCM 711 | Media and Technology<o:p></o:p></span></b></p> </div> <div> <p class=MsoNormal style='background:white;vertical-align:bottom'><span style='font-size:8.5pt;font-family:"Trebuchet MS","sans-serif";mso-fareast-font-family: "Times New Roman";color:black'>Media and Technology (4 cr. hrs.) <br> <br> Prerequisite(s): MCM Foundations (MCM 707). <br> <br> This course will concentrate on the integration of existing and emerging technology with marketing and communication strategies. Topics will range from the appropriateness and timing of using social media strategies to the tactical use of viral campaigns. Functional topics such as video uploading and file compression, web-conferencing, Photoshop Elements, and FranklinLive! will also be addressed. <o:p></o:p></span></p> </div> </div> <div> <div style='border:none;border-bottom:solid white 1.0pt;mso-border-bottom-alt: solid white .75pt;padding:0in 0in 4.0pt 0in' tabindex=0> <p class=MsoNormal style='background:#BBB753;vertical-align:bottom'><b><span style='font-size:9.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:white'>MCM 713 | Communication and Persuasion<o:p></o:p></span></b></p> </div> <div> <p class=MsoNormal style='background:white;vertical-align:bottom'><span style='font-size:8.5pt;font-family:"Trebuchet MS","sans-serif";mso-fareast-font-family: "Times New Roman";color:black'>Communication and Persuasion (4 cr. hrs.) <br> <br> Prerequisite(s): Media and Technology (MCM 711).<br> <br> The ability to communicate effectively has never been more important than in today s networked business environment. Communication skills are ranked as among the most important attributes of an individual. In this course, students will develop skills in business and research-level writing, group communications, and professional presentations of the quality expected of graduate students and communication professionals in the field. Additionally, effective communication-framing techniques will be addressed with a focus on persuasion and in multiple contexts including motivation, internal audiences, and global/multicultural communication. <o:p></o:p></span></p> </div> </div> <div> <div style='border:none;border-bottom:solid white 1.0pt;mso-border-bottom-alt: solid white .75pt;padding:0in 0in 4.0pt 0in' tabindex=0> <p class=MsoNormal style='background:#BBB753;vertical-align:bottom'><b><span style='font-size:9.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:white'>MCM 721 | Design Concepts<o:p></o:p></span></b></p> </div> <div> <p class=MsoNormal style='background:white;vertical-align:bottom'><span style='font-size:8.5pt;font-family:"Trebuchet MS","sans-serif";mso-fareast-font-family: "Times New Roman";color:black'>Design Concepts (4 cr. hrs.) <br> <br> Prerequisite(s): Communication and Persuasion (MCM 713). <br> <br> Marketing and communication professionals are often called upon to produce brochures, web pages, and other print or electronic media, and to know design concepts used to improve these activities. The focus will be on layout, color, texture, and copy as applied to specific media and how design concepts attract a specific target audience. <o:p></o:p></span></p> </div> </div> <div> <div style='border:none;border-bottom:solid white 1.0pt;mso-border-bottom-alt: solid white .75pt;padding:0in 0in 4.0pt 0in' tabindex=0> <p class=MsoNormal style='background:#BBB753;vertical-align:bottom'><b><span style='font-size:9.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:white'>MCM 723 | Metrics and Analytics<o:p></o:p></span></b></p> </div> <div> <p class=MsoNormal style='background:white;vertical-align:bottom'><span style='font-size:8.5pt;font-family:"Trebuchet MS","sans-serif";mso-fareast-font-family: "Times New Roman";color:black'>Metrics and Analytics (4 cr. hrs.) <br> <br> Prerequisite(s): Design Concepts (MCM 721). <br> <br> As with all areas of business and organizational operations, a thorough understanding of marketing and communication financial issues is key to your success as a managing professional. This course will expose you to the various fiscal competencies required for effective administration of marketing and communication projects and departments. Instruction and assignments are geared to issues specific to marketing and communication and are designed to ensure that you gain a working knowledge of such key functions as forecasting, break-even analysis, budgeting, interpreting financial statements, Return on Marketing (ROM), costing/pricing, and pro forma development. <o:p></o:p></span></p> </div> </div> <div> <div style='border:none;border-bottom:solid white 1.0pt;mso-border-bottom-alt: solid white .75pt;padding:0in 0in 4.0pt 0in' tabindex=0> <p class=MsoNormal style='background:#BBB753;vertical-align:bottom'><b><span style='font-size:9.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:white'>MCM 727 | Behavioral Research<o:p></o:p></span></b></p> </div> <div> <p class=MsoNormal style='background:white;vertical-align:bottom'><span style='font-size:8.5pt;font-family:"Trebuchet MS","sans-serif";mso-fareast-font-family: "Times New Roman";color:black'>Behavioral Research (4 cr. hrs.) <br> <br> Prerequisite(s): Metrics and Analytics (MCM 723). <br> <br> Understanding consumer motives and actions are essential to the success of any organization. Students will explore consumer behavior, specifically analyzing consumer wants and needs and researching solutions to consumer problems. Students will learn to determine which measurements and analyses are most suited for specific situations. Areas addressed include archival research, content analysis, focus groups, surveys, and observational techniques with an emphasis on quantitative versus qualitative results. <o:p></o:p></span></p> </div> </div> <div> <div style='border:none;border-bottom:solid white 1.0pt;mso-border-bottom-alt: solid white .75pt;padding:0in 0in 4.0pt 0in' tabindex=0> <p class=MsoNormal style='background:#BBB753;vertical-align:bottom'><b><span style='font-size:9.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:white'>MCM 731 | Applied Communication Theory<o:p></o:p></span></b></p> </div> <div> <p class=MsoNormal style='background:white;vertical-align:bottom'><span style='font-size:8.5pt;font-family:"Trebuchet MS","sans-serif";mso-fareast-font-family: "Times New Roman";color:black'>Applied Communication Theory (4 cr. hrs.) <br> <br> Prerequisite(s): Behavioral Research (MCM 727). <br> <br> The role of communication within organizations has expanded to meet a variety of new challenges and responsibilities. Fragmented audiences and emerging technologies require that the traditional communication model be reexamined. The communication professional must analyze audiences and understand the strengths and weaknesses of a variety of communication media and activities. Students will explore communication theories and the application of those theories in media relations, crisis management, reputation management, and special events planning from a managerial perspective. <o:p></o:p></span></p> </div> </div> <div> <div style='border:none;border-bottom:solid white 1.0pt;mso-border-bottom-alt: solid white .75pt;padding:0in 0in 4.0pt 0in' tabindex=0> <p class=MsoNormal style='background:#BBB753;vertical-align:bottom'><b><span style='font-size:9.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:white'>MCM 733 | Applied Marketing Theory<o:p></o:p></span></b></p> </div> <div> <p class=MsoNormal style='background:white;vertical-align:bottom'><span style='font-size:8.5pt;font-family:"Trebuchet MS","sans-serif";mso-fareast-font-family: "Times New Roman";color:black'>Applied Marketing Theory (4 cr. hrs.) <br> <br> Prerequisite(s): Applied Communication Theory (MCM 731). <br> <br> Marketing has emerged as a key function within successful organizations. It is expected that the marketing professional be able to analyze their market, craft the right message, and develop and execute a plan that effectively reaches the target audience. Students will explore how to manage the marketing function within an organization, including market analysis, target marketing, branding, advertising, and marketing mix manipulation. <o:p></o:p></span></p> </div> </div> <div> <div style='border:none;border-bottom:solid white 1.0pt;mso-border-bottom-alt: solid white .75pt;padding:0in 0in 4.0pt 0in' tabindex=0> <p class=MsoNormal style='background:#BBB753;vertical-align:bottom'><b><span style='font-size:9.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:white'>MCM 737 | Management and Leadership<o:p></o:p></span></b></p> </div> <div> <p class=MsoNormal style='background:white;vertical-align:bottom'><span style='font-size:8.5pt;font-family:"Trebuchet MS","sans-serif";mso-fareast-font-family: "Times New Roman";color:black'>Management and Leadership (4 cr. hrs.) <br> <br> Prerequisite(s): Applied Marketing Theory (MCM 733). <br> <br> While fundamental management and leadership skills transfer easily from one area to another, the professional marketing and communication manager will also benefit from the development of other particular abilities. This course presents theories of supervision, management, and leadership while exploring the topics of power, negotiation, conflict, and motivation  all within the framework of the marketing and communication function. You will find both the theoretical knowledge of these topics and their practical application of considerable value as you advance in your management and leadership roles. <o:p></o:p></span></p> </div> </div> <div> <div tabindex=0> <p class=MsoNormal style='background:#BBB753;vertical-align:bottom'><b><span style='font-size:9.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:white'>MCM 741 | MCM Capstone<o:p></o:p></span></b></p> </div> <div> <p class=MsoNormal style='background:white;vertical-align:bottom'><span style='font-size:8.5pt;font-family:"Trebuchet MS","sans-serif";mso-fareast-font-family: "Times New Roman";color:black'>MCM Capstone (4 cr. hrs.) <br> <br> Prerequisite(s): Management and Leadership (MCM 737). <br> <br> The capstone will be a culminating experience building upon all prior courses. It is becoming much more difficult for organizations to cut through the clutter and create marketing and communication messages that not only attract attention, but also resonate with customers, clients, and stakeholders. Emphasis in this course will focus on alternative marketing and communication strategies; what strategies and tactics are working for organizations, which are not, and what is the difference; and how can we learn from this for successful application of alternative strategies in a business setting. <o:p></o:p></span></p> </div> </br> <div> <p class=MsoNormal style='vertical-align:bottom'><a href="student-samples.html"><span style='font-size:7.5pt;font-family:"Trebuchet MS","sans-serif";mso-fareast-font-family: "Times New Roman";mso-no-proof:yes;text-decoration:none;text-underline:none'><img border=0 width=92 height=32 id="_x0000_i1028" src="images/more-info-yellow.png"></span></a><span style='font-size:7.5pt;font-family:"Trebuchet MS","sans-serif";mso-fareast-font-family: "Times New Roman"'><o:p></o:p></span></p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <p class=MsoNormal><span style='font-size:7.5pt;font-family:"Trebuchet MS","sans-serif"; mso-fareast-font-family:"Times New Roman"'><script language="JavaScript" type="text/javascript"> var cpg1 = new Spry.Widget.CollapsiblePanelGroup("CollapsiblePanelGroup1", {contentIsOpen: false }); var cpg2 = new Spry.Widget.CollapsiblePanelGroup("CollapsiblePanelGroup2", { contentIsOpen: false }); var cpg2_ = new Spry.Widget.CollapsiblePanelGroup("CollapsiblePanelGroup2_", { contentIsOpen: false, openPanelKeyCode:34, closePanelKeyCode:33}); var cpg3 = new Spry.Widget.CollapsiblePanelGroup("CollapsiblePanelGroup3", { contentIsOpen: false, enableAnimation: false }); var cpg = new Spry.Widget.CollapsiblePanelGroup("CollapsiblePanelGroup5", { contentIsOpen: false }); </script><script type="text/javascript"> <!-- to hide script contents from old browsers var gaJsHost = (("https:" == document.location.protocol) ? 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