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Online Marketing Degree Program & Marketing Major

Program OverviewProgram DetailsWhy Choose Franklin

Course Descriptions

Major Area

Get an in-depth view of the courses that provide the knowledge and skills you’ll need to make an impact within your chosen field.

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Business Core

Take a detailed look at courses that build upon your general education knowledge, and help to prepare you for major area coursework.

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Marketing - Bachelor of Science Degree

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Build well-rounded skills and learn the industry specific knowledge you will need to be successful in your career.

Marketing - Subsequent Bachelor of Science Degree

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Looking to earn an additional bachelor’s degree? A subsequent degree is specifically designed for students who have already completed a bachelor's degree or higher.

Meet Your Faculty

From the board room to the classroom

Each Franklin program is designed with the ongoing input of industry experts to ensure you gain respected and relevant knowledge that can be applied instantly in the workplace.

Robert Bruce Ramsey

Robert Bruce Ramsey - Program Chair

Professor Ramsey's primary academic interest is the development and application of innovative marketing and communication tactics. In addition to providing business and marketing consultation, he was previously the director of marketing at a hospital and has developed management seminars, authored websites, and produced over 150 instructional videos.

Professional Organizations & Associations

Program Outcomes

  • Demonstrate appropriate use of marketing research methods including assessment of information needs, data collection, analysis, and interpretation
  • Demonstrate knowledge of generally accepted terms and concepts of the marketing profession
  • Demonstrate an understanding of the foundational consumer behavior constructs and the effect of message on product image and the purchase decision process
  • Working in teams, demonstrate the ability to manipulate the variables of the marketing mix to produce a marketing plan appropriate to accomplishing an organization’s goals
  • Demonstrate effective written and oral communication skills consistent with the marketing profession

Similar Majors

Not the program you were looking for?

Check out these other popular, related majors and find your best degree program fit at Franklin.

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