M.S. Marketing & Communication

Starting Fall 2023 term, the M.S. Marketing & Communication program will be closed to new students and no applications will be accepted.

The University is still able to meet the need of students who seek Marketing related skills at the master’s level via the MBA specialization in Marketing.

Master's in Marketing & Communication Program Overview

Create brand-building marketing strategies that drive ROI

Today’s savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. They know how to leverage consumer insights to deliver action-inspiring messages and apply new data sources to inform product, packaging, and promotional strategies. And they do it all while building high-performing teams and keeping a clear line of sight on market share, volume, and ROI.

Enhance your skills with a dual-disciplined online master's in Marketing & Communication

Franklin University’s transfer-friendly Marketing & Communication master's degree program teaches you how to navigate today’s challenges while grounding you in time-tested theory so you'll be prepared to lead tomorrow’s innovations.

Our online M.S. Marketing Communications program is just one of a few in the nation that integrates the marketing discipline with communications, equipping you to deliver the right message to the right person at the right time. Our innovative curriculum positions you to seek a leadership role in both fields. Throughout the program, you’ll strengthen your core skills in marketing strategy and planning, brand management, market research and analytics, digital marketing, and creative production. 

Gain hands-on experience with modern-day marketing practices

At Franklin, you’ll be involved in hands-on assignments, including case studies where you’ll recommend a comprehensive marketing and communication strategy. And, to provide you with hands-on knowledge in developing communication materials, you’ll learn industry standard design software and technology platforms.

Your marketing master's degree coursework will expose you to the latest trends in key areas such as: leveraging web and social insights to optimize marketing activities; driving social marketing initiatives to activate user participation, engagement, and retention; and learning how people shop, socialize, and absorb information.

Finish our industry-leading marketing master's curriculum in as few as 14 months

Franklin’s online M.S. in Marketing Communications master's curriculum is accredited by the International Accreditation Council for Business Education (IACBE), a leader in outcomes-based accreditation in business. In addition, our curriculum is regularly reviewed by a standout Advisory Board comprised of agency, Fortune 500, community, and small business executives.

With our accelerated and accredited Marketing master's program, you can reap the rewards of your degree in as few as 14 months with our 6-week course format. And if you’re looking to enroll right away, there’s no GMAT or GRE requirement.

Plus, you’ll learn from faculty who are credentialed marketing and communications practitioners, so you’ll learn the latest from the best, giving you the skills you need to succeed in the marketplace. And with our small, interactive classes you can engage in discussions with like-minded marketers from richly diverse ages and backgrounds, helping you grow both your personal and professional networks.

Transfer up to 12 credits and finish your marketing and communication master’s faster

If you have taken graduate-level information courses, you may be able to transfer credit and save time and money toward your Franklin master’s degree. Franklin offers course-for-course credit to satisfy course requirements for the M.S. in Marketing & Communication. To see if your previous coursework can be used to satisfy degree requirements, you’ll need to submit a syllabus for the course(s) you’d like to have evaluated for transfer credit. Your admissions advisor will be happy to assist you in any way.  

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M.S. in Marketing & Communication Courses & Curriculum

36 Semester Hours
Major Area Required
MCM 707 - Marketing Communication Foundations (4)

In this "gateway" course, you will gain a working understanding of marketing terminology and concepts that are imperative for success in the Marketing & Communication Program and in your professional endeavors. Fundamental marketing mix strategies will be explored, along with traditional and new tactics to reach specific target markets. You will also begin the process of understanding Franklin graduate student success strategies in critical areas such as research, writing, team-building, leadership, critical thinking, attitude, and time management.

MCM 713 - Marketing Communication Essentials (4)

The ability to develop communication strategies has never been more important for business leaders than in today's complex digital marketing environment. In this course, you will develop a broad knowledge of the fundamentals of effective marketing communication planning and implementation.

MCM 727 - Behavioral Research (4)

Understanding consumer motives and actions are essential to the success of any marketing effort. Students will explore consumer behavior, specifically analyzing consumer wants and needs and researching solutions to consumer problems. Students will learn to determine which qualitative and quantitative research measurements and analyses are best suited for specific types of consumer analyses.

MCM 711 - Digital Marketing Strategies (4)

The integration of existing and emerging technology with marketing and communication strategies has become a major marketing and societal force. Topics explored in this course will range from social media strategies to the metrics used to analyze the impact of integrated digital marketing campaigns.

MCM 721 - Creative Concepts (4)

In this course, students will engage in the hands-on investigation of strategies and tools used in creative executions of marketing communication plans. Students will use marketing knowledge to discuss, develop, critique, and implement creative tactics and campaigns.

MCM 723 - Metrics & Analytics (4)

This course introduces students to the use of analytics and data in the increasingly information-driven field of marketing. Hands-on instruction and assignments help students gain a comfort level with making and analyzing strategic marketing decisions using traditional and contemporary techniques and tools.

MCM 733 - Marketing Communication Planning (4)

In this course, students will demonstrate their marketing competencies by developing marketing strategies and tactics for a live client, including market analysis, target marketing, branding, and message development.

MCM 737 - Marketing Communication Management & Leadership (4)

Students will carry out the responsibilities and analyze the traits of successful marketing and communication professionals in this upper level course, which presents theories and scenarios involving supervision, management, and leadership, while exploring related topics such as power, negotiation, conflict, and motivation.

MCM 741 - Marketing Communication Capstone (4)

The capstone will be a culminating experience that will build upon all of the knowledge students have gained in the program. Students will work independently to research an organizational or societal situation or problem of their choice, leading to comprehensive recommendations and creation of an artifact that will demonstrate how a specific marketing communication concept and theory could be applied to address or resolve the situation.


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Microcredentials Align with Job Essentials

In today's dynamic work environments, adaptive professionals thrive. A microcredential - either as a stand-alone course or integrated into your degree program - is a short, skill-specific recognition that enables you to demonstrate your competency in a distinct area. Like Franklin's degree programs, microcredentials are aligned with market and industry demand to ensure what you learn can be put to use right away. Microcredentials are easily shared via digital badges and can be stacked to create a unique portfolio of in-demand skills.

Online M.S. in Marketing & Communication Degree Cost, Requirements & Outcomes

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Marketing Employment Outlook


From 2021-2031 jobs in Marketing & Communication are expected to increase by 11%

All Occupations

2,677,284 jobs
2,972,685 jobs
Show Details >

Advertising and Promotions Managers

26,084 jobs
27,343 jobs

Marketing Managers

392,491 jobs
435,011 jobs

Sales Managers

555,524 jobs
613,422 jobs

Market Research Analysts and Marketing Specialists

931,353 jobs
1,123,605 jobs

Source information provided by Lightcast.

M.S. in Marketing & Communication Knowledge & Skillsets

Gain in-demand skills sought by employers with curriculum that teaches you:

M.S. in Marketing + Communication or MBA with a Marketing Specialization?

Find the Masters Program That Fits Your Goals

If you’re interested advancing your business career, Franklin has several great options. The best fit for you depends on your interests and goals. Compare programs and identify your perfect match.

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M.S. in Marketing + Communication
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MBA Marketing Specialization

Leverage customer insights to create products, packaging and promotional strategies that drive market share, volume and ROI.  
Gain in-demand skills in marketing strategy, brand management and market research and analytics.
Put your M.S. in Marketing + Communication to work on in-house or agency teams developing and implementing marketing strategies.
How many courses are in the program?
Nine 6-week courses

How quickly can I complete the program?
14 months 

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Grow your expertise in the foundational areas of business while increasing your familiarity with digital marketing tools, marketing communication strategies and analytics. 
Build management and leadership skills alongside marketing communication capabilities in existing and emerging channels.
Use your MBA-Marketing to lead strategic marketing communication functions in any industry.
How many courses are in the program?
 Nine 6-week courses

How quickly can I complete the program?
 12 months

About the MCM Program

Online M.S. in Marketing & Communication Frequently Asked Questions

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