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About Start Dates
Additional future start dates include:
Spring 2027
Jan 4, 2027Feb 15, 2027
Summer 2027
May 17, 2027Fall 2027
Aug 16, 2027Sep 27, 2027
Spring 2028
Jan 3, 2028Feb 14, 2028
Start dates for individual programs may vary and are subject to change. Please request free information & speak with an admission advisor for the latest program start dates.
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The Ross College of Business at Franklin University has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA. For a listing of accredited programs, click here.
Click here to see our IACBE Public Disclosure of Student Achievement.

The Ross College of Business at Franklin University has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA. For a listing of accredited programs, click here.
Click here to see our IACBE Public Disclosure of Student Achievement.
Transform data into insight with a master’s in business analytics
Organizations rely on insights that are backed by data to operate efficiently and effectively. Business analytics professionals analyze small and big data in order to generate the insights needed to help stakeholders make better decisions and enable organizations to function more strategically. Franklin’s M.S. in Business Analytics equips you with the tools, techniques and strategies that will enable you to drive the transformation of mind-boggling amounts of data information into a meaningful basis for decision making and strategic direction. At Franklin, you’ll gain the statistical and analytical skills to excel in a variety of industries including – finance, manufacturing, marketing, insurance and information technology.
M.S. in Business Analytics Program Overview
Develop an analytic mindset and drive value with a multidisciplinary approach to data analysis
Whether you are looking for a career change or advancement, the innovative M.S. in Business Analytics is a great way to boost your professional relevance. By applying analytics models to real-world scenarios, you’ll be able to help organizations do more with less. You can expect this talent to improve your marketability, as demand for analytics professionals is projected to grow 7% through 2031.*
Throughout the 12-month M.S. in Business Analytics program, you’ll build a strong foundation with courses in database management, data analytics, data visualization and presentation, data mining, and big data analytics. You’ll learn from credentialed experts within each discipline and gain in-depth understanding of relevant concepts, theories and techniques that can be applied to any industry.
Gain hands-on experience with industry-leading, state-of-the-art tools, techniques and strategies
At Franklin, we set you up for long-term career success by integrating industry-standard tools, like SQL, Tableau and Python, within the curriculum. Using SQL, a powerful tool for communicating with databases, you will read, manipulate, and analyze the business data productively. With Tableau, an interactive data visualization tool, you’ll perfect best-practices to present and communicate analytics in ways that are visually appealing and applicable to business scenarios. For analytic programming tasks, you’ll build skills in Python, the most prevalent tool for professionals working in various industries. Hands-on assignments using these tools positions you to successfully pursue in-demand roles, as well as industry certifications to further differentiate yourself.
Learn to use AI tools efficiently – and critically – in business analysis
Artificial Intelligence (AI) is a critical component of modern business strategy. By integrating AI concepts and applications throughout the curriculum, Franklin’s business analytics master’s degree is designed to ensure you can lead with the latest techniques. Rather than focus on theory, many courses include assignments that will require you to leverage AI for practical business outcomes. Project work may include using AI to automate data modeling tasks so that you can enhance your analytical capabilities. This integrated approach will position you as a data analyst as well as a strategist equipped to leverage the power of intelligent analytics.
Use real-world scenarios to see how data strategically impacts business decisions
Computational and statistical techniques, including knowledge of business, are needed to function at a high level in today’s technology-driven work environments. As a master’s student in business analytics, you’ll take courses in marketing management, financial decision modeling and business analytics strategy that help you understand the role of big data in planning and operations. You’ll analyze market data to guide management decisions and use marketing analytics to create and model scenarios in order to measure return on investment and campaign effectiveness. Using financial management theories, strategies and practice, you’ll discover the impact of financial decisions through the analysis of financial statements, cash budgeting, cost of capital determination, capital budgeting and capital structure choices.
In the business analytics strategy course, you use what you learned in the marketing and finance courses as a starting point to develop an analytics strategy for a business of your choice. Throughout the course case studies and problem-based learning approaches will illustrate options for you to consider as you shape your ultimate strategy.
Transfer up to 12 credits and finish your master’s faster
If you have already taken graduate-level courses, you may be able to transfer credit and save time and money toward your master’s degree. Franklin offers course-for-course credit for every class within the M.S. Data Analytics – except the capstone (BUSA 695). To see if your previous coursework can be used to satisfy degree requirements, you’ll need to submit a syllabus for the course(s) you’d like to have evaluated for transfer credit. Your admissions advisor will be happy to assist you in any way.
*Source information provided by Economic Modeling Specialists International (EMSI)
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98% of graduating students would recommend Franklin to their family, friends and/or colleagues.
Source: Franklin University, Office of Career Development Student Satisfaction Survey (Summer 2023)
Non-Profit = Student Focused
Unlike for-profit universities, Franklin invests in student success, not shareholder gain.
Instructor Led
Online courses taught by in-field experts = a winning combo for you.
Master's in Business Analytics Courses & Curriculum
Featured Course: Capstone in Business Analytics
Embedded Credentials Recognize Achievement in Real-Time
Microcredentials Align with Job Essentials
In today's dynamic work environments, adaptive professionals thrive. A microcredential - either as a stand-alone course or integrated into your degree program - is a short, skill-specific recognition that enables you to demonstrate your competency in a distinct area. Like Franklin's degree programs, microcredentials are aligned with market and industry demand to ensure what you learn can be put to use right away. Microcredentials are easily shared via digital badges and can be stacked to create a unique portfolio of in-demand skills.
M.S. in Business Analytics Program Details
Careers & Salary Outlook
From 2023-2033, jobs in Data & Analytics are expected to increase by 16%
| Occupation | Median Salary (2023) | Job Postings (2023) | Projected Growth (2023-2033) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| Occupation | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Management Analysts | $99,424 | 157,111 | 15% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Management Analysts
Median Salary: $99,424
Job Postings: 157,111 Projected Growth: 15% |
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Occupation Job Titles Skills Industry DescriptionManagement Analysts conduct organizational studies and evaluations, design systems and procedures, conduct work simplification and measurement studies, and prepare operations and procedures manuals to assist management in operating more efficiently and effectively. Includes program analysts and management consultants. Projected Growth
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Financial and Investment Analysts | $99,008 | 179,492 | 12% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Financial and Investment Analysts
Median Salary: $99,008
Job Postings: 179,492 Projected Growth: 12% |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Occupation Job Titles Skills Industry DescriptionFinancial and Investment Analysts conduct quantitative analyses of information involving investment programs or financial data of public or private institutions, including valuation of businesses. Projected Growth
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Budget Analysts | $84,947 | 18,474 | 8% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Budget Analysts
Median Salary: $84,947
Job Postings: 18,474 Projected Growth: 8% |
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Occupation Job Titles Skills Industry DescriptionBudget Analysts examine budget estimates for completeness, accuracy, and conformance with procedures and regulations. Analyze budgeting and accounting reports. Projected Growth
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Operations Research Analysts | $83,637 | 36,955 | 23% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Operations Research Analysts
Median Salary: $83,637
Job Postings: 36,955 Projected Growth: 23% |
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Occupation Job Titles Skills Industry DescriptionOperations Research Analysts formulate and apply mathematical modeling and other optimizing methods to develop and interpret information that assists management with decisionmaking, policy formulation, or other managerial functions. May collect and analyze data and develop decision support software, services, or products. May develop and supply optimal time, cost, or logistics networks for program evaluation, review, or implementation. Projected Growth
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Market Research Analysts and Marketing Specialists | $74,672 | 164,433 | 19% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Market Research Analysts and Marketing Specialists
Median Salary: $74,672
Job Postings: 164,433 Projected Growth: 19% |
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Occupation Job Titles Skills Industry DescriptionMarket Research Analysts and Marketing Specialists research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Projected Growth
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Employment outlook data is provided by Lightcast and represents labor market trends in the United States. It is not specific to Franklin University graduates or any particular degree level. Franklin University cannot guarantee employment placement, salary level, or career advancement.
About This Data
Franklin University uses 2023 information from Lightcast™ to provide U.S. labor market data. Job titles used in government data may differ slightly from the job title on this page, so the closest matching government job classification may be used as a proxy to present data here. Data on this page corresponds to the following occupational classification:
- Management Analysts
- Financial and Investment Analysts
- Budget Analysts
- Operations Research Analysts
- Market Research Analysts and Marketing Specialists
Actual salaries and employment outcomes vary based on location, experience, education, and external factors. Franklin does not guarantee employment, salary levels, or career advancement. Some roles may require additional certifications or licensing not included in Franklin's programs.
Business Analytics Knowledge and Skillsets
Gain in-demand skills sought by employers with curriculum that teaches you:

