Sales Negotiation Boot Camp, Ed Brodow
September 30, 2021

Ed Brodow is the CEO for Negotiation Boot Camp® and world’s top spokesman on the art of negotiation, and bestselling author of eight books including the business classic Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals.
For more than two decades, Ed's acclaimed seminars have set the standard for "how to make a deal" in Corporate America. His impressive client list includes: Microsoft, Goldman Sachs, AT&T, Starbucks, Johnson & Johnson, Hyatt, The Gap, and McDonald's, to name a few. As an industry professional, Ed thrives on showing American consumers how to make betters deal - shadowed by top news outlets: ABC National News, Fox News and Inside Edition. Adding to his credentials, Ed is a former US Marine officer, Fortune 500 sales manager, and Hollywood movie actor.
In today's fast-paced business climate, the ability to negotiate can make the difference between success and failure. In this program Ed will teach you how to overcome any economic challenge and outpace your competition by utilizing core negotiation strategies, such as aiming high, questioning negative assumptions, and improving listening skills. These are the same proven strategies and tactics taught by Ed to professional negotiators at: The Hartford, Learjet, Novartis, McKinsey, the IRS and the Pentagon.
Using a wealth of examples from real-life encounters, Ed reveals how to develop the skills and confidence you need to achieve your career goals!
Key Learning Objectives:
- Conquer your fear of confrontation
- Learn to identify the other side’s weaknesses
- Influence the other side to make concessions
- Master the art of listening
- Create an atmosphere of trust
- Break an impasse and close the deal
- Understand when to walk away