Class Type100% online, 6 & 12-week courses
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About Start Dates
Additional future start dates include:
Spring 2024
Jan 8, 2024Feb 19, 2024
Apr 1, 2024
Summer 2024
May 20, 2024Jul 1, 2024
Fall 2024
Aug 19, 2024Sep 30, 2024
Nov 11, 2024
Start dates for individual programs may vary and are subject to change. Please request free information & speak with an admission advisor for the latest program start dates.
Cost Per Credit
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Get in the game with an online sport management degree
Sports is big business and the business is changing rapidly. According to the Business Research Company, today’s global sports industry is worth over $500 billion and growing. Rapid digitization, emergence of e-sports and the globalization of the sports industry have created a massive demand for professionals who are able to shape the future of sports. The B.S. in Sport Management major provides big-league career opportunities for sports-minded individuals with a head for business. You’ll learn how essential business concepts translate to the sports industry and open the door to a variety of roles.
Program Availability
Finish Faster
Transfer up to 94 previously earned college credits.
Accredited Online University
Nearly 80% of our students take online courses.
Real-World Practitioners
Benefit from the experience of sport management professionals
Relevant Curriculum
Prepare to tackle the sport management challenges of today and tomorrow
Program Overview
Build your leadership skills and style to excel in the sports industry
Franklin’s sport management curriculum unites sport science research and sport industry theory with the practical knowledge of sport management in order to enhance your understanding of sport business concepts and techniques so that you can achieve results when working with athletes. You’ll get a comprehensive introduction to the coaching profession at various levels including high school, club, youth, recreational and intercollegiate college programs.
In addition to the focus on athlete performance, you’ll also learn what it takes to establish a sport club organization. You’ll learn to develop, manage, and sustain a highly organized club by creating a business plan and a mini-grant proposal.
You’ll also examine the leadership role in management and responsibility of leaders in sports. In addition to analyzing various leadership styles and techniques, you’ll also get insight into the unique challenges associated with leading people in sports.
Learn to maximize the impact of fundamental business principles
Franklin’s B.S Sport Management curriculum conveys essential concepts from the functional areas of business within a sports context. You’ll learn marketing as it applies specifically to the sports industry including sponsorships, licensing, global issues and after-marketing techniques that are common to sports promoters. You’ll also explore the legal, ethical and social issues related to sports information. In addition, you’ll acquire the knowledge you need to manage athletic programs in schools, colleges, community centers and other venues including how to navigate legal, ethical and social issues related to the NCAA, NAIA and OHSAA.
Supplement your online coursework with required field experience
Put your knowledge to the test and get practical experience with an on-site field experience at an organization of your choice. Tailor your degree to your ultimate career ambition with an internship in a school district, college or university or even a minor or major league franchise. You’ll build on-the-job skills under the direction of an on-site supervisor and a Franklin faculty member. In the past, students have pursued ticketing opportunities with the Cincinnati Reds and event planning with the Dayton Dragons.
Earn your degree from a university built for busy adults
Earn your degree on your terms by taking classes 100% online. Accredited and nonprofit, Franklin was built from the ground-up to satisfy the needs of adult learners. Our seamless transfer process and team of academic advisors will help ease your transition to becoming a student, while our flexible course schedules help to balance your education with work, family and life. Get started on your future today.
Start Date Tiles
Start dates for individual programs may vary and are subject to change. Please request free information & speak with an admission advisor for the latest program start dates.
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Curriculum & Course Descriptions
In this course, students acquire the writing competence necessary for conducting and presenting research. A variety of assignments, beginning with personal reflections, build upon one another, as students develop ideas that respond to, critique, and synthesize the positions of others. Students systematize and organize knowledge in ways that will help them in all of their courses. The course also emphasizes the elements of good writing style, appropriate grammar and mechanics, clarity of language, and logical and cohesive development. It culminates in submission of a documented research paper.
This course introduces the student to statistics with business applications. The course covers both descriptive and inferential statistics. Topics included are: measures of central tendency; measures of dispersion; graphical displays of data; linear regression; basic probability concepts; binomial and normal probability distributions; confidence intervals; and hypothesis testing. These topics will be covered using a basic knowledge of algebra and Microsoft Excel. Note, this course has proctored exam(s).
Choose either MATH 140 Introduction to Quantitative Reasoning or MATH 150 Fundamental Algebra as the prerequisite. Course can count as a University Elective.
An introduction to economic theory involving the examination of how decision making by firms and individuals is shaped by economic forces. Emphasis is placed on demand, supply, market equilibrium analysis, and basic market structure models. The invisible hand as the driving force for economic decisions as well as market externalities are discussed. The class concentrates on providing a balanced approach to studying economic agents' behavior and the global implications and outcomes.
An overview of the structure and function of the American governmental system, including the roles of the President, Congress, the Supreme Court, the news media, public opinion, and public interest groups in the political system.
Understanding Science: Principles, Practice & Theory is a two credit hour course that introduces students to the major themes, processes, and methods common to all scientific disciplines. Students will develop critical thinking skills necessary to analyze and evaluate all kinds of phenomena, scientific, pseudoscientific, and other. The focus is on the nature of science so students will develop an understanding of how science works and develop an appreciation for the process by which we gain scientific knowledge.
This course is designed for students interested in the allied healthcare professions and focuses on gross anatomy and the function of human organ systems and how they relate to one another. Students in this course will expand their medical terminology and scientific understanding of the physiology of the human body. In addition, students will gain an understanding of general pathology as it relates to the disruption of homeostasis. This course will include a one-hour lab component.
4 credits from the following types of courses:
Choose from the Art, English Literature, Fine Arts, Humanities, Music, Philosophy, Religion or Theater disciplines.
Critical Ethics uses critical thinking to get around the limitations of personal belief and indoctrination to get to what ought to be done and why to improve the human condition. Accordingly, the goal of this course is to help the student improve his/her ethical analysis and evaluation skills to help the student do the thing that must be done, when it ought to be done, using critical thinking.
This course introduces students to the Franklin University community and provides strategies for successful transition to and participation in that community. Topics include University resources and procedures, strategies for advancing communication skills, the use of electronic tools to participate in virtual environments, and the development of an academic and career plan.
This course prepares students to be successful lifelong learners both academically and in their chosen careers. Franklin courses require a high level of self-directed learning and focus on skills required in the workplace and the classroom that are easily transferable between the two environments. The course includes strategies for advancing communication skills, including the use of electronic tools to participate in virtual environments. The assignments and activities in the course are created to closely simulate teamwork found in the workplace.
By using applied critical and creative thinking, students in this course will develop a set of communication skills that will enhance their personal and professional relationships and endeavors. This course will focus on skill development in key areas such as self, perception, listening, verbal messages, conversations, relationships, conflict management, persuasion, and public speaking.
This public-speaking course emphasizes the fundamentals of extemporaneous speaking. Skill-building activities and assignments focus on research, organization, reasoning, style and delivery of presentations as well as listening and audience engagement.
This course focuses on using spreadsheets to solve business applications.
This is an intermediate course focusing on the composition of research papers. Students in this course prepare to be active participants in professional discourse communities by examining and practicing the writing conventions associated with their own fields of study and work. By calling attention to the conventions of disciplinary writing, the course also prepares students for upper-division college writing and the special conventions of advanced academic discourse. Course activities include three extended research papers, semi-formal writing addressing interdisciplinary communication, and readings fostering critical engagement with disciplinary conversations.
In this course students will learn how to apply principles of intelligent visual design to professional communication and self-presentation. The focus will be on helping students reframe how to look outward to the professional world, and how to get professionals to view them as great employees and collaborators. How do you seek information to better understand organizations and professional opportunities? How do you present yourself to employers or prospective clients? Throughout the course students will receive professional mentoring and participate in an informational interview. Students will enhance their skills in impression management and communication through social media such as Linked In, blogs, and digital portfolios. Each assignment is tailored to fit the students? professional goals and career path. This course is intended for all academic majors.
An introductory business course that helps students learn business terminology and provides preliminary study into the areas of economics, global business, ethics, business ownership, business management, human resource management, marketing, accounting and finance.
A study of the everyday legal problems encountered in business with emphasis on the areas of legal procedure, contracts, agency, employment law, business organizations and torts, with cases relating to these and other areas.
An introduction to the human resources function and related elements and activities. The course outlines the roles and functions of members of the human resources department, as well as educating others outside human resources, in how their roles include human resources-related activities. The student will learn about the evolution in human resources management as we know it today. Emphasis is placed on the modern day importance of HRM and the new "corporate view" of the function. Additionally, the student will be exposed to the view of HRM from the perception of both management and subordinate employees. The importance of maintaining fair and equitable compensation and benefit programs will be discussed. The student will be exposed to practical situations and problem solving regarding areas of employee counseling, discipline and termination. Equal Employment Opportunity will be discussed in order for the student to understand its need, importance and the legal issues surrounding it. Other critical areas of training and development, staffing and strategy will also be explored.
This course explores the basic concepts and processes of management. Students will explore the functional roles and processes of planning, leading, organizing, and controlling comprising the manager role. Students develop skills related to the manager function that are required in today's competitive environment.
Theory, strategies and methods are foundational to the informed practice of marketing. Students investigate the importance of marketing to an organization or cause, the interrelationship of the difference phases of marketing, the marketing of goods versus services, analysis and identification of markets, pricing strategies and digital marketing tactics.
An introduction to accounting emphasizing how general purpose financial statements communicate information about the business corporation's performance and position for users external to management. Approximately one third of the course emphasizes how the accountant processes and presents the information and includes exposure to recording transactions, adjusting balances and preparing financial statements for service and merchandise firms according to established rules and procedures. The balance of the course examines major elements of the statements such as cash, receivables, inventory, long-lived assets, depreciation, payroll, bonds, and other liabilities and stocks. Concepts of this course are applied to Managerial Accounting (ACCT 225). Students are advised to avoid any time lapse between these courses.
This course is designed to survey the field of finance and provide the foundation for more advanced finance coursework. Topics include sources of business and financial information, financial statement analysis, the time value of money, the nature and measurement of risk, financial institutions, investments and corporate finance.
Designed to look at sport and its role in society and the influence of society on sport in the areas of preparation for life, deviance in sports, coach's role, gender, race and ethnicity, class relations and social mobility, sports and the economy, sports and the media, sports and politics, sports and religion.
This course provides an introduction to the sports management field including career opportunities. Topics covered include knowledge and skills related to planning, organizing, directing, controlling, budgeting, and leading a sports related organization.
The course examines the development of esports and its current state in order to better understand professional gaming from different technological, management, cultural, and economic perspectives. The course explains the most important actors in professional gaming and examines different models for esports ecosystems. The course seeks to help students appreciate the diversity and complexity of esports and identify areas of interest to them.
Through this course, students will gain an understanding of the special nature of the sports market. The course includes a combination of knowledge and skills related to the promotion, selling, and advertising of services and/or products within sports and physical activity industries.
This course provides the student with the variety of media in which to disseminate sports Information. It explores ethical, legal, and social issues relating to the sports information field.
This course provides information into the legal issues related to the sports field. Topics will cover the time frame from amateur through professional sports. Basic legal principles affecting the management of recreation and sports programs, liability and risk assessment of those programs will be covered.
Sport Facility and Event Management covers the changing nature of administration of health, physical education, and recreation programs; administrative relationships, administrative setting; physical plant; purchase and care of supplies and equipment; legal liability; insurance management; and professional and public relations. *This course cannot be taken by students who already have credit for EXS 423 Org/Admin Sports Programs.
This course will provide a more detailed discussion of sport promotion and sales management. Students will gain an understanding or sponsorships, licensing, global issues, and after-marketing techniques that confront the modern-day sports promoter.
This course provides the student with the knowledge and skills necessary to manage athletic programs in schools, colleges, community centers, and other venues. It explores ethical, legal, and social issues relating to following the various standards such as NCAA, NAIA, OHSAA, and others. The course will also explore such areas as specific organizational management and structures, communication techniques, insurance and transportation issues.
This course will examine the role and responsibility of leadership in the area of sports. An emphasis will be placed on leadership styles, techniques, leadership's role in management, and issues and problems in leading people in sports.
The purpose of the Sport Studies Capstone is to apply previously acquired knowledge during undergraduate major courses to create a personalized e-portfolio and Senior Capstone Project. Students will obtain key information regarding possible career options within the sport management or exercise science industries that can be applied towards future job related goals. Various career tools will be explored and applied as part of the learning process, including the creation of an eportfolio which utilizes various artifacts to market to future employers. Sport Management and Exercise Science students are required to take this course, SPM 491 or EXS 491 Sport Management or Exercise Science Internship for graduation.
The student supplements theoretical classroom knowledge with practical, on-the-job experience in the Wellness & Fitness, receiving close supervision and comprehensive evaluation for credit purposes by employers and faculty. Students are responsible for selecting an appropriate employer to complete a minimum of 80 hours of work during the duration of this course. This course has additional conditions for registration and requires the approval of the Program Chair. Students have the option to choose this course or SPM 491 Sport Studies Capstone to fulfill their degree requirements.
18 credits from the following types of courses:
Any undergraduate courses offered by the University except developmental education courses.
The University Electives requirement allows students to select any undergraduate courses (except developmental general education courses) to meet the required degree hours. The Program Chair has provided the following suggested optional focus areas to help guide course selection for these degree hours. Please note these are not required courses and students are not limited to these courses. The recommended focus areas are intended to assist with long term professional goals and provide elective options that align with industry specific interests.
OR
Recreational Program Management and Coaching:
This course is an introduction to exercise program design. It will review general principles for designing exercise programs for apparently healthy individuals and individuals with physical disabilities. Strategies to improve exercise compliance and adherence will be included. Legal issues in the designing of exercise programs will be addressed.
This course introduces students to sports and exercise psychology theories, research, and selected applications of those theories and research. Topics include, but are not limited to, motivation, team dynamics, improving performance, and challenges/transitions in sport. Students will also learn how to apply sports psychology concepts to professional, personal, and social contexts.
This course is designed to assist students when making intelligent decisions throughout life in order to achieve an optimal level of wellness. Emphasis will be placed on the wellness concept and its relationship to fitness, nutrition, self-esteem, and stress management. The areas of catastrophic diseases, aging process, and medical consumerism will be covered.
Students learn fundamental budgeting, accounting, and financial management concepts and techniques necessary for planning, analysis, and decision making in government and nonprofit organizations. Students also examine the competing values and politics that underlie and impact the budget process and financial decisions. Finally, students apply skills for effectively communicating financial analysis methods and conclusions with colleagues, elected officials, the media, and the public.
This course is a comprehensive introduction to the coaching profession. Emphasis is placed on sport at the high school and various club levels. Consideration is also given to coaching at other levels, such as youth, recreational, and intercollegiate sports programs. The primary goal of the course is to develop and enhance students' knowledge and understanding of concepts and techniques of coaching and their application to achieving important objectives in working with athletes. The course and textbook combine sport science theory and research with the practical knowledge and methods of expert coaches in the five essential categories of coaching education and professional practice.
This course will explore the principles and procedures necessary to establish a sport club organization. An emphasis will be placed on creating a sport club business plan, and constructing a mini-grant proposal. Students who learn this information will be enabled to develop, manage, and sustain highly organized, professional, and structured clubs.
This course covers the theories and techniques of training and development from strategic and operational perspectives. Emphasis is placed on employee needs assessment, program design, implementation and evaluation. Learning theories and long-term development for global competitiveness are discussed.
OR
Sports Marketing:
A study of fundamental principles and practices of advertising that emphasizes the development of a creative strategy and the decision-making process for the recommendation, implementation, and evaluation of a promotional campaign in support of the organization's strategy.
An understanding of consumer decision processes is developed through application of behavioral sciences. Organizational decision-making processes are also considered. The implications of these processes are considered in relation to marketing, organizational strategies and decision making.
Students develop an understanding of the theories and techniques of planning, conducting, analyzing and presenting market studies. Students will study different methodologies with emphasis on primary research including questionnaire design.
Students investigate and evaluate various digital marketing and communication strategies and tactics. An emphasis is placed on critical evaluation skills, as well as social media, search marketing, content marketing, and evaluation of digital marketing initiatives. Students create a full digital marketing plan for a real-world company.
This course starts with principles of good design relevant for print and ends with active learning through the prepress creation of professional communication items like fliers, posters, and brochures. It includes digital prepress techniques and orientation to software used by industry practitioners for layouts. Please note that access to the Adobe Creative Cloud version of InDesign is required for this course.
This course teaches the theories and practices associated with visual design principles, and layout for professional communication in traditional and new media formats. The focus of this course is on the creation of media content for use in promotion as well as a cursory overview of the Adobe image and web, creation and editing applications. Specifically, students will learn to utilize PhotoShop, InDesign, and Spark in the completion of these endeavors.
This course provides students with instruction in graphic and image editing software that is widely used in the photography and graphic design fields. Hands-on projects will use image editing tools, layers, color adjustments, tonal adjustments, shapes, and filters to enable students to understand current postproduction techniques for both photography and graphic design applications. These skill sets are basic to digital 'literacy skills for today?s computer creative workers and will be necessary support for students majoring in IMD, WEBD, COMM, and other design-related majors.
OR
Sport Performance and Fitness Business Ownership:
Foundations of Entrepreneurship is an introductory course that examines the theory, practice, and tools of entrepreneurship. Various entrepreneurship structures and how such structures result in different unique pathways to success are explored. Students will focus on the importance of developing an entrepreneurial mindset as they assess their individual values and determine their affinity for entrepreneurial thinking, while also reviewing the risks and rewards of entrepreneurial businesses in the context of their chosen entrepreneurial philosophy. Finally, students will identify and evaluate opportunities for new ventures, and consider a strategic approach for successful business plan development.
This course examines the techniques for the commercialization of the products or services offered by the entrepreneur. Students will be taught how to measure the realistic demand for their product or service. Primary and secondary marketing, including research, will be emphasized and addressed. Students will learn how creativity transitions to innovation. Value propositioning, branding, and pricing will be significant topics of discussion. In bringing products to market, students will be taught how to make use of cost-effective, cutting edge tools such as social media.
This course covers the critical role of effective leadership in the successful growth of a new business entity. Students will learn the logical approach to recruiting and leading an effective team. Focus will also be on all aspects of entrepreneurial finance and funding. Students will learn how to make use of a standard accounting software package. Also covered are the fundamentals of raising capital, both debt and equity. Building on prior financial training, students will learn the unique characteristics of analyzing small business financial statements with an eye toward potential valuation. Finally, asset acquisition and wealth strategies will be a topic pertinent to all who desire to pursue an entrepreneurial venture.
This course focuses on the relationship between an organization's culture and its performance. The challenges and opportunities presented to both leaders and followers in adapting to and implementing organizational cultural change are addressed in this course. The impact culture performs as a mediating factor between a leader's style and the effective performance of an organization is examined in this course.
A study of fundamental principles and practices of advertising that emphasizes the development of a creative strategy and the decision-making process for the recommendation, implementation, and evaluation of a promotional campaign in support of the organization's strategy.
The study of management accounting for internal reporting and decision-making. The course introduces a business-management approach to the development and use of accounting information. Major topics include cost behavior, cost analysis, profit planning and control measures. Accounting for decentralized operations, capital budgeting decisions, and ethical challenges in managerial accounting are also covered.
OR
Athletic Administration and Sport Leadership:
This course will explore the principles and procedures necessary to establish a sport club organization. An emphasis will be placed on creating a sport club business plan, and constructing a mini-grant proposal. Students who learn this information will be enabled to develop, manage, and sustain highly organized, professional, and structured clubs.
This course is a comprehensive introduction to the coaching profession. Emphasis is placed on sport at the high school and various club levels. Consideration is also given to coaching at other levels, such as youth, recreational, and intercollegiate sports programs. The primary goal of the course is to develop and enhance students' knowledge and understanding of concepts and techniques of coaching and their application to achieving important objectives in working with athletes. The course and textbook combine sport science theory and research with the practical knowledge and methods of expert coaches in the five essential categories of coaching education and professional practice.
This course uses a systems perspective to identify, select, develop, and evaluate solutions to document and improve the performance of individuals, groups, and organizations. Students will learn how to analyze performance problems and make recommendations at the employee, job, and organizational level that will assist the organization and its employees in achieving organizational goals and managing change. Students will also learn how to bridge the gap between organizational strategy, individuals, and departments.
This course focuses on the organizational processes and theoretical constructs related to organizational behavior. The roles of leaders, followers, and teams and their influence on the culture and performance of an organization are addressed through the analysis of key organizational behavior concepts and related cases. Topics will include: values, perception, attitudes, assumptions, learning, motivation, conflict, diversity, and change.
This course focuses on the development of leadership theories from trait, skill, style, situational, and contingency constructs and their utilization by managers and leaders. The primary emphasis of the course is the importance of the Full Range Leadership model and the role transformational leadership performs in the interaction with organizational culture and performance.
A study of the everyday legal problems encountered in business with emphasis on the areas of legal procedure, contracts, agency, employment law, business organizations and torts, with cases relating to these and other areas.
All students are required to pass College Writing (ENG 120), and either Basic Learning Strategies (PF 121) or Learning Strategies (PF 321) prior to enrolling in any course at the 200 level or above. Students who enroll at Franklin with 30 or fewer hours of transfer credit are required to pass PF 121 Basic Learning Strategies in place of PF 321 Learning Strategies. Interpersonal Communication (COMM 150) or Speech Communication (SPCH 100) must be taken prior to enrolling in any course at the 300 level or above. Students must also meet the University algebra competency requirement.
Program Details
2023 - 2024 Tuition | Cost Per Credit |
---|---|
Standard tuition | $398 |
B.S. in Nursing | $298 |
Current service members | $250 |
International students | $526 |
See How Franklin Compares
67% LESS IN TUITION
For students taking 31 credits per year, Franklin University’s undergraduate tuition for the 2023-2024 academic year is $12,338. According to Collegeboard.org, that's about 67% less than the national average private, nonprofit four-year college tuition of $38,070.
A learning outcome map functions as a roadmap to help guide students' progress through their program of study. Click HERE to view the B.S. Sport Management matrix.
1. To be awarded an undergraduate degree, students must:
- Successfully complete all courses required in the major program, including:
- General Education
- Business or Professional Core
- Major Area and Elective Courses
- Technical transfer credit (for specific degree completion programs only)
2. Meet these grade point average (GPA) requirements:
- All students must attain a minimum Franklin University cumulative GPA of 2.00
- All students must attain a minimum GPA of 2.25 in the major area, and each major area course must be completed with a grade of “C” or better to count toward degree requirements
3. Complete the residency requirement
- Students seeking a bachelor’s degree must complete a minimum of 30 credit hours at Franklin University to be eligible for a degree. Students seeking an associate’s degree must earn 20 credit hours overall in residence at Franklin University to be eligible for a degree.
4. Complete the payment of all requisite tuition and fees
5. Not be under disciplinary dismissal due to academic dishonesty or a violation of the Student Code of Conduct
Program Chairs and Academic Advisors are available for consultation to provide information and guidance regarding the selection of courses, the accuracy of schedules, and the transfer process. However, students are responsible for understanding and meeting the degree requirements of their major program or degree and for planning schedules accordingly.
Overall Residency Requirements
Students seeking a bachelor’s degree must complete a minimum of 30 credit hours at Franklin University to be eligible for a degree. Students seeking an associate’s degree must earn 20 credit hours overall in residence at Franklin University to be eligible for a degree.
Course Level Requirements
A student must have 40 credit hours overall that are equivalent to 300/400 level Franklin University courses for a bachelor’s degree. A student must have a minimum of 12 credit hours of courses that are equivalent to 200 level or above for an associate’s degree.
Business Core Requirements
Majors that have Business Core requirements are Accounting, Applied Management, Business Administration, Business Economics, Business Forensics, Energy Management, Entrepreneurship, Financial Management, Financial Planning, Forensic Accounting, Human Resources Management, Information Systems Auditing, Logistics Management, Management & Leadership, Marketing, Operations & Supply Chain Management, and Risk Management & Insurance. The Business Core is the foundation of the related academic disciplines appropriate for a baccalaureate degree in business. The purpose of the Business Core is to provide students with a conceptual understanding of organizations, how the functional areas interrelate to achieve organizational goals, and how to apply professional decision-making competencies and technical skills in today’s environment. After completing the Business Core, graduates will be able to:
- analyze an organization’s accounting information in order to develop sound business decisions
- identify and apply valuation models relevant to an organization’s financial decisions
- identify the impact of forces influencing the major functional areas of business (e.g., ethical, legal, technological, economic, global and social)
- apply marketing activities to the delivery of goods and services in business-to-business and business-to-consumer markets
- apply interpersonal and resource management skills to enhance business success
Business Principles (BSAD 110) is a Business Core prerequisite. Transfer students with the equivalent of four business courses are not required to take Business Principles.
Major Area Requirements
A student must have 20 credit hours in the major area that are equivalent to 300/400 major level Franklin courses for a bachelor’s degree. A student must have 12 hours of major area courses that are equivalent to 200 level or above for an associate’s degree. A minimum 2.25 GPA is required in the major area for students enrolled in either the associate’s or bachelor’s degree programs, and each major course must be completed with a grade of “C” or better to count toward degree requirements.
Capstone Requirement
Every major has a capstone experience for which credit cannot be transferred into the University. This is a Franklin course designed to integrate and assess the learning outcomes specific to each major as a whole. This course should be taken as the last major course. If, given the academic scheduling process and the student’s projected graduation date, this is not possible, then the student should have Senior Standing (90 or more credit hours), plus the skill-based General Education courses (COMM, SPCH, WRIT, MATH, COMP), all business or professional core courses, and the capstone prerequisite courses.
Subsequent Degree Requirements
Students pursuing subsequent bachelor’s degrees must earn in residency at Franklin University a minimum of 30 credit hours at the 200 level or above, of which a minimum of 16 credit hours must be major area courses equivalent to 300/400 level courses.
Additional Degree Requirements
Students seeking an additional bachelor’s (or associate’s) degree must successfully complete a minimum of 30 credit hours (including the major requirements) beyond the first bachelor’s (or associate’s) degree. (See the “Subsequent Degree” section of the Academic Bulletin.)
Transfer Credit
Transfer credit and credit awarded on standardized exams, proficiency exams or portfolio credit awarded by another institution will not count toward the residency requirement at Franklin University. Credit awarded based on proficiency examination or portfolio evaluation conducted by Franklin University may apply as appropriate major area credit, but will not reduce the hours required toward the residency requirement.
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Career Opportunities
Franchise Manager
Franchise managers are responsible for planning a team’s budget, working with coaches and athletes to ensure the availability of necessary training and hiring and firing athletes.
Athletic Director
Athletic directors work at schools and universities to oversee coaches and staff members associated with athletic programming.
Sport Operations Manager
Sport operations managers support the competitive experience by conducting and overseeing financial and budgetary operations for an organization or facility.
Facilities Director
Facilities directors are responsible for the management and operation of a physical building including managing staff, an operating budget, maintenance and construction.
Sports Broadcaster
Sports broadcasters entertain fans by sharing their commentary and analysis on a sporting event. Broadcasters work in a variety of media channels including, radio, television or internet.
Sports Information Director
Sports information directors are employed by colleges and universities in a public relations role specializing in providing sports-related information (game results and statistics) to fans and the general public.
Sporting Event Manager
Sporting event managers manage event-related services including budget, promotion, set up and operations logistics.
Employment Outlook
From 2021-2031, jobs in Sport Management are expected to increase by 13%
All Occupations
2021 |
726,590 jobs
|
2031 |
822,535 jobs
|
Agents and Business Managers of Artists, Performers, and Athletes
2021 |
23,775 jobs
|
2031 |
25,973 jobs
|
Athletes and Sports Competitors
2021 |
16,055 jobs
|
2031 |
17,911 jobs
|
Coaches and Scouts
2021 |
272,804 jobs
|
2031 |
304,765 jobs
|
Source information provided by Lightcast.
Knowledge & Skillsets
Gain in-demand skills sought by employers with curriculum that teaches you:
- Recruit, mentor and nurture the development of athletes
- Prepare teams for competition, including practices and game preparation
- Create an environment that prioritizes sportsmanship and civility
- Maintain accurate records of athletic eligibility
- Analyze existing athletic programs and assist in the creation of new athletic programs
- Develop customized coaching plan for athletes including goals and plan of action
- Oversee competition events by developing game strategy and establishing a focused approach for excellence in competition
- Build positive group dynamics that contribute to the team and individual athlete success
- Develop, implement and maintain orientation, mentoring and educational programming for departmental administration and staff
- Develop and run sports programs while overseeing finances and budgets related to the athletics department and facilities
- Built and implement strategic vision for the athletic department
- Oversee the production of the athletic handbook, bulletins and other publications
- Plan, manage and evaluate program budgets, payroll and other fiscal activities
- Monitor compliance of programs with federal and state regulations and conduct compliance reviews
- Prepare athletic budget, requisition supplies and equipment, supervise expenditure, and maintain inventories for athletic programs
- Develop, implement and enforce policies and procedures for ensuring safe facilities and programs
- Direct and coordinate a full range of athletic department services and programs including maintenance, transportation and adherence to rules and regulations
- Assess athletics department liability risk and develop new policies and procedures to mitigate risk
- Develop and lead implementation of new athletic programs
- Ensures compliance with all federal, state and local laws governing athletic facilities and operations
- Develop and mentor volunteers and staff to ensure quality instruction and leadership
- Create, implement, schedule and manage a variety of recreational sports programs
- Evaluate recreation programs to ensure the quality of programs fits the needs of all participants
- Observe and monitor recreation programs to ensure safe and effective programs
- Prepare reports and correspondence regarding recreation operations
- Recommend the purchase, storage and utilization of recreation equipment
Get College Credit for What You Already Know
The certificates and training listed below are relevant to this degree program. Search our database to view pre-evaluated credentials and see how a license, certification or professional training saves you time and money toward your degree.
Frequently Asked Questions
Congratulations on wanting to finish your degree. At Franklin, we make it easy and convenient for busy, working adults to complete their bachelor's degree program alongside other commitments. Typically, a bachelor’s degree takes about 4 years of full-time study from start to finish. However, Franklin’s generous transfer policy can help you finish faster. Visit MyTransfer Credit to see how your previously earned credits can save you time toward your bachelor’s.
Franklin makes getting started easy and convenient. We offer three trimesters every year, with start dates within each. Talk to your admissions advisor to find the start date that works best for you.
Franklin University offers a quality education at a competitive cost so you can afford to invest in your future. Our per credit hour tuition rates (vs. per year or per term rates) enable you to get a realistic estimate of exactly how much your degree will cost - especially once you've factored in transfer credit. Our 2023-2024 tuition rate is $398 per credit hour and with our tuition guarantee, you can lock-in your tuition rate from your first term through graduation. Ask our helpful staff about available financing options and financial aid programs. Visit MyTransfer Credit to see how transfer credits could help you save time and money.
This is a four-year undergraduate degree program that exists at the intersection of business and the sports industry. Students learn business concepts within the context of sports through online coursework and complete an on-site field experience that provides experiential training to round out their degree.
Sport management graduates go on to become sports business operation managers, event managers, facilities directors, franchise managers, athletic directors, sports information directors, sports broadcasters or entrepreneurs. Some also go on to graduate school to pursue careers as agents.
With a B.S. Sport Management from Franklin, you'll be well-prepared for leadership positions in public, private and commercial employment settings within the fitness, recreational, sport and wellness industries. Graduates of the sport management major will find job opportunities in the media, high school and college athletic departments, and minor league and professional sports organizations.
With a B.S. Sport Management from Franklin, you'll be well-prepared for leadership positions in public, private and commercial employment settings within the fitness, recreational, sport and wellness industries. Our online bachelor's degree program provides coursework in a convenient format that works for busy adults and 6 credit hours of required experiential learning that provides an opportunity to work alongside an in-field professional to gain hands on experience.
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