Salesforce Administrator

Earn a Microcredential in Salesforce Administration

Hone your skills in Salesforce, the most widely used CRM platform in the world, to help any organization manage customer relationships and increase sales team productivity. As the lynchpin that unites IT, marketing, sales and service, the CRM administrator plays an integral role in business growth and development. Earn a Salesforce Administration microcredential and prepare for the Salesforce Administrator credential exam by completing three, 6-week online courses. 

Program Format

Three Online Courses
Duration: 6 Weeks Each
Asynchronous sessions with meet times embedded. Learn on your own schedule with regular guidance from faculty. 

Program Cost

$4,776 for Microcredential (3 Course Requirement)

$1,194 Per Course (Tuition)
$398 Per Course (Resource Fee)
No additional books.

Program Overview

Franklin’s Salesforce Administration program was built in collaboration with Trailhead, the official learning platform of Salesforce. The curriculum will familiarize you with lead conversion, campaign ROI, tasks, activities, accounts and contacts, and opportunity pipeline reports. Hands-on assignments, based on real on-the-job scenarios, will enable you to build a portfolio to showcase your skills including: 

  • Understanding the relationship between the four standard objects in Salesforce: Accounts, Contacts, Leads and Opportunities. 
  • Designing and building custom Salesforce apps that support unique business requirements. 
  • Demonstrating proficiency with the analytical capabilities of Salesforce by configuring and providing custom reporting tools. 
  • Building Lightning Apps.
  • Utilizing advanced company information and settings and extend Sales/Service Cloud with advanced features. 
  • Understanding tools for Salesforce data management and extend standard/custom apps to enforce business rules and maintain clean data. 


Each six-week, three credit-hour course is taught by a Franklin faculty member and aligns with industry-endorsed tools and skills.

Core Courses
PATH 1201 - Introduction to Salesforce (3-3)
In this course, students will explore the Salesforce fundamentals covered in the Customer Relationship Management for Business course from the perspective of a CRM system administrator. They will learn how to conduct the typical job functions of a junior Salesforce administrator, who is responsible for setting up and maintaining an organization's Salesforce instance. Students will explore Salesforce user management, platform customization, and user interface configuration, then get hands-on practice by translating and fulfilling simulated "feature requests" from business users, managers, and other stakeholders. Students will create a custom app to meet a business-specific use case, and also learn how to customize Salesforce reporting tools to address analytical requests.
PATH 1202 - Customer Relationship Management for Business (3-3)
This course is designed to introduce students to the use cases of customer relationship management systems, specifically Salesforce, and how end users on sales teams leverage Salesforce's Sales Cloud Lightning tool. Students will learn how sales team members like Sales Development Representatives, Account Managers, Sales Managers, and Customer Service Managers use the tool, in the process building a foundational understanding of Sales Cloud and Service Cloud, Salesforce's most widely used products. Students will learn how information like accounts, contacts, records, leads, and opportunities are stored in Salesforce. They will gain practical skills working with Sales and Service Cloud by updating information according to the sales process, creating basic reports and dashboards for forecasting projections, and understanding how standard user profiles and permissions work.
PATH 1203 - Advanced Topics in Salesforce Admin (3-3)
Building upon Salesforce fundamentals and basic administration/customization skills gained from the Customer Relationship Management for Business and Introduction to Salesforce Administration courses, this course will challenge students to utilize increasingly complex Salesforce functionality as a CRM system administrator. Students will learn to customize advanced Salesforce settings and implement a permissions and sharing model to control access to data and records. They will learn how to enable and configure standard Sales and Service Cloud features to support business-specific use cases. They will deepen their understanding of how to translate business requirements into functional specifications and configure custom features using Process Automation tools. Students will learn how to use Salesforce tools to improve and maintain data quality. They will also explore and configure advanced analytics capabilities through historical trend reports, joined reports, and creating dynamic dashboards.

Earn Your Badge

Get Recognized

Upon successful completion of all three courses, Franklin will issue you a Salesforce and Franklin University co-branded digital badge for Salesforce Administration

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  • Demonstrate competency in a specific area
  • Accelerated program offered in convenient and flexible format
  • Connect microcredentials to future degree programs 
  • Freedom to create your own educational journey

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