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M.S. - Marketing & Communication

Franklin University Marketing and Communication Master's degree program banner, with link to program video.

Program Overview Program Details Why Choose Franklin

Course Descriptions

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Get an in-depth view of the courses that provide the knowledge and skills you’ll need to make an impact within your chosen field.

Curriculum

M.S. - Marketing & Communication

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Study applicable, real-world scenarios and convert knowledge into strategy to become an effective leader in your field.

Meet Your Faculty

From the board room to the classroom

Each Franklin major is designed with the ongoing input of industry experts to ensure you gain respected and relevant knowledge that can be applied instantly in the workplace.

JoAnna Williamson, Ph.D. - Program Chair

Dr. Williamson has 30 years of marketing experience in the corporate, nonprofit, and entrepreneurial sectors. She holds a Doctor of Philosophy degree in Strategic Marketing and Communication from the University of North Carolina at Chapel Hill, as well as an MBA from the Ohio State University and Juris Doctor degree from the Capital University Law School.

Professional Organizations & Associations

Program Outcomes

Synthesize complex environmental information to identify and define marketing communication opportunities and threats
Design research and theory-based marketing communication strategies to support SMART organizational outcomes
Recommend traditional and contemporary processes and tactics to implement marketing communication strategies
Write and present a marketing communication plan that persuades stakeholders to adopt the plan

Analyze and evaluate a marketing communication plan based on the appropriate metrics
Assess the ethical and social impact of marketing communication decisions
Integrate scholarly marketing communication knowledge into marketing communication practices
Create a scholarly work that proposes new applications of a marketing communication concept

Franklin is for you. Find out why.

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scheduling, affordable tuition, and
history educating adult learners.

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Important Dates and Deadlines

Franklin operates on a trimester academic calendar, offering classes all year long with classes starting every few weeks. If you plan to apply for financial aid, please be aware of priority processing deadlines that may affect your aid eligibility.

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M.S. - Marketing & Communication

Course Descriptions

Curriculum

M.S. - Marketing & Communication

Meet Your Faculty

From the board room to the classroom

JoAnna Williamson, Ph.D. - Program Chair

Professional Organizations & Associations

Program Outcomes

Franklin is for you. Find out why.

Program of Interest

Highest Level of Education

Primary Email

Zip Code

What is your country of residence?

Almost Done!(This will only take a minute)

THANK YOU!

Important Dates and Deadlines

Find out if this program is available in your area

On Site

Columbus Area

Additional Information

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