Franklin University Introduces New Professional Sales Microcredential

Contact:

Sherry Mercurio
Executive Director, Office of Community Relations
(614) 947-6581
Email: sherry.mercurio@franklin.edu

Franklin University, one of the leading educators of working adults in central Ohio, is pleased to announce its new Professional Sales microcredential. Designed with a savvy sales professional in mind, Franklin’s microcredential helps professionals gain or build skills to increase productivity, while becoming more marketable.

Franklin’s Professional Sales microcredential can help develop a sales mindset that can benefit professionals in any field or role. Unique in its approach, Franklin’s new Professional Sales microcredential exposes students to consumer psychology and communication theories to achieve sales and negotiation success, along with best practices for sales leaders.

As professionals look to advance as leaders within top organizations, effective training in areas of communication and scientific sales research have become more critical than ever before. ROI studies show, sales training stands at 353% (Source: Task Drive, 2020). For every dollar invested in proper sales training, organizations receive roughly $4.53 back. Through Franklin’s new sales education, the University helps open the door to new opportunities across all fields. 

This online microcredential is created for every sales level, focusing on developing competencies in professional communication, negotiation, team-based selling, sales psychology, sales technology and customer data analysis. Enrolled professionals have the opportunity to learn and apply best practices for sales leaders, including the planning, organization and supervision of a sales team.

Classes start this fall. Completion of the three, six-week courses required to earn the Professional Sales microcredential equips professionals with advanced strategies taught by faculty with real world expertise, along with an issued digital badge in Professional Sales.

Click here to learn more and get started: https://www.franklin.edu/info/microcredential-professional-sales.

About Franklin University

Accredited, nonprofit, and dedicated to educating adults since 1902, Franklin provides onsite course options at our Main Campus in downtown Columbus, Ohio, and is an innovator in providing personalized online education. The University offers applied in-demand undergraduate, masters, and doctorate programs that enable adult learners to achieve their educational and professional goals. Through agreements with partner institutions, the University also offers international academic programs, including its top-ranked MBA.

Franklin University is accredited by the Higher Learning Commission and holds specialized accreditations for specific academic programs through the International Accreditation Council for Business Education, the Commission on Collegiate Nursing Education, the Council for the Accreditation of Educator Preparation, and the Commission on Accreditation of Health Informatics and Information Management Education. The National Security Agency and the Department of Homeland Security have designated Franklin University as a National Center of Academic Excellence in Cyber Defense Education (CAE-CDE).