Digital Marketing Campaign Manager
Franklin University is seeking a Digital Marketing Campaign Manager. The successful candidate will be responsible for deploying high-performing paid media acquisition campaigns that support the University’s business and enrollment goals. This position will be immersed in biddable media with a primary focus on brand advertising. Key responsibilities include the day-to-day management and optimization of prospecting and retargeting campaigns across a variety of platforms, including display, video, paid social and paid search campaigns in Adwords, Facebook, Linkedin, Microsoft Advertising and Yahoo. This is a highly-collaborative and data-driven position that works closely with other members of the digital marketing team to ensure strategies are aligned to improve Franklin University’s strategic growth goals. The Digital Marketing Campaign Manager will also partner with internal and external stakeholders and vendors to identify opportunities for improving acquisition costs, lead generation and conversion rates.
We seek someone with a Bachelor's degree and at least 3 years of digital advertising experience, particularly in programmatic/biddable media. The successful candidate will have demonstrated experience executing and negotiating programmatic media buys in Google Marketing Platform (DV360), the Trade Desk, Turn or other similar DSPs. The Digital Marketing Campaign Manager must possess a strong understanding and command of digital marketing campaign types and bidding strategies, with demonstrated experience managing display, video and paid search campaigns. Experience with Google Analytics and Microsoft Office including Excel and PowerPoint is required. In addition, he/she must have a strong understanding of marketing principles, including audiences, personas, and the customer journey and adept at translating those concepts into actionable campaign strategies.
Founded in 1902, Franklin University has built its reputation on removing barriers to higher education for ambitious adults who must balance their educational goals with other commitments. Accredited and nonprofit, Franklin has earned its long-standing reputation as an innovator in online education. The University offers applied, in-demand undergraduate, master’s and doctorate programs that enable adult learners to achieve their educational and professional goals. From entrepreneurs to CEOs, more than 45,000 Franklin alumni can be found around the world contributing to the communities in which they live and work.
Franklin offers a competitive benefits package, incentive program and free parking. In addition, Franklin provides free undergraduate tuition for employees and immediate family members, graduate tuition assistance for full-time employees and immediate family members, and a discount on doctoral tuition for employees.
Franklin University is committed to creating a respectful and inclusive educational and workplace environment. Franklin does not discriminate on the basis of age, religion, race, ethnicity, color, national origin, ancestry, immigration status, sex, sexual orientation, gender identity or expression, marital or familial status, disability, or veteran or military status.