M.S. in Business Analytics

M.S. in Business Analytics Program Information

Available onsite at Franklin University , online at Franklin University .

The Master of Science in Business Analytics (MSBA) program is designed to equip students with the statistical and analytical skills needed to pursue a career in a fast-growing field. Students are trained in topics that include Database Management; Data Analytics; Data Visualization and Presentation; Big Data Analytics; Marketing Management and Analytics; Financial Decision Modeling; and Business Strategy. Students will learn the tools and techniques needed to analyze business-related data including descriptive, predictive, prescriptive and diagnostic data. They will learn to apply analytics across a wide range of industries and functions including finance, insurance, retail and healthcare.

Curriculum & Course Descriptions

32 Semester Hours
Major Area Required
MATH 601 - Introduction to Analytics (4)

This course provides an introductory overview of methods, concepts and current practices in the growing field of Data Analytics. Topics to be covered include data collection, analysis and visualization as well as statistical inference methods for informed decision-making. Students will explore these topics with current statistical software. Some emphasis will also be given to ethical principles of data analytics.

COMP 630 - Issues in Database Management (4)

This course focuses on the fundamental design considerations in designing a database. Specific topics include performance analysis of design alternatives, system configuration and the administration of a popular database system. The course also offers an in-depth analysis of the algorithms and machine organizations of database systems. Note, this course has proctored exam(s). This exams requires additional technology, if student uses online proctoring.

DATA 605 - Data Visualization & Reporting (4)

This course focuses on collecting, preparing, and analyzing data to create visualizations, dashboards, and stories that can be used to communicate critical business insights. Students will learn how to structure and streamline data analysis projects and highlight their implications efficiently using the most popular visualization tools used by businesses today.

DATA 610 - Big Data Analytics and Data Mining (4)

This course explores data mining methods and tools, examines the issues in the analytical analysis of massive datasets, and unstructured data. Students will learn the concepts and techniques to discover the patterns in large datasets, which support organizational decision making.

BUSA 603 - Marketing Management & Analytics (4)

This course covers the application of analytics tools, techniques, strategies and methods to marketing management. Students learn to analyze market data, enabling management decisions to be based on data-driven facts and customer insights. Using marketing analytics tools to model scenarios, students learn how organizations can measure returns on investment relative to their marketing efforts, drive performance and strengthen the effectiveness of its campaigns.

BUSA 604 - Financial Decision Modeling (4)

This course is built on the theory, strategy and practice of financial management, emphasizing computer-based modeling and forecasting. Students learn to model financial scenarios using analytics tools. The impact of financial decisions relative to financial statements analysis, cash budgeting, cost of capital determination, capital budgeting, and capital structure choices are covered. A variety of techniques, such as sensitivity and scenario analysis, optimization methods, Monte Carlo simulation, and regression analysis are also covered.

BUSA 605 - Business Analytics Strategy (4)

This course taken prior to the Capstone in Business Analytics course allows students to apply the knowledge gained from the previous courses in the development of an analytics strategy for a business of choice. Given a range of options, students will research and choose the best analytics strategy under given scenarios. The course uses case studies, employing a problem and project-based approach to the development of a strategy.

BUSA 695 - Capstone in Business Analytics (4)

Students demonstrate an integrative knowledge of analytics in this course by developing a project plan to implement analytics for an important function, unit or department of the organization chosen in the Business Analytics strategy course. Students apply analytics tools, techniques, methods and strategies to drive business outcomes for the chosen company using relevant project-based methodologies. The course allows students to develop a professional portfolio that will highlight the work completed throughout the degree program. This may serve as a relevant employability resource.

MATH 215 - Statistical Concepts (4)

This course introduces the student to statistics with business applications. The course covers both descriptive and inferential statistics. Topics included are: measures of central tendency; measures of dispersion; graphical displays of data; linear regression; basic probability concepts; binomial and normal probability distributions; confidence intervals; and hypothesis testing. These topics will be covered using a basic knowledge of algebra and Microsoft Excel. Note, this course has proctored exam(s).

Complete the above course or the equivalent from an accredited school. Prerequisite must be completed with a grade of C or better.