B.S. Sport Management

Credit Hours

75%

Max Transfer Credit

Class Type

100% online, 6 & 12-week courses

Next Start Date

May 18, 2026

Cost Per Credit

$398

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Home / Degrees / Bachelor's Degrees / Sport Management

Get in the game with an online sport management degree

Sports is big business and the business is changing rapidly. According to the Business Research Company, today’s global sports industry is worth over $500 billion and growing. Rapid digitization, emergence of esports and the globalization of sports have created a massive demand for professionals who possess a well-rounded foundation that spans every aspect of the industry. Franklin’s online B.S. in Sport Management combines the business side of sport – including marketing, sponsorship, governance and event management – with emerging areas such as esports, technology, analytics and athlete advocacy to prepare you for big league opportunities at the professional, collegiate, community and global levels.

Program Availability

Online

In , this program is offered through select employer partnerships. Please contact your employer to learn if you qualify.

In , this program may be offered through select employer partnerships. Please contact your employer to learn if you qualify.

On Site

Program Overview

Build your knowledge of current legal, ethical and policy issues that impact sports

At Franklin, you’ll get a degree that prepares you to tackle current and future industry challenges. You’ll analyze the evolving landscape of athlete rights, focusing on the economic, legal and ethical implications of name, image and likeness (NIL) agreements. The program also emphasizes athlete advocacy, athlete compensation, brand management and compliance with governing bodies.

You’ll also examine the role of integrity, equity and cultural considerations, as you grow your capability in ethical leadership and decision-making. Your knowledge will inform your understanding of the sport leader’s responsibility to promote equity and access, and address gender equity, Title IX and disability rights.

Prepare to excel in the growing esport industry

Professional, organized and competitive, esports continues to grow. With leagues, teams, high-stakes tournaments and spectators, the industry’s worth is estimated to reach anywhere from $6 billion-$25 billion by 2035. As a student in Franklin’s sport management major, you’ll examine the rise of esports as a global industry, the sport’s unique structure, and management strategies including event management, streaming, sponsorship and team operations.

You’ll also explore emerging technologies such as wearable devices, augmented reality/virtual reality (AR/VR), and industry-standard esports streaming platforms like Twitch, Discord and OBS Studio.

Learn to maximize business principles in the sport industry

Franklin’s B.S Sport Management curriculum conveys essential concepts from the functional areas of business within a sports context. You’ll apply marketing theories and strategies to the sport industry, including branding, sponsorship, sales and fan engagement – with an emphasis on data-driven decision making. By choosing a program like Franklin’s, which is accredited by the International Accreditation Council for Business Education (IACBE), you know you are getting a business education that you can apply in the workplace.

Apply what you learn in Summit City

Through Summit City learning simulations built into multiple major area courses, you’ll apply decision-making, problem-solving and leadership skills to complex, real-world sport scenarios. By the end of the program, you’ll produce a professional portfolio that demonstrates career readiness within the sport industry.

Instead of reading about sport management, in Summit City you’ll step into a leadership role who needs to make real-time decisions about governance, marketing, sponsorships and technology. Designed to mirror the complexity of sport organizations, Summit City ensures you get first-hand experience in management and collaboration as you work to create on-the-job deliverables including a marketing campaign, a governance policy, an NIL compliance plan and an esports proposal.

Earn your degree from a university built for busy adults

Earn your degree on your terms by taking classes 100% online . Accredited and nonprofit, Franklin was built from the ground-up to satisfy the needs of adult learners. Our seamless transfer process and team of academic advisors will help ease your transition to becoming a student, while our flexible course schedules help to balance your education with work, family and life. Get started on your future today.

International Accreditation Council for Business Education (IACBE)

The Ross College of Business at Franklin University has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs please view our IACBE member status page.

Click here to see our IACBE Public Disclosure of Student Achievement.

For more information about the International Accreditation Council for Business Education, please click here or visit www.iacbe.org.

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Highly Recommended

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STUDENT SATISFACTION

98% of graduating students would recommend Franklin to their family, friends and/or colleagues.

Source: Franklin University, Office of Career Development Student Satisfaction Survey (Summer 2023)

Curriculum & Course Descriptions

120 Semester Hours

Fundamental General Education

English Composition

ENG 120 - College Writing (4)

In this course, students acquire the writing competencies necessary for completing analytical and argumentative papers supported by secondary research. A variety of assignments, beginning with personal reflections, build upon one another, as students develop ideas that respond to, critique, and synthesize the positions of others. Students systematize and organize knowledge in ways that will help them in all their courses. The course also emphasizes the elements of critical reading, effective writing style, appropriate grammar and mechanics, clarity of language, and logical and cohesive development. It culminates in submission of an extended, documented research paper.

Mathematics

MATH 215 - Statistical Concepts (4)

This course introduces you to statistics with applications to various areas. The course covers both descriptive and inferential statistics. Topics included are: sampling techniques, data types, experiments; measures of central tendency, measures of dispersion, graphical displays of data, basic probability concepts, binomial and normal probability distributions, sampling distributions and Central Limit Theorem; confidence intervals, hypothesis tests of a mean, or a proportion for one or two populations, and linear regression.

AND

Choose either MATH 140 Introduction to Quantitative Reasoning or MATH 150 Fundamental Algebra as the prerequisite. Course can count as a University Elective.

Social and Behavioral Sciences

PSYC 110 - Introduction to Psychology (4)

This course is a survey of the various fields of study comprising modern scientific psychology. We will examine the theories, research findings, and applications in each of the major areas of psychology, with the goal of providing students with practical information they can apply to their personal and professional lives. The topic areas covered in the course include learning and memory, motivation and emotion, human development, theories of personality, psychopathology, and social behavior.

AND

2 credits from the following types of courses:
Choose from the Anthropology, Geography, History, Political Science, Psychology, or Sociology disciplines.

Science

SCIE 244 - Foundations of Anatomy & Physiology (4)

This course is designed for students interested in the allied healthcare professions. The course focuses on the fundamental concepts of anatomy and physiology that are necessary to be successful in any allied healthcare program. This course can be used to fulfill the general education science with a lab requirement, however, it is not recommended for students outside the allied health professions.

SCIE 254 - Health & Human Disease (4)

This course is designed for students pursuing allied health professions and provides an overview of human health and disease processes. Students will learn about common diseases and how they affect human health at cellular, organ, and systemic levels. Emphasis will be placed on the body as a system and how disease impacts the human body as a whole. The course focuses on the fundamental concepts of health and human disease that are necessary to be successful in any allied healthcare program. The pre-requisite for SCIE 254 is successful completion (a C or better) in SCIE 244.

Arts & Humanities

6 credits from the following types of courses:
Choose from the Art, English Literature, Fine Arts, Humanities, Music, Philosophy, Religion or Theater disciplines.

Additional General Education

PF 121 - Basic Learning Strategies (2)

This course prepares students to be successful lifelong learners both academically and in their chosen careers. Franklin courses require a high level of self-directed learning and focus on the skills required in the workplace and the classroom that are easily transferrable between the two environments. The course includes strategies for time management, goal setting, reading comprehension, and advancing communication skills, including the use of electronic tools to participate in virtual environments.

OR PF 321 - Learning Strategies (2)

This course prepares students to be successful lifelong learners both academically and in their chosen careers. Franklin courses require a high level of self-directed learning and focus on the skills required in the workplace and the classroom that are easily transferable between the two environments. The course includes strategies for advancing communication skills, including the use of electronic tools to participate in virtual environments. The assignments and activities in the course are created to closely simulate teamwork found in the workplace.

AND

COMM 150 - Interpersonal Communication (4)

By using applied critical and creative thinking, students in this course will develop a set of communication skills that will enhance their personal and professional relationships and endeavors. This course will focus on skill development in key areas such as self, perception, listening, verbal messages, conversations, relationships, conflict management, persuasion, and presentation skills.

OR SPCH 100 - Speech Communication (4)

This basic public-speaking course intends to improve the student's ability to think critically and to communicate orally. Theory and practice are provided in various speaking situations. Each student is required to speak before an audience, but class work also involves reading, gathering and organizing information, writing, and listening.

AND

ENG 205 - Business & Professional Writing (4)

This is an advanced composition course focusing on writing for business and professional purposes. Students will review the writing conventions commonly expected within business and professional environments, as well as strategies for analyzing rhetorical situations within those environments. Coursework includes analysis, revision, and research exercises, as well as substantial practice in composing business correspondence. The final project is an extensive, researched business proposal developed in stages and presented to the class. Students will be encouraged to relate course materials to their major programs and workplace experiences.

Major Foundational

ACCT 202 - Financial/Managerial Acct for Non-Majors (4)

This course is an introduction to financial and managerial accounting. It is designed for non-accounting majors. Financial accounting emphasizes how general purpose financial statements communicate information about the business's performance and position for users external to management. It emphasizes how the accountant processes and presents the information. The course also examines the major elements of the financial statements. The managerial accounting portion of the course studies internal reporting and decision-making. The course assists those who wish to learn "what the numbers mean" in a clear, concise and conceptual manner without focusing on the mechanical aspects of the accounting process.

BSAD 220 - Business Law (4)

A study of the everyday legal problems encountered in business with emphasis on the areas of legal procedure, contracts, agency, employment law, business organizations and torts, with cases relating to these and other areas.

ECON 210 - Introduction to Microeconomics (4)

An introduction to economic theory involving the examination of how decision making by firms and individuals is shaped by economic forces. Emphasis is placed on demand, supply, market equilibrium analysis, and basic market structure models. The invisible hand as the driving force for economic decisions as well as market externalities are discussed. The class concentrates on providing a balanced approach to studying economic agents' behavior and the global implications and outcomes.

FINA 301 - Principles of Finance (4)

This course is designed to survey the field of finance and provide the foundation for more advanced finance coursework. Topics include sources of business and financial information, financial statement analysis, the time value of money, the nature and measurement of risk, financial institutions, investments and corporate finance.

MGMT 312 - Principles of Management (4)

This course explores the basic concepts and processes of management. Students will explore the functional roles and processes of planning, leading, organizing, and controlling comprising the manager role. Students develop skills related to the manager function that are required in today's competitive environment.

MKTG 300 - Marketing (4)

Theory, strategies and methods are foundational to the informed practice of marketing. Students investigate the importance of marketing to an organization or cause, the interrelationship of the difference phases of marketing, the marketing of goods versus services, analysis and identification of markets, pricing strategies and digital marketing tactics.

AND

Completion of ACCT 215 - Financial Accounting & ACCT 225 - Managerial Accounting can fulfill the ACCT 202 requirement.

Major Area Required

SPM 207 - Principles of Sport Management (4)

This course provides a comprehensive introduction to fundamental principles and practices in the field of sport management, highlighting career opportunities and essential knowledge for success in the industry. Students will explore contemporary topics and key principles related to sport management.

SPM 306 - Sport Marketing (4)

This course provides students with a comprehensive understanding of sport marketing, focusing on the promotion, selling, and advertising of products and services within the sports and physical activity industries. Students will explore marketing communications strategies, public relations (PR), fan engagement, digital marketing, and branding.

SPM 370 - Technological Advancements in Sport (4)

This course explores the evolving role of technology in the sports industry, focusing on innovations that enhance performance, improve fan engagement, and optimize business operations. Students will examine technologies such as wearable devices, virtual and augmented reality, digital media, and the increasing use of data analytics in decision-making across sport organizations. The course will highlight the ethical considerations and future trends in sport technology, while providing an understanding of how these advancements are reshaping the sports landscape.

SPM 380 - Governance, Policy and International Sport (4)

This course examines the governance structures, policies, and regulations that shape the global sports landscape, with a focus on international sport organizations, government bodies, and private sector stakeholders. Students will explore how governance frameworks influence policy decisions across various levels of sport, including amateur and professional sectors. Key topics will include the governance of major sport organizations (e.g., the IOC, FIFA), policy development in international sport, the impact of Name, Image, and Likeness (NIL) rights, and the role of data analytics in driving decisions. Additionally, students will investigate the human aspect of governance, focusing on the ethical, cultural, and societal challenges that impact global sport.

SPM 423 - Sport Facility and Event Management (4)

This course provides an in-depth exploration of sport facility and event management, focusing on the administration of health, physical education, and recreation programs. Students will analyze the responsibilities of sport facility managers, including physical plant management, equipment procurement and maintenance, risk management, insurance, and public relations. Emphasis is placed on the integration of technology and sport analytics in facility operations and event planning to enhance decision-making, optimize resource allocation, and improve fan experiences.

SPM 491 - Sport Management Capstone (4)

The Sports Studies Capstone provides students with an opportunity to apply their knowledge and skills from the Sport Management program to a real-world project. The course includes a comprehensive project where students conduct a strategic analysis of a sport organization, propose solutions, and create an implementation plan. This capstone experience prepares students for career success in sport management and related fields.

Major Electives

At least 16 credits from the following courses:

SPM 210 - Introduction to Esports (4)

This course provides an in-depth exploration of the rapidly growing esports industry, examining its evolution, structure, and cultural impact. Students will study the components of the esports ecosystem, including professional, collegiate, and high school levels, and the roles of key stakeholders such as game developers, sponsors, and broadcasters. Emphasis is placed on analyzing current trends, technological advancements, and emerging opportunities within esports.

SPM 351 - Sport Law (4)

This course provides information into the legal issues related to the sports field. Topics will cover the time frame from amateur through professional sports. Basic legal principles affecting the management of recreation and sports programs, liability and risk assessment of those programs will be covered.

SPM 430 - Sport Sales, Revenue and Sponsorship (4)

This course offers an in-depth exploration of sport promotion, sales management, and revenue generation in the sports industry. Students will study the principles of sponsorship, licensing, and global sponsorship strategies, while exploring modern marketing techniques including digital marketing and after-marketing. The course emphasizes the use of data analytics to enhance sales strategies, customer relationship management, and sponsor engagement. Students will gain insights from current professionals in the field and develop the skills necessary to manage sponsorship deals, generate revenue, and navigate the global landscape of sports promotion.

SPM 410 - Sport Management Internship (1-4)

This course provides qualified students with an opportunity to receive academic credit for supervised professional training and work experience in a public or nonprofit organization or participation in approved professional organizations or associations. The Internship is an ongoing seminar between the student, the faculty member and the Internship supervisor. During the Internship students must meet periodically with the faculty representative, obtain professional experience at a level equivalent to other senior level courses, and submit materials as required in the Internship Application and Learning Agreement. Students seeking to obtain credit for an internship experience must follow the University policies and guidelines for Internships outlined in the Academic Bulletin. Participation cannot be guaranteed for all applicants.

SPM 450 - Principles of Sport Administration (4)

This course provides students with the essential knowledge and skills to manage athletic programs in schools, colleges, community centers, and other sports venues. Students will gain an understanding of key organizational structures, communication strategies, and the financial aspects of sport management. The course will also emphasize the role of data analytics in decision-making and investigate ethical, legal and social issues affecting sport administration.

SPM 480 - Special Topics in Sport Management (1-4)

This is a variable content course in Sport Management in which students pursue topics or subjects of current interest that are not a part of the regular curriculum. When a special topics course is offered, a course description will be published online in the course schedule for the trimester in which the course is offered.

SPM 499 - Independent Studies in Sport Management (1-4)

Independent studies courses allow students in good academic standing to pursue learning in areas not covered by the regular curriculum or to extend study in areas presently taught. Study takes place under faculty supervision and graded on either a Pass/No Credit or a letter grade basis. (See the "Independent Studies" section of the Academic Bulletin for more details.)

SPM 470 - Leadership in Sport (4)

This course explores the role and responsibilities of leadership in sports organizations, with a focus on leadership styles, techniques, and management. Key topics include motivation, behavioral and situational leadership, and the evolving challenges of leadership in the 21st century. Students will examine the application of coaching methodologies and explore how leadership practices impact performance both on and off the field. The course will also emphasize the importance of sport analytics and data-driven decision-making in sport environments.

AND

Students may take a graduate level course to fulfill requirements in an undergraduate program. Please review the academic policy and speak with your academic advisor for more details. Students should choose from the following graduate courses: Any graduate introductory course, e.g., MGMT 707.

AND

Or additional transfer related coursework, certificates, or credentials.

University Electives

22 credits from the following types of courses:
Any undergraduate courses offered by the University except developmental education courses.

Additional Requirements

All students are required to pass College Writing (ENG 120), and either Basic Learning Strategies (PF 121) or Learning Strategies (PF 321) prior to enrolling in any course at the 200 level or above. Students who enroll at Franklin with 30 or fewer hours of transfer credit are required to pass PF 121 Basic Learning Strategies in place of PF 321 Learning Strategies. Interpersonal Communication (COMM 150) or Speech Communication (SPCH 100) must be taken prior to enrolling in any course at the 300 level or above. Students must also meet the University algebra competency requirement.

Academic Minors

B.S. Sport Management Program Details

Tuition Costs

2025 - 2026 Tuition	Cost Per Credit
Standard tuition	$398
B.S. in Nursing	$298
Current service members	$250
International students (Nonresident Alien)	$526

Program Learning Outcomes

A learning outcome map functions as a roadmap to help guide students' progress through their program of study. Click HERE to view the B.S. Sport Management matrix.

Degree Requirements

1. To be awarded an undergraduate degree, students must:

Successfully complete all courses required in the major program, including:
General Education
Business or Professional Core
Major Area and Elective Courses
Technical transfer credit (for specific degree completion programs only)

2. Meet these grade point average (GPA) requirements:

All students must attain a minimum Franklin University cumulative GPA of 2.00
All students must attain a minimum GPA of 2.25 in the major area, and each major area course must be completed with a grade of “C” or better to count toward degree requirements

3. Complete the residency requirement

Students seeking a bachelor’s degree must complete a minimum of 30 credit hours at Franklin University to be eligible for a degree. Students seeking an associate’s degree must earn 15 credit hours overall in residence at Franklin University to be eligible for a degree.

4. Complete the payment of all requisite tuition and fees

5. Not be under disciplinary dismissal due to academic dishonesty or a violation of the Student Code of Conduct

Program Chairs and Academic Advisors are available for consultation to provide information and guidance regarding the selection of courses, the accuracy of schedules, and the transfer process. However, students are responsible for understanding and meeting the degree requirements of their major program or degree and for planning schedules accordingly.

Overall Residency Requirements

Students seeking a bachelor’s degree must complete a minimum of 30 credit hours at Franklin University to be eligible for a degree. Students seeking an associate’s degree must earn 20 credit hours overall in residence at Franklin University to be eligible for a degree.

Course Level Requirements

A student must have 40 credit hours overall that are equivalent to 300/400 level Franklin University courses for a bachelor’s degree. A student must have a minimum of 12 credit hours of courses that are equivalent to 200 level or above for an associate’s degree.

Business Core Requirements

Majors that have Business Core requirements are Accounting, Applied Management, Business Administration, Business Economics, Business Forensics, Energy Management, Entrepreneurship, Financial Management, Financial Planning, Forensic Accounting, Human Resources Management, Information Systems Auditing, Logistics Management, Management & Leadership, Marketing, Operations & Supply Chain Management, and Risk Management & Insurance. The Business Core is the foundation of the related academic disciplines appropriate for a baccalaureate degree in business. The purpose of the Business Core is to provide students with a conceptual understanding of organizations, how the functional areas interrelate to achieve organizational goals, and how to apply professional decision-making competencies and technical skills in today’s environment. After completing the Business Core, graduates will be able to:

analyze an organization’s accounting information in order to develop sound business decisions
identify and apply valuation models relevant to an organization’s financial decisions
identify the impact of forces influencing the major functional areas of business (e.g., ethical, legal, technological, economic, global and social)
apply marketing activities to the delivery of goods and services in business-to-business and business-to-consumer markets
apply interpersonal and resource management skills to enhance business success

Business Principles (BSAD 110) is a Business Core prerequisite. Transfer students with the equivalent of four business courses are not required to take Business Principles.

Major Area Requirements

A student must have 20 credit hours in the major area that are equivalent to 300/400 major level Franklin courses for a bachelor’s degree. A student must have 12 hours of major area courses that are equivalent to 200 level or above for an associate’s degree. A minimum 2.25 GPA is required in the major area for students enrolled in either the associate’s or bachelor’s degree programs, and each major course must be completed with a grade of “C” or better to count toward degree requirements.

Capstone Requirement

Every major has a capstone experience for which credit cannot be transferred into the University. This is a Franklin course designed to integrate and assess the learning outcomes specific to each major as a whole. This course should be taken as the last major course. If, given the academic scheduling process and the student’s projected graduation date, this is not possible, then the student should have Senior Standing (90 or more credit hours), plus the skill-based General Education courses (COMM, SPCH, WRIT, MATH, COMP), all business or professional core courses, and the capstone prerequisite courses.

Subsequent Degree Requirements

Students pursuing subsequent bachelor’s degrees must earn in residency at Franklin University a minimum of 30 credit hours at the 200 level or above, of which a minimum of 16 credit hours must be major area courses equivalent to 300/400 level courses.

Additional Degree Requirements

Students seeking an additional bachelor’s (or associate’s) degree must successfully complete a minimum of 30 credit hours (including the major requirements) beyond the first bachelor’s (or associate’s) degree. (See the “Subsequent Degree” section of the Academic Bulletin.)

Transfer Credit

Transfer credit and credit awarded on standardized exams, proficiency exams or portfolio credit awarded by another institution will not count toward the residency requirement at Franklin University. Credit awarded based on proficiency examination or portfolio evaluation conducted by Franklin University may apply as appropriate major area credit, but will not reduce the hours required toward the residency requirement.

Admission Requirements

A student who meets at least one of the following criteria is eligible for admission as a degree-seeking student:

Has provided official documentation of graduation from an accredited high school or its equivalent (see Documentation Required below), or
Has an associate, bachelor or master’s degree from an institutionally (formerly regionally) accredited institution of higher education, an institution recognized as a candidate for accreditation, or an institution recognized by the Council of Higher Education Accreditation

Documentation Required

Documentation of high school graduation or equivalence - required for applicants who are transferring fewer than 60 semester hours that apply towards a Franklin degree.
If the student has transferable hours of 60 credit hours or more from an institutionally (formerly regionally) accredited institution of higher education, then they will not have to provide a high school diploma or equivalence. Acceptable forms of documentation of high school graduation or high school equivalence for undergraduate admission must include one of the following:

Official high school transcript listing the date of graduation
Official GED certificate
Official documentation of having passed a State High School Equivalency examination
Official documentation of a home school completion certificate/transcript
Official transcripts from all educational institutions (college, universities, professional schools, etc.) previously enrolled in, regardless if credit was earned.

A student classified as degree seeking will not be permitted to register for courses until all transcripts are received and placement tests completed (see specific requirements under “Placement Testing”).

Admission Process

Admission procedures should be started early to maximize scheduling options and financial planning. Learn more about the undergraduate admission process.

English Language Proficiency Requirements

Prospective undergraduate students must demonstrate English language proficiency. A student who meets at least one of the following criteria is eligible for admission as a degree-seeking student:

The applicant is a citizen of a country where English is the primary language for education. A list of these countries can be found below.
The applicant has provided official documentation that meets Franklin graduate admission requirements from an institution in which English is the medium of instruction.
The applicant has submitted an official score report meeting the minimum requirements for admission (see Minimum Scores below) from one of the following exams approved by Franklin University: Accuplacer ESL (See Placement Testing), Cambridge English Qualifications, Duolingo English Test (DET), International English Language Testing System Academic (IELTS), Pearson Test of English Academic (PTE Academic), Test of English as a Foreign Language (TOEFL). ). Other officially recognized exams may also be considered. English proficiency scores must be less than two years old.

Accuplacer ESL	DET	IELTS	PTEA	TOEFL IBT
Reading 95	-	Reading 5.5	-	Reading 19/30
Writing 5	-	Writing 5.5	-	Writing 19/30
Listening 90	-	Listening 5.5	-	Listening 19/30
Sentence Meaning 95	-	Speaking 5.5	-	Speaking 19/30
Overall 285	Overall 100	Overall 5.5	Overall 53	Overall 75

Students applying for admission to undergraduate programs to be attended from outside the U.S. or offered through Global Partnerships abroad must meet the minimum requirements for admission (see Minimum Scores below) from one of the following exams approved by Franklin University: Accuplacer ESL*, Duolingo English Test (DET), International English Language Testing System Academic (IELTS), Pearson Test of English Academic (PTE A), Test of English as a Foreign Language (TOEFL). Other officially recognized exams may also be considered. English proficiency scores must be less than two years old.

Accuplacer ESL	DET	IELTS	PTEA	TOEFL IBT
Reading 95	-	Reading 5.5	-	Reading 19/30
Writing 5	-	Writing 5.5	-	Writing 19/30
Overall 100	Overall 100	Overall 5.5	Overall 53	Overall 75

*ACCUPLACER Assessments for Admission:

Prospective students may demonstrate English language proficiency through the ACCUPLACER ESL® examinations administered by Franklin University. The ACCUPLACER ESL® suite of examinations are internet-based, computer-adaptive assessments designed to properly assess students’ English language competencies.
There are no fees for initial attempts at the ACCUPLACER ESL® examinations if they test at Franklin University Testing Center or through Franklin’s online proctoring provider. Students are only responsible for any fees incurred for retake examinations.
Students who do not meet the minimum score requirements may retake the examination(s), but not more than twice within a two-week period. If students take the exam twice within two weeks, subsequent examination retakes will be considered only after a three-month waiting period from the original test date. Passing scores will remain valid with Franklin University for a period of two years from the original test date.
All ACCUPLACER examinations must be administered by an ACCUPLACER approved proctor that meets specific criteria, as defined by our proctor expectations and Accuplacer. Proctors must be a Franklin University proctor, an ACCUPLACER remote test network proctor, or ProctorU. For additional information, contact testing@franklin.edu

Program Advisory Board

The University employs a team approach to planning, developing and maintaining its academic curriculum. An essential element of this process – and a key to the institution’s quality assurance practices – is the Program Advisory Board (and the associated Alumni Advisory Board). A diverse array of business and industry leaders make up these discipline-specific boards that provide guidance on theory-to-practice ideas, global business perspectives, and emerging topics in the field. Each academic year, Program Advisory Boards meet with Division Chairs and faculty for lively and engaged conversations, thus bringing members’ substantial professional experience and expertise into the classroom. In addition, some Division Chairs elect to engage Program Advisory Board members in the assessment of academic program outcomes.

Name	Organization	Title
Tim Acors	Prince William County Public Schools	Educator, Health & Phys/Driver Ed
Christopther Bilski	Muskingum University	Head Esports Coach
Josh Calver	Hillsdale College	Deputy Athletic Director
Nick Elam	Ball State University	Asst. Prof., Ed. Leadership
Luke Fedlam, Esq	Amundsen Davis Law Firm	Partner - Ent, Sports & Media Law
Megs Gelfgot	Activate and Keep Her Wild	Brain Health Specialist & Founder
Thomas Habegger	Columbus State Comm College	Professor Emeritus, Sport Management
Jessica Hennessy	OhioHealth	Senior Advisor, Strategic Partnerships
Liz Laux	Detroit Lions	Manager, Football Executive Operations
Matt Leber	City of Upper Arlington	Recreation Superintendent
Nicholas Roberts
Anthony Schlegel	The Armory - Optimal Performance Institute	Executive Vice President of Fitness
Eric Troy	Eficionado	Founder + CEO

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Employment Outlook

10%

From 2023-2033, jobs in Business & Leadership are expected to increase by 10%

Occupation

Median Salary (2023)

Job Postings (2023)

Projected Growth (2023-2033)

Occupation

Marketing Managers

$157,622

187,107

12%

Marketing Managers

Median Salary: $157,622
Job Postings: 187,107
Projected Growth: 12%

Occupation

Job Titles

Skills

Industry

Description

Marketing Managers plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Projected Growth

Job Title	Job Postings	% of Job Postings
Product Managers	49,079	26%
Marketing Managers	35,293	19%
Directors of Marketing	11,700	6%
Product Marketing Managers	9,236	5%
Digital Marketing Managers	9,758	5%
Directors of Product Management	7,840	4%
Technical Product Managers	7,645	4%
Digital Product Managers	6,908	4%
Marketing Directors	6,918	4%
Brand Managers	5,939	3%
Principal Product Managers	5,231	3%
Marketing Product Managers	4,474	2%
Field Marketing Managers	4,396	2%
Associate Product Managers	5,033	3%
Vice Presidents of Marketing	3,471	2%
Growth Marketing Managers	3,102	2%
Directors of Product Marketing	2,917	2%
Lead Product Managers	3,087	2%
Platform Product Managers	2,626	1%
Marketing Operations Managers	2,454	1%

Skill	Job Postings	% of Total Postings
Marketing	164,477	63%
Product Management	95,169	37%
Project Management	70,773	27%
New Product Development	66,062	25%
Marketing Strategies	41,797	16%
Key Performance Indicators (KPIs)	39,458	15%
Marketing Management	36,788	14%
Go-to-Market Strategy	33,556	13%
Digital Marketing	32,760	13%
Product Marketing	31,618	12%
Product Strategy	31,171	12%
Agile Methodology	30,425	12%
Product Roadmaps	29,856	12%
Market Research	28,527	11%
Social Media	27,719	11%
Finance	27,279	11%
Analytics	27,068	10%
Data Analysis	25,529	10%
Business To Business	23,811	9%
Customer Relationship Management	22,656	9%

	Industry	% of Occupation in Industry
	Management of Companies and Enterprises		12%
	Management, Scientific, and Technical Consulting Services		9%
	Computer Systems Design and Related Services		7%
	Software Publishers		4%
	Advertising, Public Relations, and Related Services		3%
	Insurance Carriers		3%
	Other		63%

Facilities Managers

$102,336

112,714

10%

Facilities Managers

Median Salary: $102,336
Job Postings: 112,714
Projected Growth: 10%

Occupation

Job Titles

Skills

Industry

Description

Facilities Managers plan, direct, or coordinate operations and functionalities of facilities and buildings. May include surrounding grounds or multiple facilities of an organization’s campus.

Projected Growth

Job Title	Job Postings	% of Job Postings
Facilities Managers	30,705	27%
Facilities Coordinators	14,406	13%
Facilities Technicians	10,795	10%
Directors of Facilities	6,584	6%
Facilities Supervisors	7,753	7%
Facilities Project Managers	4,940	4%
Facilities Specialists	5,536	5%
Security Managers	4,296	4%
Facilities Assistants	4,317	4%
Facility Administrators	3,844	3%
Assistant Facilities Managers	2,959	3%
Skilled Nursing Facility Registered Nurses	3,286	3%
Facility Attendants	1,557	1%
Security Account Managers	2,311	2%
Regional Facilities Managers	2,063	2%
Security Operations Managers	2,002	2%
Facilities Operations Managers	1,820	2%
Facility Operations Managers	1,131	1%
Directors of Facilities Operations	1,355	1%
Facility Operations Specialists	1,054	1%

Skill	Job Postings	% of Total Postings
Facility Management	30,154	29%
Project Management	18,786	18%
Construction	17,469	17%
HVAC	17,437	17%
Plumbing	14,537	14%
Facility Repair And Maintenance	13,687	13%
Auditing	10,719	10%
Renovation	9,152	9%
Preventive Maintenance	8,337	8%
Invoicing	7,962	8%
Painting	7,480	7%
Facility Operations	7,130	7%
Procurement	7,129	7%
Carpentry	7,035	7%
Purchasing	6,666	6%
Operations Management	6,124	6%
Housekeeping	5,888	6%
Landscaping	5,850	6%
Environment Health And Safety	5,696	6%
Accounting	5,675	6%

	Industry	% of Occupation in Industry
	Local Government, Excluding Education and Hospitals		8%
	Education and Hospitals (Local Government)		6%
	Management of Companies and Enterprises		6%
	Education and Hospitals (State Government)		4%
	General Medical and Surgical Hospitals		4%
	Traveler Accommodation		4%
	Other		69%

Business Operations Specialists, All Other

$79,581

31,208

10%

Business Operations Specialists, All Other

Median Salary: $79,581
Job Postings: 31,208
Projected Growth: 10%

Occupation

Job Titles

Skills

Industry

Description

Business Operations Specialists, All Other all business operations specialists not listed separately.

Projected Growth

Job Title	Job Postings	% of Job Postings
E-Commerce Managers	3,896	13%
E-Commerce Specialists	3,973	13%
Sustainability Consultants	2,055	7%
Cybersecurity Consultants	2,253	7%
Sustainability Specialists	1,832	6%
Sustainability Analysts	1,835	6%
E-Commerce Associates	2,338	8%
Sustainability Managers	1,448	5%
Strategic Business Partners	1,570	5%
Sustainability Advisors	1,668	5%
E-Commerce Analysts	966	3%
E-Commerce Assistants	1,243	4%
E-Commerce Supervisors	1,003	3%
Directors of E-Commerce	1,084	4%
Sustainability Coordinators	862	3%
E-Commerce Marketing Managers	639	2%
E-Commerce Clerks	808	3%
Sustainability Engineers	475	2%
Energy and Sustainability Managers	758	2%
Security Consultants	502	2%

Skill	Job Postings	% of Total Postings
Marketing	8,502	25%
Project Management	6,756	20%
E-Commerce	5,431	16%
Merchandising	3,904	11%
Data Analysis	3,711	11%
Auditing	3,563	10%
Key Performance Indicators (KPIs)	3,326	10%
Cyber Security	3,258	10%
Finance	2,935	9%
Computer Science	2,765	8%
Analytics	2,728	8%
Digital Marketing	2,524	7%
Environmental Social And Corporate Governance (ESG)	2,439	7%
Search Engine Optimization	2,414	7%
Continuous Improvement Process	2,282	7%
New Product Development	2,113	6%
Accounting	1,994	6%
Warehousing	1,978	6%
User Experience (UX)	1,961	6%
Business Development	1,893	6%

	Industry	% of Occupation in Industry
	Federal Government, Civilian		18%
	Management of Companies and Enterprises		5%
	Management, Scientific, and Technical Consulting Services		5%
	State Government, Excluding Education and Hospitals		5%
	Education and Hospitals (State Government)		4%
	Local Government, Excluding Education and Hospitals		3%
	Other		60%

Athletic Trainers

$57,930

55,446

16%

Athletic Trainers

Median Salary: $57,930
Job Postings: 55,446
Projected Growth: 16%

Occupation

Job Titles

Skills

Industry

Description

Athletic Trainers evaluate and treat musculoskeletal injuries or illnesses. Provide preventive, therapeutic, emergency, and rehabilitative care.

Projected Growth

Job Title	Job Postings	% of Job Postings
Athletic Trainers	28,168	51%
Certified Athletic Trainers	13,342	24%
Assistant Athletic Trainers	4,407	8%
Outreach Athletic Trainers	2,612	5%
Head Athletic Trainers	1,026	2%
Clinical Athletic Trainers	1,470	3%
On-Site Industrial Athletic Trainers	2,259	4%
Licensed Athletic Trainers	421	1%
Injury Prevention Specialists	309	1%
Athletic Trainers Physician Extender	290	1%
Critical Care Transport Registered Nurses	72	0%
Athletic Specialists	123	0%
Athletic Equipment Managers	173	0%
Sports Performance Trainers	138	0%
Athletic Training Assistants	107	0%
Graduate Assistant Athletic Trainers	80	0%
Athletic Assistants	77	0%
Sports Performance Specialists	168	0%
Sports Medicine Assistants	94	0%
Athletic Training Fellows	110	0%

Skill	Job Postings	% of Total Postings
Athletic Training	14,304	83%
Rehabilitation	9,014	52%
Sports Medicine	6,706	39%
Injury Prevention	3,862	22%
Sports Injuries	3,729	22%
Orthopedics	2,792	16%
Physical Therapy	2,463	14%
Medical Records	2,435	14%
Treatment Planning	2,273	13%
Cardiopulmonary Resuscitation (CPR)	2,222	13%
Emergency Medicine	2,025	12%
Strength Training And Conditioning	1,343	8%
Triage	1,214	7%
Patient Education And Counseling	1,097	6%
Electronic Medical Record	1,083	6%
Urgent Care	1,081	6%
Vital Signs	1,062	6%
Splinting	1,050	6%
Occupational Safety and Health Administration (OSHA)	1,020	6%
Kinesiology	1,016	6%

	Industry	% of Occupation in Industry
	Offices of Physicians		16%
	Colleges, Universities, and Professional Schools		15%
	Education and Hospitals (State Government)		14%
	Education and Hospitals (Local Government)		14%
	General Medical and Surgical Hospitals		12%
	Offices of Other Health Practitioners		12%
	Other		17%

Employment outlook data is provided by Lightcast and represents labor market trends in the United States. It is not specific to Franklin University graduates or any particular degree level. Franklin University cannot guarantee employment placement, salary level, or career advancement.

Knowledge & Skillsets

Gain in-demand skills sought by employers with curriculum that teaches you:

Sport Business & Governance

Analyze organizational structures and governance models of sports organizations at all levels
Understand the major international sports organizations and the impact of NIL rights
Apply compliance and regulatory standards to operations and policy development
Maintain compliance with policies while navigating the ethical, cultural and societal challenges of global sports
Evaluate financial performance, manage sponsorship deals, and generate revenue for athletes and sports organizations

Marketing & Sponsorship

Design and implement sport marketing campaigns to engage fans and sponsors
Develop sponsorship proposals and negotiate agreements while maintaining compliance with policies
Provide effective communication to stakeholders, fans, athletes and public relations professionals
Conduct market research and audience analysis to develop and implement strategies to enhance fan experience
Capture sponsor attention and generate revenue through fan engagement and sponsorships

Operations & Event Management

Plan and manage sporting events, including scheduling, logistics, staffing and operational execution
Design and implement risk management strategies for sport programs
Develop and manage budgets for facilities and events
Use data and analytics, and technology to improve operational efficiency, facility management and decision-making

Technology, Analytics & Emerging Trends

Apply data analytics to inform strategic decisions in sport organizations
Integrate technology to enhance performance, operations and fan engagement
Evaluate emerging technologies, including digital media platforms and esports, and assess their ethical and organizational impact
Analyze current and future industry trends to support innovation and long-term growth in sport organizations

Coaching & Leadership

Apply coaching methodologies, leadership principles and motivational strategies to enhance athlete and team performance
Use leadership concepts, analytics and data-driven strategies to improve performance and management
Use motivational theories to coach and inspire athletes
Provide guidance on compliance with eligibility and rules
Build relationships with athletes to support personal and professional growth

Frequently Asked Questions

How long does it take to get a Sport Management degree?

Congratulations on wanting to finish your degree. At Franklin, we make it easy and convenient for busy, working adults to complete their bachelor's degree program alongside other commitments. Typically, a bachelor’s degree takes about 4 years of full-time study from start to finish. However, Franklin’s generous transfer policy can help you finish faster. Visit MyTransfer Credit to see how your previously earned credits can save you time toward your bachelor’s.

When can I start a Sport Management degree?

Franklin makes getting started easy and convenient. We offer three trimesters every year, with start dates within each. Talk to your admissions advisor to find the start date that works best for you.

How much will my Sport Management degree cost?

Franklin University offers a quality education at a competitive cost so you can afford to invest in your future. Our per credit hour tuition rates (vs. per year or per term rates) enable you to get a realistic estimate of exactly how much your degree will cost - especially once you've factored in transfer credit. Our 2025-2026 tuition rate is $398 per credit hour and with our tuition guarantee, you can lock-in your tuition rate from your first term through graduation. Ask our helpful staff about available financing options and financial aid programs. Visit MyTransfer Credit to see how transfer credits could help you save time and money.

What is a Sport Management degree?

A sport management degree prepares students to lead, market and manage within the multi-billion-dollar sport industry. It combines the business side of sport – including marketing, sponsorship, governance and event management – with emerging areas such as esports, technology, analytics and athlete advocacy. Franklin students learn how sport organizations operate at the professional, collegiate, community and global levels, while developing practical skills through real-world projects, scenario-based learning and a final capstone experience.

What can you do with a Sport Management degree?

A Bachelor of Science in Sport Management opens doors to careers across professional, collegiate, community and global sport. Graduates can pursue roles such as athletic director, sport marketing manager, esports coordinator, parks and recreation director, sponsorship manager, or player development coordinator.

Why get a Sport Management degree?

Sport is a global, multi-billion-dollar industry that needs skilled leaders both on and off the field. A sport management degree prepares you for careers in marketing, governance, operations, esports, analytics, recreation and athlete services – roles that connect passion with profession.

What makes Franklin’s Sport Management degree unique?

Franklin’s program is designed to feel like a player–coach relationship, where professors mentor and guide you through every stage of the degree – helping you finish strong. Unlike traditional programs, Franklin integrates real-world projects and scenario-based learning through the Summit City simulation, giving you hands-on experience in governance, marketing, technology and operations.

At Franklin, the bachelor’s in sport management goes beyond theory. You’ll experience the Summit City simulation and build a professional portfolio through applied projects and a final capstone.

Built for adult learners and career changers, Franklin’s program is 100% online, flexible, and industry-aligned to ensure you graduate with both confidence and credibility.

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Franklin University Founded in 1902, Franklin is an accredited nonprofit university offering flexible college degrees online and at locations in Ohio and the Midwest.

Franklin University
201 S Grant Ave.
Columbus, OH 43215

Local: (614) 797-4700
Toll Free: (877) 341-6300
admissions@franklin.edu

Franklin University is accredited by the Higher Learning Commission (hlcommission.org/800.621.7440) and authorized by the Ohio Department of Higher Education.

Franklin University is committed to being an inclusive community free from all forms of discrimination and harassment.

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Build your knowledge of current legal, ethical and policy issues that impact sports

Prepare to excel in the growing esport industry

Learn to maximize business principles in the sport industry

Apply what you learn in Summit City

Earn your degree from a university built for busy adults

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