Master's Degree in Marketing & Communication
Integrated marketing communication (IMC) within a specialized master’s degree available in Columbus, Indianapolis, or 100% online.
It’s hard to beat the comprehensive, specialized knowledge you gain with the M.S. in Marketing & Communication (MCM) Program at Franklin University.
An MBA with a marketing concentration is common. But a master’s degree that’s completely devoted to integrating Marketing & Communication? That’s really different. The MCM Program will give you practical opportunities to:
- Craft and deliver more compelling, persuasive messages
- Study and leverage the psychology of consumer and audience behaviors
- Employ analytical skills to monitor and improve Marketing & Communication tactics
- Enhance critical thinking, teamwork, leadership, time management, and decision making abilities
- Carefully consider ethics, social responsibility, and cultural sensitivity
- Develop talents in effective written and verbal communication and team management
- Learn persuasive techniques available through new media and emerging technologies
- Apply visual and graphic design principles to the development of communication media
An accelerated master’s degree that’s entirely Marketing & Communication
When it comes to choosing a college or university, accreditation is important. Accredited institutions are held to a higher academic standard by state and/or regional governing bodies to ensure that the degree you earn is of the utmost quality.
And while many graduate programs take at least two years to complete, Franklin’s accelerated master’s program only takes 16 months. This means you will learn more of what you need to know in less time than at most other schools.
Franklin University in Indianapolis, Indiana is regulated by: The Indiana Commission on Proprietary Education (ICOPE) 302 W. Washington St., Room E201, Indianapolis, IN 46204, Toll-Free Number 1.800.227.5695 or 317.232.1320.
myFranklin
Our student intranet gives you easy online access to everything and everyone you need – from class registration, assignments, and grades to contact information for instructors and class members. Take a guided tour of my.Franklin.edu
The Franklin University Nationwide Library
When you need to gather information online, state-of-the-art research capabilities and 24/7 access are available, and qualified librarians provide reference assistance via phone and email. Franklin’s library is a member of a consortium of more than 80 college and university libraries, generating seven-day-a-week sharing power of more than 46 million items that exceed 10.2 million unique titles and over 100 electronic databases.
Technology Support
For assistance with everything from logging in to a course website to making the most of your Franklin interactive communication tools, you can turn to Franklin’s knowledgeable Help Desk technicians. They are available through a toll-free number (1.866.435.7006) and via email at helpdesk@franklin.edu.
Graduate Coaching Program
During your master’s program, you’ll have access to a graduate coach to help you make the most of your education. Through this unique, free, and optional program, you can work one-on-one with a respected mid-to upper-level executive who is trained to help you succeed in your professional career.
By meeting with you over the phone, online, or in person, your coach can help you clarify your career goals, motivators, and interests, and develop a professional development plan. Get more information on the Graduate Coaching Program.
