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Master of Science MARKETING COMMUNICATION There is an increasing need for companies to find creative ways to gain their share of the marketplace. The need to be compelling and persuasive is extremely vital to position an organization for success. Franklins 16-month M.S. Marketing Communication program MCM develops a well-rounded professional to meet a business needs now and into the future in a specialized way. A Highly Specialized Market The MCM curriculum is a unique blend of creative thinking and analytical strategies. Our dual-discipline program creates a savvy and sophisticated professional who is prepared for the changes and challenges of todays market. You use proven theories to create real- world applications across a variety of mediums and technologies for a global presence. You will develop and hone analytical and critical thinking skills necessary to design a strategic and creative campaign that delivers to the target market. Youll emerge with a unique perspective of marketing and communication experience and leadership. And that gives you the edge in the marketplace. ROSS C O LLEGE OF BUSINES S STANLEY M. RICHARD M. 30