Fast Forward: The Ten Critical Trends Driving Sales, Marketing & Customer Service | Rick Barrera
April 27, 2023
Franklin’s Distinguished Sales Speaker Series: The Art & Science of Professional Selling brings you "Fast Forward: The Ten Critical Trends Driving Sales, Marketing & Customer Service," with Rick Barrera, marketing consultant and author. This intense presentation underscores the need for companies to redesign their thinking, their processes and their people to deliver innovation, speed and greater customer value. Your team will learn company specific, practical steps to capitalize on each trend including: A Real Time World, Globalization, Changing Places, Learning Organizations, Strategic Partnerships, Reinventing, Using Speed as a Competitive Weapon, Customized Solutions & Experiences, Leveraging Information, and Putting the Customer First. Participants in this program will go beyond embracing change, to become change leaders. Rick’s trademark Deep Customization process really shines through here.
About Speaker: Rick Barrera is a marketing consultant and author, known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building. His research on the strategies used by breakthrough brands like Apple, Starbucks, Chico’s, Lexus, and Google will change your thinking about marketing forever. Rick has helped hundreds of companies re-design their systems and implement a holistic approach to serving customers. It’s an old cliché in business that smart companies UNDER promise and over-deliver. But in today’s crowded market, that’s a one-way ticket to oblivion. In his bestselling book, Overpromise and Overdeliver: How to Design and Deliver Extraordinary Customer Experiences, Rick illustrates how an increasing number of cutting-edge firms are building breakthrough brands in record time. The book offers powerful and easy-to-apply lessons, not only for senior managers but also for individuals at any level -- for anyone who wants to create extraordinary customer experiences. Drawing on more than 20 years of hands-on experience, this book sheds new light on how brands are really built and offers practical advice you can use to immediately differentiate your products, services, and company. Rick’s previous books include Non-Manipulative Selling published by Prentice Hall, Collaborative Selling published by John Wiley and Sons, and the self-published Dollars And Sense of Exceptional Service Delivery. His client list includes Abbott Labs, AutoZone, Bayer, Caterpillar, IBM, Intel, Merrill Lynch, and Verizon. Because he continues to consult with a few select clients each year, his material is always relevant, fresh, and grounded in the current realities of the marketplace. Rick Barrera's passion for truly understanding the company and industry he’s addressing, along with his trademark “Deep Customization” is unparalleled in the speaking industry. His depth of corporate experience, research, and education has given him the unusual gift of appearing to be an industry insider, to even the most discriminating audiences. Rick Barrera is an outstanding customer service speaker and consultant.