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Online Marketing Degree Program & Marketing Major

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Marketing - Subsequent Bachelor of Science Degree

Looking to earn an additional bachelor’s degree? This degree is specifically designed for students who have already completed a bachelor's degree or higher.

Prerequisite Competencies

  • ECON 220 - INTRODUCTION TO MACROECONOMICS (4)

    ECON 220

    INTRODUCTION TO MACROECONOMICS

    Course Description

    An introduction to economic theory involving the basic underlying causes and principles of the operation of an economic system. Emphasis is placed on studying the economy as a whole. Issues of inflation, unemployment, taxation, business cycles and growth are discussed in the context of the global economic system.
  • MATH 215 - STATISTICAL CONCEPTS (4)

    MATH 215

    STATISTICAL CONCEPTS

    Course Description

    This course introduces the student to statistics with business applications. The course covers both descriptive and inferential statistics. Topics included are: measures of central tendency; measures of dispersion; graphical displays of data; linear regression; basic probability concepts; binomial and normal probability distributions; confidence intervals; and hypothesis testing. These topics will
  • PF 321 - LEARNING STRATEGIES (2)

    PF 321

    LEARNING STRATEGIES

    Course Description

    This course prepares students to be successful lifelong learners both academically and in their chosen careers. Franklin courses require a high level of self-directed learning and focus on skills required in the workplace and the classroom that are easily transferable between the two environments. The course includes strategies for advancing communication skills, including the use of electronic to

Business Core (28 hours)

  • ACCT 215 - FINANCIAL ACCOUNTING (4)

    ACCT 215

    FINANCIAL ACCOUNTING

    Course Description

    An introduction to accounting emphasizing how general purpose financial statements communicate information about the business corporation?s performance and position for users external to management. Approximately one third of the course emphasizes how the accountant processes and presents the information and includes exposure to recording transactions, adjusting balances and preparing financial st
  • ACCT 225 - MANAGERIAL ACCOUNTING (4)

    ACCT 225

    MANAGERIAL ACCOUNTING

    Course Description

    The study of management accounting for internal reporting and decision-making. The course introduces a business-management approach to the development and use of accounting information. Major topics include cost behavior, cost analysis, profit planning and control measures. Accounting for decentralized operations, capital budgeting decisions, and ethical challenges in managerial accounting are als
  • BSAD 220 - BUSINESS LAW (4)

    BSAD 220

    BUSINESS LAW

    Course Description

    A study of the everyday legal problems encountered in business with emphasis on the areas of legal procedure, contracts, agency, employment law, business organizations and torts, with cases relating to these and other areas.
  • ECON 210 - INTRODUCTION TO MICROECONOMICS (4)

    ECON 210

    INTRODUCTION TO MICROECONOMICS

    Course Description

    An introduction to economic theory involving the examination of how decision making by firms and individuals is shaped by economic forces. Emphasis is placed on demand, supply, market equilibrium analysis, and basic market structure models. The invisible hand as the driving force for economic decisions as well as market externalities are discussed. The class concentrates on providing a balanced ap
  • FINA 301 - PRINCIPLES OF FINANCE (4)

    FINA 301

    PRINCIPLES OF FINANCE

    Course Description

    This course is designed to survey the field of finance and provide the foundation for more advanced finance coursework. Topics include sources of business and financial information, financial statement analysis, the time value of money, the nature and measurement of risk, financial institutions, investments and corporate finance.
  • MGMT 312 - PRINCIPLES OF MANAGEMENT (4)

    MGMT 312

    PRINCIPLES OF MANAGEMENT

    Course Description

    This course explores the basic concepts and processes of management. Students will explore the functional roles and processes of planning, leading, organizing, and controlling comprising the manager role. Students develop skills related to the manager function and required in today's competitive environment.
  • MKTG 300 - MARKETING (4)

    MKTG 300

    MARKETING

    Course Description

    A general course in marketing theory and methods. Among topics discussed are the importance of marketing, the interrelationship of the different phases of marketing, the differences between the marketing of goods and services, wholesaling, retailing, pricing strategies, analysis of markets, and distribution.

Major Area (16 hours)

  • MKTG 320 - ADVERTISING (4)

    MKTG 320

    ADVERTISING

    Course Description

    The study of the components of advertising and its function within the total marketing function. The course examines advertising campaigns and procedures dealing with planning, creation, production, media, management, research and budgeting.
  • MKTG 330 - MARKETING BEHAVIOR (4)

    MKTG 330

    MARKETING BEHAVIOR

    Course Description

    An understanding of consumer decision processes is developed through application of behavioral sciences. Organizational decision-making processes are also considered. The implications of these processes are considered in relation to marketing, organizational strategies and decision making.
  • MKTG 332 - MARKETING RESEARCH (4)

    MKTG 332

    MARKETING RESEARCH

    Course Description

    Students develop an understanding of the theories and techniques of planning, conducting, analyzing and presenting market studies. Students will study different methodologies with emphasis on primary research including questionnaire design.
  • MKTG 495 - INTEGRATED MARKETING (4)

    MKTG 495

    INTEGRATED MARKETING

    Course Description

    This course serves as the capstone for the marketing academic area as well as a bridge to the marketing profession. Three major components comprise the course: the analysis of a contemporary marketing case, evaluation of alternative marketing strategies and the preparation of a comprehensive marketing plan for a client.

Major Electives (12 hours)

Select 12 hours from:

  • EMKT 340 - INTERNET MARKETING (4)

    EMKT 340

    INTERNET MARKETING

    Course Description

    Common strategies for the marketing of goods and services via the Internet range from public relations and corporate communications to advertising and electronic commerce. Students investigate and evaluate various marketing and communication strategies and tactics for the World Wide Web. Emphasis is placed on critical evaluation skills as well as website planning, development, design, and other fa
  • EMKT 460 - E-COMMERCE (4)

    EMKT 460

    E-COMMERCE

    Course Description

    Electronic commerce is the exchange of information and transactions between organizations via computers. While e-commerce has been with us for a while, its more recent implementation via the Internet has enormous implications for marketing and communication. Students will evaluate the strategic implications of e-commerce as well as issues of planning, developing and implementing e-commerce solutio
  • ENTR 395 - FOUNDATIONS OF ENTREPRENEURSHIP (4)

    ENTR 395

    FOUNDATIONS OF ENTREPRENEURSHIP

    Course Description

    Foundations of Entrepreneurship is an introductory course that examines the theory, practice, and tools of entrepreneurship. Various entrepreneurship structures and how such structures result in different unique pathways to success are explored. Students will focus on the importance of developing an entrepreneurial mindset as they assess their individual values and determine their affinity for ent
  • MKTG 350 - PERSUASIVE STRATEGIES (4)

    MKTG 350

    PERSUASIVE STRATEGIES

    Course Description

    This course focuses on the most prevalent promotional and persuasive approaches used in written, oral, and electronic communication. Students investigate the psychological aspects of persuasion and influence. Methodologies that incorporate analyses of audience, situation, and purpose are evaluated. The application of effective strategies for sales, product introduction, and advocacy for a position
  • MKTG 410 - MARKETING INTERNSHIP (1 - 4)

    MKTG 410

    MARKETING INTERNSHIP

    Course Description

    This course provides qualified students with an opportunity to receive academic credit for supervised professional training and experience in an actual work environment. This Internship is an ongoing seminar between the student, the faculty member and the employment supervisor. It involves an Internship Application and Learning Agreement, periodic meetings with the faculty representative, professi
  • MKTG 430 - RELATIONSHIP MARKETING (4)

    MKTG 430

    RELATIONSHIP MARKETING

    Course Description

    Students develop skills in planning, constructing and organizing one-to-one marketing activities. Included in these activities are collaborative relationships between consumers and sellers that can be applied by both small and large organizations. New technologies in interactive marketing and in database creation and implementation will be studied.
  • MKTG 450 - GLOBAL MARKETING (4)

    MKTG 450

    GLOBAL MARKETING

    Course Description

    A course in marketing theory and methods as they apply to world markets. Among the topics discussed are: the importance of linking international marketing with the overall strategy of the business while examining the impact of cultural, political and legal issues and the economic differences in global strategies. Emphasis is placed on developing the marketing mix appropriate to various internation
  • MKTG 480 - SPECIAL TOPICS IN MARKETING (1 - 4)

    MKTG 480

    SPECIAL TOPICS IN MARKETING

    Course Description

    A variable content classroom course in Marketing in which students pursue topics or subjects of current interest that are not part of the regular curriculum. A specific course description will be published online in the Course Schedule for the trimester the course is offered.
  • PBRL 325 - PUBLIC RELATIONS (4)

    PBRL 325

    PUBLIC RELATIONS

    Course Description

    A general course in the technique of establishing and maintaining public relations. Activities span a variety of media to influence public opinion and manage an organization's reputation.
  • PBRL 425 - MEDIA AND CRISIS COMMUNICATION (4)

    PBRL 425

    MEDIA AND CRISIS COMMUNICATION

    Course Description

    Today's public relations professionals have entered a new era where preparedness to respond rapidly to various levels of crisis is essential. Building a positive reputation through the strategic management of communications with internal and external audiences during good times is a necessary foundation for withstanding negative press. Utilizing analysis techniques, public relations tactics, and h
  • PBRL 445 - PUBLIC RELATIONS & PROMOTIONAL STRATEGY (4)

    PBRL 445

    PUBLIC RELATIONS & PROMOTIONAL STRATEGY

    Course Description

    Students research, develop and implement persuasive and promotional campaign strategies appropriate to corporate, governmental and non-profit organizations. This advanced course is designed for those who desire specialized skills in public relations and promotional communication. Emphasis is placed on various tactics including investor relations and employee communications.

Additional Requirements

Each candidate for a subsequent degree must successfully complete in residence at Franklin University a minimum of 30 credit hours of 200 level courses or above, of which a minimum of 16 credit hours must be in major area courses at the 300 or 400 level. If the student is a previous Franklin bachelor of science degree graduate, the 30 credits must be earned after the first Franklin B.S. degree was awarded. If the required courses for a subsequent degree total less than 30 credit hours, the student may take Free Elective courses to achieve residency. Either PF 121 or PF 321 must be taken prior to the first BLF course, or it may be taken concurrently with the first 15-week BLF course. Students also must meet the University algebra competency requirement

A minimum GPA of 2.25 is required in the major area, and each major area course must be completed with a grade of “C” or better to count toward degree requirements.

Please see the Academic Bulletin for the complete list of degree and residency requirements.

Additional Curriculum

Marketing - Bachelor of Science Degree

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Build well-rounded skills and learn the industry specific knowledge you will need to be successful in your career.

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