Franklin University Announces Expansion of PromoWest Partnership
For Immediate Release: February 15, 2012
Contact Sherry Mercurio, Director of Public Relations
Columbus, OH —
Franklin University is pleased to announce it is continuing its partnership with PromoWest for an additional two year period to include the 2012-2013 concert series. The relationship, started in 2010, provides the University with an exceptional opportunity to expose a diverse audience to the University.
Through the partnership, Franklin University will have numerous branding opportunities at Lifestyle Communities Pavilion, and the Newport Music Hall. “We are excited for the opportunity to continue our partnership with PromoWest Productions,” says Vice President of Marketing and Domestic Expansion for Franklin University, Linda Steele. “The renewal of this partnership agreement continues the opportunity for Franklin University to showcase our brand in a unique outlet.”
Under the terms of the sponsorship renewal, Franklin University will receive naming rights to two major concerts, signage in the outdoor plaza, at the main entrance walkway, main indoor balcony, and front of the main outdoor marquee at Lifestyle Communities Pavilion; signage above the main orchestra pit at Newport Music Hall; a rotating motion video on the Lifestyle Communities Pavilion’s indoor and outdoor screens; placement on the home and partner websites; and logo and tag mention with linkage on all PromoWest Productions eNewsletters.
In addition to retaining environmental and web graphics, the University will also have a number of tickets to PromoWest concerts as part of their sponsorship, which will be distributed through a variety of public and student-focused promotions.
“We are proud to continue our partnership with Franklin University. Their team has the knowledge, understanding and unique ability to leverage their in-venue sponsorship components to creatively transition into mutually successful social media efforts,” says Senior Director of Sales & Marketing for PromoWest Productions, Becky Long.
PromoWest Productions is the largest full-service, independent entertainment company in the Midwest. For nearly three decades, they have been creating the premier concert experience by offering concert goers the most intimate engagement of today’s finest entertainment. www.promowestlive.com.
Founded in 1902, Franklin University is one of the leading and most experienced educators of adult students. Annually, nearly 10,000 students attend Franklin, through its Main Campus in downtown Columbus, Ohio, three Central Ohio locations and in Beavercreek, as well as at co-locations across Ohio, Indiana, Pennsylvania and Wisconsin, in addition to online. Franklin offers more than 40 undergraduate and graduate programs (including the new Certificate in Criminal Justice and Logistics Management major) and graduates more than 1,500 students annually. The University’s MBA program is offered internationally through agreements with institutions in Europe and the Middle East. Further information regarding Franklin University can be found at www.franklin.edu.
Franklin University is accredited by The Higher Learning Commission (HLC), the International Assembly for Collegiate Business Education (IACBE), and the Commission on Collegiate Nursing Education (CCNE).