B.S. Analytics-Business Analytics Focus

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Leverage data in decision-making with a business analytics degree

When it comes to business decisions, intuition is helpful, but data is evidence. For organizations that want to increase profitability, improve services or extend product lines, business data provides a roadmap. Interpreting the data and translating it to actionable insights usually falls to business analytics professionals who bridge the gap between technical teams and business stakeholders. Franklin’s online B.S. in Analytics with a focus in Business Analytics helps you build business acumen and data analysis skills that will empower you to effectively use data to inform business decisions.

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B.S. Analytics-Business Analytics Focus Overview

Acquire broad knowledge in fundamentals including industry-standard tools

Ten major area courses, which are common to all three of the B.S. Business Analytics focus areas, help you build broad knowledge in fundamentals including: statistics, mathematics for analytics, ethics, communication, databases, programming, cybersecurity, analytics modeling, data visualization and machine learning. Hands-on assignments provide opportunities to gain skills in SQL, Python, R and Tableau, as well as other tools.

Regardless of which focus area you choose, as student in the program, you’ll learn to apply analytics methods and tools in problem-solving, use specialized business knowledge and data for decision-making, illustrate and present insights to a broad audience, analyze potential biases and ethical implications in various contexts, and implement best practices in management to optimize performance or protect sensitive data.

Complement major area analytics courses with six focus area courses in business analytics and tailor your B.S. in Analytics to your career interests. You’ll further develop problem-solving skills, enhance presentation and communication skills and prepare for roles that require integrated business knowledge in order to optimize data-driven decisions.

Use integrated data-driven insights to impact business strategy and operations

Courses in financial and managerial accounting, business law, microeconomics, finance, management and marketing provide a solid understanding of each business discipline. By combining your knowledge of business functions with analytics, you’ll be equipped to translate complex data findings into actionable business solutions. Your knowledge and skills will make you a perfect fit for a multitude of roles that require analytical thinking, clear communication skills and enthusiasm for using data to optimize specific areas of the business.

Build an in-demand skillset and become an asset in any business setting

As a student in the B.S. Analytics with a focus in Business Analytics, you’ll gain a unique set of beneficial career skills. Because the major is designed with a strong emphasis in application, you’ll gain hands on-skills with industry standard data analysis and visualization tools while you build your problem-solving abilities to solve real-world business problems. You’ll gain the ability to integrate knowledge from several business disciplines, which will enable you to make data-based decisions to optimize finance, marketing, accounting or management. To pave the way for collaborative work relationships you’ll build your communication and presentation skills. By building your capability to make complex data clear and understandable, you’ll be an essential player on any project team.

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Your Best Value B.S. Analytics

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Students must complete a minimum of 30 credit hours at Franklin University to be eligible for a degree.

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B.S. Analytics-Business Analytics Focus Courses & Curriculum

120 Semester Hours

Fundamental General Education

English Composition

ENG 120 - College Writing (4)

In this course, students acquire the writing competencies necessary for completing analytical and argumentative papers supported by secondary research. A variety of assignments, beginning with personal reflections, build upon one another, as students develop ideas that respond to, critique, and synthesize the positions of others. Students systematize and organize knowledge in ways that will help them in all their courses. The course also emphasizes the elements of critical reading, effective writing style, appropriate grammar and mechanics, clarity of language, and logical and cohesive development. It culminates in submission of an extended, documented research paper.

Mathematics

MATH 160 - College Algebra (4)

This course is designed to prepare students for Applied Calculus and Discrete Mathematics and to provide the mathematical background needed for the analytic reasoning used in other courses. Topics include functions and their graphs, including exponential and logarithmic functions; complex numbers; systems of equations and inequalities; matrices; basic principles of counting and probability; and other selected topics. Note, this course has proctored exam(s).

AND

Take MATH 150 Fundamental Algebra as the prerequisite and earn a minimum grade of “C". Course can count as a University elective.

Social and Behavioral Sciences

6 credits from the following types of courses:
Choose from Anthropology, Economics, Geography, History, Political Science, Psychology, and Sociology. Must select at least two different disciplines to meet requirements.

Science

6 credits from the following types of courses:
Two courses from the Science discipline. One course must have a lab component.

Arts & Humanities

HUMN 211 - Introduction to Critical Ethics (2)

Critical Ethics uses critical thinking to get around the limitations of personal belief and indoctrination to get to what ought to be done and why to improve the human condition. Accordingly, the goal of this course is to help the student improve his/her ethical analysis and evaluation skills to help the student do the thing that must be done, when it ought to be done, using critical thinking.

AND

4 credits from the following types of courses:
Choose from the Art, English Literature, Fine Arts, Humanities, Music, Philosophy, Religion or Theater disciplines.

Additional General Education

PF 121 - Basic Learning Strategies (2)

This course prepares students to be successful lifelong learners both academically and in their chosen careers. Franklin courses require a high level of self-directed learning and focus on the skills required in the workplace and the classroom that are easily transferrable between the two environments. The course includes strategies for time management, goal setting, reading comprehension, and advancing communication skills, including the use of electronic tools to participate in virtual environments.

OR PF 321 - Learning Strategies (2)

This course prepares students to be successful lifelong learners both academically and in their chosen careers. Franklin courses require a high level of self-directed learning and focus on the skills required in the workplace and the classroom that are easily transferable between the two environments. The course includes strategies for advancing communication skills, including the use of electronic tools to participate in virtual environments. The assignments and activities in the course are created to closely simulate teamwork found in the workplace.

AND

COMM 150 - Interpersonal Communication (4)

By using applied critical and creative thinking, students in this course will develop a set of communication skills that will enhance their personal and professional relationships and endeavors. This course will focus on skill development in key areas such as self, perception, listening, verbal messages, conversations, relationships, conflict management, persuasion, and presentation skills.

OR SPCH 100 - Speech Communication (4)

This basic public-speaking course intends to improve the student's ability to think critically and to communicate orally. Theory and practice are provided in various speaking situations. Each student is required to speak before an audience, but class work also involves reading, gathering and organizing information, writing, and listening.

AND

ENG 220 - Research Writing: Exploring Professional Identities (4)

This is an intermediate course focusing on the composition of research papers. Students in this course prepare to be active participants in professional discourse communities by examining and practicing the writing conventions associated with their own fields of study and work. By calling attention to the conventions of disciplinary writing, the course also prepares students for upper-division college writing and the special conventions of advanced academic discourse. Course activities include three extended research papers, semi-formal writing addressing interdisciplinary communication, and readings fostering critical engagement with disciplinary conversations.

PF 106 - Introduction to Spreadsheets (1)

This course focuses on using spreadsheets to solve business problems.

MATH 215 - Statistical Concepts (4)

This course introduces you to statistics with applications to various areas. The course covers both descriptive and inferential statistics. Topics included are: sampling techniques, data types, experiments; measures of central tendency, measures of dispersion, graphical displays of data, basic probability concepts, binomial and normal probability distributions, sampling distributions and Central Limit Theorem; confidence intervals, hypothesis tests of a mean, or a proportion for one or two populations, and linear regression.

BUSA 200 - Database Fundamentals (2)

This introductory course focuses on applying information technology to business strategies using databases. The student will gain a working knowledge of current database technology, including relational database concepts, database design, data extraction, and data warehousing while working with database applications.

Major Area Required

BUSA 250 - SQL for Business (2)

This course introduces data analytics using Structured Query Language (SQL). Students will learn how to apply SQL in data exploration analysis and business problem-solving.

COMP 101 - Problem Solving With Computing (2)

Many organizations today utilize computers and information systems to store, organize, analyze, and summarize data to solve problems. As a result, computing is a tool that can benefit students in many different fields. At the heart of solving problems with computers is the study of structured thinking using algorithms. This course is designed for students with no prior programming experience and teaches the building blocks of algorithms, including variables, expressions, selection and repetition structures, functions and parameters, and array processing.

DATA 300 - Introduction to Analytics (4)

This course introduces the fundamentals of Business and Data Analytics with practical applications, including an AI Augmented Analytics framework. Students will learn business problem framing, data wrangling, descriptive and inferential statistics, data visualization, and data storytelling in analytics.

DATA 310 - Data Visualization (4)

This course introduces data visualization fundamentals using the leading visualization tools in the industry and focuses on project-based learning. Students will learn how to develop dashboards and discover insight effectively based on data.

BUSA 350 - Principles of Analytics Modeling (4)

This course introduces the principles of analytics modeling. Students will learn exploratory data analytics, regression, classification, clustering, model interpretation, and model evaluation.

DATA 400 - Principles of Machine Learning (4)

Students will learn the basic concepts behind major machine learning algorithms, the essential steps for creating a typical machine learning model, the strengths and weaknesses of different algorithms, and the model evaluation using different performance metrics. Eventually, students will be able to build a prediction model by machine learning algorithm using Python language. The common problems in practical machine learning exercises and their solutions also will be discussed.

DATA 450 - Advanced Topics in Analytics (4)

This course covers advanced analytics topics, including big-data analytics using popular platforms, model interpretation strategies, simulations, optimizations, and analytics reporting and presentation methods. A discussion of ethical considerations for model evaluation is also included.

DATA 495 - Analytics Capstone (4)

The purpose of this capstone course is to assess students' ability to synthesize and integrate the knowledge and skills they have developed throughout their coursework. The course provides students with the opportunity to demonstrate competency in the key domains of analytics through a comprehensive project that includes problem framing, data preparation, data visualization, data analysis, model development, model interpretation, and report presentation

MATH 254 - Mathematics for Data Analytics (4)

This course introduces fundamental concepts from calculus and linear algebra providing foundations for mathematical modeling. It also covers some statistics topics beyond an introductory level including several discrete probability distributions, and continuous probability distributions with a calculus lens. The focus is not on proof nor on excessive hand computations; instead, it is on employing and relating mathematics to real-world situations. Concepts are made concrete through visual and numerical computation with the help of programming tools.

CYSC 250 - Cybersecurity for the Professions (4)

This course is a breadth-based cybersecurity course for non-technical majors. It aims to equip a bachelor?s degree seeker with no prior cybersecurity knowledge, other than what the newspaper reports say, with essential cybersecurity knowledge. The course introduces organizational, people, and technological aspects of cybersecurity. More specifically, it covers (1) governance, standards, and risk management topics in the organizational domain, (2) security awareness, privacy, ethics and cyber threats in the people domain, and (3) cyberspace, critical sectors, and emerging topics in the technological domain.

Focus Area

Applied Data Science:

COMP 204 - Principles of Computer Networks (2)

This course serves as an introduction to the function, design, administration, and implementation of computer networks. Topics include network infrastructure, architecture, protocols, applications, and the OSI networking model. Note, this course has proctored exam(s).

DATA 250 - Analytics Programming (4)

This course introduces the essential general programming concepts and?techniques to analytics students. The goal is to equip the students with the?necessary programming skill in analytics problem-solving. Topics include?boolean, numbers, loops, function, debugging,?Python's specifics?(such as NumPy,?Pandas,?Jupyter?notebook), R's specifics?(such as list,?data frame, factor, apply,?RMarkdown),?the process of?data retrieving, cleaning,?integrating, transforming, and enriching to support analytics.

DATA 430 - Data Engineering Technologies (4)

This?course covers fundamental methods and?widely-used technologies?in?data engineering. Topics include application programming interface (API),?web scraping, Extract Transform Load (ETL), and analytics at-scale using?PySpark.?

CLOUD 200 - Cloud Fundamentals (2)

This course explores the concepts of cloud computing, including financial impacts and business value, financial requirements, deployment, risks, and security. Hands-on exercises help students to gain experience with cloud computing environments, identifying technical and security requirements for given deployment scenarios, implementing the proposed cloud deployment scenario, and troubleshooting technical issues of existing cloud computing scenarios.

MIS 310 - Info Systems Architecture & Technology (4)

This course provides a conceptual survey of general systems theory followed by a conceptual and technological survey of the structure of distributed information systems architectures, operating systems, network operating systems, peripheral technology and user interfaces. Interoperability between these architectural components will be explored and current technology and trends in each architectural element will be reviewed. This course will de-emphasize, although not ignore, mainframe architectures in favor of information architectures more applicable to client/server computing. The various interacting categories of client/server computing as well as the benefits and implications of such a system will be fully explored.

ITEC 430 - Information Technology Project Management (4)

This course provides an introduction to the concepts of information technology project management and techniques for initiating, planning, executing, monitoring, and controlling of resources to accomplish specific project goals. Both technical and behavioral aspects of project management are discussed. While the focus is on information technology projects, the principles follow the nine project management knowledge areas obtained in the Project Management Institute's?PMBOK?Guide, Third Edition?and, thus, are applicable to the management of any project. Topics will include integration, scope, time, cost, quality, human resource, communications, risk, and procurement management. Project management software utilization is emphasized.

DATA 415 - Data Warehouse Architecture (4)

Upon successful completion of this course, students will be able to design and implement data gathering processes and data warehouse architectures appropriate for supporting data mining and business analytics modeling applicable to the solving of typical operational, supply and demand problems encountered by organizations. Learning will be supported by relevant texts, lectures, research papers, collaboration sessions and projects, both individual and team-based.

Business Analytics:

ACCT 202 - Financial/Managerial Acct for Non-Majors (4)

This course is an introduction to financial and managerial accounting. It is designed for non-accounting majors. Financial accounting emphasizes how general purpose financial statements communicate information about the business's performance and position for users external to management. It emphasizes how the accountant processes and presents the information. The course also examines the major elements of the financial statements. The managerial accounting portion of the course studies internal reporting and decision-making. The course assists those who wish to learn "what the numbers mean" in a clear, concise and conceptual manner without focusing on the mechanical aspects of the accounting process.

ECON 210 - Introduction to Microeconomics (4)

An introduction to economic theory involving the examination of how decision making by firms and individuals is shaped by economic forces. Emphasis is placed on demand, supply, market equilibrium analysis, and basic market structure models. The invisible hand as the driving force for economic decisions as well as market externalities are discussed. The class concentrates on providing a balanced approach to studying economic agents' behavior and the global implications and outcomes.

FINA 301 - Principles of Finance (4)

This course is designed to survey the field of finance and provide the foundation for more advanced finance coursework. Topics include sources of business and financial information, financial statement analysis, the time value of money, the nature and measurement of risk, financial institutions, investments and corporate finance.

MGMT 312 - Principles of Management (4)

This course explores the basic concepts and processes of management. Students will explore the functional roles and processes of planning, leading, organizing, and controlling comprising the manager role. Students develop skills related to the manager function that are required in today's competitive environment.

MKTG 300 - Marketing (4)

Learn the core concepts of marketing and apply them by drafting a basic marketing plan. Build your marketing vocabulary, sharpen your strategic thinking, and take your first hands-on step toward becoming a marketing professional.

BSAD 305 - Business and AI (4)

This course provides students with a comprehensive introduction to the use of AI in business and its potential benefits and limitations. Students will explore the use of AI in marketing, supply chain management, finance/accounting, and human resources, as well developing an AI strategy and the future of AI use in business. By the end of the class, students should have a solid understanding of the ways in which AI is being used in business and the responsibilities that businesses have in ensuring its responsible use. Not open to students who have earned credit for BSAD 488.

Healthcare Analytics:

HCM 210 - Healthcare Foundations (2)

This course will provide fundamental information regarding health, healthcare, and the healthcare delivery system. Students will become familiar with the various types of healthcare organizations, stakeholders, and healthcare issues in order to shape their understanding of the different components of the healthcare delivery system. Through the exploration of health information, students will discuss and analyze the role healthcare professions play within healthcare.

HIM 150 - Medical Terminology (2)

This course will introduce the foundations of medical terminology nomenclature and use. Emphasis will be on the fundamentals of prefix, word root, and suffix linkages to build a broad medical vocabulary.

HIM 200 - Introduction to Health Information Management (2)

Students will be introduced to the common health information technologies used in healthcare and how they are integral to the healthcare system and patient care. An overview will be provided regarding the historical significance and development of information systems within the U.S. healthcare delivery system.

HIM 320 - Health Data (4)

This course introduces students to various types, definitions, relationships, uses, and interpretations of data derived from healthcare functions and processes. Students will explore information standards and representations of health data that are commonly used for patient care, reporting, reimbursement, and quality improvement programs.

HIM 350 - Health Informatics (4)

This course will cover the history of health informatics, design and challenges of informatics infrastructure, and current issues. Topics will include HIPAA and other legislation, application of electronic health records, and other clinical and administrative applications of health information systems.

HIM 470 - Health Information Systems (4)

This course examines healthcare organizations from the perspective of managing the information systems that exist within the enterprise. Identifying the clinical and healthcare delivery processes and how they relate to information systems is a main focus. The intent of the course is to identify the key issues confronting the management of healthcare information systems today, examine their causes, and develop reasonable solutions to these issues. Specific federal regulations, vendor solutions, and financial implications as they relate to healthcare information systems are also examined.

HIM 485 - Applications in Health Info Systems (2)

This course will require the student to apply Health Information Management software, tools, and techniques to authentic healthcare situations and problems. Emphasis will be on the applications of electronic health records, common data tools and reports, and the appropriate analysis for decision-making.

HCM 442 - Legal Aspects of Healthcare Management (4)

Understanding cultural competency, ethics, policy, and law is necessary for healthcare professionals in a continuously evolving healthcare system. This course will provide students with practical knowledge and methods for applying ethical, legal, and cultural decision-making frameworks to mitigate risks. Topics will include regulatory compliance, patient consent, privacy and confidentiality, and cultural competence.

University Electives

17 credits from the following types of courses:
Any undergraduate courses offered by the University except developmental education courses.

Additional Requirements

All students are required to pass College Writing (ENG 120), and either Basic Learning Strategies (PF 121) or Learning Strategies (PF 321) prior to enrolling in any course at the 200 level or above. Students who enroll at Franklin with 30 or fewer hours of transfer credit are required to pass PF 121 Basic Learning Strategies in place of PF 321 Learning Strategies. Interpersonal Communication (COMM 150) or Speech Communication (SPCH 100) must be taken prior to enrolling in any course at the 300 level or above. Students must also meet the University algebra competency requirement.

Academic Minors

B.S. Analytics-Business Analytics Focus Program Details

Tuition Costs

Program Learning Outcomes

A learning outcome map functions as a roadmap to help guide students' progress through their program of study. Click HERE to view the B.S. Analytics matrix.

Degree Requirements

1. To be awarded an undergraduate degree, students must:

Successfully complete all courses required in the major program, including:
General Education
Business or Professional Core
Major Area and Elective Courses
Technical transfer credit (for specific degree completion programs only)

2. Meet these grade point average (GPA) requirements:

All students must attain a minimum Franklin University cumulative GPA of 2.00
All students must attain a minimum GPA of 2.25 in the major area, and each major area course must be completed with a grade of “C” or better to count toward degree requirements

3. Complete the residency requirement

Students seeking a bachelor’s degree must complete a minimum of 30 credit hours at Franklin University to be eligible for a degree. Students seeking an associate’s degree must earn 15 credit hours overall in residence at Franklin University to be eligible for a degree.

4. Complete the payment of all requisite tuition and fees

5. Not be under disciplinary dismissal due to academic dishonesty or a violation of the Student Code of Conduct

Program Chairs and Academic Advisors are available for consultation to provide information and guidance regarding the selection of courses, the accuracy of schedules, and the transfer process. However, students are responsible for understanding and meeting the degree requirements of their major program or degree and for planning schedules accordingly.

Overall Residency Requirements

Students seeking a bachelor’s degree must complete a minimum of 30 credit hours at Franklin University to be eligible for a degree. Students seeking an associate’s degree must earn 20 credit hours overall in residence at Franklin University to be eligible for a degree.

Course Level Requirements

A student must have 40 credit hours overall that are equivalent to 300/400 level Franklin University courses for a bachelor’s degree. A student must have a minimum of 12 credit hours of courses that are equivalent to 200 level or above for an associate’s degree.

Business Core Requirements

Majors that have Business Core requirements are Accounting, Applied Management, Business Administration, Business Economics, Business Forensics, Energy Management, Entrepreneurship, Financial Management, Financial Planning, Forensic Accounting, Human Resources Management, Information Systems Auditing, Logistics Management, Management & Leadership, Marketing, Operations & Supply Chain Management, and Risk Management & Insurance. The Business Core is the foundation of the related academic disciplines appropriate for a baccalaureate degree in business. The purpose of the Business Core is to provide students with a conceptual understanding of organizations, how the functional areas interrelate to achieve organizational goals, and how to apply professional decision-making competencies and technical skills in today’s environment. After completing the Business Core, graduates will be able to:

analyze an organization’s accounting information in order to develop sound business decisions
identify and apply valuation models relevant to an organization’s financial decisions
identify the impact of forces influencing the major functional areas of business (e.g., ethical, legal, technological, economic, global and social)
apply marketing activities to the delivery of goods and services in business-to-business and business-to-consumer markets
apply interpersonal and resource management skills to enhance business success

Business Principles (BSAD 110) is a Business Core prerequisite. Transfer students with the equivalent of four business courses are not required to take Business Principles.

Major Area Requirements

A student must have 20 credit hours in the major area that are equivalent to 300/400 major level Franklin courses for a bachelor’s degree. A student must have 12 hours of major area courses that are equivalent to 200 level or above for an associate’s degree. A minimum 2.25 GPA is required in the major area for students enrolled in either the associate’s or bachelor’s degree programs, and each major course must be completed with a grade of “C” or better to count toward degree requirements.

Capstone Requirement

Every major has a capstone experience for which credit cannot be transferred into the University. This is a Franklin course designed to integrate and assess the learning outcomes specific to each major as a whole. This course should be taken as the last major course. If, given the academic scheduling process and the student’s projected graduation date, this is not possible, then the student should have Senior Standing (90 or more credit hours), plus the skill-based General Education courses (COMM, SPCH, WRIT, MATH, COMP), all business or professional core courses, and the capstone prerequisite courses.

Subsequent Degree Requirements

Students pursuing subsequent bachelor’s degrees must earn in residency at Franklin University a minimum of 30 credit hours at the 200 level or above, of which a minimum of 16 credit hours must be major area courses equivalent to 300/400 level courses.

Additional Degree Requirements

Students seeking an additional bachelor’s (or associate’s) degree must successfully complete a minimum of 30 credit hours (including the major requirements) beyond the first bachelor’s (or associate’s) degree. (See the “Subsequent Degree” section of the Academic Bulletin.)

Transfer Credit

Transfer credit and credit awarded on standardized exams, proficiency exams or portfolio credit awarded by another institution will not count toward the residency requirement at Franklin University. Credit awarded based on proficiency examination or portfolio evaluation conducted by Franklin University may apply as appropriate major area credit, but will not reduce the hours required toward the residency requirement.

Admission Requirements

A student who meets at least one of the following criteria is eligible for admission as a degree-seeking student:

Has provided official documentation of graduation from an accredited high school or its equivalent (see Documentation Required below), or
Has an associate, bachelor or master's degree from an accredited institution* of higher education.

*Accrediting Commission for Community and Junior Colleges, Western Association of Schools and Colleges (ACCJC), Higher Learning Commission (HLC), Middle States Commission on Higher Education (MSCHE), New England Commission on Higher Education (NECHE), Northwest Commission on Colleges and Universities (NWCCU), Southern Association of Colleges and School Commission on Colleges (SACSCOC), WASC Senior College and University Commission (WSCUC), or a Council for Higher Education Accreditation (CHEA)-recognized accrediting organization.

Documentation Required

Documentation of high school graduation or equivalence - required for applicants who are transferring fewer than 60 semester hours that apply towards a Franklin degree.
If the student has transferable hours of 60 credit hours or more from an institutionally accredited institution of higher education, then they will not have to provide a high school diploma or equivalence. Acceptable forms of documentation of high school graduation or high school equivalence for undergraduate admission must include one of the following:

Official high school transcript listing the date of graduation
Official GED certificate
Official documentation of having passed a State High School Equivalency examination
Official documentation of a home school completion certificate/transcript
Official transcripts from all educational institutions (college, universities, professional schools, etc.) previously enrolled in, regardless if credit was earned.

A student classified as degree seeking will not be permitted to register for courses until all transcripts are received and placement tests completed (see specific requirements under “Placement Testing”).

Admission Process

Admission procedures should be started early to maximize scheduling options and financial planning. Learn more about the undergraduate admission process.

English Language Proficiency Requirements

Prospective undergraduate students must demonstrate English language proficiency. A student who meets at least one of the following criteria is eligible for admission as a degree-seeking student:

The applicant is a citizen of a country where English is the primary language for education. A list of these countries can be found below.
The applicant has provided official documentation that meets Franklin graduate admission requirements from an institution in which English is the medium of instruction.
The applicant has submitted an official score report meeting the minimum requirements for admission (see Minimum Scores below) from one of the following exams approved by Franklin University: Accuplacer ESL (See Placement Testing), Cambridge English Qualifications, Duolingo English Test (DET), International English Language Testing System Academic (IELTS), Pearson Test of English Academic (PTE Academic), Test of English as a Foreign Language (TOEFL). ). Other officially recognized exams may also be considered. English proficiency scores must be less than two years old.

Accuplacer ESL	DET	IELTS	PTEA	TOEFL IBT
Reading 95	-	Reading 5.5	-	Reading 19/30
Writing 5	-	Writing 5.5	-	Writing 19/30
Listening 90	-	Listening 5.5	-	Listening 19/30
Sentence Meaning 95	-	Speaking 5.5	-	Speaking 19/30
Overall 285	Overall 100	Overall 5.5	Overall 53	Overall 75

Students applying for admission to undergraduate programs to be attended from outside the U.S. or offered through Global Partnerships abroad must meet the minimum requirements for admission (see Minimum Scores below) from one of the following exams approved by Franklin University: Accuplacer ESL*, Duolingo English Test (DET), International English Language Testing System Academic (IELTS), Pearson Test of English Academic (PTE A), Test of English as a Foreign Language (TOEFL). Other officially recognized exams may also be considered. English proficiency scores must be less than two years old.

Accuplacer ESL	DET	IELTS	PTEA	TOEFL IBT
Reading 95	-	Reading 5.5	-	Reading 19/30
Writing 5	-	Writing 5.5	-	Writing 19/30
Overall 100	Overall 100	Overall 5.5	Overall 53	Overall 75

*ACCUPLACER Assessments for Admission:

Prospective students may demonstrate English language proficiency through the ACCUPLACER ESL® examinations administered by Franklin University. The ACCUPLACER ESL® suite of examinations are internet-based, computer-adaptive assessments designed to properly assess students’ English language competencies.
There are no fees for initial attempts at the ACCUPLACER ESL® examinations if they test at Franklin University Testing Center or through Franklin’s online proctoring provider. Students are only responsible for any fees incurred for retake examinations.
Students who do not meet the minimum score requirements may retake the examination(s), but not more than twice within a two-week period. If students take the exam twice within two weeks, subsequent examination retakes will be considered only after a three-month waiting period from the original test date. Passing scores will remain valid with Franklin University for a period of two years from the original test date.
All ACCUPLACER examinations must be administered by an ACCUPLACER approved proctor that meets specific criteria, as defined by our proctor expectations and Accuplacer. Proctors must be a Franklin University proctor, an ACCUPLACER remote test network proctor, or ProctorU. For additional information, contact testing@franklin.edu

Careers & Salary Outlook

14%

From 2023-2033, jobs in Data & Analytics are expected to increase by 14%

Occupation

Median Salary (2023)

Job Postings (2023)

Projected Growth (2023-2033)

Occupation

Management Analysts

$99,424

157,111

15%

Management Analysts

Median Salary: $99,424
Job Postings: 157,111
Projected Growth: 15%

Occupation

Job Titles

Skills

Industry

Description

Management Analysts conduct organizational studies and evaluations, design systems and procedures, conduct work simplification and measurement studies, and prepare operations and procedures manuals to assist management in operating more efficiently and effectively. Includes program analysts and management consultants.

Projected Growth

Job Title	Job Postings	% of Job Postings
Business Analysts	82,043	52%
IT Business Analysts	10,129	6%
Program Analysts	9,487	6%
Business Data Analysts	6,186	4%
Business Process Analysts	5,236	3%
Business Operations Analysts	5,214	3%
Analytics Managers	4,995	3%
Lead Business Analysts	3,615	2%
Business Consultants	4,033	3%
Salesforce Business Analysts	3,327	2%
Management Analysts	3,501	2%
Business Information Consultants	2,575	2%
Management and Program Analysts	2,737	2%
Servicenow Business Analysts	2,281	2%
Business Services Analysts	2,038	1%
Solutions Consultants	1,751	1%
Independent Operators	2,785	2%
Business Process Consultants	1,704	1%
Business Solutions Analysts	1,741	1%
Business Information Analysts	1,733	1%

Skill	Job Postings	% of Total Postings
Project Management	61,840	29%
Business Process	46,162	22%
Data Analysis	45,850	22%
Business Requirements	37,223	18%
SQL (Programming Language)	34,894	17%
Finance	32,022	15%
Agile Methodology	31,069	15%
Business Analysis	30,362	14%
Process Improvement	28,825	14%
Workflow Management	26,854	13%
Computer Science	25,286	12%
Accounting	21,253	10%
Marketing	19,514	9%
Change Management	18,677	9%
Tableau (Business Intelligence Software)	17,461	8%
Auditing	17,392	8%
Dashboard	16,849	8%
Scrum (Software Development)	16,006	8%
Management Consulting	15,911	8%
User Story	15,704	7%

	Industry	% of Occupation in Industry
	Management, Scientific, and Technical Consulting Services		26%
	Federal Government, Civilian		9%
	Computer Systems Design and Related Services		7%
	State Government, Excluding Education and Hospitals		5%
	Management of Companies and Enterprises		5%
	Insurance Carriers		5%
	Other		42%

Financial and Investment Analysts

$99,008

179,492

12%

Financial and Investment Analysts

Median Salary: $99,008
Job Postings: 179,492
Projected Growth: 12%

Occupation

Job Titles

Skills

Industry

Description

Financial and Investment Analysts conduct quantitative analyses of information involving investment programs or financial data of public or private institutions, including valuation of businesses.

Projected Growth

Job Title	Job Postings	% of Job Postings
Financial Analysts	96,068	54%
Pricing Analysts	10,675	6%
Financial Planning and Analysis Analysts	11,176	6%
Finance Analysts	9,262	5%
Treasury Analysts	6,589	4%
Accounting Analysts	6,783	4%
Financial Reporting Analysts	4,598	3%
Portfolio Managers	4,032	2%
Financial Systems Analysts	3,810	2%
Investment Analysts	3,785	2%
Financial Planning Analysts	2,793	2%
Pricing Managers	3,567	2%
Fiscal Analysts	2,163	1%
Business Development Analysts	2,419	1%
Financial Management Analysts	2,087	1%
Financial Data Analysts	1,750	1%
Financial Business Analysts	1,818	1%
Finance Business Analysts	1,810	1%
Portfolio Analysts	2,330	1%
Revenue Cycle Analysts	1,977	1%

Skill	Job Postings	% of Total Postings
Finance	115,926	60%
Accounting	104,385	54%
Financial Analysis	85,691	45%
Financial Statements	49,944	26%
Auditing	32,331	17%
Financial Modeling	32,291	17%
Investments	27,975	15%
Project Management	27,677	14%
Economics	27,559	14%
Data Analysis	25,845	13%
Process Improvement	23,158	12%
Financial Planning	22,796	12%
Generally Accepted Accounting Principles	19,139	10%
Marketing	18,415	10%
Financial Data	17,877	9%
SQL (Programming Language)	15,822	8%
SAP Applications	15,523	8%
Variance Analysis	14,829	8%
Corporate Finance	14,816	8%
Month-End Closing	14,465	8%

	Industry	% of Occupation in Industry
	Other Financial Investment Activities		14%
	Management of Companies and Enterprises		12%
	Securities and Commodity Contracts Intermediation and Brokerage		12%
	Depository Credit Intermediation		8%
	Insurance Carriers		5%
	Management, Scientific, and Technical Consulting Services		5%
	Other		44%

Budget Analysts

$84,947

18,474

Budget Analysts

Median Salary: $84,947
Job Postings: 18,474
Projected Growth: 8%

Occupation

Job Titles

Skills

Industry

Description

Budget Analysts examine budget estimates for completeness, accuracy, and conformance with procedures and regulations. Analyze budgeting and accounting reports.

Projected Growth

Job Title	Job Postings	% of Job Postings
Budget Analysts	13,278	72%
Budget Specialists	949	5%
Budget Managers	574	3%
Budget Management Analysts	397	2%
Budget Coordinators	450	2%
Lead Budget Analysts	270	2%
Supervisory Budget Analysts	187	1%
Budget Officers	305	2%
Program Budget Analysts	260	1%
Budget/Policy Analysts	188	1%
Budget Technicians	130	1%
Capital Budget Analysts	173	1%
Budget Assistants	152	1%
Budget Administrators	130	1%
Program and Budget Analysts	180	1%
Budget Directors	120	1%
Finance and Budget Analysts	262	1%
Cost and Budget Analysts	104	1%
Budget Supervisors	259	1%
Directors of Budget and Planning	106	1%

Skill	Job Postings	% of Total Postings
Budget Analysis	6,778	64%
Accounting	6,205	59%
Finance	5,422	51%
Financial Statements	2,809	27%
Financial Management	2,710	26%
Financial Analysis	2,471	23%
Auditing	1,973	19%
Budget Development	1,752	17%
Financial Data	1,511	14%
Public Administration	1,508	14%
Financial Systems	1,490	14%
Economics	1,377	13%
Purchasing	1,174	11%
Procurement	1,165	11%
Invoicing	1,153	11%
Data Analysis	1,120	11%
Financial Planning	1,082	10%
Operating Budget	1,075	10%
Project Management	1,042	10%
Reconciliation	986	9%

	Industry	% of Occupation in Industry
	Federal Government, Civilian		28%
	State Government, Excluding Education and Hospitals		13%
	Local Government, Excluding Education and Hospitals		11%
	Education and Hospitals (State Government)		8%
	Management of Companies and Enterprises		6%
	Education and Hospitals (Local Government)		4%
	Other		31%

Employment outlook data is provided by Lightcast and represents labor market trends in the United States. It is not specific to Franklin University graduates or any particular degree level. Franklin University cannot guarantee employment placement, salary level, or career advancement.

B.S. Analytics Knowledge & Skillsets

Gain in-demand skills sought by employers with curriculum that teaches you:

Data Proficiency

Effectively use data visualization tools like Tableau, Power BI, or Excel for creating reports and dashboards to communicate insights.

Quantitative Analysis

Possess strong quantitative skills and knowledge of statistical analysis tools and techniques to assess data quality, identify trends, and make data-driven recommendations.

Machine Learning & Critical Thinking

Critically evaluate information, dissect complex problems, and propose practical solutions using machine learning and critical thinking skills.

Effective Communication

Communicate complex findings and technical information clearly to non-technical stakeholders, bridging the gap between data analysis and decision-making.

Database Management & Data Analysis

Present finding and make recommendations based on proficiency with database concepts, query languages, and data analysis tools.

Data Ethics & Problem Solving

Demonstrate knowledge of data ethics, cybersecurity, data manipulation and statistical methods.
Ensure data security, integrity, and the ability to develop processes for data storage and management.

Financial & Business Acumen

Interpret and analyze financial statements and data.
Apply financial and managerial accounting principles.
Evaluate investment opportunities and understand risk-return relationships.
Comprehend the legal and ethical frameworks relevant to business decisions.

Analytical & Decision-Making Skills

Utilize critical thinking to make informed decisions.
Apply economic concepts and models to analyze microeconomic phenomena.
Recognize, analyze and discuss various legal problems in business scenarios.
Develop solutions and mitigate risks in managerial and business contexts.

Marketing & Management Competencies

Apply marketing strategies for market analysis, segmentation and positioning.
Understand the four elements of the marketing mix.
Explain management functions, roles and skills.
Demonstrate the ability to lead, organize and control in various managerial situations.
Develop marketing and communication plans for specific products or services.

B.S. Analytics-Business Analytics Focus Frequently Asked Questions

How long does it take to get a Business Analytics degree?

Congratulations on wanting to finish your degree. At Franklin, we make it easy and convenient for busy, working adults to complete their bachelor's degree program alongside other commitments. Typically, a bachelor’s degree takes about 4 years of full-time study from start to finish. However, Franklin’s generous transfer policy can help you finish faster. Visit MyTransfer Credit to see how your previously earned credits can save you time toward your bachelor’s.

When can I start a degree in Business Analytics?

Franklin makes getting started easy and convenient. We offer three trimesters every year, with start dates within each. Talk to your admissions advisor to find the start date that works best for you.

How much will my Business Analytics degree cost?

Franklin University offers a quality education at a competitive cost so you can afford to invest in your future. Our per credit hour tuition rates (vs. per year or per term rates) enable you to get a realistic estimate of exactly how much your degree will cost - especially once you've factored in transfer credit. Our 2026-2027 tuition rate is $398 per credit hour and with our tuition guarantee, you can lock-in your first-term tuition rate. Ask our helpful staff about available financing options and financial aid programs. Visit MyTransfer Credit to see how transfer credits could help you save time and money.

What is a business analytics bachelor’s degree?

This is a four-year undergraduate degree program. With Franklin University's data science degree program (B.S. Analytics- with a focus in Applied Data Science), you'll learn how to integrate analytics skills with business knowledge to inform decisions that leverage specific areas of the business.

What can you do with an online business analytics degree?

With an online business analytics degree (B.S. Analytics-Business Analytics) from Franklin, you'll be prepared to pursue a variety of jobs including business intelligence analyst, business analyst or financial analyst.

Why get a business analytics bachelor’s degree?

When you graduate with a Franklin B.S. Analytics-Applied Data Science degree, your ability to integrate data skills with various business domains, apply data to solve real-world business problems and communicate complex ideas to both business stakeholders and technical teams will make you a high-level contributor to any cross functional project.

What makes Franklin’s online degree in business analytics unique?

Franklin University's online degree in business analytics is designed and taught by highly credentialed and experienced professionals. With its emphasis on real-world application, the B.S. Analytics-Business Analytics empowers students to translate complex data findings into actionable business decisions. In addition, Franklin’s 100% online coursework coupled with free student-focused resources provides the support to make a degree in business analytics accessible for busy adults.

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Franklin University Founded in 1902, Franklin is an accredited nonprofit university offering flexible college degrees online and at locations in Ohio and the Midwest.

Franklin University
201 S Grant Ave.
Columbus, OH 43215

Local: (614) 797-4700
Toll Free: (877) 341-6300
admissions@franklin.edu

Franklin University is accredited by the Higher Learning Commission (hlcommission.org/800.621.7440) and authorized by the Ohio Department of Higher Education.

Franklin University is committed to being an inclusive community free from all forms of discrimination and harassment.

2026 - 2027 Tuition	Cost Per Credit
Standard tuition	$398
B.S. in Nursing	$298
Current service members	$250
International students (Nonresident Alien)	$526

Other Fees and Charges	Cost
Resource fee (each semester)	$100

Class Type

Next Start Date

About Start Dates

Fall 2026

Spring 2027

Summer 2027

Fall 2027

Spring 2028

Cost Per Credit

Tuition Guarantee

Leverage data in decision-making with a business analytics degree

In-Demand Skills

100% Online Classes

Real-World Practitioners

Acquire broad knowledge in fundamentals including industry-standard tools

Use integrated data-driven insights to impact business strategy and operations

Build an in-demand skillset and become an asset in any business setting

Partner? Pay Less.

Keep the Credit You've Earned

Highly Recommended

Tuition Guarantee

Instructor Led

Non-Profit = Student Focused

Overall Residency Requirements

Course Level Requirements

Business Core Requirements

Major Area Requirements

Capstone Requirement

Subsequent Degree Requirements

Additional Degree Requirements

Transfer Credit

From 2023-2033, jobs in Data & Analytics are expected to increase by 14%

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Projected Growth

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Projected Growth

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Projected Growth

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