Digital Content Specialist
Franklin University is seeking a Digital Content Specialist to join our Marketing team. The Digital Content Specialist will work with the Director of Digital Marketing and other members of the marketing team to create, manage and improve digital content that supports the University’s growth and enrollment goals. This position is primarily responsible for the day-to-day management of Franklin’s public-facing websites, which includes constructing new content and webpages, reviewing and executing content updates and monitoring site health and performance. The specialist will play a lead role with website projects by working with cross-functional teams – such as IT, UX, admissions and others – to gather requirements, assist in testing and development and ensure timely delivery of all project deliverables. Supporting digital marketing activities, including content marketing initiatives, SEO projects and website personalization, will also be key areas of focus for this position. Strong interpersonal skills and previous experience working with website content management systems such as Drupal are required. Knowledge of content marketing concepts, fundamental SEO principles and website analytics tools (Google Analytics, Search Console) are preferred. This role will work a hybrid schedule of 2 days per week in the office and 3 days from home.
The Digital Content Specialist must possess a Bachelor’s degree and prior working experience with content management systems (CMS), preferably Drupal. The ideal candidate will have account or project management experience as well as experience with website analytics tools, such as Google Analytics and Search Console, and SEO tools, such as SEMRush and Moz.
Founded in 1902, Franklin University has built its reputation on removing barriers to higher education for ambitious adults who must balance their educational goals with other commitments. Accredited and nonprofit, Franklin has earned its long-standing reputation as an innovator in online education. The University offers applied, in-demand undergraduate, master’s and doctorate programs that enable adult learners to achieve their educational and professional goals. From entrepreneurs to CEOs, more than 50,000 Franklin alumni can be found around the world contributing to the communities in which they live and work.
Franklin offers a competitive benefits package, incentive program and free parking. In addition, Franklin provides free undergraduate tuition for employees and immediate family members, graduate tuition assistance for full-time employees and immediate family members, and a discount on doctoral tuition for employees.
Franklin University is committed to creating a respectful and inclusive educational and workplace environment. Franklin does not discriminate on the basis of age, religion, race, ethnicity, color, national origin, ancestry, immigration status, sex, sexual orientation, gender identity or expression, marital or familial status, disability, or veteran or military status.