From her time with the San Jose 
Sharks to creating her own 
company, Stacy McGranor (M.S. 
in Business Psychology ’19 and MBA 
’05) has carved a unique niche 
for herself. By applying the principles 
of psychology to the business of sports, 
she is not just improving customer 
satisfaction; she is proving that 
understanding fans on a deeper level 
is the ultimate playbook for success.
Clocktower | Franklin Features
The 
Psychology 
of Fandom: 
ELEVATING 
THE SPORTS 
EXPERIENCE
FRANKLIN FEATURES
16

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