Franklin University Appoints MCM Program Chair
For Immediate Release: July 27, 2011
Contact Sherry Mercurio, Director of Public Relations
Columbus, OH —
Franklin University, one of the leading educators of working adults, is pleased to announce the appointment of Dr. JoAnna Williamson as Program Chair of the Master of Science in Marketing & Communication (MCM) Program. Her more than 30 years of professional experience in the corporate, non-profit, and entrepreneurial sectors, joined with her academic experience provide the perfect complement to the University’s theory to practice approach to curriculum development.
As MCM Program Chair, Dr. Williamson will provide leadership for the program’s ongoing development and maintain academic quality in conjunction with the Lead Faculty of the courses. Additionally, as champion for the MCM Program, she will maintain strategic internal and external relationships.
Dr. Williamson began her marketing career in product management with The Procter & Gamble Co. She then moved into financial services marketing, rising to the position of Senior Vice President of Marketing for National City Bank, Columbus, where she managed the retail, corporate, trust, market research, advertising, public relations, telemarketing, sales support, product management, and service quality departments.
She has been a marketing vice president for the credit card and national lending divisions of Bank One Corporation; vice president of marketing and resource development for one of the top two national United Way offices; and President and CEO of a $7 million, 200-employee United Way-funded agency. As an entrepreneur and president of WilliamsonWorks & Associates, LLC, Dr. Williamson’s company has provided comprehensive strategic marketing services to individuals and organizations in a wide variety of industries and endeavors.
She has been a regularly-requested speaker and instructor at local, regional, and national conferences, professional schools, companies, events, and spiritual gatherings. She holds a Bachelor of Arts in Journalism and a Master of Business Administration (MBA) degree with a concentration in marketing from The Ohio State University, a Juris Doctor (J.D.) degree from Capital University Law School, and a Doctor of Philosophy degree (Ph.D.) in strategic marketing communication from The University of North Carolina at Chapel Hill.
Since transitioning into academia to pursue her passion for teaching and learning, she has held the positions of Executive-in-Residence and Visiting Assistant Professor of Marketing in the College of Business at Ohio University in Athens, Ohio. She is a Columbus native and the mother of a 15-year-old son.
Founded in 1902, Franklin University is one of the leading and most experienced educators of adult students. Annually, nearly 10,000 students attend Franklin, through its Main Campus in downtown Columbus, Ohio, three Central Ohio locations and in Beavercreek, as well as at co-locations across Ohio, Indiana, Pennsylvania and Wisconsin, in addition to online. Franklin offers more than 40 undergraduate and graduate programs (including the new Certificate in Criminal Justice and Logistics Management major) and graduates more than 1,500 students annually. The University’s MBA program is offered internationally through agreements with institutions in Europe and the Middle East. Further information regarding Franklin University can be found at www.franklin.edu.
Franklin University is accredited by The Higher Learning Commission (HLC), the International Assembly for Collegiate Business Education (IACBE), and the Commission on Collegiate Nursing Education (CCNE).