- Undergraduate Majors
- Graduate Programs
-
College of Arts, Sciences & Technology
- Undergraduate Majors
- Applied Psychology
- Communications
- Computer Science
- Information Security
- Information Technology
- Interactive Media Design
- Interdisciplinary Studies
- Management Information Sciences
- Public Relations
- Social Media Design
- Web Development
- Graduate Programs
- M.S. - Instructional Design & Performance Technology
- M.S. in Business Psychology
- M.S. - Computer Science
-
College of Business
- Undergraduate Majors
- Accounting
- Applied Management
- Business Administration
- Business Economics
- Business Forensics
- eMarketing
- Financial Management
- Financial Planning
- Forensic Accounting
- Human Resources Management
- Information Systems Auditing
- Management & Leadership
- Marketing
- Operations & Supply Chain Management
- Risk Management & Insurance
- Graduate Programs
- M.S. in Accounting
- M.S. in Human Resource Management
- M.S. - Marketing & Communication
- Master of Business Administration (MBA)
-
College of Health & Public Administration
- Undergraduate Majors
- Allied Healthcare Management
- Criminal Justice Administration
- Healthcare Information Management
- Healthcare Management
- Nursing
- Public Administration
- Public Safety Management
- Safety, Security & Emergency Management
- Graduate Programs
- Master of Healthcare Administration
- Master of Public Administration
- Programs by Location
- Minors
Public Relations
Program OverviewProgram DetailsWhy Choose Franklin
Bachelor of Science
124 Semester Hours
Fundamental General Education Core (24 hours)
All courses must be at the 100 or 200 level
English Composition
Choose a minimum of 3 semester hours from:
-
WRIT
120
-
COLLEGE WRITING
(4)
WRIT 120
COLLEGE WRITING
Course Description
In this course, students acquire the writing competence necessary for conducting and presenting research. A variety of assignments, beginning with personal reflections, build upon one another, as students develop ideas that respond to, critique, and synthesize the positions of others. Students systematize and organize knowledge in ways that will help them in all of their courses. The course also emphasizes the elements of good writing style, appropriate grammar and mechanics, clarity of language, and logical and cohesive development. It culminates in submission of a documented research paper.
(If the course does not have a research paper component, WRIT 130 Research Paper, two semester credits, is also required)
Mathematics
Choose a minimum of three semester hours from:
-
MATH
160
-
COLLEGE ALGEBRA
(4)
MATH 160
COLLEGE ALGEBRA
Course Description
This course is designed to prepare students for Applied Calculus and Discrete Mathematics and to provide the mathematical background needed for the analytic reasoning used in other courses. Topics include functions and their graphs, including exponential and logarithmic functions; complex numbers; systems of equations and inequalities; matrices; basic principles of counting and probability; and other selected topics. -
MATH
180
-
APPLIED CALCULUS
(4)
MATH 180
APPLIED CALCULUS
Course Description
This course is designed to meet the needs of the Computer Science Program. Topics include limits, the derivative, rules for differentiation, graphing strategy, optimization problems, differentials, implicit differentiation, related rates, exponential and logarithmic functions, antiderivatives, definite integrals, areas, and methods of integration. Applications are emphasized. -
MATH
210
-
FINITE MATHEMATICS
(4)
MATH 210
FINITE MATHEMATICS
Course Description
This course includes such topics as matrices, solutions of simultaneous linear equations using matrix methods, graphic and simplex solutions to linear programming problems, set theory, counting problems (including permutations and combinations), probability theory (including Bayes' theorem), Markov chains, and the mathematics of finance. Game theory may be discussed if time permits. Applications in business, economics, and management are emphasized. -
MATH
215
-
STATISTICAL CONCEPTS
(4)
MATH 215
STATISTICAL CONCEPTS
Course Description
This course introduces the student to statistics with business applications. The course covers both descriptive and inferential statistics. Topics included are: measures of central tendency; measures of dispersion; graphical displays of data; linear regression; basic probability concepts; binomial and normal probability distributions; confidence intervals; and hypothesis testing. These topics will be covered using a basic knowledge of algebra and Microsoft Excel. -
MATH
220
-
BUSINESS CALCULUS
(4)
MATH 220
BUSINESS CALCULUS
Course Description
This course may not be taken by students who previously received calculus credit. Topics include limits, the derivative, rules for differentiation, graphing strategy, optimization problems, differentials, implicit differentiation, related rates, exponential and logarithmic functions, antiderivatives, definite integrals, areas, and methods of integration. Applications in business, economics, and management are emphasized. This course should be taken as soon as possible after acquiring the necessary algebra skills and concepts, preferably within the first 60 hours of any degree program.
(at least one mathematics or statistics course beyond the level of intermediate algebra)
Sciences
Choose a minimum of 6 semester hours from:
-
SCIE
101
-
INTRO TO CHEMISTRY
(4)
SCIE 101
INTRO TO CHEMISTRY
Course Description
SCIE 101 is a four credit hour lecture-based course designed to provide the student with a basic knowledge and understanding of inorganic chemistry with a brief introduction to organic chemistry. All topics will emphasize the impact of chemistry in everyday life. Topics include: measurements, atomic structure, periodic classification, chemical equations, solutions, acids, bases, gas laws, types of reactions, bonding, and stoichiometry. -
SCIE
112
-
INTRO/HUMAN BIOLOGY
(4)
SCIE 112
INTRO/HUMAN BIOLOGY
Course Description
SCIE 112 is a four credit hour lecture-based course designed to provide the student with a basic knowledge and understanding of human biology with an emphasis on the impact of science in everyday life. Topics include: chemistry of living things, cell structure and function, genetics and inheritance, cellular reproduction, and the basic anatomy and physiology of major organ systems in the human body. -
SCIE
114
-
EARTH SCIENCE
(4)
SCIE 114
EARTH SCIENCE
Course Description
Earth Science is a four credit hour course that consists of three credit hours of lecture and one credit hour of laboratory components. Earth Science is a survey course that provides an overview of geology, meteorology, oceanography, and astronomy. Topics covered will focus on the materials that make up the Earth, the changes that occur both on the surface and in the interior of the Earth, and the forces and processes that are responsible for these changes. In order to pass the course, students must receive an average score of 60% on the laboratory component of the course, in addition to achieving the total number of points prescribed in the syllabus. -
SCIE
131
-
ENVIRONMENTAL SCIENCE
(4)
SCIE 131
ENVIRONMENTAL SCIENCE
Course Description
Environmental Science is a four credit hour course that consists of three credit hour lecture and one credit hour laboratory components. Environmental Science is an introductory course that explores Earth's natural systems and how human activity affects the environment. Topics covered include food and agriculture, population dynamics, urbanization, resource use and depletion, pollution, environmental health, and sustainability. In order to pass the course, students must receive an average score of 60% on the laboratory component of the course, in addition to achieving the total number of points prescribed in the syllabus. -
SCIE
200
-
SCIENCE AND SOCIETY
(2)
SCIE 200
SCIENCE AND SOCIETY
Course Description
Science and Society is a two credit hour lecture based course that seeks to explore and understand the ways that science and technology shape the daily lives of humans. We will examine the nature of science and investigate the current controversies over issues in science and technology, so that informed choices among competing scientific, technological, and political and social priorities can be made. -
SCIE
225
-
MICROBIOLOGY
(4)
SCIE 225
MICROBIOLOGY
Course Description
This course is designed to provide the student with a basic knowledge and understanding of medical microbiology. Healthcare applications, microbiological fundamentals, and control of microorganisms are all integrated to assist students in learning microbiology. Topics that will be covered include: types of microorganisms, microbial growth and metabolism, control of microbial populations, and principles of infection and immunity.
(Two science courses, with one having a laboratory component)
Social and Behavioral Sciences
Choose a minimum of 6 semester hours from:
-
ANTH
215
-
CULTURAL ANTHROPOLOGY
(4)
ANTH 215
CULTURAL ANTHROPOLOGY
Course Description
This course exposes students to the principles, concepts, research methods, and applications of cultural anthropology. Students will be introduced to the wide range of variation in social and institutional arrangements found historically and cross-culturally. From language to gender roles, from bases of social stratification to causes and consequences of conformity, from the simpler life in foraging societies to the seeming-chaos in modern post-industrial societies: students will examine the enormous variation in solutions to the requisites of social life. -
ECON
210
-
INTRO/MICROECONOMICS
(4)
ECON 210
INTRO/MICROECONOMICS
Course Description
An introduction to economic theory involving the examination of how decision making by firms and individuals is shaped by economic forces. Emphasis is placed on demand, supply, market equilibrium analysis, and basic market structure models. The invisible hand as the driving force for economic decisions as well as market externalities are discussed. The class concentrates on providing a balanced approach to studying economic agents' behavior and the global implications and outcomes. -
ECON
220
-
INTRO/MACROECONOMICS
(4)
ECON 220
INTRO/MACROECONOMICS
Course Description
An introduction to economic theory involving the basic underlying causes and principles of the operation of an economic system. Emphasis is placed on studying the economy as a whole. Issues of inflation, unemployment, taxation, business cycles and growth are discussed in the context of the global economic system. -
PSYC
110
-
GENERAL PSYCHOLOGY
(4)
PSYC 110
GENERAL PSYCHOLOGY
Course Description
A survey of the various fields of study comprising modern scientific psychology. The course examines the theories, research findings, and applications in each of the major areas of psychology, with the goal of providing students with practice information they can apply to their personal and professional lives. The topic areas covered in the course include learning and memory, motivation and emotion, human development, theories of personality, psychopathology, and social behavior. -
PSYC
204
-
PRINCIPLES OF MOTIVATION
(4)
PSYC 204
PRINCIPLES OF MOTIVATION
Course Description
This course is a systematic study of various theories and approaches to work motivation, with assessments of the research and practice evidence supporting their scientific validity and applicability to the work environment. Students will explore factors that contribute to motivation and strategies that today's manager can use to become a successful motivator. -
SOCL
110
-
INTRO TO SOCIOLOGY
(4)
SOCL 110
INTRO TO SOCIOLOGY
Course Description
Sociology is the scientific study of group behavior - whether the groups are dyads, small groups, associations, bureaucracies, societies, publics, aggregates, social movements, or mobs, etc. This introductory course introduces the student to sociological principles and theoretical perspectives that facilitate understanding the norms, values, structure and process of the various types of groups into which people organize. The course focuses on applying the scientific method to studying social problems (e.g. poverty, crime, sexism and racism) and basic institutions (i.e. family, government, economy, religion, education). Students will develop their "sociological imagination" as a way of understanding what their lives are and can be in relation to the larger social forces at work in local, national, and international environments. -
PUAD
295
-
POLITICAL AND LEGAL ENVIRONMENT OF PUBLIC ADMINISTRATION
(4)
PUAD 295
POLITICAL AND LEGAL ENVIRONMENT OF PUBLIC ADMINISTRATION
Course Description
The course examines the complex political and legal environment of public administration. Students learn how politics, law and the structure and principles of American government impact citizens, public policy, and the administration of public and nonprofit organizations. Students apply fundamental political theories and administrative law principles in administrative contexts. Students pursuing the Public Administration major should take this course prior to beginning their specialization course work.
*The six semester hours must come from at least two different disciplines
Arts and Humanities
Choose a minimum of 6 semester hours from:
-
HUMN
210
-
INTRO TO LOGIC & CRITICL THINKNG SKILLS
(2)
HUMN 210
INTRO TO LOGIC & CRITICL THINKNG SKILLS
Course Description
The goal of this course is to help you improve as a critical, logical thinker. You will be introduced to the art of formulating and assessing arguments according to the standards of logical thinking and critical analysis. You will discover how to apply these valuable skills to your studies and everyday life, learning how to overcome obstacles to critical thinking, and how to avoid being deceived by means of misleading reasoning. -
HUMN
211
-
INTRO TO ETHICAL ANALYSIS AND REASONING
(2)
HUMN 211
INTRO TO ETHICAL ANALYSIS AND REASONING
Course Description
The goal of this course is to help you improve your ethical analysis and reasoning skills. You will be introduced to the art of formulating and assessing ethical arguments according to the standards of logical thinking and critical analysis. In this course, you will discover how to apply the following questions to your job and everyday life. Why do we need ethics if we have laws to govern our behavior? Does the majority view determine what is ethical and what is not? Are feelings, desires, and preferences reliable ethical guides? Is it ever appropriate to criticize another individual's (or culture's) ethical judgment? Are people always responsible for their actions? Do human beings have a natural tendency to good, a natural tendency to evil? both? neither? Is there a single moral code that is binding on all people, at all times, and in all places? -
HUMN
218
-
WORLD RELIGIONS
(4)
HUMN 218
WORLD RELIGIONS
Course Description
A comparative study of the founders, sacred writings, beliefs and practices of some of the major world religions: Hinduism, Buddhism, Taoism, Islam, Judaism and Christianity. This course enables the student to study and compare the leading religions of the world in light of their historical and cultural backgrounds. Students will be encouraged to explore faith traditions other than their own. Common themes across religions, spiritual practice, and current related cultural and political issues will also be considered. -
HUMN
232
-
INTRODUCTION TO LITERATURE
(4)
HUMN 232
INTRODUCTION TO LITERATURE
Course Description
In this course, students will analyze works from the three major literary genres: poetry, drama, and fiction. Students will become familiar with standard vocabulary and approaches specific to the field of literary criticism and consider the importance of literature in contemporary society. The goal of this course is to encourage students to read for pleasure (engage with the text on an emotional level) while also moving towards a more objective consideration of literature by introducing the fundamentals of close reading and literary analysis. -
HUMN
240
-
POPULAR CULTURE
(4)
HUMN 240
POPULAR CULTURE
Course Description
An introductory course that examines basic concepts in popular culture studies and the role popular arts and artifacts play in shaping cultural values. The course covers basic theories and approaches to topics like best sellers, popular music, popular art forms, cultural heroes from the sports and entertainment worlds and other popular phenomena. -
HUMN
246
-
FILM APPRECIATION
(4)
HUMN 246
FILM APPRECIATION
Course Description
This course is an introduction to the art of film intended to enable students to become more knowledgeable, appreciative and critical viewers. The course covers the major areas of film: narrative, documentary, animated and experimental. While some film history is covered, this course emphasizes understanding key elements in the filmmaking process: scripting, filming, editing, acting, directing, promoting and distributing. Students will be required to view and write critical reviews of films screened both in and out of class.
Additional General Education Requirements (26 hours)
-
COMP
106
-
INTRODUCTION TO SPREADSHEETS
(1)
COMP 106
INTRODUCTION TO SPREADSHEETS
Course Description
This course focuses on using spreadsheets to solve business applications. -
COMP
107
-
INTRODUCTION TO WEB AUTHORING
(1)
COMP 107
INTRODUCTION TO WEB AUTHORING
Course Description
This course is an introduction to the use of software in Web authoring. It will provide students with the basic knowledge required to design, build, and maintain an informational website. -
HUMN
210
-
INTRO TO LOGIC & CRITICL THINKNG SKILLS
(2)
HUMN 210
INTRO TO LOGIC & CRITICL THINKNG SKILLS
Course Description
The goal of this course is to help you improve as a critical, logical thinker. You will be introduced to the art of formulating and assessing arguments according to the standards of logical thinking and critical analysis. You will discover how to apply these valuable skills to your studies and everyday life, learning how to overcome obstacles to critical thinking, and how to avoid being deceived by means of misleading reasoning. -
HUMN
305
-
GLOBAL ISSUES
(4)
HUMN 305
GLOBAL ISSUES
Course Description
This course provides students with a coherent sense of the past and present human societies drawn from five cultural areas: Asia, Africa, Europe, North America and South America. It also reviews the diversity of traditions that have formed the world and continue to interact in it today. Through the synthesis of connections, influences and parallels among cultures, students will gain an understanding of how to communicate in a culturally diverse world. -
MATH
215
-
STATISTICAL CONCEPTS
(4)
1
MATH 215
STATISTICAL CONCEPTS
Course Description
This course introduces the student to statistics with business applications. The course covers both descriptive and inferential statistics. Topics included are: measures of central tendency; measures of dispersion; graphical displays of data; linear regression; basic probability concepts; binomial and normal probability distributions; confidence intervals; and hypothesis testing. These topics will be covered using a basic knowledge of algebra and Microsoft Excel. -
PF
321
-
LEARNING STRATEGIES
(2)
PF 321
LEARNING STRATEGIES
Course Description
This course prepares students to be successful lifelong learners both academically and in their chosen careers. Franklin courses require a high level of self-directed learning and focus on skills required in the workplace and the classroom that are easily transferable between the two environments. The course includes strategies for advancing communication skills, including the use of electronic tools to participate in virtual environments. The assignments and activities in the course are created to closely simulate teamwork found in the workplace. -
PSYC
110
-
GENERAL PSYCHOLOGY
(4)
2
PSYC 110
GENERAL PSYCHOLOGY
Course Description
A survey of the various fields of study comprising modern scientific psychology. The course examines the theories, research findings, and applications in each of the major areas of psychology, with the goal of providing students with practice information they can apply to their personal and professional lives. The topic areas covered in the course include learning and memory, motivation and emotion, human development, theories of personality, psychopathology, and social behavior. -
SOCL
110
-
INTRO TO SOCIOLOGY
(4)
3
SOCL 110
INTRO TO SOCIOLOGY
Course Description
Sociology is the scientific study of group behavior - whether the groups are dyads, small groups, associations, bureaucracies, societies, publics, aggregates, social movements, or mobs, etc. This introductory course introduces the student to sociological principles and theoretical perspectives that facilitate understanding the norms, values, structure and process of the various types of groups into which people organize. The course focuses on applying the scientific method to studying social problems (e.g. poverty, crime, sexism and racism) and basic institutions (i.e. family, government, economy, religion, education). Students will develop their "sociological imagination" as a way of understanding what their lives are and can be in relation to the larger social forces at work in local, national, and international environments. -
SPCH
100
-
SPEECH COMMUNICATION
(4)
SPCH 100
SPEECH COMMUNICATION
Course Description
A basic public speaking course intended to improve the student's ability to think critically and to communicate orally. Theory and practice are provided in various speaking situations. Each student is required to speak before an audience, but class work also involves reading, gathering and organizing information, writing and listening.
Professional Core (24 hours)
-
COMM
150
-
INTERPERSONAL COMMUNICATION
(4)
COMM 150
INTERPERSONAL COMMUNICATION
Course Description
By using applied critical and creative thinking, students in this course will develop a set of communication skills that will enhance their personal and professional relationships and endeavors. This course will focus on skill development in key areas such as self, perception, listening, verbal messages, conversations, relationships, conflict management, persuasion, and public speaking. -
COMM
315
-
COMMUNICATION ETHICS
(4)
COMM 315
COMMUNICATION ETHICS
Course Description
This course examines the strategies involved in effective, ethical communication in professional contexts. Students examine principles of ethical organizational communication and the temporal/cultural/social forces behind those principles, as well as apply reasoning and critical thinking in individual and group assignments. Comparing values and perspectives from diverse cultures, students will respond to cases in an intercultural professional environment. -
MGMT
312
-
PRINCIPLES OF MANAGEMENT
(4)
MGMT 312
PRINCIPLES OF MANAGEMENT
Course Description
This course explores the basic concepts and processes of management. Students will explore the functional roles and processes of planning, leading, organizing, and controlling comprising the manager role. Students develop skills related to the manager function and required in today's competitive environment. -
MKTG
300
-
MARKETING
(4)
MKTG 300
MARKETING
Course Description
A general course in marketing theory and methods. Among topics discussed are the importance of marketing, the interrelationship of the different phases of marketing, the differences between the marketing of goods and services, wholesaling, retailing, pricing strategies, analysis of markets, and distribution. -
PSYC
204
-
PRINCIPLES OF MOTIVATION
(4)
PSYC 204
PRINCIPLES OF MOTIVATION
Course Description
This course is a systematic study of various theories and approaches to work motivation, with assessments of the research and practice evidence supporting their scientific validity and applicability to the work environment. Students will explore factors that contribute to motivation and strategies that today's manager can use to become a successful motivator. -
WRIT
320
-
BUSINESS & PROFESSIONAL WRITING
(4)
WRIT 320
BUSINESS & PROFESSIONAL WRITING
Course Description
This is an advanced composition course for juniors and seniors which focuses on business, technical and professional writing. Skills taught include audience analysis; research methods; questionnaire, interview and survey techniques; letters; data collection, interpretation and documentation; graphic illustration; and composition of reports in special formats. Instruction and practice are provided in writing various types of reports such as résumés, proposals, summaries, research reports and instructions for user manuals, and in presenting committee and oral reports. Students will be encouraged to relate course materials to their major programs and their workplaces.
University Electives (22 hours)
-
Any undergraduate courses offered by the University except developmental education courses.
Major Area (24 hours)
-
PBRL
325
-
PUBLIC RELATIONS
(4)
PBRL 325
PUBLIC RELATIONS
Course Description
A general course in the technique of establishing and maintaining public relations. Activities span a variety of media to influence public opinion and manage an organization's reputation. -
PBRL
350
-
MEDIA RESEARCH AND WRITING
(4)
PBRL 350
MEDIA RESEARCH AND WRITING
Course Description
This course explores approaches and techniques for conducting research and writing within key public relations contexts. Students in this course will examine and utilize research techniques and methodologies that are essential for public relations professionals. Components of this course will include: journalistic research, copywriting, research and writing for broadcast, web research, writing for the Web, transforming technical information for general audiences, and media release writing. Additionally, this course will examine the ethics involved in researching and writing for public relations contexts. -
PBRL
425
-
MEDIA AND CRISIS COMMUNICATION
(4)
PBRL 425
MEDIA AND CRISIS COMMUNICATION
Course Description
Today's public relations professionals have entered a new era where preparedness to respond rapidly to various levels of crisis is essential. Building a positive reputation through the strategic management of communications with internal and external audiences during good times is a necessary foundation for withstanding negative press. Utilizing analysis techniques, public relations tactics, and hands-on projects, students will evaluate crisis situations, create and implement a strategic crisis communication plan, and learn to coach the corporate spokesperson and manage the media, while maintaining the organization's reputation. -
PBRL
445
-
PUBLIC RELATIONS & PROMOTIONAL STRATEGY
(4)
PBRL 445
PUBLIC RELATIONS & PROMOTIONAL STRATEGY
Course Description
Students research, develop and implement persuasive and promotional campaign strategies appropriate to corporate, governmental and non-profit organizations. This advanced course is designed for those who desire specialized skills in public relations and promotional communication. Emphasis is placed on various tactics including investor relations and employee communications. -
PBRL
450
-
RHETORIC AND SOCIAL INFLUENCE
(4)
PBRL 450
RHETORIC AND SOCIAL INFLUENCE
Course Description
This course examines how text, images, sound-bites, speeches, and other media operate to influence, define, and change public identity and thought. Students in this course will look at these verbal and non-verbal influences and how they mold and shape public discourse, cultural understanding, and our day-to-day life. Additionally, this course will examine the role of persuasion and attitudinal change in managing conflict and making decisions within various communicative contexts and amongst various publics. -
PBRL
495
-
PUBLIC RELATIONS CAPSTONE
(4)
PBRL 495
PUBLIC RELATIONS CAPSTONE
Course Description
This course examines the strategies involved in planning and managing communication in professional contexts and the ways these strategies are informed by the integration of information provided by other key areas. Students examine principles of integrated applied communication, creating written and web-based communication products in class. Working in collaborative teams, students complete a project that demonstrates planning and managing communication for organizational goals. The course includes media production of communications for a client organization.
Major Electives (4 hours)
Select 4 hours from:
-
COMM
321
-
ORGANIZATIONAL COMMUNICATION
(4)
COMM 321
ORGANIZATIONAL COMMUNICATION
Course Description
The course examines the role of communication in organizations. Students will learn the major theories of organizational communication, identifying and defining primary concepts, and applying them to discussions of real-world situations. The role of technology, corporate culture, leadership, teamwork, ethics, and diversity in communication is examined. Effective communication in global organizations and critiques of organization communication systems and structures are also presented. -
COMM
335
-
COMMUNICATION IN GROUPS AND TEAMS
(4)
COMM 335
COMMUNICATION IN GROUPS AND TEAMS
Course Description
The course examines current theories and best practices of working collaboratively in professional contexts. Students apply these concepts to analyze their own work experience, generating strategies for how to improve their performance in work groups. Students will learn basic project management skills and work in online virtual teams to complete a final communication project. -
MIS
320
-
TECHNICAL COMMUNICATION
(4)
MIS 320
TECHNICAL COMMUNICATION
Course Description
This course will prepare students for the bi-directional technical communication demands specific to computer and information systems. Topics include technical research methods and approaches, critical analysis of technical documents, synthesis of data, information and knowledge gained through research and critical analysis, creation of accurate technical documents, and effective delivery of technical material via oral presentations supported by visual media. -
MKTG
350
-
PERSUASIVE STRATEGIES
(4)
MKTG 350
PERSUASIVE STRATEGIES
Course Description
This course focuses on the most prevalent promotional and persuasive approaches used in written, oral, and electronic communication. Students investigate the psychological aspects of persuasion and influence. Methodologies that incorporate analyses of audience, situation, and purpose are evaluated. The application of effective strategies for sales, product introduction, and advocacy for a position are emphasized. -
MKTG
430
-
RELATIONSHIP MARKETING
(4)
MKTG 430
RELATIONSHIP MARKETING
Course Description
Students develop skills in planning, constructing and organizing one-to-one marketing activities. Included in these activities are collaborative relationships between consumers and sellers that can be applied by both small and large organizations. New technologies in interactive marketing and in database creation and implementation will be studied. -
PBRL
410
-
PUBLIC RELATIONS INTERNSHIP
(1 - 4)
PBRL 410
PUBLIC RELATIONS INTERNSHIP
Course Description
This course provides qualified students with an opportunity to receive academic credit for supervised professional training and experience in an actual work environment. This Internship is an ongoing seminar between the student, the faculty member and the employment supervisor. It involves an Internship Application and Learning Agreement, periodic meetings with the faculty representative, professional experience at a level equivalent to other senior-level courses and submission of material as established in the Internship Application and Learning Agreement. Participation cannot be guaranteed for all applicants. -
PBRL
480
-
SPECIAL TOPICS IN PUBLIC RELATIONS
(4)
PBRL 480
SPECIAL TOPICS IN PUBLIC RELATIONS
Course Description
A variable content classroom course in Public Relations in which students pursue topics or subjects of current interest that are not part of the regular curriculum. A specific course description will be published online in the Course Schedule for the trimester the course is offered. -
PBRL
499
-
INDEPENDENT STUDIES IN PUBLIC RELATIONS
(1 - 4)
PBRL 499
INDEPENDENT STUDIES IN PUBLIC RELATIONS
Course Description
Independent studies courses allow students in good academic standing to pursue learning in areas not covered by the regular curriculum or to extend study in areas presently taught. Study takes place under faculty supervision and graded on either a Pass/No Credit or a letter grade basis. (See the "Independent Studies" section of the Academic Bulletin for more details.) -
PF
355
-
INTRODUCTION TO GRANT WRITING FOR NON-PROFITS
(4)
PF 355
INTRODUCTION TO GRANT WRITING FOR NON-PROFITS
Course Description
This course will enable students to recognize when a grant might be appropriate as a source of funds for a non-profit organization or project, identify and understand non-profit status, adhere to conventions and standards associated with successful grant applications, locate grant opportunities, analyze grant requirements, prepare metrics for success, and develop a written grant proposal. This course will provide an opportunity for students to extend and apply their communication skills. Students pursuing this course will also leverage interdisciplinary insights to solve a real-world problem.
Additional Requirements
-
All students are required to pass College Writing (WRIT 120), either Basic Learning Strategies (PF 121) or Learning Strategies (PF 321) and either Speech Communication (SPCH 100) or Interpersonal Communication (COMM 150) prior to enrolling in any other course at the 200 level or above. Either PF 121 or PF 321 must be taken prior to the first BLF course, or it may be taken concurrently with the first 15-week BLF course. Students who enroll at Franklin with 30 or fewer hours of transfer credit are required to pass Basic Learning Strategies (PF 121) in place of Learning Strategies (PF 321). Students must also meet the University algebra competency requirement.
Degree requirements are from the current Franklin University Academic Bulletin. If you began your Franklin coursework before the current academic year, please contact your Academic Advisor for your degree requirements. Always confirm your degree requirements with your Academic Advisor
Please see the Academic Bulletin for the complete list of degree and residency requirements.
Additional Curriculum
Subsequent Degree: B.S.
View CurriculumLooking to earn an additional bachelor’s degree? A subsequent degree is specifically designed for students who have already completed a bachelor's degree or higher.
Associate of Science
View CurriculumBegin building your educational foundation with a curriculum that has a broad base in general education while touching upon a specific area of study.
Similar Majors
Not the program you were looking for?
Check out these other popular, related majors and find your best degree program fit at Franklin.
Related Minors
Refine your skill set with targeted minors
Give your major a specialization boost by tacking on an academic minor and you'll be able to customize your academic journey around your career interests.
Franklin is for you. Find out why.
Learn about our flexible class
scheduling, affordable tuition, and
history educating adult learners.
Your request for information has been received, and we will send you an email confirmation shortly.
Find out if this program is available in your area
