Facebook Digital Marketing

Earn a Microcredential in Facebook Digital Marketing

Gain foundational skills necessary for marketing roles across a range of companies. Build your competency in relation to brand positioning, audience segmentation, marketing analytics, performance optimization and social media marketing. Hone your ability to develop comprehensive digital marketing plans and analyze performance using Google Analytics and launch advertising campaigns using Facebook Ads and other tools.

Program Format

Three Online Courses
Duration: 6 Weeks Each
Asynchronous sessions with meet times embedded. Learn on your own schedule with regular guidance from faculty. 

Program Cost

$4,776 for Microcredential (3 Course Requirement)

$1,194 Per Course (Tuition)
$398 Per Course (Resource Fee)
No additional books.

Program Overview

Franklin’s Digital Marketing program was built in collaboration with Facebook, the most widely used social media platform, the second most-downloaded app and the third most-visited website. In 2020, Facebook generated nearly $85 billion in ad revenue.  

The Facebook and Franklin co-branded professional microcredential is aligned with the Facebook Blueprint Certified Digital Marketing Associate and Google Analytics Individual Qualification.


Each six-week, three credit-hour course is taught by a Franklin faculty member and aligns with industry-endorsed knowledge and skills.

Core Courses
PATH 1401 - Foundations & Strategy of Marketing (3)
This course is designed to introduce the student to the basics of Digital Marketing. It aims to develop the student's understanding of marketing in the context of a business and provide a framework for students to think about key concepts such as segmentation, targeting, unique value propositions, and metrics. Students will be assessed throughout the course through exercises on the topics. The course culminates in a final presentation in which the student will analyze and create a digital marketing plan for a chosen company. Basic internet skills and an understanding of Google Workspace or Microsoft Office applications are recommended.
PATH 1402 - Marketing Analytics & Performance Optimization (3-3)
This course aims to give students the skills needed to analyze results of marketing efforts. Students will learn about factors that drive conversion and how to optimize their efforts using data and A/B testing. Students will understand what the key metrics for digital marketing are. Students will be assessed through a final project that gives them an opportunity to get hands-on experience using spreadsheets, Google Analytics and analyzing an A/B test. Basic internet skills and an understanding of Google Workspace or Microsoft Office applications are recommended.
PATH 1403 - Social Media Marketing (3-3)
This course gives students a deeper understanding of the role social media plays in a digital marketing strategy. Students will learn about different platforms and their best practices. Students will create a social media strategy. The students will be assessed through a capstone project completed throughout the course. The project will give students an opportunity to test their social media skills as well as creating a simulated ad campaign on the Facebook platform. Basic internet skills and an understanding of Google Workspace applications are recommended.

Earn Your Badge

Get Recognized

Upon successful completion of all three courses, Franklin will issue you a Facebook and Franklin University co-branded digital badge in Facebook Digital Marketing.

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  • Demonstrate competency in a specific area
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  • Freedom to create your own educational journey

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