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Public Relations Degree Program - Online & On-Campus

Public Relations Online Degree Program - Public Relations Major Program OverviewProgram DetailsWhy Choose Franklin
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Public Relations - Bachelor of Science Degree

124 Semester Hours

Fundamental General Education Core (24 hours)

All courses must be at the 100 or 200 level

English Composition

Choose a minimum of 3 semester hours from:

  • WRIT 120 - COLLEGE WRITING (4)

    WRIT 120

    COLLEGE WRITING

    Course Description

    In this course, students acquire the writing competence necessary for conducting and presenting research. A variety of assignments, beginning with personal reflections, build upon one another, as students develop ideas that respond to, critique, and synthesize the positions of others. Students systematize and organize knowledge in ways that will help them in all of their courses. The course also e
Mathematics

Choose a minimum of three semester hours from:

  • MATH 160 - COLLEGE ALGEBRA (4)

    MATH 160

    COLLEGE ALGEBRA

    Course Description

    This course is designed to prepare students for Applied Calculus and Discrete Mathematics and to provide the mathematical background needed for the analytic reasoning used in other courses. Topics include functions and their graphs, including exponential and logarithmic functions; complex numbers; systems of equations and inequalities; matrices; basic principles of counting and probability; and ot
  • MATH 180 - APPLIED CALCULUS (4)

    MATH 180

    APPLIED CALCULUS

    Course Description

    This course is designed to meet the needs of the Computer Science Program. Topics include limits, the derivative, rules for differentiation, graphing strategy, optimization problems, differentials, implicit differentiation, related rates, exponential and logarithmic functions, antiderivatives, definite integrals, areas, and methods of integration. Applications are emphasized.
  • MATH 210 - FINITE MATHEMATICS (4)

    MATH 210

    FINITE MATHEMATICS

    Course Description

    This course includes such topics as matrices, solutions of simultaneous linear equations using matrix methods, graphic and simplex solutions to linear programming problems, set theory, counting problems (including permutations and combinations), probability theory (including Bayes' theorem), Markov chains, and the mathematics of finance. Game theory may be discussed if time permits. Applications i
  • MATH 215 - STATISTICAL CONCEPTS (4)

    MATH 215

    STATISTICAL CONCEPTS

    Course Description

    This course introduces the student to statistics with business applications. The course covers both descriptive and inferential statistics. Topics included are: measures of central tendency; measures of dispersion; graphical displays of data; linear regression; basic probability concepts; binomial and normal probability distributions; confidence intervals; and hypothesis testing. These topics will
  • MATH 220 - BUSINESS CALCULUS (4)

    MATH 220

    BUSINESS CALCULUS

    Course Description

    This course may not be taken by students who previously received calculus credit. Topics include limits, the derivative, rules for differentiation, graphing strategy, optimization problems, differentials, implicit differentiation, related rates, exponential and logarithmic functions, antiderivatives, definite integrals, areas, and methods of integration. Applications in business, economics, and ma
Sciences

Choose a minimum of 6 semester hours from:

  • SCIE 112 - INTRO/HUMAN BIOLOGY (4)

    SCIE 112

    INTRO/HUMAN BIOLOGY

    Course Description

    SCIE 112 is a four credit hour lecture-based course designed to provide the student with a basic knowledge and understanding of human biology with an emphasis on the impact of science in everyday life. Topics include: chemistry of living things, cell structure and function, genetics and inheritance, cellular reproduction, and the basic anatomy and physiology of major organ systems in the human bod
  • SCIE 114 - EARTH SCIENCE (4)

    SCIE 114

    EARTH SCIENCE

    Course Description

    Earth Science is a four credit hour course that consists of three credit hours of lecture and one credit hour of laboratory components. Earth Science is a survey course that provides an overview of geology, meteorology, oceanography, and astronomy. Topics covered will focus on the materials that make up the Earth, the changes that occur both on the surface and in the interior of the Earth, and the
  • SCIE 131 - ENVIRONMENTAL SCIENCE (4)

    SCIE 131

    ENVIRONMENTAL SCIENCE

    Course Description

    Environmental Science is a four credit hour course that consists of three credit hour lecture and one credit hour laboratory components. Environmental Science is an introductory course that explores Earth's natural systems and how human activity affects the environment. Topics covered include food and agriculture, population dynamics, urbanization, resource use and depletion, pollution, environmen
  • SCIE 200 - SCIENCE AND SOCIETY (2)

    SCIE 200

    SCIENCE AND SOCIETY

    Course Description

    Science and Society is a two credit hour lecture based course that seeks to explore and understand the ways that science and technology shape the daily lives of humans. We will examine the nature of science and investigate the current controversies over issues in science and technology, so that informed choices among competing scientific, technological, and political and social priorities can be m
  • SCIE 210 - UNDERSTANDING SCIENCE: PRINCIPLES, PRACTICE, & THEORY (2)

    SCIE 210

    UNDERSTANDING SCIENCE: PRINCIPLES, PRACTICE, & THEORY

    Course Description

    Understanding Science: Principles, Practice & Theory is a two credit hour course that introduces students to the major themes, processes, and methods common to all scientific disciplines. Students will develop critical thinking skills necessary to analyze and evaluate all kinds of phenomena, scientific, pseudoscientific, and other. The focus is on the nature of science so students will develop an
  • SCIE 211 - INTRODUCTION TO SCIENTIFIC ANALYSIS & REASONING (4)

    SCIE 211

    INTRODUCTION TO SCIENTIFIC ANALYSIS & REASONING

    Course Description

    Introduction to Scientific Analysis and Reasoning is a four credit hour course consisting of three credit hours of lecture and one credit hour of laboratory. This course is an introduction to critical thinking on statistical and scientific claims. The student will develop the critical thinking skills necessary to analyze and evaluate popular sources of (mis)information and to better understand and
Social and Behavioral Sciences

Choose a minimum of 6 semester hours from:

  • ANTH 215 - CULTURAL ANTHROPOLOGY (4)

    ANTH 215

    CULTURAL ANTHROPOLOGY

    Course Description

    This course exposes students to the principles, concepts, research methods, and applications of cultural anthropology. Students will be introduced to the wide range of variation in social and institutional arrangements found historically and cross-culturally. From language to gender roles, from bases of social stratification to causes and consequences of conformity, from the simpler life in foragi
  • ECON 210 - INTRODUCTION TO MICROECONOMICS (4)

    ECON 210

    INTRODUCTION TO MICROECONOMICS

    Course Description

    An introduction to economic theory involving the examination of how decision making by firms and individuals is shaped by economic forces. Emphasis is placed on demand, supply, market equilibrium analysis, and basic market structure models. The invisible hand as the driving force for economic decisions as well as market externalities are discussed. The class concentrates on providing a balanced ap
  • ECON 220 - INTRODUCTION TO MACROECONOMICS (4)

    ECON 220

    INTRODUCTION TO MACROECONOMICS

    Course Description

    An introduction to economic theory involving the basic underlying causes and principles of the operation of an economic system. Emphasis is placed on studying the economy as a whole. Issues of inflation, unemployment, taxation, business cycles and growth are discussed in the context of the global economic system.
  • PSYC 110 - GENERAL PSYCHOLOGY (4)

    PSYC 110

    GENERAL PSYCHOLOGY

    Course Description

    A survey of the various fields of study comprising modern scientific psychology. The course examines the theories, research findings, and applications in each of the major areas of psychology, with the goal of providing students with practice information they can apply to their personal and professional lives. The topic areas covered in the course include learning and memory, motivation and emotio
  • PSYC 204 - PRINCIPLES OF MOTIVATION (4)

    PSYC 204

    PRINCIPLES OF MOTIVATION

    Course Description

    This course is a systematic study of various theories and approaches to work motivation, with assessments of the research and practice evidence supporting their scientific validity and applicability to the work environment. Students will explore factors that contribute to motivation and strategies that today's manager can use to become a successful motivator.
  • SOCL 110 - INTRODUCTION TO SOCIOLOGY (4)

    SOCL 110

    INTRODUCTION TO SOCIOLOGY

    Course Description

    Sociology is the scientific study of group behavior - whether the groups are dyads, small groups, associations, bureaucracies, societies, publics, aggregates, social movements, or mobs, etc. This introductory course introduces the student to sociological principles and theoretical perspectives that facilitate understanding the norms, values, structure and process of the various types of groups int
  • PUAD 295 - AMERICAN GOVERNMENT IN ACTION (4)

    PUAD 295

    AMERICAN GOVERNMENT IN ACTION

    Course Description

    The course examines the American system of government and how government affects and interacts with individuals and organizations in society. Students learn how politics, law, and the structure and principles of American government impact citizens, public policy, and the administration of public and private organizations. Students apply fundamental political theories and administration law princip
Arts and Humanities

Choose a minimum of 6 semester hours from:

  • HUMN 210 - INTRODUCTION TO LOGIC & CRITICAL THINKING SKILLS (2)

    HUMN 210

    INTRODUCTION TO LOGIC & CRITICAL THINKING SKILLS

    Course Description

    The goal of this course is to help you improve as a critical, logical thinker. You will be introduced to the art of formulating and assessing arguments according to the standards of logical thinking and critical analysis. You will discover how to apply these valuable skills to your studies and everyday life, learning how to overcome obstacles to critical thinking, and how to avoid being deceived b
  • HUMN 211 - INTRO TO ETHICAL ANALYSIS AND REASONING (2)

    HUMN 211

    INTRO TO ETHICAL ANALYSIS AND REASONING

    Course Description

    The goal of this course is to help you improve your ethical analysis and reasoning skills. You will be introduced to the art of formulating and assessing ethical arguments according to the standards of logical thinking and critical analysis. In this course, you will discover how to apply the following questions to your job and everyday life. Why do we need ethics if we have laws to govern our beha
  • HUMN 218 - WORLD RELIGIONS (4)

    HUMN 218

    WORLD RELIGIONS

    Course Description

    A comparative study of the founders, sacred writings, beliefs and practices of some of the major world religions: Hinduism, Buddhism, Taoism, Islam, Judaism and Christianity. This course enables the student to study and compare the leading religions of the world in light of their historical and cultural backgrounds. Students will be encouraged to explore faith traditions other than their own. Comm
  • HUMN 232 - INTRODUCTION TO LITERATURE (4)

    HUMN 232

    INTRODUCTION TO LITERATURE

    Course Description

    In this course, students will analyze works from the three major literary genres: poetry, drama, and fiction. Students will become familiar with standard vocabulary and approaches specific to the field of literary criticism and consider the importance of literature in contemporary society. The goal of this course is to encourage students to read for pleasure (engage with the text on an emotional l
  • HUMN 240 - POPULAR CULTURE (4)

    HUMN 240

    POPULAR CULTURE

    Course Description

    An introductory course that examines basic concepts in popular culture studies and the role popular arts and artifacts play in shaping cultural values. The course covers basic theories and approaches to topics like best sellers, popular music, popular art forms, cultural heroes from the sports and entertainment worlds and other popular phenomena.
  • HUMN 246 - FILM APPRECIATION (4)

    HUMN 246

    FILM APPRECIATION

    Course Description

    This course is an introduction to the art of film intended to enable students to become more knowledgeable, appreciative and critical viewers. The course covers the major areas of film: narrative, documentary, animated and experimental. While some film history is covered, this course emphasizes understanding key elements in the filmmaking process: scripting, filming, editing, acting, directing, pr
Learn More About General Education

Additional General Education Requirements (26 hours)

  • COMM 107 - INTRODUCTION TO WEB PRESENTATION & PUBLISHING (1)

    COMM 107

    INTRODUCTION TO WEB PRESENTATION & PUBLISHING

    Course Description

    This course is an introduction to the use of Open Source Content Management Systems (CMS) for creating Web sites. It will provide students with the basic knowledge required to design, build, and maintain an informational Web site.
  • COMP 106 - INTRODUCTION TO SPREADSHEETS (1)

    COMP 106

    INTRODUCTION TO SPREADSHEETS

    Course Description

    This course focuses on using spreadsheets to solve business applications.
  • HUMN 210 - INTRODUCTION TO LOGIC & CRITICAL THINKING SKILLS (2)

    HUMN 210

    INTRODUCTION TO LOGIC & CRITICAL THINKING SKILLS

    Course Description

    The goal of this course is to help you improve as a critical, logical thinker. You will be introduced to the art of formulating and assessing arguments according to the standards of logical thinking and critical analysis. You will discover how to apply these valuable skills to your studies and everyday life, learning how to overcome obstacles to critical thinking, and how to avoid being deceived b
  • HUMN 305 - GLOBAL ISSUES (4)

    HUMN 305

    GLOBAL ISSUES

    Course Description

    This course provides students with a coherent sense of the past and present human societies drawn from five cultural areas: Asia, Africa, Europe, North America and South America. It also reviews the diversity of traditions that have formed the world and continue to interact in it today. Through the synthesis of connections, influences and parallels among cultures, students will gain an understandi
  • MATH 215 - STATISTICAL CONCEPTS (4)

    MATH 215

    STATISTICAL CONCEPTS

    Course Description

    This course introduces the student to statistics with business applications. The course covers both descriptive and inferential statistics. Topics included are: measures of central tendency; measures of dispersion; graphical displays of data; linear regression; basic probability concepts; binomial and normal probability distributions; confidence intervals; and hypothesis testing. These topics will
    1
  • PF 321 - LEARNING STRATEGIES (2)

    PF 321

    LEARNING STRATEGIES

    Course Description

    This course prepares students to be successful lifelong learners both academically and in their chosen careers. Franklin courses require a high level of self-directed learning and focus on skills required in the workplace and the classroom that are easily transferable between the two environments. The course includes strategies for advancing communication skills, including the use of electronic to
  • PSYC 110 - GENERAL PSYCHOLOGY (4)

    PSYC 110

    GENERAL PSYCHOLOGY

    Course Description

    A survey of the various fields of study comprising modern scientific psychology. The course examines the theories, research findings, and applications in each of the major areas of psychology, with the goal of providing students with practice information they can apply to their personal and professional lives. The topic areas covered in the course include learning and memory, motivation and emotio
    2
  • SOCL 110 - INTRODUCTION TO SOCIOLOGY (4)

    SOCL 110

    INTRODUCTION TO SOCIOLOGY

    Course Description

    Sociology is the scientific study of group behavior - whether the groups are dyads, small groups, associations, bureaucracies, societies, publics, aggregates, social movements, or mobs, etc. This introductory course introduces the student to sociological principles and theoretical perspectives that facilitate understanding the norms, values, structure and process of the various types of groups int
    3
  • SPCH 100 - SPEECH COMMUNICATION (4)

    SPCH 100

    SPEECH COMMUNICATION

    Course Description

    A basic public speaking course intended to improve the student's ability to think critically and to communicate orally. Theory and practice are provided in various speaking situations. Each student is required to speak before an audience, but class work also involves reading, gathering and organizing information, writing and listening.
1 Select another General Education Elective if MATH 215 is used in the Fundamental General Education Core.
2 Select another Social Science elective if PSYC 110 is used in the Fundamental General Education Core.
3 Select another Social Science elective if SOCL 110 is used in the Fundamental General Education Core.

Professional Core (24 hours)

  • COMM 150 - INTERPERSONAL COMMUNICATION (4)

    COMM 150

    INTERPERSONAL COMMUNICATION

    Course Description

    By using applied critical and creative thinking, students in this course will develop a set of communication skills that will enhance their personal and professional relationships and endeavors. This course will focus on skill development in key areas such as self, perception, listening, verbal messages, conversations, relationships, conflict management, persuasion, and public speaking.
  • COMM 315 - COMMUNICATION ETHICS (4)

    COMM 315

    COMMUNICATION ETHICS

    Course Description

    This course examines the strategies involved in effective, ethical communication in professional contexts. Students examine principles of ethical organizational communication and the temporal/cultural/social forces behind those principles, as well as apply reasoning and critical thinking in individual and group assignments. Comparing values and perspectives from diverse cultures, students will res
  • MGMT 312 - PRINCIPLES OF MANAGEMENT (4)

    MGMT 312

    PRINCIPLES OF MANAGEMENT

    Course Description

    This course explores the basic concepts and processes of management. Students will explore the functional roles and processes of planning, leading, organizing, and controlling comprising the manager role. Students develop skills related to the manager function and required in today's competitive environment.
  • MKTG 300 - MARKETING (4)

    MKTG 300

    MARKETING

    Course Description

    A general course in marketing theory and methods. Among topics discussed are the importance of marketing, the interrelationship of the different phases of marketing, the differences between the marketing of goods and services, wholesaling, retailing, pricing strategies, analysis of markets, and distribution.
  • PSYC 204 - PRINCIPLES OF MOTIVATION (4)

    PSYC 204

    PRINCIPLES OF MOTIVATION

    Course Description

    This course is a systematic study of various theories and approaches to work motivation, with assessments of the research and practice evidence supporting their scientific validity and applicability to the work environment. Students will explore factors that contribute to motivation and strategies that today's manager can use to become a successful motivator.
  • WRIT 320 - BUSINESS & PROFESSIONAL WRITING (4)

    WRIT 320

    BUSINESS & PROFESSIONAL WRITING

    Course Description

    This is an advanced composition course for juniors and seniors which focuses on business, technical and professional writing. Skills taught include audience analysis; research methods; questionnaire, interview and survey techniques; letters; data collection, interpretation and documentation; graphic illustration; and composition of reports in special formats. Instruction and practice are provided

University Electives (22 hours)

  • Any undergraduate courses offered by the University except developmental education courses.

Major Area (24 hours)

  • PBRL 325 - PUBLIC RELATIONS (4)

    PBRL 325

    PUBLIC RELATIONS

    Course Description

    A general course in the technique of establishing and maintaining public relations. Activities span a variety of media to influence public opinion and manage an organization's reputation.
  • PBRL 350 - MEDIA RESEARCH AND WRITING (4)

    PBRL 350

    MEDIA RESEARCH AND WRITING

    Course Description

    This course explores approaches and techniques for conducting research and writing within key public relations contexts. Students in this course will examine and utilize research techniques and methodologies that are essential for public relations professionals. Components of this course will include: journalistic research, copywriting, research and writing for broadcast, web research, writing for
  • PBRL 425 - MEDIA AND CRISIS COMMUNICATION (4)

    PBRL 425

    MEDIA AND CRISIS COMMUNICATION

    Course Description

    Today's public relations professionals have entered a new era where preparedness to respond rapidly to various levels of crisis is essential. Building a positive reputation through the strategic management of communications with internal and external audiences during good times is a necessary foundation for withstanding negative press. Utilizing analysis techniques, public relations tactics, and h
  • PBRL 445 - PUBLIC RELATIONS & PROMOTIONAL STRATEGY (4)

    PBRL 445

    PUBLIC RELATIONS & PROMOTIONAL STRATEGY

    Course Description

    Students research, develop and implement persuasive and promotional campaign strategies appropriate to corporate, governmental and non-profit organizations. This advanced course is designed for those who desire specialized skills in public relations and promotional communication. Emphasis is placed on various tactics including investor relations and employee communications.
  • PBRL 450 - RHETORIC AND SOCIAL INFLUENCE (4)

    PBRL 450

    RHETORIC AND SOCIAL INFLUENCE

    Course Description

    This course examines how text, images, sound-bites, speeches, and other media operate to influence, define, and change public identity and thought. Students in this course will look at these verbal and non-verbal influences and how they mold and shape public discourse, cultural understanding, and our day-to-day life. Additionally, this course will examine the role of persuasion and attitudinal cha
  • PBRL 495 - PUBLIC RELATIONS CAPSTONE (4)

    PBRL 495

    PUBLIC RELATIONS CAPSTONE

    Course Description

    This course examines the strategies involved in planning and managing communication in professional contexts and the ways these strategies are informed by the integration of information provided by other key areas. Students examine principles of integrated applied communication, creating written and web-based communication products in class. Working in collaborative teams, students complete a proj

Major Electives (4 hours)

Select 4 hours from:

  • COMM 321 - ORGANIZATIONAL COMMUNICATION (4)

    COMM 321

    ORGANIZATIONAL COMMUNICATION

    Course Description

    The course examines the role of communication in organizations. Students will learn the major theories of organizational communication, identifying and defining primary concepts, and applying them to discussions of real-world situations. The role of technology, corporate culture, leadership, teamwork, ethics, and diversity in communication is examined. Effective communication in global organizatio
  • COMM 335 - COMMUNICATION IN GROUPS AND TEAMS (4)

    COMM 335

    COMMUNICATION IN GROUPS AND TEAMS

    Course Description

    The course examines current theories and best practices of working collaboratively in professional contexts. Students apply these concepts to analyze their own work experience, generating strategies for how to improve their performance in work groups. Students will learn basic project management skills and work in online virtual teams to complete a final communication project.
  • COMM 355 - INTRODUCTION TO GRANT WRITING FOR NON-PROFITS (4)

    COMM 355

    INTRODUCTION TO GRANT WRITING FOR NON-PROFITS

    Course Description

    This course will enable students to recognize when a grant might be appropriate as a source of funds for a non-profit organization or project, identify and understand non-profit status, adhere to conventions and standards associated with successful grant applications, locate grant opportunities, analyze grant requirements, prepare metrics for success, and develop a written grant proposal. This cou
  • MIS 320 - TECHNICAL COMMUNICATION (4)

    MIS 320

    TECHNICAL COMMUNICATION

    Course Description

    This course will prepare students for the bi-directional technical communication demands specific to computer and information systems. Topics include technical research methods and approaches, critical analysis of technical documents, synthesis of data, information and knowledge gained through research and critical analysis, creation of accurate technical documents, and effective delivery of techn
  • MKTG 350 - PERSUASIVE STRATEGIES (4)

    MKTG 350

    PERSUASIVE STRATEGIES

    Course Description

    This course focuses on the most prevalent promotional and persuasive approaches used in written, oral, and electronic communication. Students investigate the psychological aspects of persuasion and influence. Methodologies that incorporate analyses of audience, situation, and purpose are evaluated. The application of effective strategies for sales, product introduction, and advocacy for a position
  • MKTG 430 - RELATIONSHIP MARKETING (4)

    MKTG 430

    RELATIONSHIP MARKETING

    Course Description

    Students develop skills in planning, constructing and organizing one-to-one marketing activities. Included in these activities are collaborative relationships between consumers and sellers that can be applied by both small and large organizations. New technologies in interactive marketing and in database creation and implementation will be studied.
  • PBRL 410 - PUBLIC RELATIONS INTERNSHIP (1 - 4)

    PBRL 410

    PUBLIC RELATIONS INTERNSHIP

    Course Description

    This course provides qualified students with an opportunity to receive academic credit for supervised professional training and experience in an actual work environment. This Internship is an ongoing seminar between the student, the faculty member and the employment supervisor. It involves an Internship Application and Learning Agreement, periodic meetings with the faculty representative, professi
  • PBRL 480 - SPECIAL TOPICS IN PUBLIC RELATIONS (4)

    PBRL 480

    SPECIAL TOPICS IN PUBLIC RELATIONS

    Course Description

    A variable content classroom course in Public Relations in which students pursue topics or subjects of current interest that are not part of the regular curriculum. A specific course description will be published online in the Course Schedule for the trimester the course is offered.
  • PBRL 499 - INDEPENDENT STUDIES IN PUBLIC RELATIONS (1 - 4)

    PBRL 499

    INDEPENDENT STUDIES IN PUBLIC RELATIONS

    Course Description

    Independent studies courses allow students in good academic standing to pursue learning in areas not covered by the regular curriculum or to extend study in areas presently taught. Study takes place under faculty supervision and graded on either a Pass/No Credit or a letter grade basis. (See the "Independent Studies" section of the Academic Bulletin for more details.)

Additional Requirements

  • All students are required to pass College Writing (WRIT 120), either Basic Learning Strategies (PF 121) or Learning Strategies (PF 321) and either Speech Communication (SPCH 100) or Interpersonal Communication (COMM 150) prior to enrolling in any other course at the 200 level or above. Either PF 121 or PF 321 must be taken prior to the first BLF course, or it may be taken concurrently with the first 15-week BLF course. Students who enroll at Franklin with 30 or fewer hours of transfer credit are required to pass Basic Learning Strategies (PF 121) in place of Learning Strategies (PF 321). Students must also meet the University algebra competency requirement.

Please see the Academic Bulletin for the complete list of degree and residency requirements.

Additional Curriculum

Public Relations - Subsequent Bachelor of Science Degree

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Looking to earn an additional bachelor’s degree? A subsequent degree is specifically designed for students who have already completed a bachelor's degree or higher.

Public Relations - Associate of Science Degree

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Begin building your educational foundation with a curriculum that has a broad base in general education while touching upon a specific area of study.

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