Earn a Microcredential in Facebook Digital Marketing
Gain foundational skills necessary for marketing roles across a range of companies. Build your competency in relation to brand positioning, audience segmentation, marketing analytics, performance optimization and social media marketing. Hone your ability to develop comprehensive digital marketing plans and analyze performance using Google Analytics and launch advertising campaigns using Facebook Ads and other tools.
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Three Online Courses
Duration: 6 Weeks Each
Asynchronous sessions with meet times embedded. Learn on your own schedule with regular guidance from faculty.
Course Start Dates
$4,776 for Microcredential (3 Course Requirement)
$1,194 Per Course (Tuition)
$398 Per Course (Resource Fee)
No additional books.
Franklin’s Digital Marketing program was built in collaboration with Facebook, the most widely used social media platform, the second most-downloaded app and the third most-visited website. In 2020, Facebook generated nearly $85 billion in ad revenue.
The Facebook and Franklin co-branded professional microcredential is aligned with the Facebook Blueprint Certified Digital Marketing Associate and Google Analytics Individual Qualification.
Each six-week, three credit-hour course is taught by a Franklin faculty member and aligns with industry-endorsed knowledge and skills.
Upon successful completion of all three courses, Franklin will issue you a Facebook and Franklin University co-branded digital badge in Facebook Digital Marketing.
Request to be contacted by an admissions advisor by submitting the form above or submit your online application. Current Franklin students interested in earning a microcredential should contact their academic advisor to get started.