PBRL350 - Media Research & Writing

Description:
This course examines how text, images, sound-bites, speeches, and other media operate to influence, define, and change public identity and thought. Students in this course will look at these verbal and non-verbal influences and how they mold and shape public discourse, cultural understanding, and our day-to-day life. Additionally, this course will examine the role of persuasion and attitudinal change in managing conflict and making decisions within various communicative contexts and amongst various publics.

Outcomes:

• Produce appropriate written communication pieces using a variety of media to achieve organizational goals
• Apply public relations writing skills within a professional context
• Identify ethical and legal issues when writing for public relations
• Develop appropriate proofreading and editing techniques for use in public relations teams

Required Text(s):

• Roberts, J. (2016). Writing for strategic communication industries. Retrieved from https://ohiostate.pressbooks.pub/stratcommwriting/ Creative Commons Attribution NonCommercial.