Subscribe to our Newsletter

Helpful articles and useful tips for adults considering a college degree.

Thank you for signing up for our newsletter!

You will soon receive an email
confirming your request.

Marketing Major - Marketing Bachelor's Degree Program

Program OverviewProgram DetailsWhy Choose Franklin

Course Descriptions

Major Area

Get an in-depth view of the courses that provide the knowledge and skills you’ll need to make an impact within your chosen field.

View Course Descriptions

Business Core

Take a detailed look at courses that build upon your general education knowledge, and help to prepare you for major area coursework.

View Course Descriptions

Curriculum

Marketing - Bachelor of Science Degree

View Curriculum

Build well-rounded skills and learn the industry specific knowledge you will need to be successful in your career.

Marketing - Subsequent Bachelor of Science Degree

View Curriculum

Looking to earn an additional bachelor’s degree? A subsequent degree is specifically designed for students who have already completed a bachelor's degree or higher.

Considering Marketing?

Learn more about our program without any pressure to enroll.
Get in touch with us today!

Request Information

Meet Your Faculty

From the board room to the classroom

Each Franklin program is designed with the ongoing input of industry experts to ensure you gain respected and relevant knowledge that can be applied instantly in the workplace.

View Profiles

Professional Organizations & Associations

Program Outcomes

  • Demonstrate appropriate use of marketing research methods including assessment of information needs, data collection, analysis, and interpretation
  • Demonstrate knowledge of generally accepted terms and concepts of the marketing profession
  • Demonstrate an understanding of the foundational consumer behavior constructs and the effect of message on product image and the purchase decision process
  • Working in teams, demonstrate the ability to manipulate the variables of the marketing mix to produce a marketing plan appropriate to accomplishing an organization’s goals
  • Demonstrate effective written and oral communication skills consistent with the marketing profession

Similar Majors

Not the program you were looking for?

Check out these other popular, related majors and find your best degree program fit at Franklin.

View All Majors

Franklin is for you. Find out why.

Learn about our flexible class
scheduling, affordable tuition, and
history educating adult learners.

Learn More About Franklin