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M.S. Degree in Marketing & Communication

Master Degree Marketing & Communications - Online Masters Marketing
Program OverviewProgram DetailsWhy Choose Franklin

Course Descriptions

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Get an in-depth view of the courses that provide the knowledge and skills you’ll need to make an impact within your chosen field.

Curriculum

Marketing & Communication - Master of Science Degree

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Study applicable, real-world scenarios and convert knowledge into strategy to become an effective leader in your field.

Meet Your Faculty

From the board room to the classroom

Each Franklin major is designed with the ongoing input of industry experts to ensure you gain respected and relevant knowledge that can be applied instantly in the workplace.

JoAnna Williamson

JoAnna Williamson - Program Chair

Dr. Williamson has 30 years of marketing experience in the corporate, nonprofit, and entrepreneurial sectors. She holds a Doctor of Philosophy degree in Strategic Marketing and Communication from the University of North Carolina at Chapel Hill, as well as an MBA from the Ohio State University and Juris Doctor degree from the Capital University Law School.

Program Outcomes

  • Synthesize complex environmental information to identify and define marketing communication opportunities and threats
  • Design research and theory-based marketing communication strategies to support SMART organizational outcomes
  • Recommend traditional and contemporary processes and tactics to implement marketing communication strategies
  • Write and present a marketing communication plan that persuades stakeholders to adopt the plan
  • Analyze and evaluate a marketing communication plan based on the appropriate metrics
  • Assess the ethical and social impact of marketing communication decisions
  • Integrate scholarly marketing communication knowledge into marketing communication practices
  • Create a scholarly work that proposes new applications of a marketing communication concept

Franklin is for you. Find out why.

Learn about our flexible class
scheduling, affordable tuition, and
history educating adult learners.

Learn More About Franklin