Franklin University Staff Member Garners AMA Awards
For Immediate Release: January 24, 2013
Contact Sherry Mercurio, Director of Public Relations
Columbus, OH —
Franklin University, one of the leading educators of working adults, is pleased to announce Christine Allen (Franklin University MBA Program Coordinator) has won two Achievement in Marketing (AIM) awards at the Columbus American Marketing Association AIM Awards held in January. The annual award ceremony showcases the most outstanding and unique efforts of the marketing and communication community. Allen received one award for online/email marketing and another for special event/event marketing.
Allen received the AIM online/email marketing award for her development of a direct email marketing campaign in support of the launch of the MBA Program at Franklin’s Delaware, Ohio location. The marketing campaign targeted undergraduate alumni living in the Delaware area to build awareness among this specific demographic. An email newsletter was utilized during the Summer 2012 term targeting a Fall 2012 location launch and achieved an average open rate twice the industry average experienced for educational email (according to the MailerMailer report).
In addition to her Franklin-specific efforts, Allen also won an AIM award for event marketing through her work with the Columbus Chapter of Executive Women International (EWI), of which Franklin University is a member institution. Allen received the award for her development of an event marketing plan that invoked greater understanding and engagement with the organization. (Allen was elected Vice President/President Elect for the 2012-2013 EWI Columbus Chapter. Part of her responsibilities in this position will be managing the organizations Adult Students in Scholastic Transition scholarship program.)
About Franklin University
Founded in 1902, Franklin University is one of the leading and most experienced educators of adult students. Annually, nearly 10,000 students attend Franklin, through its Main Campus in downtown Columbus, Ohio, three Central Ohio locations, regional locations in Beavercreek, Ohio and Indianapolis, as well as at five co-locations across Ohio, in addition to online. Franklin offers more than 40 undergraduate and graduate programs (including the new Risk Management and Insurance undergraduate major) and graduates more than 1,500 students annually. The University's MBA program is offered internationally through agreements with institutions in Europe and the Middle East. Further information regarding Franklin University can be found at www.franklin.edu.
Franklin University is accredited by The Higher Learning Commission (HLC), the International Assembly for Collegiate Business Education (IACBE), and the Commission on Collegiate Nursing Education (CCNE).