Franklin University Earns Top Marketing Honors
For Immediate Release: March 3, 2011
Contact Sherry Mercurio, Director of Public Relations
Columbus, OH —
Franklin University, a leading educator of working adults, is proud to have been recognized by two individual marketing entities for its 2010 marketing campaigns.
The University was named both a Silver and Bronze award winner in the 26th annual Educational Advertising Awards. Silver status was awarded in the Direct Mail category for the Finish Bachelor’s Degree Campaign as well as Bronze status awarded in the Total Advertising Enrollment Campaign. This year’s event received entries from more than 1,000 colleges, universities, and secondary schools from across the country and several foreign countries.
Franklin University was also named a winner in two categories in the Eighth Annual Service Industry Advertising Awards (SIAA). The University received a Silver award for its fall enrollment campaign in the Total Ad Campaign category and a Bronze award for its Indy 84 advertisement in the Newspaper Ad-Single category.
Nearly 2,000 entries were received in this year’s SIAA competition. A panel of judges from across the country evaluated and rated entries in 12 groups and 27 categories for execution, creativity, quality, consumer appeal, and overall breakthrough advertising content. More than 400 advertising agencies and 1,000 institutions participated in this year’s call for entries.
About the Educational Advertising Awards
The Educational Advertising Awards is the largest educational advertising awards competition in the country. Judges for the awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals, and the editorial board of Higher Education Marketing Report. The Higher Education Marketing Report has been the nation’s leading marketing publication for higher education marketing professionals for more than 26 years.
About the Service Industry Advertising Awards
The SIAA was initiated in 2003 and remains the only advertising awards to specifically recognize the achievements of the service industry. Many other advertising awards are dominated by consumer goods, packaged goods, and other tangible products. SIAA recognizes the creativity and communication accomplishments of the service industry and the significant contributions it makes to marketing and advertising.
Founded in 1902, Franklin University is one of the leading and most experienced educators of adult students. Annually, nearly 10,000 students attend Franklin, through its Main Campus in downtown Columbus, Ohio, three Central Ohio locations and in Beavercreek, as well as at co-locations across Ohio, Indiana, Pennsylvania and Wisconsin, in addition to online. Franklin offers more than 40 undergraduate and graduate programs (including the new Certificate in Criminal Justice and Logistics Management major) and graduates more than 1,500 students annually. The University’s MBA program is offered internationally through agreements with institutions in Europe and the Middle East. Further information regarding Franklin University can be found at www.franklin.edu.
Franklin University is accredited by The Higher Learning Commission (HLC), the International Assembly for Collegiate Business Education (IACBE), and the Commission on Collegiate Nursing Education (CCNE).