M.S. in Professional Sales Leadership
34
Credit Hours
14
Month Completion
Class Type
Next Start Date
Mar 27, 2023
Placement Tests
GMAT/GRE not required for admission

Build next-level leadership and decision-making skills with a master’s in sales

Regardless of the economy, good salespeople are always in demand because of their ability to create relationships and generate value for their organizations. Created for experienced sales professionals, Franklin’s M.S. in Professional Sales Leadership is a 14-month, 100% online program that employs role-playing and simulations to help you build your business acumen and use technology to inform decision-making. Designed in collaboration with nationally recognized sales experts, the program unites psychology, business analytics and emotional intelligence to inform sales leadership and strategy.

Program Availability

On Site

Finish in 14 Months

Earn your degree and acquire new skills faster.

Contemporary Curriculum

Build knowledge in psychology, business analytics and communication.

Hands-On Learning

Gain relevant skills through simulations.

100% Online Classes

Earn your degree around your schedule.

Real-World Experts

Learn best practices from in-field professionals.

No GRE/GMAT Required

Bypass expensive, time consuming tests and get started sooner.

M.S. in Professional Sales Leadership Program Overview

Develop a sales mindset and build communication skills

Success, in any profession, starts with effectively selling yourself and your ideas. The first step is to develop a sales mindset by overcoming obstacles - including your fears. Through simulations and presentations, you’ll apply psychological techniques and communication theories to hone your communication, persuasion and negotiation skills.

Improve results with research skills, data analysis and CRM tools 

Build in-demand skills in research and data analysis that will inform your decision-making and guide strategic planning. Hands-on assignments will provide the opportunity for you to use Customer Relationship Management (CRM) tools to develop best practices to acquire and retain customers. You’ll use statistical software to analyze data and interpret results. You’ll also learn how social media can help you to communicate effectively with customers. 

Design sales processes to cultivate relationships, solve problems and sell effectively

Put theory into practice through simulations that will help you to learn and apply advanced sales strategies in challenging sales scenarios. You’ll learn to create sales forecasts and budgets, and design and manage sales and distribution channels. You’ll also acquire the leadership and management skills necessary to direct the activities of a sales team, including analyzing performances and professional development coaching. 

Understand and influence behavior by leveraging neuroscience and psychology research 

Get the sale, win a negotiation or improve team performance with a foundational understanding of psychology. From mind mapping and the application of positive psychology to work settings, to organizational culture and emotional intelligence, you’ll build a toolkit that can help you better understand behavior and build more productive relationships. 

Demonstrate your learning with a capstone or an internship

Your master’s program culminates with your choice of an internship or a capstone. Choose the internship and get credit for supervised professional training and experience in an actual work environment. Opt for the capstone and you’ll conduct an independent research project on a topic that interests you and deliver both a formal report and a presentation including actionable solutions supported by quantitative and qualitative analysis. Either path provides an opportunity for you to integrate projects from your workplace with your coursework.

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Your Best Value M.S. in Professional Sales Leadership

Choose Franklin's M.S. in Professional Sales Leadership and get a high-quality degree that fits your life and your budget.

Affordable Tuition

$670
PER CREDIT HOUR

Affordable tuition rates for the M.S. in Professional Sales Leadership provide value and quality.

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$24,120
Total Tuition
(After Partner Discount)

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Student Satisfaction

97%
STUDENT SATISFACTION

97% of graduating students would recommend Franklin to their family, friends and/or colleagues.

Info Copy: Source: Franklin University, Office of Career Development Student Satisfaction Survey (Fall 2021).

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M.S. in Professional Sales Leadership Courses & Curriculum

34 Semester Hours
Major Area Required
SALE 710 - Professional Sales (4)

Selling is a critical career skill no matter what your field or role. In this course, students will learn to sell not only products and services, but themselves and their ideas. They?ll develop a sales mindset that enables them to identify and overcome their fears and other obstacles to sales success. They?ll learn effective modern sales processes and apply them in simulations and presentations. Applicable to any major or career, this course helps students hone their professional communication and negotiation skills.

SALE 720 - Professional Sales Strategy and Technology (4)

Conduct research and data analysis to develop business insights, create strategic plans, and inform decisions. Use Customer Relationship Management (CRM) technologies and best practices to acquire and retain customers. Communicate effectively with other business units with other business leaders in the student's organization to develop strategy and tactics and drive sales results.

SALE 730 - Professional Sales Leadership and Management (4)

Students will learn and apply advanced sales strategies. Topics include negotiation, team-based selling, sales psychology, sales technology, and customer data analysis. Students will put theory into practice through simulations and presentations.

PUAD 715 - Methodological Reasoning and Quantitative Analysis (4)

Students learn to apply fundamental methodological concepts and analytical tools necessary for contributing to administrative and policy discussions, critically assessing causal claims, and making informed administrative and policy decisions. The goal is to have students become critical consumers of academic research and professional reports and confidently apply statistical concepts and techniques for professional decision-making. Finally, students develop skills for effectively communicating analysis methods and conclusions with colleagues, elected officials, the media, and the public.

MATH 601 - Introduction to Analytics (4)

This course provides an introductory overview of methods, concepts and current practices in the growing field of Data Analytics. Topics to be covered include data collection, analysis and visualization as well as statistical inference methods for informed decision-making. Students will explore these topics with current statistical software. Some emphasis will also be given to ethical principles of data analytics.

MCM 707 - Marketing Communication Foundations (4)

In this "gateway" course, you will gain a working understanding of marketing terminology and concepts that are imperative for success in the Marketing & Communication Program and in your professional endeavors. Fundamental marketing mix strategies will be explored, along with traditional and new tactics to reach specific target markets. You will also begin the process of understanding Franklin graduate student success strategies in critical areas such as research, writing, team-building, leadership, critical thinking, attitude, and time management.

OR MGMT 711 - Business Environment (4)

This course systematically explores the external environment in which businesses operate - legal and regulatory, macroeconomic, cultural, political, technological, and natural. Additionally, the course will examine the critical opportunities and threats that arise from an analysis of external business conditions. Students will apply scenario planning to a selected industry and synthesize trends in the external environment in the presence of risk and uncertainty.

PSYC 601 - Introduction to Business Psychology (4)

A brief history and overview of the fields of business and psychology as well as a discussion of the issues and opportunities related to their integration. Topics include brain organization and dominance, neuroethics, neurolinguistic programming, multiminds, mindmapping and the application of positive psychology to work settings. Includes the application of recent discoveries in cognitive psychology and neuroscience to resolve contemporary issues in the workplace.

OR PSYC 602 - Individual & Organizational Intelligence (4)

This course focuses on the application of systems theory, social psychology concepts, organizational lifecycles, and biological principles to the understanding of business operations. Includes a review of basic business principles, multiple intelligences, organizational intelligence, organizational culture, emotional intelligence, biomimicry and organizational DNA.

OR PSYC 603 - Managerial Psychology (4)

This course will explore the psychological influences on the development and behavior of managers and organizational leaders. Topics include: follower influences, nature vs. nurture in the development of leaders, relationship of personality to leadership style, behavioral decision- making biases, tactical, operational, and strategic decision-making , group think, and scenario planning.

SALE 790 - Professional Sales Internship (2)

This course provides qualified students with an opportunity to receive academic credit for supervised professional training and experience in an actual work environment. This internship is an ongoing seminar between the student, the faculty member and the employment supervisor. It involves an internship. Application and Learning Agreement, periodic meetings with the faculty representative, professional experience at a level equivalent to other senior-level courses and submission of material as established in the Internship Application and Learning Agreement.

OR SALE 795 - Professional Sales Capstone (2)

This Capstone provides students and opportunity to conduct independent research projects, or examinations of specific areas of interest, under the guidance of an instructor. It permits students to conduct the types of research and/or information-gathering projects that are a significant part of the organizational life of business managers and leaders. Students submit and discuss topic proposals for relevant business challenges/opportunities with a Lead Faculty/Program Chair. Upon completion, students deliver both a formal report and accompanying presentation including actionable solutions supported by quantitative and qualitative analysis.

FINA 737 - Corporate Finance (4)

Financial decisions made at the higher levels of a business organization can have far-reaching effects. Intended to achieve firm operating goals and create shareholder value, they must be made judiciously, with a thorough understanding of all the factors involved. In this course, you will learn to apply the analytical techniques required for developing effective and workable financial solutions at the executive level. You will gain an overall understanding of the workings of the U.S. financial system. In addition, you will study the concepts of financial risk, return, and the valuation of bonds, common and preferred stock, cost of capital, capital budgeting, capital structure, and the evaluation of investment opportunities.

OR OSCM 731 - Operations Management (4)

In today's business environment, the success of organizations depends on the effective and efficient management of operations. Methods to select, plan, and improve organizational processes will be examined. The application of optimal capacity decisions in supply chains, development production, and inventory plans and schedules will be performed. The student will learn quality management and improvement process to increase the efficiency of a process.

OR MCM 707 - Marketing Communication Foundations (4)

In this "gateway" course, you will gain a working understanding of marketing terminology and concepts that are imperative for success in the Marketing & Communication Program and in your professional endeavors. Fundamental marketing mix strategies will be explored, along with traditional and new tactics to reach specific target markets. You will also begin the process of understanding Franklin graduate student success strategies in critical areas such as research, writing, team-building, leadership, critical thinking, attitude, and time management.

OR MGMT 711 - Business Environment (4)

This course systematically explores the external environment in which businesses operate - legal and regulatory, macroeconomic, cultural, political, technological, and natural. Additionally, the course will examine the critical opportunities and threats that arise from an analysis of external business conditions. Students will apply scenario planning to a selected industry and synthesize trends in the external environment in the presence of risk and uncertainty.

OR PSYC 603 - Managerial Psychology (4)

This course will explore the psychological influences on the development and behavior of managers and organizational leaders. Topics include: follower influences, nature vs. nurture in the development of leaders, relationship of personality to leadership style, behavioral decision- making biases, tactical, operational, and strategic decision-making , group think, and scenario planning.

OR PSYC 602 - Individual & Organizational Intelligence (4)

This course focuses on the application of systems theory, social psychology concepts, organizational lifecycles, and biological principles to the understanding of business operations. Includes a review of basic business principles, multiple intelligences, organizational intelligence, organizational culture, emotional intelligence, biomimicry and organizational DNA.

OR PSYC 601 - Introduction to Business Psychology (4)

A brief history and overview of the fields of business and psychology as well as a discussion of the issues and opportunities related to their integration. Topics include brain organization and dominance, neuroethics, neurolinguistic programming, multiminds, mindmapping and the application of positive psychology to work settings. Includes the application of recent discoveries in cognitive psychology and neuroscience to resolve contemporary issues in the workplace.

OR BUSA 603 - Marketing Management & Analytics (4)

This course covers the application of analytics tools, techniques, strategies and methods to marketing management. Students learn to analyze market data, enabling management decisions to be based on data-driven facts and customer insights. Using marketing analytics tools to model scenarios, students learn how organizations can measure returns on investment relative to their marketing efforts, drive performance and strengthen the effectiveness of its campaigns.

Corequisites
MATH 215 - Statistical Concepts (4)

This course introduces the student to statistics with business applications. The course covers both descriptive and inferential statistics. Topics included are: measures of central tendency; measures of dispersion; graphical displays of data; linear regression; basic probability concepts; binomial and normal probability distributions; confidence intervals; and hypothesis testing. These topics will be covered using a basic knowledge of algebra and Microsoft Excel. Note, this course has proctored exam(s).

Complete the above course or the equivalent from an accredited school. Prerequisite must be completed with a grade of C or better.

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M.S. in Professional Sales Leadership Careers & Jobs

Regional Sales Manager

Regional sales managers maximize sales volume by developing and implementing sales plans and managing resources to meet forecasts.

Vice President of Sales

The vice president of sales provides insight into current trends, sets sales goals and KPIs, develops sales strategies, and leads the sales team.

Business Development Manager

Business development managers research new market opportunities, curate new client networks and lead growth projects.

Professional Sales Leadership

6%

For 2021-2031 jobs in Professional Sales Leadership are expected to increase by +6%

All Occupations

2021
4,556,927 jobs
2031
4,849,051 jobs
Show Details >

Advertising and Promotions Managers

2021
41,055 jobs
2031
47,612 jobs

Sales Managers

2021
555,524 jobs
2031
613,422 jobs

Sales Representatives

2021
3,025,840 jobs
2031
3,238,735 jobs


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Professional Sales Leadership Knowledge & Skillsets

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M.S. in Professional Sales Leadership Frequently Asked Questions

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