Business is a very human enterprise. Not only are innovative products and services a result of human ingenuity, but influencing human behavior is also key to every other part of a business’ success — including making the sale. That’s why behind most successful businesses are skilled and compassionate individuals. Leaders who possess an understanding of human behavior as well as knowledge of business principles, and the know-how to leverage them into workplace success.
The M.S. in Business Psychology from Franklin University integrates the latest psychological and neuroscience research, equipping you to motivate behavior and resolve demanding managerial issues. You will cover traditional business and psychology disciplines in non-traditional ways, focusing more on the qualitative and human aspects of marketing, economics, finance, management, and human resources. And with business psychology jobs projected to grow at a rate that’s faster than the national average through 2025*, you’ll be well positioned to advance your career upon graduation.
Finish your business psychology master's degree in as few as 14 months
You will reap the rewards of your degree in as few as 14 months with the real-world expertise of Franklin’s highly qualified instructors to help guide you. And, if you qualify, GMAT and GRE requirements may be waived, allowing you to begin your program of study immediately, without a long-preparation cycle.
Gain a theoretical foundation that translates into practical innovation
The online master's in business administration program's fusion of business and positive psychology exposes you to trending fields such as NeuroFinance and NeuroMarketing, which measures consumer response to marketing stimuli in order to better understand why and how they make decisions and what parts of the brain are active when they do. As you move through your coursework, you will enhance your understanding of human behavior by gaining a solid theoretical foundation you can practically apply and use to solve business problems.
You'll learn to assess an organization's business intelligence, evaluate psychological assessments for use in leadership and organization development, create behaviorally based measures of economic performance, apply psychological principles to new product marketing, design processes to stimulate innovation, and more.
Advance your career by learning from the experts
Today's employers are looking for psychologically informed professionals with both business skills and management abilities that effectively cut across business units and silos. Job titles for such professionals include: Business Consultant, Business Psychologist, Coaching Program Administrator, Employee Selection and Placement Administrator, Organizational Consultant, Training and Development Manager, Management Consultant, and Program Development Manager.
Our M.S. in Business Psychology Advisory Board features leading practitioners to help ensure that our curriculum meets high professional standards that align with employer needs, improving your employability upon graduation.
Earn your degree from a university built for busy adults
Earn your degree on your terms by taking classes 100% online or pursue available coursework at our main campus. Regionally accredited and nonprofit, Franklin was built from the ground-up to satisfy the needs of adult learners. Our seamless transfer process and team of academic advisors will help ease your transition to becoming a student, while our flexible course schedules help to balance your education with work, family, and life. Get started on your future today.
*Source information provided by Economic Modeling Specialists International (EMSI)