B.S. Communications
124
Credit Hours
76%
Max Transfer Credit
Class Type
100% online, 6 & 12-week courses
Next Start Date
Sep 27, 2021
Cost Per Credit

Execute effective messages with a bachelor's in communications degree

At the forefront of pretty much anything in life or business is communications. It holds the power to inform, inspire and influence. With Franklin's transfer-friendly online B.S. in Communications, you'll be prepared to shape, lead and deliver integrated communication plans, strategies and tactics within a fast-changing, media-centric world. Change the way business "talks" and you could literally change the world.

Program Availability

On Site

Finish Faster

Transfer up to 94 previously earned college credits.

A Personalized Program

Choose your electives to tailor the program to your interests.

Real-World Practitioners

Learn from veteran communication professionals.

100% Online Classes

Earn your degree around your schedule.

Gamification

Learn how and why to use applied games.

Accredited Online University

Nearly 80% of our students take online courses.

Communications Bachelor's Program Overview

Craft messages that move business forward in a mobile, multiscreen world

Franklin University's online Communications bachelor's degree program equips you to shape, lead, and execute integrated communications plans, strategies, and tactics through a variety of mediums including print, digital, and social media.

Take online Communications courses that teach you to effectively use social and collaborative tools 

Throughout your Communications degree program coursework, you’ll engage in real-world professional practices such as communications planning, audience research, and message development. You’ll also learn how to reach and inspire others to action, collaborate in business-like work groups, and align business objectives within a mobile, multi-screen world.

The online Bachelor of Science in Communications degree program curriculum is broad-based, emphasizing ethical, collaborative, and creative communications; which means at the completion of your studies you’ll be well prepared to deliver strategic communications programs, create targeted messaging for all types of outlets including blogs, websites, and social media, and develop comprehensive campaigns for internal and external audiences.

Customize your Communications major to meet a variety of careers & jobs

With Franklin’s Communications program, you can tailor a rich set of electives to suit your individual interests and goals. Choose from a wide variety of flexible options including marketing, writing, public relations, psychology, human resources management, and more.

Earn your online Bachelor of Science in Communications from a university built for busy adults

Earn your degree on your terms by taking classes 100% online or pursue available coursework at our Main Campus. Regionally accredited and nonprofit, Franklin was built from the ground-up to satisfy the needs of adult learners. Our seamless transfer process and team of academic advisors will help ease your transition to becoming a student, while our flexible course schedules help to balance your education with work, family, and life. Get started on your future today.

1 Source information provided by Economic Modeling Specialists International (EMSI).

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Courtney

B.S. Communications Graduate

"Learning online not only gave me flexibility, it also provided a sense of community along with the support and motivation I needed."

B.S. in Communications Courses & Curriculum

124 Semester Hours
Fundamental General Education
English Composition
ENG 120 - College Writing (4)

In this course, students acquire the writing competence necessary for conducting and presenting research. A variety of assignments, beginning with personal reflections, build upon one another, as students develop ideas that respond to, critique, and synthesize the positions of others. Students systematize and organize knowledge in ways that will help them in all of their courses. The course also emphasizes the elements of good writing style, appropriate grammar and mechanics, clarity of language, and logical and cohesive development. It culminates in submission of a documented research paper.

Mathematics
MATH 215 - Statistical Concepts (4)

This course introduces the student to statistics with business applications. The course covers both descriptive and inferential statistics. Topics included are: measures of central tendency; measures of dispersion; graphical displays of data; linear regression; basic probability concepts; binomial and normal probability distributions; confidence intervals; and hypothesis testing. These topics will be covered using a basic knowledge of algebra and Microsoft Excel.

Choose either MATH 140 Introduction to Quantitative Reasoning or MATH 150 Fundamental Algebra as the prerequisite to MATH 215. Course can count as a University Elective.

Social and Behavioral Sciences

6 credits from the following types of courses:
Choose from Anthropology, Economics, Geography, History, Political Science, Psychology, and Sociology. Must select at least two different disciplines to meet requirements.

Science

6 credits from the following types of courses:
Two courses from the Science discipline. One course must have a lab component.

Arts & Humanities

6 credits from the following types of courses:
Choose from the Art, English Literature, Fine Arts, Humanities, Music, Philosophy, Religion or Theater disciplines.

Additional General Education
PF 121 - Basic Learning Strategies (2)

This course introduces students to the Franklin University community and provides strategies for successful transition to and participation in that community. Topics include University resources and procedures, strategies for advancing communication skills, the use of electronic tools to participate in virtual environments, and the development of an academic and career plan.

OR PF 321 - Learning Strategies (2)

This course prepares students to be successful lifelong learners both academically and in their chosen careers. Franklin courses require a high level of self-directed learning and focus on skills required in the workplace and the classroom that are easily transferable between the two environments. The course includes strategies for advancing communication skills, including the use of electronic tools to participate in virtual environments. The assignments and activities in the course are created to closely simulate teamwork found in the workplace.

COMM 150 - Interpersonal Communication (4)

By using applied critical and creative thinking, students in this course will develop a set of communication skills that will enhance their personal and professional relationships and endeavors. This course will focus on skill development in key areas such as self, perception, listening, verbal messages, conversations, relationships, conflict management, persuasion, and public speaking.

OR SPCH 100 - Speech Communication (4)

This public-speaking course emphasizes the fundamentals of extemporaneous speaking. Skill-building activities and assignments focus on research, organization, reasoning, style and delivery of presentations as well as listening and audience engagement.

ENG 205 - Business & Professional Writing (4)

This is an intermediate composition course focusing on writing for business and professional purposes. Students will review the writing conventions commonly expected within business and professional environments, as well as strategies for analyzing rhetorical situations within those environments. Coursework includes analysis, revision, and research exercises, as well as substantial practice in composing business correspondence. The final project is an extensive, researched business proposal developed in stages and presented to the class. Students will be encouraged to relate course materials to their major programs and workplace experiences.

GRPH 117 - Graphic Editing Software (1)

This course provides students with advanced instruction in graphic editing software. Projects will use tools, layers and filters to edit and create digital images for use in design. Note: Students without access to Franklin University's computer laboratories will be required to obtain software at the student's expense.

PF 106 - Introduction to Spreadsheets (1)

This course focuses on using spreadsheets to solve business applications.

Professional Core
COMM 105 - Digital Design (1)

This course starts with principles of good design relevant for print and ends with active learning through the prepress creation of professional communication items like fliers, posters, and brochures. It includes digital prepress techniques and orientation to software used by industry practitioners for layouts. Please note that access to the Adobe Creative Cloud version of InDesign is required for this course.

COMM 202 - Introduction to Mass Media (3)

In this course students learn how to critically engage and make sense of the media around us and become media literate consumers who are knowledgeable and self-critical of mass media content. In addition to introducing students to the use of media, in both contemporary and historical contexts, this course will help students develop the analytical tools that they can use to examine media content, intent, context, and subtext in order to explore what and how we learn from the media, and how media shape our perceptions in regard to race/ethnicity, gender, class, sexuality, geography, and education as well as how media operate and exert their influence on individuals and society.

COMM 205 - Professional Communication (2)

In this course students will learn how to apply principles of intelligent visual design to professional communication and self-presentation. The focus will be on helping students reframe how to look outward to the professional world, and how to get professionals to view them as great employees and collaborators. How do you seek information to better understand organizations and professional opportunities? How do you present yourself to employers or prospective clients? Throughout the course students will receive professional mentoring and participate in an informational interview. Students will enhance their skills in impression management and communication through social media such as Linked In, blogs, and digital portfolios. Each assignment is tailored to fit the students’ professional goals and career path. This course is intended for all academic majors.

COMM 241 - Media Design (3)

This course teaches the theories and practices associated with visual design principles, and layout for professional communication in traditional and new media formats. The focus of this course is on the creation of media content for use in promotion as well as a cursory overview of the Adobe image and web, creation and editing applications. Specifically, students will learn to utilize PhotoShop, InDesign, and Spark in the completion of these endeavors.

MKTG 300 - Marketing (4)

Theory, strategies and methods are foundational to the informed practice of marketing. Students investigate the importance of marketing to an organization or cause, the interrelationship of the difference phases of marketing, the marketing of goods versus services, analysis and identification of markets, pricing strategies and digital marketing tactics.

COMM 211 - Theories of Communication (3)

This course serves as an examination of the theoretical foundations of the communication and media discipline. This includes the major approaches to the study of communication and media from the critical, cultural, and empirical foundations. In addition, students will receive an overview of the historical roots, major theory building perspectives and a review of contemporary theories and applications in the various communication contexts and their application in addressing major issues relevant to communication studies, and media content, audiences and effects.

COMM 261 - Video Production (4)

This course focuses on the professional production of video content. Students learn the basics of the production process from start to finish, including writing scripts, lighting, audio, and camera basics as well as the process associated with directing and shooting content. Students also learn to use professional editing software as well as how to deliver their final work for use on television, mobile devices, internet and physical media.

OR GRPH 317 - Digital Photography (4)

Digital Photography is a course covering the basics of photography. The focus will be on taking and critiquing photographs with an emphasis on creating professional images for use on the Web. Topics covered include photography and camera basics on how a camera works, lighting, composition, and special types of photography, such as portraiture, nature, landscape, motion, etc. The goal is to shoot professional photographs without manipulation. The course will primarily consist of several focused photography shooting assignments requiring students to take, share, and critique images. The course will not cover digital imaging enhancement, editing, or modification of images (see WEBD 117 - Graphic Editing Software).

Major Area Required
COMM 315 - Communication Ethics (4)

This course examines the strategies involved in effective, ethical communication in professional contexts. Students examine principles of ethical organizational communication and the temporal/cultural/social forces behind those principles, as well as apply reasoning and critical thinking in individual and group assignments. Comparing values and perspectives from diverse cultures, students will respond to cases in an intercultural professional environment.

COMM 335 - Communication in Groups and Teams (4)

The course examines current theories and best practices of working collaboratively in professional contexts. Students apply these concepts to analyze their own work experience, generating strategies for how to improve their performance in work groups. Students will learn basic project management skills and work in online virtual teams to complete a final communication project.

COMM 495 - Communications Capstone (4)

This course examines the strategies involved in planning and managing communication in professional contexts and the ways these strategies are informed by the integration of information provided by other key areas. Students examine principles of integrated applied communication, creating written and web-based communication products in class. Working in collaborative teams, students complete a project that demonstrates planning and managing communication for organizational goals. The course includes media production of communications for a client organization.

COMM 321 - Organizational Communication (4)

The course examines the role of communication in organizations. Students will learn the major theories of organizational communication, identifying and defining primary concepts, and applying them to discussions of real-world situations. The role of technology, corporate culture, leadership, teamwork, ethics, and diversity in communication is examined. Effective communication in global organizations and critiques of organization communication systems and structures are also presented.

OR COMM 400 - Intercultural Communication (4)

This course provides an overview of issues, processes, and theories involved with communicating with individuals from different cultures. Topics include thinking and communicating in global contexts and professional relationships in diverse environments.

MKTG 332 - Marketing Research (4)

Students develop an understanding of the theories and techniques of planning, conducting, analyzing and presenting market studies. Students will study different methodologies with emphasis on primary research including questionnaire design.

OR SOCL 335 - Applied Research Methods (4)

Applied Research Methods introduces students to the basic research designs and data collection techniques involved in human subjects’ research common to social research environments. After completion of this course, the student should know the basics of social research ethics, the steps of the research process, the strengths and weaknesses of selected types of qualitative and quantitative research strategies, issues of selecting or creating and refining instruments of measurement, how to properly select an appropriate sample of subjects, and how to interpret selected statistical measures utilized in hypothesis testing.

Major Electives

12 credits from the following types of courses:
Students may enroll in any course from any focus area and are not limited to just one area of focus. *Other courses may be accepted as Major Electives upon review by the Program Chair.

Optional Focus Areas include: Human Communication: This focus area prepares students for careers in general management of communication and information across various contexts. Digital Communication: This focus area compliments the foundations of communication covered in the program and emphasizes data-informed digital communications. Health Communication: This focus area compliments the foundations of communication covered in the program by helping students understand the healthcare landscape including major stakeholders and interconnected organizations in public health. Strategic Communication: This focus area compliments the foundations of communication covered in the program by helping students connect management perspectives, digital marketing strategies and promotional tactics that are applied in the strategic communication function.

University Electives

30 credits from the following types of courses:
Any undergraduate courses offered by the University except developmental education courses.

Optional Focus Areas

12 credits from the following subjects: BSAD, COMM, COMP, ENG, HUMN, IMD, INFA, ITEC, MKTG, RMI, PBRL, PSYC, PUAD, SPM

OR

Students can customize their focus by choosing 12 semester hours from at least two different disciplines.

OR

DATA 300 - Introduction to Analytics (4)

This course introduces the fundamentals of Business and Data Analytics. Students will learn the fundamentals of business problem framing, data wrangling, descriptive and inferential statistics, data visualization, and data storytelling in analytics. Not open to students with credit for INFA 300.

MKTG 340 - Digital Marketing (4)

Students investigate and evaluate various digital marketing and communication strategies and tactics. An emphasis is placed on critical evaluation skills, as well as social media, search marketing, content marketing, and evaluation of digital marketing initiatives. Students create a full digital marketing plan for a real-world company.

OR

MKTG 345 - Social Media Marketing (4)

In this course students will explore and utilize techniques for integrating social media marketing as an integral component of marketing campaigns, serving as listening and outreach tools for building brand awareness and promoting business. Through an investigation of tools which include internet forums, message boards, blogs, wikis, podcasts, picture sharing, video sharing, and social networking, students will have the opportunity to create and present a written plan for achieving business goals through the use of a social media marketing campaign.

OR IMD 300 - Digital Media Design (4)

This course explores current trends in digital media design and production. The focus will be on creating media that can be used in interactive media projects, web sites, and social media contexts. The course examines common practices and methods of creating professional quality media using current technologies. Students work individually and in teams to design, develop, and implement digital media for projects.

OR DATA 310 - Data Visualization (4)

This course introduces data visualization fundamentals using the leading visualization tools in the industry and focuses on project-based learning. Students will learn how to develop dashboards and discover insight effectively based on data. Not open to students with credit for INFA 350.

OR

HIM 150 - Medical Terminology (2)

This course will introduce the foundations of medical terminology nomenclature and use. Emphasis will be on the fundamentals of prefix, word root, and suffix linkages to build a broad medical vocabulary.

OR COMM 410 - Communications Internship (1-4)

This course provides qualified students with an opportunity to receive academic credit for supervised professional training and experience in an actual work environment. This Internship is an ongoing seminar between the student, the faculty member and the employment supervisor. It involves an Internship Application and Learning Agreement, periodic meetings with the faculty representative, professional experience at a level equivalent to other senior-level courses and submission of material as established in the Internship Application and Learning Agreement. Participation cannot be guaranteed for all applicants.

OR

DATA 300 - Introduction to Analytics (4)

This course introduces the fundamentals of Business and Data Analytics. Students will learn the fundamentals of business problem framing, data wrangling, descriptive and inferential statistics, data visualization, and data storytelling in analytics. Not open to students with credit for INFA 300.

MKTG 340 - Digital Marketing (4)

Students investigate and evaluate various digital marketing and communication strategies and tactics. An emphasis is placed on critical evaluation skills, as well as social media, search marketing, content marketing, and evaluation of digital marketing initiatives. Students create a full digital marketing plan for a real-world company.

OR

MGMT 425 - Organizational Change (4)

This course analyzes the forces that drive organizations to change, examines impediments to change, and surveys a range of approaches for making organizational change more effective. Students will develop an understanding of change processes and develop practical skills for becoming an organization change agent.

OR MGMT 440 - Organizational Culture & Performance (4)

This course focuses on the relationship between an organization's culture and its performance. The challenges and opportunities presented to both leaders and followers in adapting to and implementing organizational cultural change are addressed in this course. The impact culture performs as a mediating factor between a leader's style and the effective performance of an organization is examined in this course.

OR

MKTG 340 - Digital Marketing (4)

Students investigate and evaluate various digital marketing and communication strategies and tactics. An emphasis is placed on critical evaluation skills, as well as social media, search marketing, content marketing, and evaluation of digital marketing initiatives. Students create a full digital marketing plan for a real-world company.

OR MKTG 435 - Digital Marketing Analytics (4)

In this course, students will learn how to quantifiably measure and define client interaction through web analytics. Successful companies today are leveraging the power of web analytics to realize the full potential of their websites, and are able to develop and maintain client relationships that create measurable value to business. In this course students will be introduced to key concepts, tools, techniques, and practices of web analytics. Students will understand how web analytics can drive higher profits and improve the customer experience.

OR

PBRL 425 - Media & Crisis Communication (4)

Today's public relations professionals have entered a new era where preparedness to respond rapidly to various levels of crisis is essential. Building a positive reputation through the strategic management of communications with internal and external audiences during good times is a necessary foundation for withstanding negative press. Utilizing analysis techniques, public relations tactics, and hands-on projects, students will evaluate crisis situations, create and implement a strategic crisis communication plan, and learn to coach the corporate spokesperson and manage the media, while maintaining the organization's reputation.

OR PBRL 445 - Public Relations & Promotional Strategy (4)

Students research, develop and implement persuasive and promotional campaign strategies appropriate to corporate, governmental and non-profit organizations. This advanced course is designed for those who desire specialized skills in public relations and promotional communication. Emphasis is placed on various tactics including investor relations and employee communications.

OR COMM 410 - Communications Internship (1-4)

This course provides qualified students with an opportunity to receive academic credit for supervised professional training and experience in an actual work environment. This Internship is an ongoing seminar between the student, the faculty member and the employment supervisor. It involves an Internship Application and Learning Agreement, periodic meetings with the faculty representative, professional experience at a level equivalent to other senior-level courses and submission of material as established in the Internship Application and Learning Agreement. Participation cannot be guaranteed for all applicants.

Additional Requirements

All students are required to pass College Writing (ENG 120), and either Basic Learning Strategies (PF 121) or Learning Strategies (PF 321) prior to enrolling in any course at the 200 level or above. Students who enroll at Franklin with 30 or fewer hours of transfer credit are required to pass PF 121 Basic Learning Strategies in place of PF 321 Learning Strategies. Interpersonal Communication (COMM 150) or Speech Communication (SPCH 100) must be taken prior to enrolling in any course at the 300 level or above. Students must also meet the University algebra competency requirement.

Communications Degree Cost, Requirements & More

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Communications Jobs & Opportunities

Community Relations Specialist

Community Relations Specialists plan, execute, and manage outreach programs to promote organizations, bring awareness to intended audiences, and create positive community connections.

Copywriter

Copywriters create a variety of content, including direct mail, emails, advertisements, press releases and articles in support of marketing, advertising and public relations campaigns.

Corporate Communications Manager

Corporate Communications Managers collaborate in planning, creating, and delivering specific messages to internal and/or external audiences.

Corporate Trainer

Corporate Trainers educate, inspire, and guide employees to achieve maximize productivity, efficiency, and ability.

Interactive Communications Manager

Interactive Communications Managers oversee the planning, implementation, budgeting, and resourcing of interactive projects, leading teams to successful project completion.

Public Relations Specialist

Public relations specialists help create and communicate information to internal stakeholders, the public and the media on relevant topics and issues.

Recruiter

Recruiters fill job openings by developing recruiting plans and employing sourcing strategies to locate, interview, test, place, and assimilate qualified employees.

Technical Communicator

Technical Communicators translate complex data into written text, including instruction manuals, reference materials, and articles for both technical and non-technical audiences.

Web Content Developer

Web Content Developers create optimized text for websites, social network groups, blogs, and other interactive media in order to reach intended audiences, support interactive campaigns, and improve search engine rankings.

Communications Career Outlook

5%

From 2021-2031, jobs in Communications are expected to increase by 5%

All Occupations

2021
21,366,693 jobs
2031
22,481,983 jobs
Show Details >

Public Relations Specialists

2021
277,650 jobs
2031
303,218 jobs

Public Relations and Fundraising Managers

2021
92,630 jobs
2031
102,025 jobs

Advertising and Promotions Managers

2021
26,084 jobs
2031
27,343 jobs


Source information provided by Economic Modeling Specialists International (EMSI).

Communications Knowledge & Skillsets

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Communications Degree Frequently Asked Questions

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