M.S. in Business Analytics

Credit Hours

Month Completion

Class Type

Face-to-face, Online coursework

Next Start Date

Aug 18, 2025

Placement Tests

GMAT/GRE not required for admission

Accreditation

IACBE

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Home / Degrees / Master's Degrees / Business Analytics

Transform data into insight that drives action with a master’s in business analytics

Organizations rely on insights that are backed by data to operate efficiently and effectively. Business analytics professionals analyze small and big data in order to generate the insights needed to help stakeholders make better decisions and enable organizations to function more strategically. Franklin’s M.S. in Business Analytics equips you with the tools, techniques and strategies that will enable you to drive the transformation of mind-boggling amounts of data information into a meaningful basis for decision making and strategic direction. At Franklin, you’ll gain the statistical and analytical skills to excel in a variety of industries including – finance, manufacturing, marketing, insurance and information technology.

Finish in 12 Months

Earn your degree and prepare for advancement faster.

Self-Paced Progress

Flexible 6, or 12-week courses you can take in any order you choose.

Hands-On Learning

Use industry-leading tools to build your skills in the fast-growing field of business analytics.

No GRE/GMAT Required

Bypass expensive, time consuming tests and get started sooner.

Learn from the Best

Benefit from the experience of your instructors – seasoned, in-field practitioners.

IACBE Accredited

Our program follows best-practice standards for business education.

M.S. in Business Analytics Program Overview

Develop an analytic mindset and drive value with a multidisciplinary approach to data analysis

Whether you are looking for a career change or advancement, the innovative M.S. in Business Analytics is a great way to boost your professional relevance. By applying analytics models to real-world scenarios, you’ll be able to help organizations do more with less. You can expect this talent to improve your marketability, as demand for analytics professionals is projected to grow 7% through 2031.*

Throughout the 12-month M.S. in Business Analytics program, you’ll build a strong foundation with courses in database management, data analytics, data visualization and presentation, data mining, and big data analytics. You’ll learn from credentialed experts within each discipline and gain in-depth understanding of relevant concepts, theories and techniques that can be applied to any industry.

Gain hands-on experience with industry-leading, state-of-the-art tools, techniques and strategies

At Franklin, we set you up for long-term career success by integrating industry-standard tools within the curriculum. Using SQL, a powerful tool for communicating with database, you will read, manipulate, and analyze the business data productively. With Tableau, an interactive data visualization tool, you’ll perfect best-practices to present and communicate analytics in ways that are visually appealing and applicable to business scenarios. Utilizing the analytics libraries in R and Python, fast-growing analytics tools in the modern industry, you will explore data and mine the insights inside efficiently. As a result of your exposure to SQL, Tableau, R, and Python, you’ll build the proficiency to successfully pursue positions specific to these tools, as well as industry certifications to further differentiate yourself.

Use real-world scenarios to see how data strategically impacts business decisions

Computational and statistical techniques, including knowledge of business, are needed to function at a high level in today’s technology-driven work environments. As a master’s student in business analytics, you’ll take courses in marketing management, financial decision modeling and business analytics strategy that help you understand the role of big data in planning and operations. You’ll analyze market data to guide management decisions and use marketing analytics to create and model scenarios in order to measure return on investment and campaign effectiveness. Using financial management theories, strategies and practice, you’ll discover the impact of financial decisions through the analysis of financial statements, cash budgeting, cost of capital determination, capital budgeting and capital structure choices.

In the business analytics strategy course, you use what you learned in the marketing and finance courses as a starting point to develop an analytics strategy for a business of your choice. Throughout the course case studies and problem-based learning approaches will illustrate options for you to consider as you shape your ultimate strategy.

Transfer up to 12 credits and finish your master’s faster

If you have already taken graduate-level courses, you may be able to transfer credit and save time and money toward your master’s degree. Franklin offers course-for-course credit for every class within the M.S. Data Analytics – except the capstone (BUSA 695). To see if your previous coursework can be used to satisfy degree requirements, you’ll need to submit a syllabus for the course(s) you’d like to have evaluated for transfer credit. Your admissions advisor will be happy to assist you in any way.

*Source information provided by Economic Modeling Specialists International (EMSI)

International Accreditation Council for Business Education (IACBE)

The Ross College of Business at Franklin University has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs please view our IACBE member status page.

Click here to see our IACBE Public Disclosure of Student Achievement.

For more information about the International Accreditation Council for Business Education, please click here or visit www.iacbe.org.

Future Start Dates

Fall 2025

September

Recommended Register By:

Sep 19

Spring 2026

February

Recommended Register By:

Feb 6

Summer 2026

May

Recommended Register By:

May 8

Fall 2026

September

Recommended Register By:

Sep 18

Spring 2027

February

Recommended Register By:

Feb 5

Summer 2027

May

Recommended Register By:

May 7

Your Best Value M.S. Business Analytics

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$21,440

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Highly Recommended

98%

STUDENT SATISFACTION

98% of graduating students would recommend Franklin to their family, friends and/or colleagues.

Source: Franklin University, Office of Career Development Student Satisfaction Survey (Summer 2023)

Non-Profit = Student Focused

Unlike for-profit universities, Franklin invests in student success, not shareholder gain.

Instructor Led

Online courses taught by in-field experts = a winning combo for you.

Master's in Business Analytics Courses & Curriculum

32 Semester Hours

Major Area Required

MATH 601 - Introduction to Analytics (4)

This course provides an introductory overview of methods, concepts and current practices in the field of statistics and data analytics. Topics to be covered include data collection, data analysis and visualization as well as probability, statistical inference and regression methods for informed decision-making. Students will explore these topics with current statistical software. Some emphasis will also be given to ethical principles of data analytics.

DATA 605 - Data Visualization & Reporting (4)

This course focuses on collecting, preparing, and analyzing data to create visualizations, dashboards, and stories that can be used to communicate critical business insights. Students will learn how to structure and streamline data analysis projects and highlight their implications efficiently using the most popular visualization tools used by businesses today.

DATA 610 - Big Data Analytics and Data Mining (4)

This course explores data mining methods and tools, examines the issues in the analytical analysis of massive datasets, and unstructured data. Students will learn the concepts and techniques to discover the patterns in large datasets, which support organizational decision making.

BUSA 603 - Marketing Management & Analytics (4)

This course covers the application of analytics tools, techniques, strategies and methods to marketing management. Students learn to analyze market data, enabling management decisions to be based on data-driven facts and customer insights. Using marketing analytics tools to model scenarios, students learn how organizations can measure returns on investment relative to their marketing efforts, drive performance and strengthen the effectiveness of its campaigns.

BUSA 604 - Financial Decision Modeling (4)

This course is built on the theory, strategy and practice of financial management, emphasizing computer-based modeling and forecasting. Students learn to model financial scenarios using analytics tools. The impact of financial decisions relative to financial statements analysis, cash budgeting, cost of capital determination, capital budgeting, and capital structure choices are covered. A variety of techniques, such as sensitivity and scenario analysis, optimization methods, Monte Carlo simulation, and regression analysis are also covered.

BUSA 605 - Business Analytics Strategy (4)

This course allows students to apply the fundamental analytics principles in the development of an analytics strategy for a business of choice. Given a range of options, students will research and choose the best analytics strategy under given scenarios. The course uses case studies, employing a problem and project-based approach to the development of a strategy.

BUSA 695 - Capstone in Business Analytics (4)

Students demonstrate an integrative knowledge of analytics in this course by developing a project plan to implement analytics for an important function, unit or department of the organization chosen in the Business Analytics strategy course. Students apply analytics tools, techniques, methods and strategies to drive business outcomes for the chosen company using relevant project-based methodologies. The course allows students to develop a professional portfolio that will highlight the work completed throughout the degree program. This may serve as a relevant employability resource.

DATA 630 - Applied Database Management (4)

This course teaches data management from an applied perspective. The topics include fundamentals of database management systems, structured query language (SQL) for data analytics, relational database design, and data warehousing.

Embedded Credentials Recognize Achievement in Real-Time

Embedded certificate marks midpoint to degree completion

Your time and tuition dollars pay off fast with a Graduate Certificate in Data Analytics awarded after the completion of your first four master’s courses.

Courses

Complete the courses below and receive a certificate that formally documents your ability to identify and communicate insights gained through data analysis.

MATH 601 - Introduction to Analytics
DATA 605 - Data Visualization and Reporting
DATA 610 - Big Data Analytics and Data Mining
DATA 630 - Applied Database Management

Microcredentials Align with Job Essentials

In today's dynamic work environments, adaptive professionals thrive. A microcredential - either as a stand-alone course or integrated into your degree program - is a short, skill-specific recognition that enables you to demonstrate your competency in a distinct area. Like Franklin's degree programs, microcredentials are aligned with market and industry demand to ensure what you learn can be put to use right away. Microcredentials are easily shared via digital badges and can be stacked to create a unique portfolio of in-demand skills.

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M.S. in Business Analytics Program Details

Tuition Costs

2024 - 2025 Tuition	Cost Per Credit
Standard tuition per credit hour	$670
Nursing programs MSN-FNP, MSN-PMHNP, MSN-AGPCNP, Post-Graduate FNP Certificate, Post-Graduate AGPCNP Certificate and Post-Graduate PMHNP Certificate	$670
MSN-Generalist, MSN-Nurse Administrator and MSN-Nurse Educator	$598
RN-MSN Pathway (NURS 500)	$298
Current service members	$536
Master's Prerequisite Courses (500 level)	$398
Master's Prerequisite Courses (500 level) - International Students	$526

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Program Outcomes

A learning outcome map functions as a roadmap to help guide students' progress through their program of study. Click HERE to view the M.S. Business Analytics matrix.

Degree Requirements

To be awarded a graduate degree, students must:

Successfully complete all required curriculum courses.
Maintain a minimum cumulative grade point average (GPA) of 3.00.
Complete the residency requirement:
1. Master of Science – Business Analytics students must earn at least 20 of the 32 required credits at Franklin University – in any modality (on-site, hybrid or online).
Complete the payment of all requisite tuition and fees;
Not to be under disciplinary dismissal due to academic dishonesty or violation of Student Code of Conduct.

Transfer credit awarded based on experiential learning shall not count toward the residence requirement at Franklin University.

Admission Requirements

The admission process reflects Franklin University’s efforts to clearly identify the performance standards that can help predict student success in graduate level study. The selection criterion for Franklin’s graduate programs, as determined by faculty, emphasizes academic ability, contributory work experience, and personal qualities and characteristics.

Requirements for admission include having earned a bachelor's degree from an institution accredited by the Accrediting Commission for Community and Junior Colleges, Western Association of Schools and Colleges (ACCJC), Higher Learning Commission (HLC), Middle States Commission on Higher Education (MSCHE), New England Commission on Higher Education (NECHE), Northwest Commission on Colleges and Universities (NWCCU), Southern Association of Colleges and School Commission on Colleges (SACSCOC), WASC Senior College and University Commission (WSCUC), or a Council for Higher Education Accreditation (CHEA)-recognized accrediting organization with a GPA of at least a 2.50 on a 4.0 scale.

Applicants who earned at least a 2.25 GPA on a 4.0 scale in their earned bachelor’s degree will automatically be granted conditional enrollment status. Applicants who earned lower than a 2.25 GPA on a 4.0 scale in their earned bachelor’s degree can petition for conditional enrollment status to the program chair by submitting an essay and résumé detailing other criteria that the applicant believes should be considered to demonstrate their ability to be successful in a graduate program. This petition could include details on the applicant’s work experience, work ethic, level of professionalism, personality characteristics, level of difficulty of program of study previously completed, etc.

Conditional enrollment requires students to achieve a final grade of “B” (3.0 GPA) or better in the first graduate-level course of their program. Students admitted to the programs listed below may take two 12-week classes concurrently and would be required to earn a final grade of “B” in each course. If the terms of the conditional enrollment are not met, the student will not be allowed to advance in their program and will be unable to earn this graduate degree from Franklin University. Programs that allow for concurrent enrollment include Business Analytics, Computer Science, Cybersecurity, Health Informatics, Data Analytics, Information Technology, and Information Systems.

English Language Testing & TOEFL IELTS

Prospective graduate students must demonstrate English language proficiency. A student who meets at least one of the following criteria is eligible for admission as a degree-seeking student:

The applicant is a citizen of a country where English is the primary language for education. A list of these countries can be found below.*
The applicant has provided official documentation that meets Franklin graduate admission requirements from an institution in which English is the medium of instruction.
Has submitted an official score report meeting the minimum requirements for admission (see Minimum Scores below) from one of the following exams approved by Franklin University: Accuplacer ESL, Cambridge English Qualifications, Duolingo English Test (DET), International English Language Testing System Academic (IELTS), Pearson Test of English Academic (PTE Academic), Test of English as a Foreign Language (TOEFL). Other officially recognized exams may also be considered. English proficiency scores must be less than two years old.

*For more information about English proficiency, including a list of English-speaking nations, please visit our International Students section.

Program Advisory Board

The University employs a team approach to planning, developing and maintaining its academic curriculum. An essential element of this process – and a key to the institution’s quality assurance practices – is the Program Advisory Board (and the associated Alumni Advisory Board). A diverse array of business and industry leaders make up these discipline-specific boards that provide guidance on theory-to-practice ideas, global business perspectives, and emerging topics in the field. Each academic year, Program Advisory Boards meet with Division Chairs and faculty for lively and engaged conversations, thus bringing members’ substantial professional experience and expertise into the classroom. In addition, some Division Chairs elect to engage Program Advisory Board members in the assessment of academic program outcomes.

Name	Organization	Title
Steve Bartos	Worthington Steel	Sr. Director, Corporate Data & Analytics
Laura Boyd, Ph.D	Denison University	Emeritus Professor of Economics
Ian Gregory	Infoverity	Sr. Consultant
Erin Hamm	Comcast	Field Chief Data Officer
Samuel Hunt	Alliance Data Systems	VP Enterprise Data+Analytics
Noah Jellison	The Ohio State University	Exec. Director
Kimberly Klenk	Branch Insurance	Growth Marketing Director
Srini Ramaswamy	Battelle	Head of Technology
Katie Schafer	Beam Dental	Manager, Advanced Analytics

Employment Outlook

16%

From 2023-2033, jobs in Data & Analytics are expected to increase by 16%

Occupation

Median Salary (2023)

Job Postings (2023)

Projected Growth (2023-2033)

Occupation

Management Analysts

$99,424

157,111

15%

Management Analysts

Median Salary: $99,424
Job Postings: 157,111
Projected Growth: 15%

Occupation

Job Titles

Skills

Industry

Description

Management Analysts conduct organizational studies and evaluations, design systems and procedures, conduct work simplification and measurement studies, and prepare operations and procedures manuals to assist management in operating more efficiently and effectively. Includes program analysts and management consultants.

Projected Growth

Job Title	Job Postings	% of Job Postings
Business Analysts	82,043	52%
IT Business Analysts	10,129	6%
Program Analysts	9,487	6%
Business Data Analysts	6,186	4%
Business Process Analysts	5,236	3%
Business Operations Analysts	5,214	3%
Analytics Managers	4,995	3%
Lead Business Analysts	3,615	2%
Business Consultants	4,033	3%
Salesforce Business Analysts	3,327	2%
Management Analysts	3,501	2%
Business Information Consultants	2,575	2%
Management and Program Analysts	2,737	2%
Servicenow Business Analysts	2,281	2%
Business Services Analysts	2,038	1%
Solutions Consultants	1,751	1%
Independent Operators	2,785	2%
Business Process Consultants	1,704	1%
Business Solutions Analysts	1,741	1%
Business Information Analysts	1,733	1%

Skill	Job Postings	% of Total Postings
Project Management	61,840	29%
Business Process	46,162	22%
Data Analysis	45,850	22%
Business Requirements	37,223	18%
SQL (Programming Language)	34,894	17%
Finance	32,022	15%
Agile Methodology	31,069	15%
Business Analysis	30,362	14%
Process Improvement	28,825	14%
Workflow Management	26,854	13%
Computer Science	25,286	12%
Accounting	21,253	10%
Marketing	19,514	9%
Change Management	18,677	9%
Tableau (Business Intelligence Software)	17,461	8%
Auditing	17,392	8%
Dashboard	16,849	8%
Scrum (Software Development)	16,006	8%
Management Consulting	15,911	8%
User Story	15,704	7%

	Industry	% of Occupation in Industry
	Management, Scientific, and Technical Consulting Services		26%
	Federal Government, Civilian		9%
	Computer Systems Design and Related Services		7%
	State Government, Excluding Education and Hospitals		5%
	Management of Companies and Enterprises		5%
	Insurance Carriers		5%
	Other		42%

Financial and Investment Analysts

$99,008

179,492

12%

Financial and Investment Analysts

Median Salary: $99,008
Job Postings: 179,492
Projected Growth: 12%

Occupation

Job Titles

Skills

Industry

Description

Financial and Investment Analysts conduct quantitative analyses of information involving investment programs or financial data of public or private institutions, including valuation of businesses.

Projected Growth

Job Title	Job Postings	% of Job Postings
Financial Analysts	96,068	54%
Pricing Analysts	10,675	6%
Financial Planning and Analysis Analysts	11,176	6%
Finance Analysts	9,262	5%
Treasury Analysts	6,589	4%
Accounting Analysts	6,783	4%
Financial Reporting Analysts	4,598	3%
Portfolio Managers	4,032	2%
Financial Systems Analysts	3,810	2%
Investment Analysts	3,785	2%
Financial Planning Analysts	2,793	2%
Pricing Managers	3,567	2%
Fiscal Analysts	2,163	1%
Business Development Analysts	2,419	1%
Financial Management Analysts	2,087	1%
Financial Data Analysts	1,750	1%
Financial Business Analysts	1,818	1%
Finance Business Analysts	1,810	1%
Portfolio Analysts	2,330	1%
Revenue Cycle Analysts	1,977	1%

Skill	Job Postings	% of Total Postings
Finance	115,926	60%
Accounting	104,385	54%
Financial Analysis	85,691	45%
Financial Statements	49,944	26%
Auditing	32,331	17%
Financial Modeling	32,291	17%
Investments	27,975	15%
Project Management	27,677	14%
Economics	27,559	14%
Data Analysis	25,845	13%
Process Improvement	23,158	12%
Financial Planning	22,796	12%
Generally Accepted Accounting Principles	19,139	10%
Marketing	18,415	10%
Financial Data	17,877	9%
SQL (Programming Language)	15,822	8%
SAP Applications	15,523	8%
Variance Analysis	14,829	8%
Corporate Finance	14,816	8%
Month-End Closing	14,465	8%

	Industry	% of Occupation in Industry
	Other Financial Investment Activities		14%
	Management of Companies and Enterprises		12%
	Securities and Commodity Contracts Intermediation and Brokerage		12%
	Depository Credit Intermediation		8%
	Insurance Carriers		5%
	Management, Scientific, and Technical Consulting Services		5%
	Other		44%

Budget Analysts

$84,947

18,474

Budget Analysts

Median Salary: $84,947
Job Postings: 18,474
Projected Growth: 8%

Occupation

Job Titles

Skills

Industry

Description

Budget Analysts examine budget estimates for completeness, accuracy, and conformance with procedures and regulations. Analyze budgeting and accounting reports.

Projected Growth

Job Title	Job Postings	% of Job Postings
Budget Analysts	13,278	72%
Budget Specialists	949	5%
Budget Managers	574	3%
Budget Management Analysts	397	2%
Budget Coordinators	450	2%
Lead Budget Analysts	270	2%
Supervisory Budget Analysts	187	1%
Budget Officers	305	2%
Program Budget Analysts	260	1%
Budget/Policy Analysts	188	1%
Budget Technicians	130	1%
Capital Budget Analysts	173	1%
Budget Assistants	152	1%
Budget Administrators	130	1%
Program and Budget Analysts	180	1%
Budget Directors	120	1%
Finance and Budget Analysts	262	1%
Cost and Budget Analysts	104	1%
Budget Supervisors	259	1%
Directors of Budget and Planning	106	1%

Skill	Job Postings	% of Total Postings
Budget Analysis	6,778	64%
Accounting	6,205	59%
Finance	5,422	51%
Financial Statements	2,809	27%
Financial Management	2,710	26%
Financial Analysis	2,471	23%
Auditing	1,973	19%
Budget Development	1,752	17%
Financial Data	1,511	14%
Public Administration	1,508	14%
Financial Systems	1,490	14%
Economics	1,377	13%
Purchasing	1,174	11%
Procurement	1,165	11%
Invoicing	1,153	11%
Data Analysis	1,120	11%
Financial Planning	1,082	10%
Operating Budget	1,075	10%
Project Management	1,042	10%
Reconciliation	986	9%

	Industry	% of Occupation in Industry
	Federal Government, Civilian		28%
	State Government, Excluding Education and Hospitals		13%
	Local Government, Excluding Education and Hospitals		11%
	Education and Hospitals (State Government)		8%
	Management of Companies and Enterprises		6%
	Education and Hospitals (Local Government)		4%
	Other		31%

Operations Research Analysts

$83,637

36,955

23%

Operations Research Analysts

Median Salary: $83,637
Job Postings: 36,955
Projected Growth: 23%

Occupation

Job Titles

Skills

Industry

Description

Operations Research Analysts formulate and apply mathematical modeling and other optimizing methods to develop and interpret information that assists management with decisionmaking, policy formulation, or other managerial functions. May collect and analyze data and develop decision support software, services, or products. May develop and supply optimal time, cost, or logistics networks for program evaluation, review, or implementation.

Projected Growth

Job Title	Job Postings	% of Job Postings
Operations Analysts	8,552	23%
Sales Operations Analysts	4,432	12%
Operations Research Analysts	2,924	8%
Continuous Improvement Managers	2,395	7%
Process Improvement Managers	1,341	4%
Process Improvement Analysts	1,530	4%
Surgeons	6,015	16%
Business Process Managers	1,506	4%
Methodologists	917	3%
Decision Support Analysts	965	3%
IT Operations Analysts	886	2%
Revenue Operations Analysts	730	2%
Operations Support Analysts	724	2%
Process Excellence Managers	524	1%
Investment Operations Analysts	618	2%
Cybersecurity Operations Analysts	605	2%
Decision Science Analysts	670	2%
Process Analysts	533	1%
Process Managers	674	2%
Business Process Improvement Managers	414	1%

Skill	Job Postings	% of Total Postings
Project Management	12,028	21%
Process Improvement	11,855	21%
Data Analysis	9,827	17%
Finance	8,838	15%
Continuous Improvement Process	7,339	13%
Auditing	6,075	11%
Business Process	6,061	11%
Workflow Management	5,249	9%
SQL (Programming Language)	5,225	9%
Accounting	5,047	9%
Key Performance Indicators (KPIs)	4,955	9%
Marketing	4,262	7%
Computer Science	3,982	7%
Dashboard	3,892	7%
Supply Chain	3,822	7%
Automation	3,800	7%
Operations Research	3,752	7%
Statistics	3,628	6%
Salesforce	3,461	6%
Tableau (Business Intelligence Software)	3,436	6%

	Industry	% of Occupation in Industry
	State Government, Excluding Education and Hospitals		13%
	Management of Companies and Enterprises		10%
	Depository Credit Intermediation		8%
	Federal Government, Civilian		6%
	Management, Scientific, and Technical Consulting Services		6%
	Computer Systems Design and Related Services		6%
	Other		51%

Market Research Analysts and Marketing Specialists

$74,672

164,433

19%

Market Research Analysts and Marketing Specialists

Median Salary: $74,672
Job Postings: 164,433
Projected Growth: 19%

Occupation

Job Titles

Skills

Industry

Description

Market Research Analysts and Marketing Specialists research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Projected Growth

Job Title	Job Postings	% of Job Postings
Business Development Representatives	42,307	26%
Marketing Specialists	19,390	12%
Marketing Assistants	16,160	10%
Business Development Specialists	12,041	7%
Digital Marketing Specialists	10,076	6%
Marketing Associates	10,550	6%
Business Development Associates	8,001	5%
Social Media Specialists	7,612	5%
Social Media Coordinators	6,674	4%
Marketing Analysts	3,287	2%
Field Marketing Representatives	3,369	2%
BDC Representatives	2,580	2%
Marketing Consultants	2,383	1%
Email Marketing Specialists	2,821	2%
Product Specialists	2,697	2%
Digital Marketing Analysts	2,142	1%
Content Marketing Specialists	2,372	1%
Product Analysts	2,121	1%
Search Engine Optimization Specialists	2,781	2%
Research Specialists	5,069	3%

Skill	Job Postings	% of Total Postings
Marketing	142,774	63%
Social Media	44,941	20%
Project Management	41,008	18%
Business Development	40,392	18%
Digital Marketing	36,291	16%
Customer Relationship Management	31,596	14%
Analytics	24,841	11%
Sales Prospecting	24,227	11%
Marketing Strategies	23,608	10%
Search Engine Optimization	23,194	10%
Market Research	22,435	10%
Data Analysis	22,400	10%
Key Performance Indicators (KPIs)	20,012	9%
Marketing Communications	19,496	9%
Content Creation	18,947	8%
Google Analytics	18,071	8%
Salesforce	16,871	7%
Business To Business	14,881	7%
Email Marketing	13,974	6%
Selling Techniques	13,395	6%

	Industry	% of Occupation in Industry
	Management, Scientific, and Technical Consulting Services		11%
	Management of Companies and Enterprises		7%
	Computer Systems Design and Related Services		6%
	Advertising, Public Relations, and Related Services		5%
	Software Publishers		3%
	Agencies, Brokerages, and Other Insurance Related Activities		3%
	Other		66%

Employment outlook data is provided by Lightcast and represents labor market trends in the United States. It is not specific to Franklin University graduates or any particular degree level. Franklin University cannot guarantee employment placement, salary level, or career advancement.

Business Analytics Knowledge and Skillsets

Gain in-demand skills sought by employers with curriculum that teaches you:

Data Analytics

Gather data, analyze information and utilize statistical methods
Extract, filter and aggregate data through logical queries and basic programming
Ensure high data quality through regular quality checks
Collect and analyze survey findings using logical and thorough analysis techniques
Write technically proficient quantitative surveys that mirror project methodologies, across a wide array of topic areas and with varying degrees of complexity
Develop and create data layouts including tables, charts, graphs, heat maps and process flow diagrams
Develop and enhance spreadsheet and database functionality with usage of forms, templates and logic functions

Project Management

Create long-term processes and procedures using project management methodologies
Developing project scopes and objectives, involving all relevant stakeholders and ensuring project feasibility
Measure project performance using appropriate systems, tools and techniques
Implement and manage change
Ensure appropriate metrics and reporting are in place to track performance and execution
Recommend and analyze potential improvements in project functions.

Business Analytics

Conduct data analysis and identify business markets, trends, risks and opportunities
Analyzing business conditions, including pricing, cost and budget consequent to engaging in strategic planning and decision
Develop long-range strategic program plans, goals, objectives and milestones
Identify and develop methods to resolve or address issues that directly affect the accomplishment of goals and objectives
Create informative, actionable and repeatable reporting that highlights relevant business trends

M.S. in Business Analytics or MBA with a Business Analytics Specialization?

M.S in Business Analytics

MBA Business Analytics Specialization

Focus:
Build on your knowledge of statistics to master data science tools and methods for practical application.

Skills:
Gain statistical and analytical skills to excel in a variety of industries.

Careers:
Use your M.S. in Business Analytics in specialized roles responsible for using data to solve problems.

How many courses are in the program?
Eight (Four 12-week courses + Four 6-week courses)

How quickly can I complete the program?
12 months

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Focus:
Expand your expertise in business to include management and leadership, while gaining familiarity with data analysis.

Skills:
Build management and leadership skills along with broad application of analytics principles.

Careers:
Use your MBA-Business Analytics to make data-informed decisions that improve business results.

How many courses are in the program?
Nine (Six 6-week courses and three 12-week courses)

How quickly can I complete the program?
12 months

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Frequently Asked Questions

What is an M.S. in Business Analytics degree?

The M.S. in Business Analytics is a data science degree for business. Business analytics professionals analyze small and big data in order to generate the insights needed to help stakeholders make better decisions and enable organizations function more strategically.

What can you do with M.S. in Business Analytics degree?

An M.S. in Business Analytics equips you to drive the transformation unwieldy amounts of information into a meaningful basis for decision making and strategic direction. At Franklin, you’ll gain the statistical and analytical skills to excel in a variety of industries including – finance, manufacturing, marketing, insurance and information technology.

Why get an M.S. in Business Analytics degree?

An M.S. in Business Analytics is a great way to boost your professional relevance. By applying analytics models to real-world scenarios, you’ll be able to help organizations do more with less. Demand for analytics professionals is projected to grow 27% through 2027, which is much faster than average.

What makes Franklin’s M.S. in Business Analytics degree unique?

Coursework for Franklin’s 12-month accelerated M.S. in Business Analytics program can be completed online. Through our partnership with SAS, a global leader in analytics, you’ll also earn a SAS Tier 2 Academic Specialization in Data Analytics, which will complement your master’s degree and underscore your analytic knowledge and abilities.

How long does it take to get M.S. in Business Analytics degree?

Franklin's M.S. in Business Analytics can be completed in as few as 12 months, 100% online.

When can I start an M.S. in Business Analytics degree?

The M.S. in Business Analytics has multiple start dates per year.

How much will my M.S. in Business Analytics degree cost?

Franklin University offers a quality education at a competitive cost so you can afford to invest in your future. Our per credit hour tuition rates (vs. per year or per term rates) enable you to better anticipate your tuition costs. Our 2024-2025 tuition rate is $670 per credit hour and you can use Franklin’s free online MyCost Estimator tool to get a personalized estimate of your total degree cost. Ask our helpful staff about available financing options and financial aid programs.

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Franklin University Founded in 1902, Franklin is an accredited nonprofit university offering flexible college degrees online and at locations in Ohio and the Midwest.

Franklin University
201 S Grant Ave.
Columbus, OH 43215

Local: (614) 797-4700
Toll Free: (877) 341-6300
admissions@franklin.edu

Franklin University is accredited by the Higher Learning Commission (hlcommission.org/800.621.7440) and authorized by the Ohio Department of Higher Education.

Franklin University is committed to being an inclusive community free from all forms of discrimination and harassment.

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Fall 2025

Spring 2026

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Transform data into insight that drives action with a master’s in business analytics

Finish in 12 Months

Self-Paced Progress

Hands-On Learning

No GRE/GMAT Required

Learn from the Best

IACBE Accredited

Develop an analytic mindset and drive value with a multidisciplinary approach to data analysis

Gain hands-on experience with industry-leading, state-of-the-art tools, techniques and strategies

Use real-world scenarios to see how data strategically impacts business decisions

Transfer up to 12 credits and finish your master’s faster

Afeoluwa A.

M.S. Business Analytics '22

International Accreditation Council for Business Education (IACBE)

Partner? Pay Less.

Finish Fast

Tuition Guarantee

Highly Recommended

Non-Profit = Student Focused

Instructor Led

Embedded certificate marks midpoint to degree completion

Know the Total Cost of Your Master’s from Day One

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Free Big Data Career Guide

From 2023-2033, jobs in Data & Analytics are expected to increase by 16%

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