What Do Marketing Communications Managers Do?
Wondering what the job is really like for marketing communications managers?
You've come to the right place.
Keep reading to find detailed information about what marketing communications managers do, including the type of work they are tasked with on a daily basis, industries in which they work, and the specific skills needed for a successful career.
Marketing Communications Managers Overview & Description
Let's get started with the basics about marketing communications managers by taking a look at a simple description and popular job titles.
Marketing Communications Managers plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
Popular Job Titles For Marketing Communications Managers
Sample of Reported Job Titles
- Directors of Development
- Communications Managers
- Communications Directors
- Outreach Coordinators
- Public Relations Managers
- Marketing and Communications Managers
- Community Managers
- Community Outreach Coordinators
- Major Gifts Officers
- Internal Communications Managers
- Grants Managers
- Campaign Managers
Read on for insight into the industries where the highest concentration of jobs for marketing communications managers can be found.
Best Industries for Marketing Communications Managers
Marketing Communications Managers Jobs By Industry
- Advertising, Public Relations, and Related Services: 10.9%
- Management of Companies and Enterprises: 8.9%
- Business, Professional, Labor, Political, and Similar Organizations: 8.1%
- Colleges, Universities, and Professional Schools: 5.4%
- Education and Hospitals (State Government): 4.9%
- Local Government, Excluding Education and Hospitals: 4.5%
- Other: 57.3%
When it comes to jobs in the United States, the largest single category of marketing communications managers can be found working in the Advertising, Public Relations, and Related Services sector. In 2022, about 10.9% of all jobs for marketing communications managers were found there.
Other top industries by percentage include Management of Companies and Enterprises (8.9%), Business, Professional, Labor, Political, and Similar Organizations (8.1%), Colleges, Universities, and Professional Schools (5.4%), Education and Hospitals (State Government) (4.9%) and Local Government, Excluding Education and Hospitals (4.5%).
What Do Marketing Communications Managers Do on a Daily Basis?
So you have a high-level understanding of what marketing communications managers do and the types of industries in which they work - but what do they really do each day?
A great way to understand the type of work marketing communications managers do is to examine actual job postings and focus on the specific skills that employers are seeking. That will help paint a clearer picture of the tasks that marketing communications managers tackle each day.
Continue reading for a breakdown of specialized skills found in job postings for marketing communications managers, as well as common skills - interpersonal qualities and attributes - that can help you thrive in the workplace.
In-Demand Skills for Today's Marketing Communications Managers
Based on 141,230 job postings
Top 5 Specialized Skills for Marketing Communications Managers
Skills | Postings | % of Total Postings |
---|---|---|
Marketing | 59,522 | 42% |
Project Management | 34,071 | 24% |
Fundraising | 32,923 | 23% |
Public Relations | 32,530 | 23% |
Sales Prospecting | 23,716 | 17% |
Top 5 Common Skills for Marketing Communications Managers
Skills | Postings | % of Total Postings |
---|---|---|
Communications | 105,342 | 75% |
Leadership | 61,719 | 44% |
Management | 60,611 | 43% |
Writing | 56,678 | 40% |
Planning | 41,147 | 29% |
Based on 141,230 job postings related to marketing communications managers, marketing was the top specialized skill sought by employers, with 42% of all postings looking for that skillset. Skills for project management, fundraising, public relations, sales prospecting and social media were also highly sought.
As for common skills, communications was the most desired skill found in job postings for marketing communications managers, followed by leadership, management, writing, planning and research.
Skill | Postings | % of Total Postings |
---|---|---|
Marketing | 59,522 | 42% |
Project Management | 34,071 | 24% |
Fundraising | 32,923 | 23% |
Public Relations | 32,530 | 23% |
Sales Prospecting | 23,716 | 17% |
Social Media | 19,741 | 14% |
Journalism | 17,779 | 13% |
Newsletters | 16,022 | 11% |
Media Relations | 15,556 | 11% |
Internal Communications | 15,453 | 11% |
Press Releases | 15,447 | 11% |
Strategic Communication | 12,108 | 9% |
Finance | 11,775 | 8% |
Marketing Communications | 11,713 | 8% |
Customer Relationship Management | 10,482 | 7% |
Philanthropy | 10,260 | 7% |
Corporate Communications | 9,941 | 7% |
Business Development | 9,256 | 7% |
Content Creation | 9,164 | 6% |
Thought Leadership | 8,614 | 6% |
Skill | Postings | % of Total Postings |
---|---|---|
Communications | 105,342 | 75% |
Leadership | 61,719 | 44% |
Management | 60,611 | 43% |
Writing | 56,678 | 40% |
Planning | 41,147 | 29% |
Research | 34,802 | 25% |
Presentations | 33,901 | 24% |
Detail Oriented | 33,189 | 23% |
Coordinating | 28,625 | 20% |
Operations | 27,156 | 19% |
Interpersonal Communications | 25,267 | 18% |
Microsoft Office | 24,924 | 18% |
Customer Service | 22,281 | 16% |
Sales | 22,141 | 16% |
Verbal Communication Skills | 21,020 | 15% |
Problem Solving | 20,995 | 15% |
Self-Motivation | 20,710 | 15% |
Organizational Skills | 20,203 | 14% |
Microsoft Excel | 19,725 | 14% |
Innovation | 19,273 | 14% |
Most In-Demand Jobs for Marketing Communications Managers
Top 5 Posted Job Titles
Job Title | Postings | % of Total Postings |
---|---|---|
Directors of Development | 18,045 | 15.7% |
Communications Managers | 15,907 | 13.9% |
Communications Directors | 8,747 | 7.6% |
Outreach Coordinators | 7,785 | 6.8% |
Public Relations Managers | 5,424 | 4.7% |
According to job postings that were published between September 2021 and August 2022, the top job sought by employers was directors of development, with 7,527 unique job postings. Communications managers were second, with 3,131 postings, followed by communications directors, outreach coordinators and public relations managers.
Expand the section below to see unique job postings for all occupations related to marketing communications managers.
Job Title | Postings | % of Total Postings |
---|---|---|
Directors of Development | 18,045 | 15.7% |
Communications Managers | 15,907 | 13.9% |
Communications Directors | 8,747 | 7.6% |
Outreach Coordinators | 7,785 | 6.8% |
Public Relations Managers | 5,424 | 4.7% |
Marketing and Communications Managers | 5,549 | 4.8% |
Community Managers | 5,166 | 4.5% |
Community Outreach Coordinators | 6,429 | 5.6% |
Major Gifts Officers | 5,547 | 4.8% |
Internal Communications Managers | 4,214 | 3.7% |
Grants Managers | 4,386 | 3.8% |
Campaign Managers | 2,878 | 2.5% |
Directors of Communications | 3,073 | 2.7% |
Directors of Marketing and Communications | 4,406 | 3.8% |
Development Officers | 3,536 | 3.1% |
Associate Directors of Development | 3,163 | 2.8% |
Corporate Communications Managers | 3,032 | 2.6% |
Directors of Philanthropy | 2,368 | 2.1% |
Marketing Communications Managers | 2,419 | 2.1% |
Assistant Directors of Annual Giving | 2,531 | 2.2% |
Additional Links
Ready to dig deeper into career information for marketing communications managers? Visit our other pages focused on salary and education for marketing communications managers.
How much do marketing communications managers make?
Marketing Communications Managers: How do you become one?
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