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B.S. Sport Management

Take care of business with an online sport management degree

Sports is big business and the business is changing rapidly. From the way fans experience sports, whether in person or online, to the evolving role of the players, from athletes to advertisers, sport management is a dynamic industry. The B.S. in Sport Management major provides big-league career opportunities for sports-minded individuals with a head for business. You’ll learn how essential business concepts translate to the sports industry and open the door to a variety of roles.

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Transfer up to 94 previously earned college credits.

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Real-World Practitioners

Benefit from the experience of sport management professionals

Relevant Curriculum

Prepare to tackle the sport management challenges of today and tomorrow

Program Overview

Build your leadership skills and style to excel in the sports industry

Franklin’s sport management curriculum unites sport science research and theory with the practical knowledge of expert coaches in order to enhance your understanding of coaching concepts and techniques so that you can achieve results when working with athletes. You’ll get a comprehensive introduction to the coaching profession at various levels including high school, club, youth, recreational and intercollegiate college programs. 

In addition to the focus on athlete performance, you’ll also learn what it takes to establish a sport club organization. You’ll learn to develop, manage, and sustain a highly organized club by creating a business plan and a mini-grant proposal. 

You’ll also examine the leadership role in management and responsibility of leaders in sports. In addition to analyzing various leadership styles and techniques, you’ll also get insight into the unique challenges associated with leading people in sports. 

Learn to maximize the impact of fundamental business principles  

Franklin’s B.S Sport Management curriculum conveys essential concepts from the functional areas of business within a sports context. You’ll learn marketing as it applies specifically to the sports industry including sponsorships, licensing, global issues and after-marketing techniques that are common to sports promoters. You’ll also explore the legal, ethical and social issues related to sports information. In addition, you’ll acquire the knowledge you need to manage athletic programs in schools, colleges, community centers and other venues including how to navigate legal, ethical and social issues related to the NCAA, NAIA and OHSAA. 

Supplement your online coursework with required field experience

Put your knowledge to the test and get practical experience with an on-site field experience at an organization of your choice. Tailor you degree to your ultimate career ambition with an internship in a school district, college or university or even a minor or major league franchise. You’ll build on-the-job skills under the direction of an on-site supervisor and a Franklin faculty member. In the past, students have pursued ticketing opportunities with the Cincinnati Reds and event planning with the Dayton Dragons.

Earn your degree from a university built for busy adults

Earn your degree on your terms by taking classes 100 percent online or pursue available coursework at one of our Midwest locations. Regionally accredited and nonprofit, Franklin was built from the ground-up to satisfy the needs of adult learners. Our seamless transfer process and team of academic advisors will help ease your transition to becoming a student, while our flexible course schedules help to balance your education with work, family and life. Get started on your future today.

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Curriculum & Course Descriptions

120 Semester Hours
Fundamental General Education Core (24 hours)
English Composition (3 hours)

Choose a minimum of 3 semester hours from:

WRIT 120 - College Writing (4)
In this course, students acquire the writing competence necessary for conducting and presenting research. A variety of assignments, beginning with personal reflections, build upon one another, as students develop ideas that respond to, critique, and synthesize the positions of others. Students systematize and organize knowledge in ways that will help them in all of their courses. The course also emphasizes the elements of good writing style, appropriate grammar and mechanics, clarity of language, and logical and cohesive development. It culminates in submission of a documented research paper.

*If the course does not have a research paper component, WRIT 130 Research Paper, two semester credits, is also required.

Mathematics (3 hours)

Choose a minimum of three semester hours from*:
 

MATH 215 - Statistical Concepts (4)
This course introduces the student to statistics with business applications. The course covers both descriptive and inferential statistics. Topics included are: measures of central tendency; measures of dispersion; graphical displays of data; linear regression; basic probability concepts; binomial and normal probability distributions; confidence intervals; and hypothesis testing. These topics will be covered using a basic knowledge of algebra and Microsoft Excel. Please note: A book fee will be included in your tuition charges for required course materials. Please see http://www.franklin.edu/financial-aid/tuition-fees /e-textbooks for specific charges.

*At least one mathematics or statistics course beyond the level of intermediate algebra.

Choose either MATH 115 Introduction to Quantitative Reasoning or MATH 150 Fundamental Algebra as the prerequisite. Both courses can count as a general education or University elective.

Sciences (6 hours)

Choose a minimum of 6 semester hours.

*Two science courses, with one having a laboratory component.

Social and Behavioral Sciences (6 hours)

Choose a minimum of 6 semester hours from:

SOCL 110 - Introduction to Sociology (4)
Sociology is the scientific study of group behavior - whether the groups are dyads, small groups, associations, bureaucracies, societies, publics, aggregates, social movements, or mobs, etc. This introductory course introduces the student to sociological principles and theoretical perspectives that facilitate understanding the norms, values, structure and process of the various types of groups into which people organize. The course focuses on applying the scientific method to studying social problems (e.g. poverty, crime, sexism and racism) and basic institutions (i.e. family, government, economy, religion, education). Students will develop their "sociological imagination" as a way of understanding what their lives are and can be in relation to the larger social forces at work in local, national, and international environments.
  • Choose additional coursework from the Anthropology, Economics, and Psychology disciplines, or PUAD 295 American Government in Action

*The six semester hours must come from at least two different disciplines

Arts and Humanities (6 hours)

Choose a minimum of 6 semester hours from:

HUMN 210 - INTRODUCTION TO LOGIC & CRITICAL THINKING SKILLS (2)
The goal of this course is to help you improve as a critical, logical thinker. You will be introduced to the art of formulating and assessing arguments according to the standards of logical thinking and critical analysis. You will discover how to apply these valuable skills to your studies and everyday life, learning how to overcome obstacles to critical thinking, and how to avoid being deceived by means of misleading reasoning.
HUMN 211 - INTRO TO ETHICAL ANALYSIS AND REASONING (2)
The goal of this course is to help you improve your ethical analysis and reasoning skills. You will be introduced to the art of formulating and assessing ethical arguments according to the standards of logical thinking and critical analysis. In this course, you will discover how to apply the following questions to your job and everyday life. Why do we need ethics if we have laws to govern our behavior' Does the majority view determine what is ethical and what is not' Are feelings, desires, and preferences reliable ethical guides' Is it ever appropriate to criticize another individual's (or culture's) ethical judgment' Are people always responsible for their actions' Do human beings have a natural tendency to good, a natural tendency to evil' both' neither' Is there a single moral code that is binding on all people, at all times, and in all places'
HUMN 218 - World Religions (4)
A comparative study of the founders, sacred writings, beliefs and practices of some of the major world religions: Hinduism, Buddhism, Taoism, Islam, Judaism and Christianity. This course enables the student to study and compare the leading religions of the world in light of their historical and cultural backgrounds. Students will be encouraged to explore faith traditions other than their own. Common themes across religions, spiritual practice, and current related cultural and political issues will also be considered.
HUMN 232 - INTRODUCTION TO LITERATURE (4)
In this course, students will analyze works from the three major literary genres: poetry, drama, and fiction. Students will become familiar with standard vocabulary and approaches specific to the field of literary criticism and consider the importance of literature in contemporary society. The goal of this course is to encourage students to read for pleasure (engage with the text on an emotional level) while also moving towards a more objective consideration of literature by introducing the fundamentals of close reading and literary analysis.
HUMN 240 - POPULAR CULTURE (4)
An introductory course that examines basic concepts in popular culture studies and the role popular arts and artifacts play in shaping cultural values. The course covers basic theories and approaches to topics like best sellers, popular music, popular art forms, cultural heroes from the sports and entertainment worlds and other popular phenomena.
HUMN 246 - FILM APPRECIATION (4)
This course is an introduction to the art of film intended to enable students to become more knowledgeable, appreciative and critical viewers. The course covers the major areas of film: narrative, documentary, animated and experimental. While some film history is covered, this course emphasizes understanding key elements in the filmmaking process: scripting, filming, editing, acting, directing, promoting and distributing. Students will be required to view and write critical reviews of films screened both in and out of class. Please note: A book fee will be included in your tuition charges for required course materials. Please see http://www.franklin.edu/financial-aid/tuition-fees /e-textbooks for specific charges.
HUMN 305 - Global Issues (4)
This course provides students with a coherent sense of the past and present human societies drawn from five cultural areas: Asia, Africa, Europe, North America and South America. It also reviews the diversity of traditions that have formed the world and continue to interact in it today. Through the synthesis of connections, influences and parallels among cultures, students will gain an understanding of how to communicate in a culturally diverse world.
Additional General Education Requirements (12 hours)
PF 321 - LEARNING STRATEGIES (2)
This course prepares students to be successful lifelong learners both academically and in their chosen careers. Franklin courses require a high level of self-directed learning and focus on skills required in the workplace and the classroom that are easily transferable between the two environments. The course includes strategies for advancing communication skills, including the use of electronic tools to participate in virtual environments. The assignments and activities in the course are created to closely simulate teamwork found in the workplace.
OR UNI 199 - University Seminar (2)
A mandatory course for entering full-time, degree-candidate students (may be waived for transfer students). This course is designed to help freshmen adjust to the University and develop strategies for success by providing a "support group" during this critical period of adjustment and examining problems common to the freshman experience. Students must pass the course or be required to repeat it.
COMM 150 - INTERPERSONAL COMMUNICATION (4)
By using applied critical and creative thinking, students in this course will develop a set of communication skills that will enhance their personal and professional relationships and endeavors. This course will focus on skill development in key areas such as self, perception, listening, verbal messages, conversations, relationships, conflict management, persuasion, and public speaking. Please note: A book fee will be included in your tuition charges for required course materials. Please see http://www.franklin.edu/financial-aid/tuition-fees /e-textbooks for specific charges.
OR SPCH 100 - Speech Communication (4)
A basic public speaking course intended to improve the student's ability to think critically and to communicate orally. Theory and practice are provided in various speaking situations. Each student is required to speak before an audience, but class work also involves reading, gathering and organizing information, writing and listening.
WRIT 220 - Research Writing: Exploring Professional (4)
This is an intermediate course focusing on the composition of research papers. Students in this course prepare to be active participants in professional discourse communities by examining and practicing the writing conventions associated with their own fields of study and work. By calling attention to the conventions of disciplinary writing, the course also prepares students for upper-division college writing and the special conventions of advanced academic discourse. Course activities include three extended research papers, semi-formal writing addressing interdisciplinary communication, and readings fostering critical engagement with disciplinary conversations.
COMP 106 - INTRODUCTION TO SPREADSHEETS (1)
This course focuses on using spreadsheets to solve business applications.
OR PF 116 - Computer Applications (3)
A course designed to acquaint students with the computer and its capabilities as they relate to business situations. Students will learn computer basics and how to use the computer for various applications including word processing, spreadsheets, internet usage, and presentation software.
Major Area (64 hours)
BSAD 110 - BUSINESS PRINCIPLES (4)
An introductory business course that helps students learn business terminology and provides preliminary study into the areas of economics, global business, ethics, business ownership, business management, human resource management, marketing, accounting and finance.
WRIT 320 - Business & Professional Writing (4)
This is an advanced composition course that focuses on writing for business and professional purposes. Students will review the writing conventions commonly expected within business and professional environments, as well as strategies for analyzing rhetorical situations within those environments. Coursework includes analysis, revision, and research exercises, as well as substantial practice in composing business correspondence. The final project is an extensive, researched business proposal developed in stages and presented to the class. Students will be encouraged to relate course materials to their major programs and workplace experiences.
EXS 140 - Foundations/Principles/History Sport (3)
Students become familiar with the nature, scope, history and philosophy of physical education; changing concepts of physical education; and scientific foundation of physical education.
EXS 203 - Sport and Society (3)
Designed to look at sport and its role in society and the influence of society on sport in the areas of preparation for life, deviance in sports, coach's role, gender, race and ethnicity, class relations and social mobility, sports and the economy, sports and the media, sports and politics, sports and religion.
EXS 204 - Psychology of Coaching Sports (3)
This course is the study of the psychological and sociological aspects of coaching and participating in competitive athletics. It includes the study of visualization and mental imagery and its effects, and athletic performance.
EXS 423 - ORGANIZATION/ADMIN OF SPORTS PROGRAMS (3)
Covers the changing nature of administration of health, physical education, and recreation programs; administrative relationships, administrative setting; physical plant; purchase and care of supplies and equipment; legal liability; insurance management; and professional and public relations.
HEA 152 - Wellness (3)
This course is designed to assist students when making intelligent decisions throughout life in order to achieve an optimal level of wellness. Emphasis will be placed on the wellness concept and its relationship to fitness, nutrition, self-esteem, and stress management. The areas of catastrophic diseases, aging process, and medical consumerism will be covered.
HRM 300 - HUMAN RESOURCES MANAGEMENT (4)
An introduction to the human resources function and related elements and activities. The course outlines the roles and functions of members of the human resources department, as well as educating others outside human resources, in how their roles include human resources-related activities. The student will learn about the evolution in human resources management as we know it today. Emphasis is placed on the modern day importance of HRM and the new "corporate view" of the function. Additionally, the student will be exposed to the view of HRM from the perception of both management and subordinate employees. The importance of maintaining fair and equitable compensation and benefit programs will be discussed. The student will be exposed to practical situations and problem solving regarding areas of employee counseling, discipline and termination. Equal Employment Opportunity will be discussed in order for the student to understand its need, importance and the legal issues surrounding it. Other critical areas of training and development, staffing and strategy will also be explored.
SOCL 335 - APPLIED RESEARCH METHODS (4)
Applied Research Methods introduces students to foundational issues of social scientific research - that is, research entailing the application of the scientific method to the study of human behavior. Students will examine the strengths and weaknesses of major quantitative and qualitative data collection techniques as well as the processes involved in planning and executing such projects and the standards of evaluating the quality of data.
SPM 207 - Principles of Sport Management (3)
This course provides an introduction to the sports management field including career opportunities. Topics covered include knowledge and skills related to planning, organizing, directing, controlling, budgeting, and leading a sports related organization.
SPM 300 - COACHING METHODOLOGIES I (3)
This course is a comprehensive introduction to the coaching profession. Emphasis is placed on sport at the high school and various club levels. Consideration is also given to coaching at other levels, such as youth, recreational, and intercollegiate sports programs. The primary goal of the course is to develop and enhance students' knowledge and understanding of concepts and techniques of coaching and their application to achieving important objectives in working with athletes. The course and textbook combine sport science theory and research with the practical knowledge and methods of expert coaches in the five essential categories of coaching education and professional practice.
SPM 306 - SPORTS MARKETING (3)
Through this course, students will gain an understanding of the special nature of the sports market. The course includes a combination of knowledge and skills related to the promotion, selling, and advertising of services and/or products within sports and physical activity industries.
SPM 310 - COACHING METHODOLOGIES II (3)
This course will explore the principles and procedures necessary to establish a sport club organization. An emphasis will be placed on creating a sport club business plan, and constructing a mini-grant proposal. Students who learn this information will be enabled to develop, manage, and sustain highly organized, professional, and structured clubs.
SPM 320 - SPORTS INFORMATION (3)
This course provides the student with the variety of media in which to disseminate sports Information. It explores ethical, legal, and social issues relating to the sports information field.
SPM 351 - SPORTS LAW (3)
This course provides information into the legal issues related to the sports field. Topics will cover the time frame from amateur through professional sports. Basic legal principles affecting the management of recreation and sports programs, liability and risk assessment of those programs will be covered.
SPM 430 - SPORTS INDUSTRY (3)
This course will provide a more detailed discussion of sport promotion and sales management. Students will gain an understanding or sponsorships, licensing, global issues, and after-marketing techniques that confront the modern-day sports promoter.
SPM 450 - MANAGING ATHLETIC PROGRAMS (3)
This course provides the student with the knowledge and skills necessary to manage athletic programs in schools, colleges, community centers, and other venues. It explores ethical, legal, and social issues relating to following the various standards such as NCAA, NAIA, OHSAA, and others. The course will also explore such areas as specific organizational management and structures, communication techniques, insurance and transportation issues.
SPM 470 - LEADERSHIP IN SPORT (3)
This course will examine the role and responsibility of leadership in the area of sports. An emphasis will be placed on leadership styles, techniques, leadership's role in management, and issues and problems in leading people in sports.
SPM 491 - FIELD EXPERIENCE SPORT MANAGEMENT (1-12)
This course provides the student with a sustained field experience in the area of sports management and their chosen emphasis of study. The student supplements theoretical classroom knowledge with practical on-the-job experience. Students receive close supervision and comprehensive evaluation for credit purposes by employers and university personnel. It is possible to receive a salary while doing field experience, depending upon placement opportunities.
University Electives (20 hours)

Any undergraduate courses offered by the University except developmental education courses.

Additional Requirements

All students are required to pass College Writing (WRIT 120), either Basic Learning Strategies (PF 121) or Learning Strategies (PF 321) and either Speech Communication (SPCH 100) or Interpersonal Communication (COMM 150) prior to enrolling in any other course at the 200 level or above. Either PF 121 or PF 321 must be taken prior to the first BLF course, or it may be taken concurrently with the first 15-week BLF course. Students who enroll at Franklin with 30 or fewer hours of transfer credit are required to pass Basic Learning Strategies (PF 121) in place of Learning Strategies (PF 321). Students must also meet the University algebra competency requirement.

Program Details

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Career Opportunities

Scout

Sports scouts travel on behalf of organizations to evaluate athletes’ skills and determine a potential fit based on the talents needed by the organization they represent.

Franchise Manager

Franchise managers are responsible for planning a team’s budget, working with coaches and athletes to ensure the availability of necessary training and hiring and firing athletes.

Athletic Director

Athletic directors work at schools and universities to oversee coaches and staff members associated with athletic programming. 
 

Facilities Director

Facilities directors are responsible for the management and operation of a physical building including managing staff, an operating budget, maintenance and construction.

Sports Broadcaster

Sports broadcasters entertain fans by sharing their commentary and analysis on a sporting event. Broadcasters work in a variety of media channels including, radio, television or internet.

Sports Information Director

Sports information directors are employed by colleges and universities in a public relations role specializing in providing sports-related information (game results and statistics) to fans and the general public.

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