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MCM Courses 40 hours Students are admitted to the MCM program periodically throughout the year. Courses are six weeks in length and are taken sequentially. MCM 707 - Marketing Communication Foundations 4 MCM 713 - Marketing Communication Essentials 4 MCM 727 - Behavioral Research 4 MCM 711 - Digital Marketing 4 MCM 721 - Creative Concepts 4 MCM 723 - Metrics Analytics 4 MCM 731 - Applied Marketing Communication Theory 4 MCM 733 - Marketing Communication Theory 4 MCM 737 - Marketing Communication Management Leadership 4 MCM 741 - Marketing Communication Capstone 4 2015-16 Educational Costs 25515 Cost includes a 30 application fee and 85 graduation fee. Total cost is based on 2015-16 tuition rates 635 credit hour. Tuition rates are re-evaluated annually. Application Deadlines Summer 2016 April 11 2016 Fall 2016 Aug. 22 2016 31