PBRL460 - Client Engagement

Description:
This course focuses on developing highly valued client engagement and client problem-solving skills. Exercises in the practical application of these skills in today's various environments will enable students to gain a strong awareness of the ever-changing mixture of the client base and their place as a public relations professional within that mixture. Additionally, this course will examine how public relations professionals can use high-quality client engagement to complement overall market strategies within various industries. Industries that will be examined from a client engagement perspective include: Retail, Product Development and Manufacturing, Health Care, Energy, Environment, Technology, Logistics and Transportation, and Non-Profit Organizations.